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LinkedIn 101: Create a Profile and Learn the Basics!
LinkedIn is a professional social media platform that aims to connect its members to economic opportunities worldwide. It has the largest professional network globally. The platform allows users to create profiles showcasing their work history, education, skills and interests to find jobs, business opportunities, and make professional connections. It helped one student, Rutha, connect with software engineers and find an internship by researching career paths and networking with professionals in her desired field.
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LinkedIn 101: Create a Profile and Learn the Basics!
- 2. LinkedIn is asocial media platform for your professional self Members across the globe LinkedIn is the world’s largest professional social network
- 3. Our vision: createeconomic opportunity for every member of the global workforce A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
- 4. LinkedIn is asocial media platform for your professional self 4 What is LinkedIn? People define who they are (in the working world), including: • Work history • Clubs, groups, or relevant activities • Education and qualifications • Skills Organizations (companies, nonprofits, etc.) use LinkedIn to: • HIRE people to work for them • Market and define their business and services People connect to stay in touch & help find work opportunities: • Jobs • New business / Sales • Volunteer positions….and more!
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- 6. 6 Meet Rutha • 21year-old from Seattle • Part-time Software Engineer at Intel • Student majoring in Computer Science at the University of Washington • Cashier at Macy’s • Took classes at a local community college • Both parents were janitors • No knowledge of what “professional” careers look like Now Before
- 7. 7 Meet Rutha How didLinkedIn help Rutha find new opportunities? Researched other people’s career paths by: • Searching and reading about what people do, their job titles, and what they studied • Sending LinkedIn messages to professionals, asking if she could interview them to learn more about how they landed their jobs Connected to a professional who could help her • Spoke to a woman at a computer science coding event about her interest in software engineering • Connected with her on LinkedIn, thanked her, then asked her if she could get connected to someone working in software engineering • Got connected with a Software Engineer at Intel The Result? Step 1 Step 2
- 8. Even though youmay not be a professional yet, LinkedIn can still help! 8 How can LinkedIn help you? • Create and showcase your online “professional brand,” (hint: this is your online resume!): • Your education and work qualifications (where have you worked? What do you study? What activities do you do?) • Your skills (what are you good at?) • Your potential (where do you aspire to work?) • Build your “network” of people to keep in touch with, and who can help you: • Find a job • Find a mentor to learn from • Share useful information that will help you succeed in the working world • Research career paths, evaluate your options, and apply for jobs • Check out different companies, the jobs and the people who work there • Check out universities and courses, and the careers graduates go into afterwards • Follow companies, sectors, and interesting, influential people in areas of interest Job & Internship Opportunities!
- 9. 16 Why does brandmatter? *Reputation.com, 2013 Of employers have rejected a job candidate because of information they found about that person online* FACT:
- 10. Why does brandmatter? *Job-hunt.org, 2010 16 Of employers say that positive online reputation influences their hiring decisions* FACT:
- 11. Registering on LinkedIn forthe first time 11
- 12. www.linkedin.com (or downloadthe app!) Registering on LinkedIn for the first time
- 13. Build a greatprofile This is your online resume that never sleeps 13
- 14. 75% of hiring managersreview LinkedIn profiles before making a hiring decision. Make a great first impression.
- 15. 15 Your profile page Ona Computer On your phone Click on “me” Click here to edit your profile
- 16. Here are the7 things hiring managers care most about….
- 17. Add a professional photo 1 Moreviews with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 17
- 18. 18 How important isit to smile? You tell me!
- 19. Write a strongheadline 2 Explain what it is you do, and/or what you want to do! Show your passion and interests 19
- 20. 20 Below your photoand name-card you will see a range of different sections:
- 21. Write a compelling Summary 3 Thisis your Elevator Pitch Reference some of what you have done, some of what you are doing now, but focus on your future potential and aspirations Keep it short; no more than 2 paragraphs 21
- 22. Summary What are youpassionate about? What gets you out of bed in the morning? Why do you love working at Mylan? Summary: Your Elevator Pitch What gets you out of bed in the morning? Why do you love your major or organizations? What can people expect when they work with you? What is your dream? What do you bring into a room?
- 23. Detail your Education 4 Enteryour School(s) and Dates Ignore “Degree” field if not relevant 23
- 24. Add your nonprofit programto the “Education” section 24 • Connect with other alumni • Pay it forward: coach or mentor current students in your program • Stay in touch Type your program name, and enter the relevant dates
- 25. Detail your Experience 5 Definitelyinclude summer jobs, part-time jobs, work experience Keep the description short – e.g. use bullets What did you achieve, deliver, learn? 25
- 26. Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examplesof your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 26
- 27. Add skills andget endorsed 27 Adding skills and expertise also helps you show up in relevant searches! What are your areas of expertise? Add at least 5 skills right now! TIP: If you endorse other people, they are more likely to endorse you in return! 6 Other Examples: • Sales • Photography • Cooking • Customer Service
- 28. Include Volunteer Experiences &Causes 7 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 28 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience 41%
- 29. Ask for recommendationsthat add credibility and flavor Tips for getting strong recommendations: Ask former professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths 29
- 30. Let’s give ita try Set up a profile from the beginning Upload a photo Add a headline Add your relevant work experience Add at least 5-10 skills Add your education
- 31. Network Leverage your contactsfor an “in”
- 32. People of alldifferent ages and backgrounds are on LinkedIn! 32 What kind of people are on LinkedIn? From students applying to internships and looking at colleges… To DJs mixing music and producing beats to play in clubs and concerts… To nurses helping to diagnose diseases and get people treatment… To construction workers, planning how to build skyscrapers
- 33. 89% of people reachout to people they know during the job search LinkedIn 2015
- 34. Use the networkto open new doors Connect with people you know Find fellow alumni Use messaging to reach out
- 35. Connect with peopleyou know 1 • Import your email contacts • To navigate there: • My Network • Add Contacts • Note: it auto-selects all contacts
- 36. Run a searchfor a person’s profile 36 Search for people on LinkedIn Start with the main Search bar at the top – type in a name. If you spot them go to their profile. If you don’t see them straightaway, hit Enter…
- 37. Find fellow alumni 2 •Search by what they studied, where they work, graduation year • Make sure to include a personal note with your connection request • To navigate there: • My Network > Find Alumni • Students & Alumni tab
- 38. Use messaging toreach out to your network 3 Chat-style interface for short-form and lightweight conversations. Research what your connections have been up to (where they work, what they’ve been posting, if there’s jobs at their company) – and use messages to connect.
- 39. Let’s give ita try Import your email contacts Find and add fellow alumni Search for other people you might know Send a practice message to fellow colleague
- 40.
- 41. Job tools tohelp you get hired Job search & alerts Job recommendations Jobs appNetwork insights
- 42. Search millions ofjob postings 1 • Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date posted • Save a search result to get email alerts for new job postings • Hint: if your profile is complete, you’ll get more relevant job listings
- 43. Network insights intothe company 2 • See if you know anyone who works at the company to help you get an “in” • See if / who they’ve hired from your company • Get team insights of skills & background of company employees
- 44. Recommended jobs tailored foryou 3 Recipe for relevant jobs: 1. Set your job preferences 2. Ensure your profile is up-to-date
- 45. Get the LinkedInJob Search App 4 Those who apply to jobs on the 1st day they’re posted are 10% more likely to land the job. Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteria
- 46. Let’s give ita try Set up your job preferences Set up 1-2 email alerts for a job one of your clients is looking for Download Job Search App and do 1-2 searches
- 47. News updates youare interested in
- 48. Your source ofjob-related information 48 LinkedIn GroupsPulse Influencers and publishing
- 49. 49 In Pulse (alsoyour home page!) you can select Influencers and Channels to follow for the latest news and updates
- 50. 50 More on Pulse:Follow people, companies, nonprofits, and channels to see their updates…right now! Sample People: • Barack Obama • Oprah Winfrey • Tim Cook, the CEO of Apple! Sample Organizations: • Your school • Your dream company to work for! • Organizations where you’ve worked • The nonprofit you’re part of! Sample Channels • Technology • Healthcare • Engineering • Social Impact
- 51. 51 Gain more generalprofessional knowledge on LinkedIn, like interview skills
- 52. 52 Join groups tocontribute your own thoughts and hear other people’s opinions Find and join groups
- 53.
- 54. In summary: 1. Getyour Photo and Headline up – these are the first things people see 2. Complete these important sections – Summary, Education, Experience, and Volunteer & Causes 3. See if you can include even more information in your profile, such as Languages or Awards
- 55.
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- 57. ©2014 LinkedIn Corporation.All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
Editor's Notes
- #3 LinkedIn is the world’s largest professional social network. 2 new member per second 97M unique new visitors
- #4 With LinkedIn, you can connect to opportunities—our vision as a company is to connect each and every person in this room, as well as every member of the global workforce, to opportunities. But what do we mean by that?
- #7 Rutha’s Story About her (Now) 21 years old, and is a software engineer at a technology company called Intel She is currently pursing a degree in Computer Science from the University of Washington Raise your hand if you wouldn’t mind doing some of these things? Very often we hear that LinkedIn is intimidating. Often we see people like Rutha and automatically make assumptions about her life, how she grew up, her household income, etc. Even I’ve found myself looking at all the Ruthas on LinkedIn, and wonder: how could that possibly me? How could I do all of the amazing things that Rutha has done? Rutha is already a pretty impressive young woman. BUT her journey might not be what you expect. In fact, BEFORE: Before that, she attended community college in Seattle While in community college, she had two jobs as a secretary answering phones, and then also worked the cash register at Macy’s She didn’t grow up in a wealthy family She wasn’t exposed to college or professional careers growing up Both of her parents worked day and night as janitors 16 years old before there was a computer in my house Parents immigrated from a small country in Africa to start a family and provide a better life for their children. Did not learn English until she started school Without a computer, there was no easy access to Word or Google or online assignments. Everyday, after school, mother took her and her five siblings to the library to do homework on a public computer. Lucky and no one had booked the computer ahead of her; could only use it for an hour at a time. Growing up, Rutha: Didn’t know what a software engineer was She didn’t know what a business person did Didn’t know the possibilities that existed for her - including everything she could achieve BUT what she did know is that she WANTED to achieve something great - and find a job where she could succeed so she could build a career for herself to make a good life for herself
- #8 She researched, researched, researched. She did random searches of people on LinkedIn and looked at their profiles. She looked at: What they did What their job titles were What they studied She learned that there was such thing as a “marketing manager” at Google, and that a software engineer designs and develops computer software She then sent messages to people on LinkedIn - just to learn about what they did. Why? “Because asking questions didn’t cost her anything” She asked about educational pathways that led to specific job roles. What did that person study? Why? Did it help them get their current job?How did they find mentors to help them get to where they wanted to get to? She came to LinkedIn with unanswered questions, and limited knowledge, and LinkedIn allowed her to easily learn about specific careers that exist in the world - and what it took to get there Through this, she learned that she was interested in software engineering! How she landed her opportunity: Rutha went to a coding event hosted by her college, and met a woman at a booth. She made sure to get her business card After the event, she looked up this woman’s profile, saw they both went to high schools in Washington, and then connected with her. In her message to her, she said “it’s nice to meet you, and hope to stay in touch.” Simple as that. She then reached out to this woman and asked if she could introduce her to a software engineer at a local company. The woman agreed, and introduced Rutha to a friend The woman then went to Rutha’s profile, and remembered who she was, and their conversation
- #10 And your online brand does matter!
- #11 What does this mean? The person you represent online is just as important and the person you represent during a live interview.
- #15 http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/ 75% of hiring managers review a LinkedIn profile (follow up with Justus)
- #17 http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
- #18 Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
- #20 Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.
- #22 Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
- #23 Now onto the experience section. Before we get into what it is, I want to clarify what it’s not. It’s not bullet points from your resume.
- #25 Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience
- #27 Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
- #28 Don’t just highlight your own skills, get endorsed! Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches. Just click “edit” and start adding your skills! Be sure to endorse the skills and expertise of your connections as well – it will encourage them to do the same for you.
- #29 Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience
- #30 And last but certainly not least in this section: Ask for recommendations. There are few things that can help your job search as much as someone vouching for who you are and why you should be hired. Ask some of your connections – like former coworkers and clients – to write recommendations of your work. Getting a strong recommendation usually requires asking for one, so don’t be afraid to make a delicate request. Reassure someone that these can be short paragraphs, unlike the college recommendation format, and can take less than 10 or 15 minutes.
- #31 http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
- #32 Now we’ll spend a few minutes talking about company pages.
- #33 There are tons of different types of people on LinkedIn, which means that you can get connected to many different types of opportunities on the site.
- #35 https://content.LinkedIn.com/content/dam/premium/jobsearch/PDFAssets/Job_Search_Checklist.pdf?veh=www.google.com_or-search&src=or-search
- #36 Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. Also, you can now include a background photo – very compelling for comms teams. Create an image for a launch or campaign and send it out to employees so they can upload to their profile.
- #38 Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. Also, you can now include a background photo – very compelling for comms teams. Create an image for a launch or campaign and send it out to employees so they can upload to their profile.
- #39 Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments. Talk about who you are, how you got there, and where you want to go. First person!
- #40 http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
- #41 Now let’s dive deeper into publishing, or blogging on LinkedIn
- #42 https://content.LinkedIn.com/content/dam/premium/jobsearch/PDFAssets/Job_Search_Checklist.pdf?veh=www.google.com_or-search&src=or-search
- #43 Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. Also, you can now include a background photo – very compelling for comms teams. Create an image for a launch or campaign and send it out to employees so they can upload to their profile.
- #44 VO – this is as strong as your network (for the first two), the more connections you have, the greater this is
- #45 Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more. Include what you want to be found for – (Jeff example – he uses “CEO at LinkedIn”)
- #46 Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments. Talk about who you are, how you got there, and where you want to go. First person!
- #47 http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/
- #49 There are a few different ways that Amy can do research about the Ed-Tech Industry on LinkedIn. First, she can see what her connections are posting in these areas. But she can also do more targeted research through Pulse, Groups, and the Publishing Platform.
- #52 There is also information on LinkedIn about more general professional skills, like tips for interviews and about how to act and dress professionally.
- #55 So wrapping up – the Top 5 things…..
- #56 So, using these tips and tricks, you can become a LinkedIn All-Star…
- #57 And use the site as a platform for your career growth and success.