LinkedIn - Company Pages, Groups & Advertising
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LinkedIn is an excellent content marketing and lead generation platform for businesses. Our B2B Marketing expert, Pankhuri Anand, gives you an insight into three major aspects of the platform - Company Pages, Groups and Ads.
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Gmail ads, formerly known as Gmail Sponsored Promotions, allow advertisers to display ads directly in a user's Gmail inbox. The ads appear above the email list in the "Promotions" tab as a collapsed ad that can be expanded. Advertisers only pay for clicks on the collapsed ad. Gmail ads provide accurate targeting based on user information and allow for interactive expanded ads with forms, videos, or links. Advertisers can track metrics like saves, forwards, and clicks to their website from Gmail ads. To set up a Gmail ad campaign, advertisers create a Display Network campaign and add "mail.google.com" as a placement while using templates designed specifically for Gmail ads.
4 SEO Lessons From Frank Underwood
He maybe a stone-cold politician with questionable morals, but Frank Underwood from the hit TV Series ‘House of Cards’ has admirable qualities too that SEO professionals can incorporate into their professional lives. This infographic, created by Soumya Shankar, shows how we all can learn a thing or two from the powerful leader.
LinkedIn Long Form Posts
Looking at growing your influence on LinkedIn? With LinkedIn long form posts, businesses can drive traffic to their website by grabbing prospective client’s attention via posts that help build your brand’s personality on the platform. Sneha Ruikar gives you an overview on building thought leadership & best practices to get the most out of LinkedIn's long form posts.
My Socialtools - Brand Evaluation
My Socialtools is a social media analytics tool that allows brands to evaluate their performance and content strategies across platforms like Facebook, Twitter, YouTube, and Instagram. It provides insights through metrics like follower counts, engagement rates, and content interactions that help marketers identify high performing posting times and content. The tool also enables comparison of multiple brands to benchmark performance and see industry trends. Key features include custom dashboards, hourly/daily breakdowns, and easy export of findings.
Social Media Cheat Sheet
Social media is a 360 degrees marketing program. Exemplary for driving awareness, engagement, and providing customer service, it can also help increase conversions and gain new leads. Through this Infographic, Leonie Mergulhao, gives you the perfect guide to all social platforms, how to increase your brand visibility, engagement rate and also a few cheat tips for each platform.
Ello – The New Kid On The Block
Ello is a new social network that has gained popularity for being ad-free and not selling users' data. It was created in 2014 by entrepreneurs who believe social networks should not treat users as the product by selling their data to advertisers. Ello sees over 1 million users within 6 months of launching and has a waitlist of 3 million more. Unlike networks like Facebook that use behavioral targeting to show ads, Ello's manifesto focuses on transparency and user privacy.
Optimizing Your Business With LinkedIn Advertising
There are various ways you can spend your digital advertising budget; but, have you considered LinkedIn? With its unique ability to reach an audience by targeting their professional identity, LinkedIn advertising is a great choice for many B2B marketers. Cheryl Rodrigues, through the presentation provides you with a simple, step-by-step guide on how to create your first LinkedIn ad campaign and how to optimize your business with it.
How To Respond To LinkedIn Group Discussions
Creating a powerful LinkedIn profile is just not enough, you need to interact with members with similar interests and also market yourself.
Confused how do you do it? Cheryl Rodrigues from our social media team will tell you how to promote yourself on the platform by following these best practices to participate in LinkedIn groups discussions!
Getting Started with Google Analytics
“If you’re not measuring, you’re not marketing!”
How do you measure the traffic your campaigns are sending to your website? Do you know which platform is generating the highest revenue or how long a person is on your website?
Learn the basic setup, navigation and terminology of Google Analytics to help your business grow on the internet.
Connecting with the Right Audience on LinkedIn
This document provides tips for connecting with the right audience on LinkedIn. It recommends using LinkedIn groups to connect with others who share similar interests and promote yourself. It also suggests searching for people by name, current company, industry, past company, school, and other filters. The document outlines how to search for people you want to do business with by using groups, searching within a group's members, and viewing "people also viewed." Finally, it advises connecting with colleagues, customers, and using a prospect's LinkedIn profile before making a cold call to learn more about them.
Utilizing The Power of LinkedIn Groups
LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. Murtaza Vahanvaty from our social media team tells you how you can utilize the power of LinkedIn Groups
How to Rank Well on Bing
Adding to the post published here - http://bit.ly/1g6dOO8, Premchand Chandran has researched more and created a presentation on ‘How to Rank Well on Bing’ taking into consideration various factors that may affect the rankings. Check out the awesome presentation here!
Maximum Point Strategy
This infographic titled ‘Maximum Point Strategy’ created by Heta Sampat from SMG Convonix explains how Muhurat Trading 2013 became a huge event for Kotak Securities across the Digital Landscape. Check it out here!
Enhance Your Professional Presence
This presentation by Murtaza Vahanvaty will assist you in enhancing your professional presence online. Learn how to make your online profile more searchable and effective with the help of this presentation.
How to Rank Videos and Use Them for Greater Impact
The rapidly evolving field of internet marketing has necessitated use of videos like never before. Our Online Reputation Management expert Tushar Taliyan explains how you can use videos to rank on search engines, for your content marketing efforts and for SEO benefits.
Internet Marketing Quiz
Think you have a keen eye on all developments in the digital marketing landscape? Do you reckon you know about the latest technologies, personalities and brands that have conquered the web in the last decade? Take this quiz compiled by Soumya Shankar from our SEO team to find out where you stand.
It's Time to Go MO-bile
Are you wondering whether to go for a mobile friendly website? Here is an updated version of the previously uploaded infographic titled ‘It’s Time To Go-Mobile’ created by Premchand Chandran from SMG Convonix. It explains in detail the importance of having a mobile website in the current scenario. Check out this awesome presentation here!
Latest Trends in Digital Marketing
This is a detailed presentation by Deepa Venkataraman – our online reputation management expert, on the major flashpoints in the internet marketing world towards the end of last year. Its aim is to inform digital marketers of some major announcements in the internet marketing world that have a potential to influence marketing strategies of brands across the world in 2014. We would love to hear your feedback in the comments section below.
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Optimizing Your Business With LinkedIn Advertising
Optimizing Your Business With LinkedIn Advertising
How to Rank Videos and Use Them for Greater Impact
How to Rank Videos and Use Them for Greater Impact
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The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
Transform Your Presence Now!..............
Make a significant impact on Facebook and transform your social media presence.
https://www.sociocosmos.com/product-category/facebook/
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
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The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
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EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
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HOW TO USE THREADS an Instagram App_ by Clarissa Credito
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
LinkedIn - Company Pages, Groups & Advertising
- 1. LinkedIn : Company Page, Groups & Self-advertising
- 3. Company Page – Getting Started
- 4. Company Page
- 5. Company Page
- 6. Company Page
- 7. Company Page
- 8. Company Page
- 9. Company Page
- 10. Company Page
- 11. Questions! • When a brand has created a company page, what is the next step that you would take to create awareness. If your budget restricts advertising, what would you recommend?
- 12. How to Create Awareness? Develop your Follower Community • Encourage your workforce to create and complete LinkedIn profiles once they include your company name, they automatically become followers of your Company Page • Encourage them to spread the word to their networks, customers, and business partners • Add a “Follow” button to your website • Link to the Company Page in all of your marketing communications like your emails, newsletters and blogs
- 13. How to Create Awareness? Build Valuable Relationships • Share company news, industry articles, thought leadership pieces or ask followers to weigh in on hot topics • Share images, infographics, or any compelling content • Target your update based on our unique criteria. It’s a powerful way to deliver highly relevant content to the right audience • Use follower analytics to gain a deeper understanding of your follower base, community growth, and engagement levels
- 15. LinkedIn Groups • LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest • Here are a few types of groups that are currently on LinkedIn: Corporate College alumni Nonprofit Trade organizations Conferences Industry-specific
- 16. Finding and Joining the Right Group
- 17. Finding and Joining the Right Group
- 18. Why Should I Join LinkedIn Groups?
- 22. • You can up to 15 ad variations
- 23. Who's the Audience for this Campaign?
- 24. Location
- 25. Companies
- 26. Companies
- 27. Job Title
- 28. School & Skills
- 29. Groups, Gender & Age
- 30. Bid & Daily Budget
- 32. Bid & Daily Budget Social actions are free: Like, Share, Follow & Comment
- 33. Thank You Tell us what you learnt today: http://www.surveymonkey.com/s/K2R268G