SlideShare a Scribd company logo
How to
Thrive on Facebook
Despite News Feed
Changes
from an interview with Holly Homer
WWW.BECOMEABLOGGER.COM
Facebook
Posts =
editorial calendar
think of
www.becomeablogger.com
Facebook
Posts =
editorial calendar
think of
What does my
customer want?
www.becomeablogger.com
Facebook
Posts =
editorial calendar
think of
What posts can I
share today?
What does my
customer want?
www.becomeablogger.com
How to do it:
Create and post shareable content. How?
www.becomeablogger.com
How to do it:
Create and post shareable content. How?
1/3
Share content
from your own
blog
content that you and
your team have created
www.becomeablogger.com
How to do it:
Create and post shareable content. How?
1/3
Share content
from your own
blog
content that you and
your team have created
Sharepotentially
viralcontent
content could be your
own or someone
else's
1/3
www.becomeablogger.com
How to do it:
Create and post shareable content. How?
1/3 1/3Share content
from your own
blog
content that you and
your team have created
Sharepotentially
viralcontent
content could be your
own or someone
else's
Share good
stuff / other
people's
trending
content
1/3
www.becomeablogger.com
How do you know if a post is going to be viral?
Check your
social media
community for
any trending
topics
Pinterest, Facebook,
Twitter, etc
www.becomeablogger.com
How do you know if a post is going to be viral?
Check your
social media
community for
any trending
topics
Pinterest, Facebook,
Twitter, etc
Invite your
community to
post content on
your Facebook
page
select the best ones
and share a couple
during the day
www.becomeablogger.com
How do you know if a post is going to be viral?
Check your
social media
community for
any trending
topics
Pinterest, Facebook,
Twitter, etc
Invite your
community to
post content on
your Facebook
page
select the best ones
and share a couple
during the day
Check
comments
and direct
messages to
the page
people will ask for
content that they want
to find
www.becomeablogger.com
Should you BOOST your posts?
www.becomeablogger.com
Should you BOOST your posts?
www.becomeablogger.com
Remember, you'll only be paying for the initial traffic and NOT the results of that traffic.
Here are two kinds of suggested posts to boost:
Should you BOOST your posts?
Sponsored Posts
include the cost of Facebook
boosts in your budget for
sponsored posts.
Helps drive as much traffic to
the post.
www.becomeablogger.com
Remember, you'll only be paying for the initial traffic and NOT the results of that traffic.
Here are two kinds of suggested posts to boost:
Should you BOOST your posts?
Sponsored Posts
include the cost of Facebook
boosts in your budget for
sponsored posts.
Helps drive as much traffic to
the post.
www.becomeablogger.com
Remember, you'll only be paying for the initial traffic and NOT the results of that traffic.
Here are two kinds of suggested posts to boost:
Popular Posts
a few dollars spent on a post
that is organically popular can
go a long way
More on this at WWW.BECOMEABLOGGER.COM

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How to Thrive on Facebook Despite News Feed Changes - from an interview with Holly Homer

  • 1. How to Thrive on Facebook Despite News Feed Changes from an interview with Holly Homer WWW.BECOMEABLOGGER.COM
  • 2. Facebook Posts = editorial calendar think of www.becomeablogger.com
  • 3. Facebook Posts = editorial calendar think of What does my customer want? www.becomeablogger.com
  • 4. Facebook Posts = editorial calendar think of What posts can I share today? What does my customer want? www.becomeablogger.com
  • 5. How to do it: Create and post shareable content. How? www.becomeablogger.com
  • 6. How to do it: Create and post shareable content. How? 1/3 Share content from your own blog content that you and your team have created www.becomeablogger.com
  • 7. How to do it: Create and post shareable content. How? 1/3 Share content from your own blog content that you and your team have created Sharepotentially viralcontent content could be your own or someone else's 1/3 www.becomeablogger.com
  • 8. How to do it: Create and post shareable content. How? 1/3 1/3Share content from your own blog content that you and your team have created Sharepotentially viralcontent content could be your own or someone else's Share good stuff / other people's trending content 1/3 www.becomeablogger.com
  • 9. How do you know if a post is going to be viral? Check your social media community for any trending topics Pinterest, Facebook, Twitter, etc www.becomeablogger.com
  • 10. How do you know if a post is going to be viral? Check your social media community for any trending topics Pinterest, Facebook, Twitter, etc Invite your community to post content on your Facebook page select the best ones and share a couple during the day www.becomeablogger.com
  • 11. How do you know if a post is going to be viral? Check your social media community for any trending topics Pinterest, Facebook, Twitter, etc Invite your community to post content on your Facebook page select the best ones and share a couple during the day Check comments and direct messages to the page people will ask for content that they want to find www.becomeablogger.com
  • 12. Should you BOOST your posts? www.becomeablogger.com
  • 13. Should you BOOST your posts? www.becomeablogger.com Remember, you'll only be paying for the initial traffic and NOT the results of that traffic. Here are two kinds of suggested posts to boost:
  • 14. Should you BOOST your posts? Sponsored Posts include the cost of Facebook boosts in your budget for sponsored posts. Helps drive as much traffic to the post. www.becomeablogger.com Remember, you'll only be paying for the initial traffic and NOT the results of that traffic. Here are two kinds of suggested posts to boost:
  • 15. Should you BOOST your posts? Sponsored Posts include the cost of Facebook boosts in your budget for sponsored posts. Helps drive as much traffic to the post. www.becomeablogger.com Remember, you'll only be paying for the initial traffic and NOT the results of that traffic. Here are two kinds of suggested posts to boost: Popular Posts a few dollars spent on a post that is organically popular can go a long way
  • 16. More on this at WWW.BECOMEABLOGGER.COM