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LinkedIn is a social media platform for your professional self
Members across the globe
LinkedIn is the world’s largest
professional social network
Our vision: create economic
opportunity for every member of
the global workforce
A set of circumstances that makes it possible to do something
A chance for employment or promotion
op·por·tu·ni·ty
noun
LinkedIn is a social media platform for your professional self
4
What is LinkedIn?
People define who they are (in the working world), including:
• Work history
• Clubs, groups, or relevant activities
• Education and qualifications
• Skills
Organizations (companies, nonprofits, etc.) use LinkedIn to:
• HIRE people to work for them
• Market and define their business and services
People connect to stay in touch & help find work opportunities:
• Jobs
• New business / Sales
• Volunteer positions….and more!
5
Meet Rutha
6
Meet Rutha
• 21 year-old from Seattle
• Part-time Software Engineer at Intel
• Student majoring in Computer Science at the
University of Washington
• Cashier at Macy’s
• Took classes at a local community college
• Both parents were janitors
• No knowledge of what “professional” careers look like
Now
Before
7
Meet Rutha
How did LinkedIn help Rutha find new opportunities?
Researched other people’s career paths by:
• Searching and reading about what people do, their job titles, and what they studied
• Sending LinkedIn messages to professionals, asking if she could interview them to learn
more about how they landed their jobs
Connected to a professional who could help her
• Spoke to a woman at a computer science coding event about her interest in software
engineering
• Connected with her on LinkedIn, thanked her, then asked her if she could get connected to
someone working in software engineering
• Got connected with a Software Engineer at Intel
The Result?
Step 1
Step 2
Even though you may not be a professional yet, LinkedIn can still help!
8
How can LinkedIn help you?
• Create and showcase your online “professional brand,” (hint: this is your online
resume!):
• Your education and work qualifications (where have you worked? What do you study? What
activities do you do?)
• Your skills (what are you good at?)
• Your potential (where do you aspire to work?)
• Build your “network” of people to keep in touch with, and who can help you:
• Find a job
• Find a mentor to learn from
• Share useful information that will help you succeed in the working world
• Research career paths, evaluate your options, and apply for jobs
• Check out different companies, the jobs and the people who work there
• Check out universities and courses, and the careers graduates go into afterwards
• Follow companies, sectors, and interesting, influential people in areas of interest
Job &
Internship
Opportunities!
16
Why does brand matter?
*Reputation.com, 2013
Of employers have rejected a job
candidate because of information
they found about that person online*
FACT:
Why does brand matter?
*Job-hunt.org, 2010 16
Of employers say that positive online
reputation influences their hiring decisions*
FACT:
Registering on LinkedIn
for the first time
11
www.linkedin.com (or download the app!)
Registering on LinkedIn for the first time
Build a great profile
This is your online resume that never sleeps
13
75%
of hiring managers review LinkedIn profiles before
making a hiring decision.
Make a great first impression.
15
Your profile page
On a Computer On your phone
Click on “me”
Click here to edit your
profile
Here are the 7 things hiring
managers care most about….
Add a
professional photo
1
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
17
18
How important is it to smile?
You tell me!
Write a strong headline
2
Explain what it is you do, and/or what
you want to do!
Show your passion and interests
19
20
Below your photo and name-card you will see a range
of different sections:
Write a
compelling Summary
3
This is your Elevator Pitch
Reference some of what you have done, some
of what you are doing now, but focus on your
future potential and aspirations
Keep it short; no more than 2 paragraphs
21
Summary
What are you passionate about?
What gets you out of bed in the morning?
Why do you love working at Mylan?
Summary: Your Elevator Pitch
What gets you out
of bed in the
morning?
Why do you love
your major or
organizations?
What can people
expect when they
work with you?
What is your
dream?
What do you bring
into a room?
Detail your Education
4
Enter your School(s) and Dates
Ignore “Degree” field if not relevant
23
Add your nonprofit
program to the
“Education” section
24
• Connect with other
alumni
• Pay it forward: coach or
mentor current students
in your program
• Stay in touch
Type your program name,
and enter the relevant dates
Detail your Experience
5
Definitely include summer jobs, part-time
jobs, work experience
Keep the description short – e.g. use bullets
What did you achieve, deliver, learn?
25
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
26
Add skills and get endorsed
27
Adding skills and expertise also helps you
show up in relevant searches!
What are your areas of expertise? Add at least 5 skills right now!
TIP:
If you endorse other
people, they are more
likely to endorse you
in return!
6
Other Examples:
• Sales
• Photography
• Cooking
• Customer Service
Include Volunteer
Experiences & Causes
7
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
28
41% of Hiring Managers consider volunteer
experience equally as valuable as professional
experience
41%
Ask for recommendations that add credibility and flavor
Tips for getting strong recommendations:
Ask former professors,
colleagues, clients
Remind them of your past
projects and
accomplishments
Recommendations
should showcase a
diverse set of skills &
strengths
29
Let’s give it a try
 Set up a profile from the beginning
 Upload a photo
 Add a headline
 Add your relevant work experience
 Add at least 5-10 skills
 Add your education
Network
Leverage your contacts for an “in”
People of all different ages and backgrounds are on LinkedIn!
32
What kind of people are on LinkedIn?
From students applying
to internships and
looking at colleges…
To DJs mixing music
and producing beats to
play in clubs and
concerts…
To nurses helping to
diagnose diseases and
get people treatment…
To construction
workers, planning how
to build skyscrapers
89%
of people reach out to people they know during the job search
LinkedIn 2015
Use the network to open new doors
Connect with
people you know
Find fellow
alumni
Use messaging to
reach out
Connect with people you
know
1
• Import your email contacts
• To navigate there:
• My Network
• Add Contacts
• Note: it auto-selects all contacts
Run a search for a person’s profile
36
Search for people on LinkedIn
Start with the main Search bar
at the top – type in a name.
If you spot them go to their
profile.
If you don’t see them
straightaway, hit Enter…
Find fellow alumni
2
• Search by what they studied, where they
work, graduation year
• Make sure to include a personal note with
your connection request
• To navigate there:
• My Network > Find Alumni
• Students & Alumni tab
Use messaging to reach
out to your network
3
Chat-style interface for short-form and
lightweight conversations.
Research what your connections have been
up to (where they work, what they’ve been
posting, if there’s jobs at their company) –
and use messages to connect.
Let’s give it a try
 Import your email contacts
 Find and add fellow alumni
 Search for other people you might know
 Send a practice message to fellow colleague
Jobs
Connect to opportunity
Job tools to help you get hired
Job search & alerts Job
recommendations
Jobs appNetwork
insights
Search millions of job
postings
1
• Filter jobs by keyword, title, company,
postal code, function, industry, years of
experience, and date posted
• Save a search result to get email alerts
for new job postings
• Hint: if your profile is complete, you’ll get
more relevant job listings
Network insights into the
company
2
• See if you know anyone who works at
the company to help you get an “in”
• See if / who they’ve hired from your
company
• Get team insights of skills & background
of company employees
Recommended jobs
tailored for you
3
Recipe for relevant jobs:
1. Set your job preferences
2. Ensure your profile is up-to-date
Get the LinkedIn Job
Search App
4
Those who apply to jobs on the 1st day they’re
posted are 10% more likely to land the job.
Get notified when your application has been
viewed, a saved job is about to expire, or when
there are new jobs that meet your search criteria
Let’s give it a try
 Set up your job preferences
 Set up 1-2 email alerts for a job one of your
clients is looking for
 Download Job Search App and do 1-2 searches
News updates you are interested in
Your source of job-related information
48
LinkedIn
GroupsPulse
Influencers
and publishing
49
In Pulse (also your home page!) you can select Influencers and
Channels to follow for the latest news and updates
50
More on Pulse: Follow people, companies, nonprofits, and
channels to see their updates…right now!
Sample People:
• Barack Obama
• Oprah Winfrey
• Tim Cook, the CEO of
Apple!
Sample Organizations:
• Your school
• Your dream company to
work for!
• Organizations where you’ve
worked
• The nonprofit you’re part of!
Sample Channels
• Technology
• Healthcare
• Engineering
• Social Impact
51
Gain more general professional knowledge on
LinkedIn, like interview skills
52
Join groups to contribute
your own thoughts and hear other people’s opinions
Find and join groups
In summary
53
In summary:
1. Get your Photo and Headline up – these are the first things people see
2. Complete these important sections – Summary, Education, Experience,
and Volunteer & Causes
3. See if you can include even more information in your profile, such as
Languages or Awards
55
LinkedIn All-Star
First stop
56
Your career goals
Next Stop
©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

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LinkedIn 101: Create a Profile and Learn the Basics!

  • 1.
  • 2. LinkedIn is a social media platform for your professional self Members across the globe LinkedIn is the world’s largest professional social network
  • 3. Our vision: create economic opportunity for every member of the global workforce A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
  • 4. LinkedIn is a social media platform for your professional self 4 What is LinkedIn? People define who they are (in the working world), including: • Work history • Clubs, groups, or relevant activities • Education and qualifications • Skills Organizations (companies, nonprofits, etc.) use LinkedIn to: • HIRE people to work for them • Market and define their business and services People connect to stay in touch & help find work opportunities: • Jobs • New business / Sales • Volunteer positions….and more!
  • 6. 6 Meet Rutha • 21 year-old from Seattle • Part-time Software Engineer at Intel • Student majoring in Computer Science at the University of Washington • Cashier at Macy’s • Took classes at a local community college • Both parents were janitors • No knowledge of what “professional” careers look like Now Before
  • 7. 7 Meet Rutha How did LinkedIn help Rutha find new opportunities? Researched other people’s career paths by: • Searching and reading about what people do, their job titles, and what they studied • Sending LinkedIn messages to professionals, asking if she could interview them to learn more about how they landed their jobs Connected to a professional who could help her • Spoke to a woman at a computer science coding event about her interest in software engineering • Connected with her on LinkedIn, thanked her, then asked her if she could get connected to someone working in software engineering • Got connected with a Software Engineer at Intel The Result? Step 1 Step 2
  • 8. Even though you may not be a professional yet, LinkedIn can still help! 8 How can LinkedIn help you? • Create and showcase your online “professional brand,” (hint: this is your online resume!): • Your education and work qualifications (where have you worked? What do you study? What activities do you do?) • Your skills (what are you good at?) • Your potential (where do you aspire to work?) • Build your “network” of people to keep in touch with, and who can help you: • Find a job • Find a mentor to learn from • Share useful information that will help you succeed in the working world • Research career paths, evaluate your options, and apply for jobs • Check out different companies, the jobs and the people who work there • Check out universities and courses, and the careers graduates go into afterwards • Follow companies, sectors, and interesting, influential people in areas of interest Job & Internship Opportunities!
  • 9. 16 Why does brand matter? *Reputation.com, 2013 Of employers have rejected a job candidate because of information they found about that person online* FACT:
  • 10. Why does brand matter? *Job-hunt.org, 2010 16 Of employers say that positive online reputation influences their hiring decisions* FACT:
  • 11. Registering on LinkedIn for the first time 11
  • 12. www.linkedin.com (or download the app!) Registering on LinkedIn for the first time
  • 13. Build a great profile This is your online resume that never sleeps 13
  • 14. 75% of hiring managers review LinkedIn profiles before making a hiring decision. Make a great first impression.
  • 15. 15 Your profile page On a Computer On your phone Click on “me” Click here to edit your profile
  • 16. Here are the 7 things hiring managers care most about….
  • 17. Add a professional photo 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 17
  • 18. 18 How important is it to smile? You tell me!
  • 19. Write a strong headline 2 Explain what it is you do, and/or what you want to do! Show your passion and interests 19
  • 20. 20 Below your photo and name-card you will see a range of different sections:
  • 21. Write a compelling Summary 3 This is your Elevator Pitch Reference some of what you have done, some of what you are doing now, but focus on your future potential and aspirations Keep it short; no more than 2 paragraphs 21
  • 22. Summary What are you passionate about? What gets you out of bed in the morning? Why do you love working at Mylan? Summary: Your Elevator Pitch What gets you out of bed in the morning? Why do you love your major or organizations? What can people expect when they work with you? What is your dream? What do you bring into a room?
  • 23. Detail your Education 4 Enter your School(s) and Dates Ignore “Degree” field if not relevant 23
  • 24. Add your nonprofit program to the “Education” section 24 • Connect with other alumni • Pay it forward: coach or mentor current students in your program • Stay in touch Type your program name, and enter the relevant dates
  • 25. Detail your Experience 5 Definitely include summer jobs, part-time jobs, work experience Keep the description short – e.g. use bullets What did you achieve, deliver, learn? 25
  • 26. Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 26
  • 27. Add skills and get endorsed 27 Adding skills and expertise also helps you show up in relevant searches! What are your areas of expertise? Add at least 5 skills right now! TIP: If you endorse other people, they are more likely to endorse you in return! 6 Other Examples: • Sales • Photography • Cooking • Customer Service
  • 28. Include Volunteer Experiences & Causes 7 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 28 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience 41%
  • 29. Ask for recommendations that add credibility and flavor Tips for getting strong recommendations: Ask former professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths 29
  • 30. Let’s give it a try  Set up a profile from the beginning  Upload a photo  Add a headline  Add your relevant work experience  Add at least 5-10 skills  Add your education
  • 32. People of all different ages and backgrounds are on LinkedIn! 32 What kind of people are on LinkedIn? From students applying to internships and looking at colleges… To DJs mixing music and producing beats to play in clubs and concerts… To nurses helping to diagnose diseases and get people treatment… To construction workers, planning how to build skyscrapers
  • 33. 89% of people reach out to people they know during the job search LinkedIn 2015
  • 34. Use the network to open new doors Connect with people you know Find fellow alumni Use messaging to reach out
  • 35. Connect with people you know 1 • Import your email contacts • To navigate there: • My Network • Add Contacts • Note: it auto-selects all contacts
  • 36. Run a search for a person’s profile 36 Search for people on LinkedIn Start with the main Search bar at the top – type in a name. If you spot them go to their profile. If you don’t see them straightaway, hit Enter…
  • 37. Find fellow alumni 2 • Search by what they studied, where they work, graduation year • Make sure to include a personal note with your connection request • To navigate there: • My Network > Find Alumni • Students & Alumni tab
  • 38. Use messaging to reach out to your network 3 Chat-style interface for short-form and lightweight conversations. Research what your connections have been up to (where they work, what they’ve been posting, if there’s jobs at their company) – and use messages to connect.
  • 39. Let’s give it a try  Import your email contacts  Find and add fellow alumni  Search for other people you might know  Send a practice message to fellow colleague
  • 41. Job tools to help you get hired Job search & alerts Job recommendations Jobs appNetwork insights
  • 42. Search millions of job postings 1 • Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date posted • Save a search result to get email alerts for new job postings • Hint: if your profile is complete, you’ll get more relevant job listings
  • 43. Network insights into the company 2 • See if you know anyone who works at the company to help you get an “in” • See if / who they’ve hired from your company • Get team insights of skills & background of company employees
  • 44. Recommended jobs tailored for you 3 Recipe for relevant jobs: 1. Set your job preferences 2. Ensure your profile is up-to-date
  • 45. Get the LinkedIn Job Search App 4 Those who apply to jobs on the 1st day they’re posted are 10% more likely to land the job. Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteria
  • 46. Let’s give it a try  Set up your job preferences  Set up 1-2 email alerts for a job one of your clients is looking for  Download Job Search App and do 1-2 searches
  • 47. News updates you are interested in
  • 48. Your source of job-related information 48 LinkedIn GroupsPulse Influencers and publishing
  • 49. 49 In Pulse (also your home page!) you can select Influencers and Channels to follow for the latest news and updates
  • 50. 50 More on Pulse: Follow people, companies, nonprofits, and channels to see their updates…right now! Sample People: • Barack Obama • Oprah Winfrey • Tim Cook, the CEO of Apple! Sample Organizations: • Your school • Your dream company to work for! • Organizations where you’ve worked • The nonprofit you’re part of! Sample Channels • Technology • Healthcare • Engineering • Social Impact
  • 51. 51 Gain more general professional knowledge on LinkedIn, like interview skills
  • 52. 52 Join groups to contribute your own thoughts and hear other people’s opinions Find and join groups
  • 54. In summary: 1. Get your Photo and Headline up – these are the first things people see 2. Complete these important sections – Summary, Education, Experience, and Volunteer & Causes 3. See if you can include even more information in your profile, such as Languages or Awards
  • 57. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

Editor's Notes

  1. LinkedIn is the world’s largest professional social network. 2 new member per second 97M unique new visitors
  2. With LinkedIn, you can connect to opportunities—our vision as a company is to connect each and every person in this room, as well as every member of the global workforce, to opportunities. But what do we mean by that?
  3. Rutha’s Story About her (Now) 21 years old, and is a software engineer at a technology company called Intel She is currently pursing a degree in Computer Science from the University of Washington Raise your hand if you wouldn’t mind doing some of these things? Very often we hear that LinkedIn is intimidating. Often we see people like Rutha and automatically make assumptions about her life, how she grew up, her household income, etc. Even I’ve found myself looking at all the Ruthas on LinkedIn, and wonder: how could that possibly me? How could I do all of the amazing things that Rutha has done? Rutha is already a pretty impressive young woman. BUT her journey might not be what you expect. In fact, BEFORE: Before that, she attended community college in Seattle While in community college, she had two jobs as a secretary answering phones, and then also worked the cash register at Macy’s She didn’t grow up in a wealthy family She wasn’t exposed to college or professional careers growing up Both of her parents worked day and night as janitors 16 years old before there was a computer in my house Parents immigrated from a small country in Africa to start a family and provide a better life for their children. Did not learn English until she started school Without a computer, there was no easy access to Word or Google or online assignments. Everyday, after school, mother took her and her five siblings to the library to do homework on a public computer. Lucky and no one had booked the computer ahead of her; could only use it for an hour at a time. Growing up, Rutha: Didn’t know what a software engineer was She didn’t know what a business person did Didn’t know the possibilities that existed for her - including everything she could achieve BUT what she did know is that she WANTED to achieve something great - and find a job where she could succeed so she could build a career for herself to make a good life for herself
  4. She researched, researched, researched. She did random searches of people on LinkedIn and looked at their profiles. She looked at: What they did What their job titles were What they studied She learned that there was such thing as a “marketing manager” at Google, and that a software engineer designs and develops computer software She then sent messages to people on LinkedIn - just to learn about what they did. Why? “Because asking questions didn’t cost her anything” She asked about educational pathways that led to specific job roles. What did that person study? Why? Did it help them get their current job?How did they find mentors to help them get to where they wanted to get to? She came to LinkedIn with unanswered questions, and limited knowledge, and LinkedIn allowed her to easily learn about specific careers that exist in the world - and what it took to get there Through this, she learned that she was interested in software engineering! How she landed her opportunity: Rutha went to a coding event hosted by her college, and met a woman at a booth. She made sure to get her business card After the event, she looked up this woman’s profile, saw they both went to high schools in Washington, and then connected with her. In her message to her, she said “it’s nice to meet you, and hope to stay in touch.” Simple as that. She then reached out to this woman and asked if she could introduce her to a software engineer at a local company. The woman agreed, and introduced Rutha to a friend The woman then went to Rutha’s profile, and remembered who she was, and their conversation
  5. And your online brand does matter!
  6. What does this mean? The person you represent online is just as important and the person you represent during a live interview.
  7. http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/ 75% of hiring managers review a LinkedIn profile (follow up with Justus)
  8. http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
  9. Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
  10. Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.
  11. Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
  12. Now onto the experience section. Before we get into what it is, I want to clarify what it’s not. It’s not bullet points from your resume.
  13. Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience
  14. Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
  15. Don’t just highlight your own skills, get endorsed! Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches. Just click “edit” and start adding your skills! Be sure to endorse the skills and expertise of your connections as well – it will encourage them to do the same for you.
  16. Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience
  17. And last but certainly not least in this section: Ask for recommendations. There are few things that can help your job search as much as someone vouching for who you are and why you should be hired. Ask some of your connections – like former coworkers and clients – to write recommendations of your work. Getting a strong recommendation usually requires asking for one, so don’t be afraid to make a delicate request. Reassure someone that these can be short paragraphs, unlike the college recommendation format, and can take less than 10 or 15 minutes.
  18. http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
  19. Now we’ll spend a few minutes talking about company pages.
  20. There are tons of different types of people on LinkedIn, which means that you can get connected to many different types of opportunities on the site.
  21. https://content.LinkedIn.com/content/dam/premium/jobsearch/PDFAssets/Job_Search_Checklist.pdf?veh=www.google.com_or-search&src=or-search
  22. Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. Also, you can now include a background photo – very compelling for comms teams. Create an image for a launch or campaign and send it out to employees so they can upload to their profile.
  23. Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. Also, you can now include a background photo – very compelling for comms teams. Create an image for a launch or campaign and send it out to employees so they can upload to their profile.
  24. Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments. Talk about who you are, how you got there, and where you want to go. First person!
  25. http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
  26. Now let’s dive deeper into publishing, or blogging on LinkedIn
  27. https://content.LinkedIn.com/content/dam/premium/jobsearch/PDFAssets/Job_Search_Checklist.pdf?veh=www.google.com_or-search&src=or-search
  28. Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. Also, you can now include a background photo – very compelling for comms teams. Create an image for a launch or campaign and send it out to employees so they can upload to their profile.
  29. VO – this is as strong as your network (for the first two), the more connections you have, the greater this is
  30. Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more. Include what you want to be found for – (Jeff example – he uses “CEO at LinkedIn”)
  31. Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments. Talk about who you are, how you got there, and where you want to go. First person!
  32. http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
  33. There are a few different ways that Amy can do research about the Ed-Tech Industry on LinkedIn. First, she can see what her connections are posting in these areas. But she can also do more targeted research through Pulse, Groups, and the Publishing Platform.
  34. There is also information on LinkedIn about more general professional skills, like tips for interviews and about how to act and dress professionally.
  35. So wrapping up – the Top 5 things…..
  36. So, using these tips and tricks, you can become a LinkedIn All-Star…
  37. And use the site as a platform for your career growth and success.