The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Organisation: The Key To Content Marketing SuccessKoozai
For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
(Re)Starting Your Business Social Media PresenceMatthew Olson
Are you ready to jump into promoting your business with social media, but feel you’re lost in the social wilderness? What is the difference between Facebook and LinkedIn? Is Instagram worth it? How do I find the time to do all of this? Connect with a business social media “guide” that will help ensure you get started down the right path.
This workshop will be for businesses just getting started with social media or want a fresh insight into current trends. We’ll discuss how to:
• Select the right social media platforms
• Get started or restart your social presence
• Figure out what to say (and what not to say)
• Evaluate your performance
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Organisation: The Key To Content Marketing SuccessKoozai
For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
(Re)Starting Your Business Social Media PresenceMatthew Olson
Are you ready to jump into promoting your business with social media, but feel you’re lost in the social wilderness? What is the difference between Facebook and LinkedIn? Is Instagram worth it? How do I find the time to do all of this? Connect with a business social media “guide” that will help ensure you get started down the right path.
This workshop will be for businesses just getting started with social media or want a fresh insight into current trends. We’ll discuss how to:
• Select the right social media platforms
• Get started or restart your social presence
• Figure out what to say (and what not to say)
• Evaluate your performance
How to target the right people on social #OCTribe 7/30/2014Lauren Friedman
In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.
Erfahren Sie wie mit LinkedIn Lead Generiert und Ihre Zielgruppe effektiv angesprochen werden kann. Die Präsentation von LinkedIn gibt nützliche Tipps & Tricks für die Lead Generierung und hilft Ihnen bei der Entscheidungsfindung Ihrer Content Marketing Strategie.
This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
Your social media channels are setup. Communities got off to a great start. But the honeymoon is over. Growth is slowing. Engagement is dwindling. What do you do to get your mojo back? Matthew Olson from Signalfire will lead the discussion centered mostly on Facebook and Instagram. In this session, we’ll talk about:
• Understand some of the paid boosting tools available
• How the “little things” can make video remarkable
• The basics of user generated content and micro-influencers
Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
If you are regularly maintaining a social media presence but it is not effective and you are missing your target by miles—your best option might be to outsource and hire a social media manager.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...DigitalSherpa
From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
In this program, we explored online resources for stock photography and introduced customers to several text overlay resources. With a little hands-on work, easy to use templates and a couple of tips, attendees just might walk out of class with your first marketing graphic for your business! Great for both the creative and not-so-creative entrepreneur.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Learn how you can implement basic email and social media marketing principles that commercial businesses use for success to reach your nonprofit campaign goals.
How to target the right people on social #OCTribe 7/30/2014Lauren Friedman
In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.
Erfahren Sie wie mit LinkedIn Lead Generiert und Ihre Zielgruppe effektiv angesprochen werden kann. Die Präsentation von LinkedIn gibt nützliche Tipps & Tricks für die Lead Generierung und hilft Ihnen bei der Entscheidungsfindung Ihrer Content Marketing Strategie.
This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
Your social media channels are setup. Communities got off to a great start. But the honeymoon is over. Growth is slowing. Engagement is dwindling. What do you do to get your mojo back? Matthew Olson from Signalfire will lead the discussion centered mostly on Facebook and Instagram. In this session, we’ll talk about:
• Understand some of the paid boosting tools available
• How the “little things” can make video remarkable
• The basics of user generated content and micro-influencers
Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
If you are regularly maintaining a social media presence but it is not effective and you are missing your target by miles—your best option might be to outsource and hire a social media manager.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...DigitalSherpa
From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
In this program, we explored online resources for stock photography and introduced customers to several text overlay resources. With a little hands-on work, easy to use templates and a couple of tips, attendees just might walk out of class with your first marketing graphic for your business! Great for both the creative and not-so-creative entrepreneur.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Learn how you can implement basic email and social media marketing principles that commercial businesses use for success to reach your nonprofit campaign goals.
Before designing your website, you'll want to answer these vital questions: Who is Your Target Audience, Why Should They Buy from You and finally, Are You Allowing Them to Find What They are Looking For? You'll also want to take the 5 second test with your website in order to understand if your value proposition, competitive advantage, and path to purchase is clear.
A great brand is more than just a name and a logo; it's your personality and your business promise.
This presentation highlights examples of other brands and their transformation. You'll learn how to define your brand so that you can:
- Showcase and promote your brand everywhere
- Build brand awareness and establish credibility
- Develop your positioning and create your unique visual identity
To hear the free recorded webinar, Live and Love Your Brand, please register at http://www.bizlaunch.com/deluxe/305/deluxe_past_webinars.php
Learn more about branding your business, please visit http://logodesign.deluxe.com
Your logo is the face of your business. It helps you market your business and anchor your brand. That’s why it’s important you have a professionally designed logo to represent your business. In this webinar, we'll walk you through:
- How to get the right logo style, design and font
- Where to use and promote your logo
- Avoiding common logo mistakes
Listen to the webinar replay: http://www3.deluxe.com/webinar-art-behind-great-logo-amplified-1
Learn more about logo design packages at http://www.deluxe.com/logo-design
Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes.
In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn:
1. Simple tricks to optimizing your website
2. Why adding links helps get you noticed
3. The importance of quality content and more!
To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Similar to Jump start your smb using social media (20)
Is your holiday marketing strategy complete? Get everything sorted with help from the small business experts at Deluxe.
We will look at why sending holiday cards will help you stand out from your competition and how to round out your digital strategy with an email marketing campaign.
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
A logo anchors a brand — it’s shorthand for your business, telling customers who you are and unifying all of your marketing efforts. In an instant, the best logos are able to attract customers and engender goodwill. So how do you create a logo that works for your business?
Growing your email list is one of the most important things to do for your business. In this first webinar of the year, we’ll dive deep into the most important elements of your email list.
For most entrepreneurs, marketing tends to take a back seat to the more pressing needs of running a business. Likewise, most people didn’t start their business because they couldn’t wait to build their website or launch a marketing campaign. But the fact remains, marketing is essential and it works – if you approach it the right way. In this presentation, you’ll learn how to identify your marketing style; what marketing tools are a good fit for your business and how to make the right marketing investment.
What is ‘Customer Experience’ and how does it affect your business? We will discuss how to start being deliberate about crafting the experience your customers want. We’ll focus on how you get started and bring it to life on your website. Visit deluxe.com to learn more.
Learn more about the key metrics you'll need to monitor and tactics to implement to ensure the world's biggest search engine starts 'loving' your business.
Learn more about the statistics around mobile apps and why it's valuable for small businesses to have one and use mobile marketing for their customers.
Define Your WOW! Factor - Creating an Unforgettable BrandDeluxe Corporation
Learn how to create a brand that keeps customers talking and forces competitors to take a new approach with their marketing to catch up with your success, using these valuable tips.
One of the most important piece of any email is the subject line, but many businesses have a difficult time creating interesting ones.
Reading through this presentation, you'll learn:
- How to write a good subject line
- What works in subject lines, or doesn't
- Pre-header text dos
- Subject line trends
Interested in watching a replay of the webinar? Add this link to your browser to view on Youtube: https://www.youtube.com/watch?v=jdLt_2hezmM
One of the best ways to attract and acquire new customers is to understand who they are, what they want, and how your business can provide it.
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and learn how you can tailor them to suit your business.
Interested in watching a replay of this webinar? Click the link to view it on Youtube: https://www.youtube.com/watch?v=MzzfpBPAsqg
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2. Our discussion today:
• Why social media works for small
businesses
• How to listen first before launching
your campaign
• How to create a social media
strategy
• What elements make up a
successful campaign
Does your business currently have social media included in your 2013 plan?
a. Yes b. Not yet, but planning to c. No plans in 2013
3. Presented by
• Brenda Arndt
Social Media Manager - Deluxe
Brenda has 12+years in small business
and corporate eMarketing.
Facebook.com/deluxecorp
@deluxecorp
6. Will Social Media Work For You?
• People buy from
you for your
expertise, social
media will help your
expertise become
more well known.
7. How Do You Get Started?
1. Listen first
2. Create a Strategy and a
plan before jumping in
3. Create a profile that helps
people verify your
legitimacy
9. Where Do You Get Started?
• Yelp http://
www.yelp.com/minneapolis
• Twitter http://www.twitter.com
• Facebook Pages http://
www.facebook.com/pages/
• Blogging
• http://wordpress.com/
• http://www.typepad.com/
• YouTube http://www.youtube.com/
• LinkedIn Company Page
http://www.linkedin.com/company/ad
d/show
• Pinterest https://pinterest.com
/join/signup/
• Google+ https://plus.google.com/
10. Sample Strategic Plan
Identify Objectives
•Restate your objective so that it is “SMART” (specific, measurable,
attainable, realistic, and time-based)
•Tie your objectives back to your overall company goals
Objective Tie to your overall goals
Increase “client” base by 10% in next 6 To make money and to stay in business
months, recruit new “clients”, draw traffic to
website
Keep the local community updated on To increase the number of new “clients”
happenings, discounts, events in increase
sales by 5% in the next month
Understand how “clients” use social media To stay connected with clients and provide
and monitor what “clients” are saying about better customer service
your company increasing client engagement
by 20% year over year
11. Create Your Strategy
• Identify Audience
– Who do you need to reach to meet your objective? Why this
target group?
– Is this a target group identified in your company’s
communications plan?
– What key points do you want to make with your audience?
– What social media tools are they currently using?
– Where do those people live online?
– Do you have a built-in community, or do you need to create one?
12. Create Your Strategy
Turning Strategies into Actions, Find & Follow, Listen & Learn
Build A Listening Dashboard
If I told you that you could listen
in on your customers and
prospects?
Would you listen?
What type of impact do you think a listening platform would
have on your business?
a. Respond to Reviews d. Brand Monitoring
b. Customer Service e. Not sure what a listening
c. Reach out to Prospects platform is
17. RSS
• RSS (Real Simple Syndication) allows you
to subscribe to any website that has one
of these in the address bar. You can
then track every site you’re subscribed to
without having to go to each individual
site.
23. Current Social Media Inventory
• Sample Summary of Existing Online Presence
• Facebook
• Page established
• Lack of consistent activity, maintenance, management
• Twitter
• No presence
• Blog
• No presence
• Yelp
• Listing established
• Issues with listing, management at less than 1 hour/week
24. Sample Strategic Plan
– Facebook
• Purpose: To increase recognition, increase social
engagement, establish online social network, searchability
• Metrics for Success: “Likes”, shares, comments, comments
that are referrals
26. Sample Strategic Plan
– Blog
• Purpose: Increase recognition, increase engagement,
searchability
• Metrics for Success: Number of posts, audience growth,
comments/likes, subscribers, SEO improvements, referrals
28. Create Your Strategy
Who will implement?
– Can you allocate a minimum of five hours per week to your
strategy once you've passed the learning curve?
– Do you have the most efficient work flow and tasks in place?
– Do you need any outside expertise?
– Will your work depend on any other resource or person?
29.
30. Guidelines
• Be transparent and state where you work
• Never represent yourself or your organization in a
false or misleading way
• When disagreeing, keep it appropriate and polite
• Behave diplomatically if writing about competition
• Never comment on anything related to
legal matters
• Never participate in social media when the topic
being discussed may be considered a crisis
situation
• Be smart about protecting yourself, your
privacy, and your company’s confidential
information
31. What Do You Take Away?
• Put a plan in place before you jump in
• Your blog or website should be the center of your
social marketing efforts
• Establish a consistent habit of posting, and stick to
it
• Mix up your content types
• Integrate, integrate, integrate
• Use calls to action to entice people to stick around
• Keep an eye on what people are saying about you
and your competitors
34. Questions?
Brenda Arndt
Social Media Manager, Deluxe Corporation
Brenda.Arndt@deluxe.com
@deluxecorp
Facebook.com/deluxecorp
YouTube.com/deluxecorporation
linkedin.com/company/deluxe-corporation
Editor's Notes
Hello and welcome to the Deluxe webinar Jump Start Your Small Business Using Social Media web seminar! I am your host Brenda Arndt and on behalf of Deluxe Corporation, we are truly excited to have you join us for this live event. You may know Deluxe as the check company but we have a whole other side to us that focuses on Small Business Services such as personalized printed products to logo design, web services, and search engine marketing that helps your business get found, we work to deliver the most innovative products and services to help you focus your attention on why you got into business and what your passionate about. To get us started, please take a moment to answer the polling question that you see on the bottom of your screen. Choose your answer, then click the submit button. We’d like of you to think of this as a valuable learning opportunity… A chance to hear about how social media can help your business be successful… Share your ideas via polling questions… Ask questions thoughout… And don’t forget to follow deluxe corp social media for more educational articles and tips in the coming months.
So, Why all the fuss about Social Media? You have heard you should be there but does it really result in more sales? Consider these facts: Facebook has 845 million active users If Twitter was a country it would be the 12th largest in the world LinkedIn signs up 2 new members every second The average visitor spends 15 minutes a day on YouTube Three million new blogs come online every month 97% of the fans on Pinterest’s Facebook page are women 5 million images are uploaded to Instagram every day The Google +1 button is used 5 billion times every day And, based on the graph here, small businesses are seeing an over 50% increase in sales among other things just through social media!
So, let's take a look at the social media landscape. There are hundreds of different social media channels, we'll talk about how you can determine which ones might be good for your business. It can seem overwhelming at first but I suggest you start out with only a few and learn to do them well before you expand.
You got into business for a reason, The most common mistake with social media is thinking your expertise is common knowledge. Just because you know your industry like the back of your hand doesn't mean that everyone does. You can use social media to share your expertise. People already hire you or buy from you because of your expertise, you don’t have to be a celebrity to be relevant on the web. As long as you know your business and share that knowledge, people will hire you for your expertise. You already are someone who has valuable information, is a trusted source and knows how to communicate in a friendly, effective, and possibly even, entertaining manner. Social media and the Internet have leveled the playing field for small business owners, helping them foster closer relationships with clients and identify potential customers. Although small business owners are under much pressure to generate new customers, they should spend time nurturing and maintaining their existing clients as well and social media is the perfect venue for this.
We hear from a lot of people that they are overwhelmed with where to start. So, how do you get started? Being intentional about how you approach social media and what roll it plays in your overall marketing plan is key. Creating a strategy from which to move forward will help you organize and determine resources necessary to be successful. If someone besides yourself is managing your online communities make sure you empower them to speak about your products and services, arm them with useful information and have a plan in place for escalating an issue. Be aware of privacy and have a policy in place that everyone adheres to. Being personal and transparent is also key, people like to know who they are speaking with. Integrate your social media content. If you write a blog post share it out on your other channels, create a video to accompany it and post it on YouTube, integration is the key. And remember, Facebook is NOT a strategy!
What social media channels should I be on? This is a tricky question and totally depends on your business. Let’s start by saying that I suggest everyone should have a website with a blog regardless of what you do. It will be the hub of all your articles and activity and house all of the information that you share out on other social networks. As an example, the Deluxe has a small business blog that is the repository for all of our content. Once we have a post in place we can share it out on social media such as our company page on LinkedIn or twitter and Facebook. Once you become somewhat experienced at blogging you can decide what other social media platforms you want to use based on where you see the most conversations for your industry taking place.
We’ll go into how to find out where you clients are a little later, but I wanted to share with you the links that will help you get started.
It takes less than 5 minutes to set up a Twitter Account, a little longer for a Facebook Page. It's as easy as 1-2-3. But before you do (even if you’ve done so already) think about what you are trying to achieve with social media? Is it more customers, more exposure, more sales? You need to take some time to answer and reflect on your responses. Write them down as we did in the sample here. Make sure they are SMART, specific, measurable, attainable, realistic and time based. If you are unsure how to put in place objectives you may want to seek guidance from the right professionals. This is an important step, don't skip it!
You need to identify your audience by asking yourself these types of questions and then using the listening techniques I’ll go over next to answer some of them.
Here is where we can answer some of those earlier questions. What social media tools are they currently using? Where do your clients and prospects live online?
So, we’ll start by building a listening dashboard
If you don’t already have a google account, now is the time to set one up. You will need it to take advantage of several services that Google provides.
You will want to determine what keywords you’d like to listen for. As an example, if you are a Pizza shop you might listen for “I love pizza”, “Im hungry for pizza”, pizza coupon, “good place for pizza”, “good place to eat”, or some of your competitors names. I have a number of Google Alerts set up to be delivered to my email daily. Occasionally I set some up to be delivered in real-time. This tool covers the web well, but not social media.
You can use Google blog search to find industry related blogs that you would like to follow. In this case we used the key words commercial remodel to find relevant and related blogs. You can then subscribe to Blog alerts which will send you a notice when these blogs have new posts.
recommend setting up a newsfeed that you can peruse on a daily basis. I would include competitors’ blogs, sector blogs, internal blogs, news feeds, and any other online information you want to keep track of. I use Google Reader so I can track it from any other Google platform I have open. I glance at titles and read anything I feel I need to. There are a number of news aggregators out there including Netvibes , NewsGator , Feed Demon and others. Find one you like.
Google Reader is a feed reader. It allows you to subscribe to RSS and Atom feeds.
You can manage feeds, label them, and even share your feed collection with others.
With over 2,000 new tweets posted every second, there's a heck of a lot of information to wade through on Twitter, especially if you're looking for something specific. I use Twitters advanced search option when I want to get valuable Twitter search results.
Social Mention is good for real-time searches. Depending on how strong and precise your search term is, you will get good results. You can see from the dashboard above that there are two ways to search: on social platforms or on the web platforms on the “All” pull-down menu on top. I recommend trying it out and seeing if it works well for you. Finally, here are a few reasons why you should monitor your brand online: Discover early warning signs of negative or false information that can trigger a crisis, if left unattended. Identify your key critics and watchdogs; key influencers and advocates. Identify which social media channels best suit your organizational culture, and which ones your stakeholders frequent. Follow your competitors and discover what is engaging and trending in your sector. Uncover ethical blind spots your organization may have. This is just a short list of free tools you can piece together for a good monitoring system. Do you have a monitoring system set up? How does it work?
Now that you have your listening dashboard in place and have a better understanding of what social media channels you want to be in then, take an inventory of what social media channels where you are currently participating and where you are in the process with each. You will need a home for all of your content to sit, do you have a website or a blog that you can make your central repository? List also the channels that you would like to participate in in the coming year based on what you have learned from listening. This helps you build a road map for your plan.
Then take a look at each one of the channels and the purpose each will fulfill. Determine how you are going to measure what success looks like. Is it “Likes”, referrals that lead to sales, followers if you are just starting to build the channel following?
With Twitter you can look at how many followers you have, how many times you are mentioned, like the example here or how many Retweets you receive on a specific tweet.
So, you may wonder how am I going to come up with that much content? I’ve got a few ideas for you: Offer a peak behind the scenes – photos of your warehouse, pictures of your employee outtings and so on Put your website content to work – write a short paragraph about one of your services and link back to that page on your website Answer the questions clients ask most often – Do a running Q & A Share photos to increase location and product awareness Promote products and events Hold contests Ask followers for new product feedback People become loyal to other people, not brands. If you run a pizza shop you can spend time on Twitter talking about your passion for pizzas and your history with the pizza making. You can talk about your quest for finding the right ingredients and interact with other people who have similar passions. Social media is a fantastic way to break down the barriers of facelessness. By showing your potential customers the people behind the business you are giving yourself a chance to be different from all the other competition. They will become loyal to you.
Now that you have a plan in place, you will better understand what kinds of resources you’ll need to implement it and keep it current. Do you need to bring someone in from the outside to help? I wouldn’t suggest hiring your nephew for this, hire a reputable company that can show you some solid past results. I know Deluxe offers social media set up and ongoing support among others that are out there.
Post meaningful, respectful comments Stick to your area of expertise Use common sense and common courtesy Behave diplomatically if writing about competition, have the facts straight and appropriate permissions
So, what should you take away from all of this? Put a plan in place that enhances what you are already doing for marketing, social media should be just one piece of your overall strategy. Remember, you’ll need a place for your content to sit whether it’s a blog or your website. Use what you find out by listening and monitoring posts to understand what content resonates with your audience. Experiment and mix things up.