LinkedIn for Good presents a Welcome Talent Canada Train the Trainer guide. Use this document for speaking notes when training your workforce development staff on how to talk about LinkedIn to refugee job-seekers.

1. Training the Trainers: Welcome Talent Canada
Thank you for volunteering to train non-profit employees to lead the “Welcome Talent Canada” workshop! The
“Welcome Talent Canada” workshop, developed by LinkedIn for Good, is focused on educating refugee job-seekers
on how LinkedIn.com can be a powerful tool to source and connect to opportunities in Canada. This “Train the
Trainer” guide is a reference for you as you prepare to teach non-profit employees how to deliver the “Welcome
Talent Canada” presentation. Please also refer to the “Instructor’s Guide” and the “Welcome Talent Canada”
PowerPoint presentation.
The Workshop
The objectives of the “Welcome Talent Canada” workshop is for refugee job-seekers to:
1. Create a LinkedIn profile
2. Understand how LinkedIn can help them build their network in Canada
3. Feel confident in their ability to leverage LinkedIn in their job search
In order to accomplish these objectives, the workshop covers the following content:
● Introduction to LinkedIn
○ What is a professional network? What is LinkedIn?
○ LinkedIn’s vision as a company: connect to opportunity [Watch video here!]
○ The Economic Graph [Watch video here!]
● Creating a LinkedIn Profile
○ Signing up for an account / walk-through of the registration process
○ Creating a strong profile, step-by-step
● Build your network on LinkedIn
○ Connecting with people you already know
○ How to connect with someone you’ve just met
○ Leveraging Groups to build your network
● Apply for jobs on LinkedIn
○ Setting up job preferences and finding jobs of interest
○ Applying for jobs with your LinkedIn profile
Your Role

2. In training the trainers of the “Welcome Talent Canada” workshop, your objective is to ensure
they thoroughly understand how to leverage LinkedIn effectively themselves, so that they are
well-prepared to answer questions from job seekers.
In order to accomplish this objective, we recommend that you cover the following content:
● Explaining the value proposition of LinkedIn and the idea of “connecting to opportunity”
● Explaining the Economic Graph
● Explaining the objectives and structure of the workshop
● Walking them through the workshop slides
● General presentation tips
● Q&A regarding LinkedIn concepts and content