Facebook was launched in 2004 by Mark Zuckerberg and others. Originally limited to Harvard students, it expanded to other colleges and universities. By 2006, anyone over 13 with an email could join. Its initial purpose was to connect people online through profiles, photos, and status updates. Facebook's marketing strategy involved designing an easy to use interface, targeting college students initially, and engaging users through social features like applications, friend suggestions, and likes. The strategy also focused on localizing content for different regions. While privacy issues remain a concern, Facebook generates revenue through advertisements, payments, workplace tools, and its other platforms like WhatsApp and Oculus. It faces competition from other social networks and risks from shifting

1. FACEBOOK
By
Havish Chivukula
Sandeep Kodebathula
Ananyasree Katta
Madhav Reddy
Rajkiran

2. History
• Facebook(initially called “The Facebook”) is a
social networking service launched on
February 4, 2004.
• It was founded by Mark Zuckerberg with his
college roommates and a Harvard University
student Saverin Eduardo.

3. History(Cont..)
• The website's membership was initially limited
to Harvard students, but was expanded to
other colleges in the Boston area, the Ivy
League and gradually most universities in
Canada and the United States.
• By September 2006, it was extended to
everyone of the age 13 and older with a valid
email address.

4. History(Cont..)
• Facemash, Facebook’s predecessor, opened
on October 23, 2003.
• Cameron Winklevoss, Tyler Winklevoss, and
Divya Narendra, accused Mark using their idea
to build a competing product.

5. Initial Facebook Page

6. Need of Facebook
• To take the entire social experience online.
• Its exclusivity(harvard.edu).
• People upload their bio, status, add pictures.

7. Marketing
Marketing is a management process by which goods
and services move from concept to the customer. It
includes the coordination of four elements called as 4
P’s of Marketing.
4 P’s of Marketing
1) Identifying and developing the product
2) Determining its price
3) Getting the product to customer’s place
4) Developing and implementing a promotion Strategy

8. Strategy
A method or plan chosen to bring about a
desired future, such as achievement of a goal
or solution to a problem.

9. Marketing Strategy
• Design – Ease of use, Attractiveness etc.
• Target Market – Focus on geographic location.
• Activity Focus – Target market can be
connecting people over relationships, or over
shared interests.

10. Marketing Strategy(Cont..)
• User Engagement – Site needs to retain user
minutes.
• Transactions – Innovative features like
applications, people you may know, pokes,
comments, likes etc., serve to increase user
transactions.
• Localisation – Local content, langages etc.

11. Porter's 5 Forces on Facebook
1) Understanding Current Competitors
Facebook is in competition with a variety of social networks, from full
featured ones such as Google Plus, Linkedin and Twitter.
2) Facebook's Customer Bargaining Power
The more a user engages outside the Facebook family, the less time he
spends on Facebook or its other platforms.

12. Porter's 5 Forces on Facebook(Cont..)
3) Assessing the Threat of New Entrants
The world of smartphone applications and
platforms is fairly inexpensive to enter, so the threat
of new entrants is definitely present.
4) Determining Supplier Bargaining Power
Facebook's suppliers also have bargaining power.
Suppliers in this sense include everyone from the
people who build and maintain their servers to the
software that runs Facebook's different social media
platforms.

13. Porter's 5 Forces on Facebook(Cont..)
5) Facebook's Threat of Substitutes
Facebook has an enormous user base, but social
networking as a whole is very vulnerable to new
technologies and shifting trends. If social networking
becomes unfashionable, Facebook will lose many of
those current participants.

14. SWOT Analysis

15. Revenue Generation Model
• Advertisements
• Revenue from Payments
• Workplace
• Oculus
• Whatsapp
• Messenger

16. Conclusion
• Privacy is an issue
The concentration of information free available
through the platform and the free-for-all mentality
that enabled creation of many applications can be a
threat.
• Brands and Companies should know how Facebook
enables new communication with their consumers
via clever advertising.

17. References
• http://www.slideshare.net/harikumar921/facebo
ok-strategic-planning
• https://www.quora.com/Social-Networks-What-
strategy-did-facebook-use-in-the-initial-years-to-
grow-its-user-base
• https://www.socialbakers.com/statistics/faceboo
k/
• http://www.slideshare.net/AdGirlBlog/facebook-
strategic-marketing-analysis
• https://en.wikipedia.org/wiki/Facebook

18. THANK YOU