Twitter is a microblogging service that allows users to send and read short 140-character messages called tweets. It can be used as a marketing tool to interact with customers, announce news and events, and drive traffic to a company's website. The document provides tips on using hashtags, retweets, and favorites to engage followers and promote a brand on Twitter.

1. TWITTER MARKETING:
Presentation By: Jignesh Thanki

3. What is TWITTER?
Twitter – It is an online social networking and micro blogging service that
enables users to send and read short 140-character text messages, called
“Tweets".

4. “TWITTER”
What is it?
Twitter is a service to communicate and stay connected through the
exchange of quick, micro-messages
Why use it?
Communicate with your customers about events, promotions, special
offers, and more
How to use it?
Go to Twitter.com and create a free account, grow your list of “followers”
and start communicating with them via “Tweets”

5. My 1st Tweet on Twitter
You can check your own 1st Tweet Here 
http://discover.twitter.com/first-tweet

6. Basic of Twitter
Twitter Handle: Also known as 'username'. This is the name you select to represent yourself.
To Follow: Subscribe to someone’s updates on Twitter. When you follow someone, their updates
will be displayed on your Twitter page so you know what they are doing.
To Follow Back: Subscribe to the updates of someone who has recently started following you. You
can check out who they are and decide to follow them back or not. It is not required to follow
everyone back, but many people like to.
Hashtag (#): A tool to aggregate the
conversation surrounding an event or theme.
Retweet (or RT): To repeat what someone else
has already tweeted.

7. According to Chris Brogan, Twitter is a useful communication tool
that allows us to interact with people around the world in three
different ways:
1. Send a short message to a bunch of people publicly
2. Send a short message to a specific person publicly
3. Send a short message to a specific person privately
(Chris Brogan)

8. Benefits of using Twitter as a
Marketing Tool
Twitter is a controversial marketing tool. Many companies have
achieved a considerable amount of success on Twitter by marketing
their products and services to people around the world and branding
their business like never before.

9. USE TWITTER FOR MARKETING
Personal:
Twitter is one of the only ways to personally interact with potential customers. This
type of interaction builds loyalty, brands your business and does more on a personal
basis than nearly any other marketing method imaginable.
Free Press Release:
When you have built up enough followers, Twitter can act as a free press
release tool. Any time you need to announce something to the public, simply
make a tweet or two and suddenly everyone knows about your news. You
don't need to spend money on a press release, and unlike with a press
release you can answer any questions your followers have about the news
directly.

10. USE TWITTER FOR MARKETING
- Use Twitter to drive people to your company’s website. Tweet about interesting resources your
employees have posted on your blog or website.
-Monitor your brand on Twitter: Using Twitter Search tool (http://search.twitter.com), you can
search and track what people are saying about your company, products, competitors or any other
hot words in your industry.

11. Continue…
3) Use the Twitter “Favorites” feature as a list of company testimonials. To
the left of each tweet in your Twitter stream, there is a little star. When
you click the little star, that tweet gets added to your Favorites Tab.

12. Continue…
4) Use Twitter to promote events. A great way to get to know your Twitter
community offline. When your company holds an event, fundraiser or open
house, tweet about it!
Think of a hash tag for your event & tweeting about it.
Example: #AppFestLetsNurture

13. Few Twitter Updates..
- Twitter’s rolling out new user profile pages on the Web, showing your best tweets, larger images and more
- Twitter now supports emoji characters
-Twitter's new mobile advertising suite lets
companies pitch their mobile apps in promoted
tweets or place ads inside other apps. The suite
combines Twitter Cards, a feature that automatically
adds Google Play and App Store links to tweets, and
Promoted Tweets, sponsored tweets that appear in
people's timelines.
Now you can download apps directly from my
timelines 

14. THANK YOU

15. Thank You
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