Ideas for building online visibility
Your career is too important to be a well-kept secret. Today’s hiring managers are searching online to find their next great hire so it’s time for you to take control. This presentation will look at tools and tips for you to document your career story so that it will stand out and catch the attention of your potential new boss. From portfolios to social networking, you owe it to yourself to showcase your marketable assets. We’ll break down the elements of a compelling career story, brainstorm ideas for what to include and browse creative examples to inspire you to take action.
For #Spectrum16
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Professor Jennifer Aaker and venture capitalist David Hornik explore the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Professor Jennifer Aaker and venture capitalist David Hornik explore the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
Looking to improve your Twitter presence and grow a thriving group of highly targeted followers?
Here's how! Learn how to:
- Optimize Twitter to maximize your results
- Make connections to grow your following...fast
- Build a loyal and enthusiastic audience
- Discover and share viral content...no matter the industry
- Market your business like a BOSS
Why lean is the future of content marketing Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content.
Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus.
Join us!
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
Creating a Culture of Learning in the New YearAndrew Slutzky
A culture of learning isn’t all about technology or blending face-to-face (F2F) with online experiences. It’s not dependent on social media or boastful trends. A culture of learning is about building—in a thoughtful, systematic way—a structure and vision for enabling employees to do their best.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
From silicon valley to europe and back again. In 3 startups.Guillaume Decugis
My story of entrepreneurial failure and success on both sides of the Atlantic.
Or how I discovered entrepreneurship as a Stanford grad student, moved back to Europe, met success with Musiwave there, failed with Goojet and came back to Silicon Valley for Scoop.it.
Special thoughts and thanks to the former and current team members of Musiwave, Goojet and Scoop.it.
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
This "presume" was featured as one of 3 Inspiring Visual Resume Examples on SlideShare by Career Sherpa at http://careersherpa.net/3-inspiring-visual-resume-examples-on-slideshare/.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
Looking to improve your Twitter presence and grow a thriving group of highly targeted followers?
Here's how! Learn how to:
- Optimize Twitter to maximize your results
- Make connections to grow your following...fast
- Build a loyal and enthusiastic audience
- Discover and share viral content...no matter the industry
- Market your business like a BOSS
Why lean is the future of content marketing Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content.
Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus.
Join us!
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
Creating a Culture of Learning in the New YearAndrew Slutzky
A culture of learning isn’t all about technology or blending face-to-face (F2F) with online experiences. It’s not dependent on social media or boastful trends. A culture of learning is about building—in a thoughtful, systematic way—a structure and vision for enabling employees to do their best.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
From silicon valley to europe and back again. In 3 startups.Guillaume Decugis
My story of entrepreneurial failure and success on both sides of the Atlantic.
Or how I discovered entrepreneurship as a Stanford grad student, moved back to Europe, met success with Musiwave there, failed with Goojet and came back to Silicon Valley for Scoop.it.
Special thoughts and thanks to the former and current team members of Musiwave, Goojet and Scoop.it.
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
This "presume" was featured as one of 3 Inspiring Visual Resume Examples on SlideShare by Career Sherpa at http://careersherpa.net/3-inspiring-visual-resume-examples-on-slideshare/.
Some of the Skills which I found useful in my Infosys and Startup Career. Presentation made at SCMS College of Engineering and Technology, Cochin in March 2015. The third last slide talks about 20-40-60 rule.
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
The history of Kanban applied in IT, knowledge work & creative services, telling the time line of innovations and adoption. Conclusions on what we've learned and a vision for the future direction enabling Enterprise Services Planning
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely on LinkedIn for professional networking these days, it’s essential to create a profile that will help you stand out and get noticed by the people who make hiring decisions in your industry. It’s not an easy task, but it can be
done – with the help of some pro-level tips for strengthening your LinkedIn presence and gaining an edge over the competition. If your “Who’s Viewed Your Profile” chart is flatlining week after week, the advice below will help breathe new life into your profile, improve your visibility in search results, generate more views, and impress your audience.
Awesome Templates that Make Your Resume ImpressiveKee-Man Chuah
Here are some awesome hand-picked templates that can make your resume impressive. Browse through some of the best free templates for your use. Pictures belong to their respective owners.
Visit my own e-resume at http://www.chuahkeeman.com
Marketing Professional – Jeremy Baker, a skilled marketing professional with 5+ years experience managing marketing campaigns, creative design, and events, is actively seeking employment.
Paul Tucker's Visual CV Resume Curriculum VitaeACCA
My name is Paul Tucker - This is my visual CV / Resume. I am hoping to attract job offers (full time or consultancy) in Product Marketing, Project Management, Business Development, Graphic Design or Sales and Marketing. I live in Oxford - United Kingdom.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
Business owners and entrepreneurs need to take stock in or audit where they are and what they share online. Here's a primer on the first steps to do so even if you are starting out or have been posting on social media for a time. Start small. Build deliberately. Be consistent.
Social Business Trainer and Social Media Coach Dawn Raquel Jensen speaks to the Greater Orlando Organizational Development Network at Rollins College in Winter Park, FL
Dawn delivers dynamic, interactive, and educational training and lectures as a sought-after international speaker, and social business trainer. She's trained thousands of people on technology, social media and digital platforms since 2005, she provides support to CEOs, C-Suite Executives, business owners, and leadership teams in the United States, Canada, Europe, and Australia.
Dawn provides direction, platform, and a path through strategic digital marketing practices to create clients as digital thought-leaders and tribe-builders. She works with authors, coaches, speakers, and trainers to provide a cohesive, connected and powerful online presence. Dawn also resides as an outsourced social media consultant and digital marketing strategist, or Chief Information Officer and Chief Technology Officer for select companies. She provides long-term, big-picture social business intelligence and training through strategic digital marketing practices creating clients as thought-leaders and tribe-builders.
LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von RosenAnton Shulke
Viveka von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. In this hands-on, 60-minute webinar you will be provided with proven strategies to generate leads using LinkedIn, engaging with them and moving them into the sales funnel.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Getting hired using social media presentation by Nathan Rosen at New York Pub...Nathan Rosen
Getting hired using social media presentation by Nathan Rosen at New York Public Library March 10 2015. Topics covered include; knowing your online social media footprint, owning & taking control of what people see, developing it by increasing the number of contacts & the quality of the profile, and using it to research people & companies.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
LinkedIn - how to develop powerful profiles. Presentation to International Legal Technologies Association New York chapter and webcasts to Boston,Burlington, and Portland chapters.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
You don’t have time to learn how to job search by trial and error.
That’s why I tapped these career professionals and asked for their top job search tips (and favorite resources).
They live and breathe job search. Every day they are coaching job seekers, writing LinkedIn profiles and teaching interview strategies. These folks have seen and heard it all. That’s why their advice is so valuable.
Featuring:
Adrienne Tom
Jason Alba
Sarah Johnston
Jared J. WIESE
Marc Miller
Sharlyn Lauby
Lisa Rangel
Meg Guiseppi
Bob McIntosh
Donna Serdula
Cyndy Trivella
Jacqui Barrett-Poindexter
Sandra Long
Virginia Franco
Angela Copeland
Susan P. Joyce
Phyllis Mufson
Marie Zimenoff
Laura Smith-Proulx
Jessica Hernandez
Alex Freund
Chris Russell
Jenny Foss
Robin Ryan
Dorothy Dalton
Mac Prichard
Jacob Share
Ryan Rhoten
Denny McCorkle
Mark Anthony Dyson
Donna Svei
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
Hear what resume writers, recruiters and job search coaches predict for 2017. Overall, their predictions fell into the following categories:
Workforce and workplace changes
Career management is up to you
Resumes and LinkedIn work together
Enhancements to the recruiting process
Job search has changed, but don’t overlook the basics
Online visibility is imperative
Expect more from interviews
Featuring Mark Babbitt, Louise Kursmark, Lisa Rangel, Jim Stroud, Chris Russell, Laura DeCarlo, Donna Svei, Will Thomson, Chris Fields, Miriam Salpeter, Ryan Rhoten, Tony Restell, Jacqui Barett-Poindexter, Meg Guiseppi, Robin Ryan, Susan P. Joyce, Olivia Gamber, Kirk Baumann, Ed Han, Margo Wickersham, Marc Miller, Angela Copeland, Mark Anthony Dyson, Rich Grant, Katrina Collier, Steve Levy, Jacob Share, Sharlyn Lauby, Hank Boyer, Jessica Hernandez, Laura Smith-Proulx
You already know how to search the job boards, but what else are you doing to land a job? The most productive and effective job search happens when you cover all the bases.
Today's Job Search: Learn How To Use Social Networks to NETWORKHannah Morgan
Learn why you should learn to network in the today's competitive hunt for your next job.
And learn how to maximize LinkedIn, Facebook and Twitter to let your existing network know more about you and build a bigger network!
Stand Out in Your Job Search: Create an Infographic ResumeHannah Morgan
Applying for a job used to require two pieces of paper: a resume and an application. Times have changed.
Infographic resumes are in, and they’re not just for designers. Free online tools are popping up every day to help anyone create a dynamic, visual resume—adding panache without sacrificing substance for style.
Grab a hiring manager’s attention in seconds. Create a powerful digital presence & digital content for your personal brand.
#infographicresume #visualresume #jobsearch #visual #infographic #onlinevisibility
5 Tips to Keep Your Resume Out of The Black HoleHannah Morgan
There is nothing more frustrating than applying for a job on-line and never hearing from the company. Your job search doesn’t have to be this way. Learn what you can do to beat the competition, locate hidden jobs, and shorten your job search. You’ll leave this presentation ready to tackle your next job by using these five secrets.
• How to work the Applicant Tracking System
• Why you should always use the two-step method to apply for jobs
• How to be pro-active, not reactive
• Why you can’t dismiss social media
• Tools to give you direct access to company insiders
Hannah Morgan, Job Search and Social Media Strategist
CareerSherpa.net
Presented at Finger Lakes Job Fair April 2014
Get More Done with Less: A Team Approach to Delivering Results for Career Ce...Hannah Morgan
Budgets are tight and we are constantly being asked to do more with less. See what happened when RochesterWorks! partnered with Career Navigator to engage dislocated workers. This collaboration served as a win-win for career center staff efficiency, job seeker engagement, and created greater awareness of their services in the community. This session will share how to easily track services and increase outcomes using GPS Teams; strategies for working with hard-to-serve populations with less resources; strategies to increase staff productivity; and using the community to build program awareness.
Presented by Deidre Dutcher, Hannah Morgan and Todd Sloane of RochesterWorks!
How many times have you put your idea of starting a business on the back burner? Fear, uncertainty and a hundred more excuses have stopped you. Yes, there is some risk involved, but not as much as you think. In this presentation I’ll share my five secrets to starting a business idea and growing it into a profitable endeavor.
These five secrets will help motivate you, maybe even inspire you, to embark on the entrepreneurial adventure.
Job search isn’t getting any easier. In fact, the saying that finding a job is a full time job has
never been truer. The average job posting receives 50-100 resumes and companies are relying
more on technology and their networks to find and filter candidates. Learn more about the top
three things you can do to stand out from the competition.
1) Finding and Asking for Referrals
2) Leveraging LinkedIn
3) Get Your Foot in the Door
Use the Back Door To Get Your Application Noticed Through Social Media Hannah Morgan
Tips and Resources for Finding Inside Connections
When a friend comes to visit your home, they knock on the back door. This is the same approach to take when you apply for jobs. The number one source of external hires is through employee referrals, so learn how to beat the competition by finding connections inside companies where you have applied for jobs. In this workshop, we’ll look at tips and resources to help you get the inside track! LinkedIn, Facebook, Twitter & Google+ each provide unique contact information and better still, enable you to gather intelligence and begin a dialogue.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
Like it or not, you already are a product and a service! Your personal brand is the focus, messaging and differentiation you need to stand out from the sea of job seekers. Tom Peters wrote in 1997:
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
No, it isn’t a fad, it is here to stay and the message is stronger than ever! Do you know what your brand is? In this session you’ll explore:
* The 4 Ps of marketing and how they relate to your brand.
* What 5 questions should you be asking yourself to define your brand.
* 5 key steps to define/refine your brand.
* Craft your unique value proposition by answering just 3 questions.
Building Career Stability Through Your Online Personal ReputationHannah Morgan
5 Questions to Build Your Brand
5 Ways to Build "it" Before You Need "it“
5 Ways to Boost Your Online Personal Reputation
5 Rules of Online Engagement
The Best Career Insurance policy ever
Shiny new things or bells and whistles Hannah Morgan
You may have heard about Pinterest, Google+ and Prezi, but will they help you land a job? The key to deciding whether to use any of these shiny new things is to define your purpose for using them. Developing an online presence can be accomplished equally well within LinkedIn. In this workshop, we’ll discuss and explore the following:
3 questions you have to ask yourself to determine your social media purpose
Ideas for using Pinterest, Google+ and Prezi to create an online presence
Utilizing LinkedIn as an online portfolio
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
6. “60% [of recruiters] are looking
for information that supports job
seekers qualifications for the job.
For some occupations, this could
include a professional portfolio.”
Rosemary Haefner,
Chief Human Resources Officer at
CareerBuilder
17. Website Elements With the
Best Response from
Employers
Branded.me
27% 26%
22%
19%
0%
10%
20%
30%
work experience pictures biography personal interests
23. “Resolve customer issues…”
“If you were stuck in a cubicle laden with
landmines and bombshells exploding all
around you; reinforcements on resource and
business objectives are scattered to the floor
and the phones are ringing like sirens…
there is only one heroine I would call to
harness the bearing, tact, initiative,
eagerness, understanding, courage and
forward thinking to get the job done. Her
name is Natalie Tarpinian-
ALIAS: Best In The Biz”
30. 5 Things To Do On LI Today
• Embed media (docs, pictures, video)
• Link to personal website
• Write a blog post once a month
• Update status once a day
• Create a SlideShare presentation
about YOU!
40. Quick Points
Do
• Buy your domain name.
• Use multimedia.
• Include link to portfolio on
resume, email signature,
LinkedIn.
Don’t
• Require files that need to
be downloaded.
• Make your site overly
complicated, confusing.
• Try to be all things to all
people.
42. 7 Outstanding Reasons to Hire
Michelle Chance-Sangthong.
My Visual Resume.
Chris Shade Presume:
What do I do?
43. Be Bold. Take Risks
• Share in status updates on social
media
• Send directly to hiring manager via
Email
• Present In-Person while networking
• Publish a SlideShare presentation
• Embed all visuals in LinkedIn
• Include in email signature
46. 51%received new
customers or clients
48% 53%received new job
opportunities
received new
professional
recognition
Of those who DID have a
personal portfolio/website
47. is more valuable to their long-
term career than a resume.63%
85%
will become more important
over the next 5 years when it
comes to career success.
A Personal Website…
This is the samples/examples of work. So whether you are working independently and showing work or want to highlight projects, this is the landing page for all those things.
Kinetic Pen
Make it easy and give them options. Everyone has a preference for how they would like to reachout.
Content is king as the saying goes.
The human brain is wired for images, not words. Words were invented long after the human evolved. Images evoke emotion.
Words on a page don’t teach…
Recreate or adapt a presentation you have given or created.
Use a photograph or video of you delivering presentation
Show your research outline or map the process used to conduct a research project.
Create a mind map to show your logic
Compile a list of your favorite research sources
Include a testimonial from a happy customer
Use an excerpt from a manager’s performance review citing your customer service performance.
Use a photo of you receiving an award for customer service
Show a project timeline, Gantt chart or diagram showing the flow of people, resources and activities
Show decision matrix or if-then flow chart outlining your thought process.
Use a before and after photo or diagram
Create a mock up or sample report, summary, or flowchart to prove you have the skills.
Use personal samples (budget, calendar, website, etc.)
Volunteer with a non-profit, family, friend, or neighbor to deliver a project which you can use to document.
Portfolio Contents
Samples of your work
Headshot
Bio or Summary
Text and Infographic Resumes
Social Media outlet links
Letters of recommendation or testimonials
Satisfied customer/client emails
Awards or recognition
Special projects
Volunteer involvement
Branded
Focused
Media-rich
Did you create a flow chart or process?
Did you write a summary report or technical instructions?
Did you design a form, logo or website?
Testimonials are just one idea. You can upload an infographic resume, flow chart, text resume, report or any other document you feel is worthy of public recognition.
Photos
Newsletter articles
Testimonials
Work samples
Video
75% of those surveyed chose to build the site themselves through Wordpress or other website builder options
https://branded.me/blog/personal-website-research
See handout of options. This will change…
For example…
Content is king as the saying goes.
Kelly and Visually partner to bring you this solution using your LinkedIn information. There are several different styles to choose from.
This is just a partial list of popular online infographic tools.
Branded.me study: December 2 and December 16, 2014. For this survey, a total of 15,072 respondents entered the survey, however, only 600(4%) qualified based on the required criteria of having a personal website. The 600 respondents aged 16–69