Social media strategy has become increasingly more important in B2B marketing as more organizations are directing a portion of their marketing budgets towards this area. Are you ready to make social media a bigger part of your overall marketing strategy but not sure where to start? The good news is: an effective B2B social media strategy is easier than you might think. Tonya Severance, Copywriter and Social Media Specialist at Sales Engine International, discusses how to build an effective B2B social media strategy.
This document summarizes emerging trends in social media marketing. It notes that social media has changed lives, language, behavior and shopping habits. People now rely more on interactive online media like Facebook, Twitter and LinkedIn for information. The top benefit of Facebook is staying top of mind with current and potential customers. It provides statistics on Facebook usage and tips for using Facebook, Twitter, LinkedIn and other platforms effectively for business purposes. It emphasizes the importance of search engine optimization, content marketing and email marketing online. Examples are given of how large organizations successfully use social media. The conclusion is that marketing online can be effective but requires time and skills, so businesses may consider outsourcing their social media efforts.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
Doug Hay, an experienced marketing veteran and speaker, presents on using Facebook for business. He outlines his experience and consulting services. The presentation covers setting up a Facebook business page and profile, building an audience through engaging content and promotions, and metrics to track results. The key takeaways are to do research, create interesting content regularly, engage with customers, and cross-promote across channels.
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
The document provides information on using various social media platforms for business purposes. It discusses how Pinterest, Foursquare, LinkedIn and Facebook work and how businesses can create accounts and pages on each platform. It also provides best practices and strategies for using each social media channel to market a business, engage customers, generate traffic, leads and sales. Metrics that can be tracked on each platform are also outlined.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
This document summarizes emerging trends in social media marketing. It notes that social media has changed lives, language, behavior and shopping habits. People now rely more on interactive online media like Facebook, Twitter and LinkedIn for information. The top benefit of Facebook is staying top of mind with current and potential customers. It provides statistics on Facebook usage and tips for using Facebook, Twitter, LinkedIn and other platforms effectively for business purposes. It emphasizes the importance of search engine optimization, content marketing and email marketing online. Examples are given of how large organizations successfully use social media. The conclusion is that marketing online can be effective but requires time and skills, so businesses may consider outsourcing their social media efforts.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
Doug Hay, an experienced marketing veteran and speaker, presents on using Facebook for business. He outlines his experience and consulting services. The presentation covers setting up a Facebook business page and profile, building an audience through engaging content and promotions, and metrics to track results. The key takeaways are to do research, create interesting content regularly, engage with customers, and cross-promote across channels.
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
The document provides information on using various social media platforms for business purposes. It discusses how Pinterest, Foursquare, LinkedIn and Facebook work and how businesses can create accounts and pages on each platform. It also provides best practices and strategies for using each social media channel to market a business, engage customers, generate traffic, leads and sales. Metrics that can be tracked on each platform are also outlined.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
On-line marketing strategies consists of content like websites and blogs, search engine optimization (SEO), and social media. Businesses should use Facebook because it has over 800 million users who spend 55 minutes daily on average. Facebook benefits businesses through customer retention, lead generation, engagement, word-of-mouth marketing, increased website traffic, and SEO. Ensuring the correct Facebook page setup and optimal use through regular posting, engagement, and insights analysis helps businesses maximize their presence on the platform.
Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.
This document summarizes a social media project for Flowers4aChange, a company that sells handmade duck tape flower pens to raise funds for juvenile diabetes research. The project involved setting up social media accounts on Facebook, Twitter, Pinterest and other platforms to increase awareness of type 1 diabetes, promote the company's cause, and raise $20,000 annually for research. Metrics and targets were established and an implementation plan developed to integrate social media with the company's existing website.
The document outlines a social media project for Flowers4aChange, a company that sells handmade duck tape flower pens to raise funds for juvenile diabetes research. It discusses setting up social media accounts on Facebook, Twitter, Pinterest, YouTube and LinkedIn to increase awareness of type 1 diabetes, connect with related organizations and advocates, and raise $20,000 annually for research. Metrics and initial targets are identified to measure the success of the social media strategy.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Natalie Alaimo presents a Facebook content strategy to help businesses get results from their Facebook page. She outlines four types of content: SeeMe content to attract an audience, BelieveMe content to establish expertise, EngageMe content to interact with followers, and PayMe content to convert followers into customers. Natalie recommends businesses brainstorm topics for each content type, create 12 initial Facebook posts, and schedule regular 2-3 daily posts to build their audience and sales pipeline through engaging content on Facebook.
Social media marketing involves using platforms like Facebook, Twitter, and LinkedIn to promote a brand or business. Effective social media marketing requires establishing a clear vision, determining target audiences, creating and publishing engaging content, and measuring results. Key tactics include publishing content regularly on appropriate platforms, engaging with followers, targeting decision-makers with paid promotion, and using tools to automate aspects of posting and engagement.
TechAmerica :: How to Develop an Effective Online Marketing StrategySteve Saars
The document provides an overview of developing a successful online marketing strategy. It discusses evaluating current online marketing efforts, the evolution of online marketing, and a marketing pyramid with three levels - core, interactive, and dynamic. The core level includes basics like websites, email newsletters, SEO, and online advertising. The interactive level incorporates social media and customized websites. The dynamic level focuses on innovative content, advanced social media, and fully integrated marketing initiatives. Examples are given for different online marketing tactics at each level like websites, blogs, social media, and how some companies are successfully utilizing them.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Social Media Success for Small Businesses Likeable Media
This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
Create your social media marketing strategy 1Rabiya Jilani
This document provides guidance on creating an effective social media marketing strategy. It discusses key social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube and how businesses can utilize them. It emphasizes the importance of creating social media pages/profiles to engage with customers, sharing valuable content regularly, listening to customers, and promoting your brand across different channels. It also provides tips on developing goals and metrics, researching your audience and competitors, establishing social media policies and guidelines for employees, and creating a detailed action plan. Regularly posting engaging content, rewarding followers, and analyzing results are some keys to success outlined in the document.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
This document discusses how businesses can use social media like Facebook and LinkedIn effectively. It provides tips on creating business pages on Facebook and LinkedIn, advertising on Facebook, engaging customers through questions and answers on LinkedIn, and how social media can help businesses connect with potential customers and boost online visibility. The document aims to demonstrate how social media is a powerful online marketing tool when used strategically.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
Blogs and wikis are collaborative tools for communication and information sharing, with blogs allowing individuals to post and edit content on a website and wikis enabling multiple users to collectively create and edit interlinked web pages. Blogs are useful for personal branding, career enhancement, and engaging an audience, while wikis facilitate group projects through their open structure and version control features that record changes to content. Both tools combine elements of websites, newsletters, forums, and other media to connect individuals and foster discussion.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
20210408 sociale media strategisch inzetten in jouw vastgoedkantoor - vivo - ...I Like Media
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 08/04
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
On-line marketing strategies consists of content like websites and blogs, search engine optimization (SEO), and social media. Businesses should use Facebook because it has over 800 million users who spend 55 minutes daily on average. Facebook benefits businesses through customer retention, lead generation, engagement, word-of-mouth marketing, increased website traffic, and SEO. Ensuring the correct Facebook page setup and optimal use through regular posting, engagement, and insights analysis helps businesses maximize their presence on the platform.
Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.
This document summarizes a social media project for Flowers4aChange, a company that sells handmade duck tape flower pens to raise funds for juvenile diabetes research. The project involved setting up social media accounts on Facebook, Twitter, Pinterest and other platforms to increase awareness of type 1 diabetes, promote the company's cause, and raise $20,000 annually for research. Metrics and targets were established and an implementation plan developed to integrate social media with the company's existing website.
The document outlines a social media project for Flowers4aChange, a company that sells handmade duck tape flower pens to raise funds for juvenile diabetes research. It discusses setting up social media accounts on Facebook, Twitter, Pinterest, YouTube and LinkedIn to increase awareness of type 1 diabetes, connect with related organizations and advocates, and raise $20,000 annually for research. Metrics and initial targets are identified to measure the success of the social media strategy.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Natalie Alaimo presents a Facebook content strategy to help businesses get results from their Facebook page. She outlines four types of content: SeeMe content to attract an audience, BelieveMe content to establish expertise, EngageMe content to interact with followers, and PayMe content to convert followers into customers. Natalie recommends businesses brainstorm topics for each content type, create 12 initial Facebook posts, and schedule regular 2-3 daily posts to build their audience and sales pipeline through engaging content on Facebook.
Social media marketing involves using platforms like Facebook, Twitter, and LinkedIn to promote a brand or business. Effective social media marketing requires establishing a clear vision, determining target audiences, creating and publishing engaging content, and measuring results. Key tactics include publishing content regularly on appropriate platforms, engaging with followers, targeting decision-makers with paid promotion, and using tools to automate aspects of posting and engagement.
TechAmerica :: How to Develop an Effective Online Marketing StrategySteve Saars
The document provides an overview of developing a successful online marketing strategy. It discusses evaluating current online marketing efforts, the evolution of online marketing, and a marketing pyramid with three levels - core, interactive, and dynamic. The core level includes basics like websites, email newsletters, SEO, and online advertising. The interactive level incorporates social media and customized websites. The dynamic level focuses on innovative content, advanced social media, and fully integrated marketing initiatives. Examples are given for different online marketing tactics at each level like websites, blogs, social media, and how some companies are successfully utilizing them.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Social Media Success for Small Businesses Likeable Media
This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
Create your social media marketing strategy 1Rabiya Jilani
This document provides guidance on creating an effective social media marketing strategy. It discusses key social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube and how businesses can utilize them. It emphasizes the importance of creating social media pages/profiles to engage with customers, sharing valuable content regularly, listening to customers, and promoting your brand across different channels. It also provides tips on developing goals and metrics, researching your audience and competitors, establishing social media policies and guidelines for employees, and creating a detailed action plan. Regularly posting engaging content, rewarding followers, and analyzing results are some keys to success outlined in the document.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
This document discusses how businesses can use social media like Facebook and LinkedIn effectively. It provides tips on creating business pages on Facebook and LinkedIn, advertising on Facebook, engaging customers through questions and answers on LinkedIn, and how social media can help businesses connect with potential customers and boost online visibility. The document aims to demonstrate how social media is a powerful online marketing tool when used strategically.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
Blogs and wikis are collaborative tools for communication and information sharing, with blogs allowing individuals to post and edit content on a website and wikis enabling multiple users to collectively create and edit interlinked web pages. Blogs are useful for personal branding, career enhancement, and engaging an audience, while wikis facilitate group projects through their open structure and version control features that record changes to content. Both tools combine elements of websites, newsletters, forums, and other media to connect individuals and foster discussion.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
20210408 sociale media strategisch inzetten in jouw vastgoedkantoor - vivo - ...I Like Media
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 08/04
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
This presentation provides guidance on best practices for administering a Facebook page. It covers setting up the page with a cover photo and profile picture, using features like pinning posts, highlighting and milestones. It also discusses monitoring the page, creating a content strategy, being present and engaging. Tips for success include having a plan, focusing on content, being friendly and interactive. The presentation also demonstrates how to measure page performance using Facebook Insights.
20210317 sociale media strategisch inzetten in jouw vastgoedkantoor vivo - ...I Like Media
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 17/3
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
Small business best practices presentation - how to effectively market your ...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
This document summarizes emerging trends in social media marketing. It notes that social media has changed lives, language, behavior and shopping habits. People now rely more on interactive online media like Facebook, Twitter and LinkedIn for information. The top benefit of Facebook is staying top of mind with current and potential customers. It provides statistics on Facebook usage and tips for using Facebook, Twitter, LinkedIn and other platforms effectively for business purposes. It emphasizes the importance of search engine optimization, content marketing and email marketing alongside social media. Examples are given of how large organizations effectively use social media. The document stresses having a clear online marketing strategy and content plan to succeed with social media.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Skillteam workshop social media final v1.0 05.10.2011Fishtank
The document discusses using social media in a professional context. It covers an overview of relevant social media platforms, how to use social media as an information and promotion channel, which tools to use, and some case studies. It also discusses trends in social media consumption among professionals and how companies are generally supportive of social media use for work purposes.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Similar to Simple Steps to Building an Effective B2B Social Media Strategy (20)
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Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, they’re making a lot of mistakes that result in lost opportunities and lost revenue.
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Most of us understand that the world of marketing has changed—B2B has gone digital. But, it hasn’t happened overnight. For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it. And that’s what we are going to talk about in this presentation…because you only have so much muscle, right? There are only so many hours in the day, dollars in the budget, and people on your staff, and while there are certainly productivity gains to be had through optimizing digital programs, leapfrogging your competition will require a new approach.
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This webinar will discuss some of the mistakes companies make when they over-rely on marking automation. It discussed best practices in lead generation that combine marketing automation, telesales, social, and one-to-one email.
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Simple Steps to Building an Effective B2B Social Media Strategy
1. If It's Tuesday, Update
Facebook:
Simple Steps to Building an Effective B2B
Social Media Strategy
2. Today’s Presenter
Tonya Severance, Program Manager
and Social Media Specialist
Tonya Severance leverages over 10 years of
experience in marketing, advertising and account
management to provide support in every aspect of
the marketing program Sales Engine delivers to her
clients. In addition, she serves as a specialist in
social media, playing a consultative role in social
media planning for all Sales Engine clients. Prior to
joining Sales Engine, Tonya was a Marketing and
Advertising Coordinator for B2B media.
5. The Basics
• Social networking site for businesses and professionals
• Two opportunities for profiles
• Personal Page
• Company Page
6. The Basics
• Tips for Profile Building
X
• Up-to-date logo
• Up-to-date headshot
• Personable, catchy copy
about the company
• Unique tone and style
• Adequate contact
information
7. The Basics
• Tips for Profile Building
X
• Up-to-date logo
• Up-to-date headshot
• Personable, catchy copy
about the company
• Unique tone and style
• Adequate contact
information
8. The Basics
• Tips for Profile Building
• Up-to-date logo
• Up-to-date headshot
• Personable, catchy copy
about the company
• Unique tone and style
• Adequate contact
information
9. The Basics
• Tips for Profile Building
• Personable, catchy
copy about
the company
• Unique tone and style
• Adequate contact
information
10. Next Steps
• Connect with your rolodex and your employees
• Take advantage of groups
• Join existing groups
• Start a new group
11. Next Steps
• Create content library
• Thought leadership
• Events
• Opportunities
• Build calendar
12. Content Calendar
Date Time Company Page Personal Page Group Post
April 3 5:00pm Did you see our State of We published a State of Is the mainframe
the Mainframe update? the Mainframe Address, here to stay or
http://bit.ly/InfoSec_stat watch it here: going the way of
eofmainframe http://bit.ly/InfoSec_stat the dinosaur?
eofmainframe
April 10 5:00pm In case you missed it, All you need to know Would a
here's the skinny on about MEAS™: mainframe event
MEAS™: http://bit.ly/infosec_ME acquisition
http://bit.ly/infosec_ME AS system be helpful
AS in your event and
log management
strategy?
13. Weekly Task List
Update Statuses
Company page
Personal page
Group Participation
Ask a question/Start a conversation
Comment on an existing discussion
Respond to any Communication
Company page
Personal page
Group pages
14. Keep in Mind
• If you interact with someone who
isn’t a connection in a
group, send them an invitation
• LinkedIn has a built in reporting
application that will help you
monitor your growth and
effectiveness
• It is not necessary to pay for
LinkedIn to build a successful
LinkedIn strategy. Paid
memberships though allow you to
contact people with whom you
are not already connected –
which is a good B2B benefit
15. The Basics
• Social networking and microblogging site with 140-
character post limit
• One opportunity for a profile
• Tips for Profile Building
• Branded Pages
16. Next Steps
• Follow your rolodex and your employees
• Find more accounts to follow
17. Next Steps
• Create content library
• 140 character limit
• URL shorterners
• Hashtags
• Retweet
20. Weekly Task List
Tweet
Include a hashtag
Reply
Browse the tweets on your homepage, reply to
one tweet
Retweet
Browse your list and retweet one tweet
Respond to any Communication
Check CONNECT tab
21. Keep in Mind
• The Twitter community wants to feel engaged.
Follow everyone and retweet frequently
• Use the CONNECT tab to monitor your
engagement with the Twitter community
22. The Basics
• Social networking site for
everybody
• The truth about Facebook
23. The Basics
• One opportunities for profile
• Official Company Page
• Tips for Profile Building
• Up-to-date logo & cover image
• Personable, catchy copy
about the company
• Unique tone and style
• Adequate contact information
25. Next Steps
• Create content library
• Thought leadership
• Events
• Opportunities
• Build calendar
26. Weekly Task List
Update Official Company Page Status
Group Participation
Ask a question/Start a conversation
Comment on an existing discussion
Respond to any Communication
Company page
Group pages
32. Keep in Mind
• Your content calendar should be flexible to allow for
spontaneous and timely posts
• The best time to post will depend on your audience
and their habits, there are online tools that can help
you narrow this down – but early morning and early
evening on business days is a good rule of thumb
33. Keep in Mind
• Add social media icons to your all of your messaging
34. Keep in Mind
• Identify an internal team to help manage
your strategy
35. Keep in Mind
• Review your strategy every quarter. Did one post
generate a lot of activity? Use this knowledge to
constantly improve your strategy
37. Thank you | Q & A
Tonya Severance leverages over 10 years of
experience in marketing, advertising and account
management to provide support in every aspect of
the marketing program Sales Engine delivers to her
clients. n addition, she serves as a specialist in social
media, playing a consultative role in social media
planning for all Sales Engine clients. Prior to joining
Sales Engine, Tonya was a Marketing and Advertising
Coordinator for B2B media.
38. Map Offer
In the survey at the
conclusion of today’s
presentation you will have
an opportunity to request a
copy of the Sales
Acceleration Map.
Editor's Notes
Thank you Alexis and Hi Everybody. Thanks for joining us today.I think it has become obvious to all marketers that social media is powerful marketing tool, and when harnessed in the right way, can yield brand awareness and boosts in revenue.But it’s still a relatively new concept and knowing where to start and how to outline a step by step, executable process, can be daunting. And that’s what we’re going to talk about today.
When it comes to B2B marketing and Social Media there are platforms that matter and platforms that don’t. And then there are platforms that seem to pop up overnight and you’re just not really sure if those matter or not. So where do you focus your efforts?These five are arguably the top platforms of choice. I’m going to tackle them in what I think is the order of most importance to B2B marketers.
Let’s talk LinkedIn. LinkedIn is the social networking site designed specifically for businesses and professionals. There are two main opportunities to promote your business on LinkedIn – a personal page, ideally your CEO/President/Owners profile – and this could also be any member of the marketing staff’s profile – and then there is the official Company Page.A company page is built off of and directly linked to a personal page that’s why it is important to build out the personal page first, whether it belongs to the head of your company or someone involved in marketing or sales. A few things to keep in mind when building these profiles: use an updated logo, and an updated headshot. The headshot on the personal page doesn’t need to be a stuffy suit and tie affair, but pictures featuring red solo cups or wine glasses (unless you operate a vineyard or distribution company) are better left for other social media platforms. As with any profile you’ll be asked to describe yourself and your company. Use catchy and attention grabbing copy, and pay special attention to your tone and writing style. This is a great place to experiment with tone and style if you haven’t developed that branding element yet for your company – the key thing to remember is that you don’t want potential clients falling asleep while they’re reading your profile.Lastly, make sure someone would know how to get in touch with you if they wanted to pick up the phone instead of message you through the site.
Let’s talk LinkedIn. LinkedIn is the social networking site designed specifically for businesses and professionals. There are two main opportunities to promote your business on LinkedIn – a personal page, ideally your CEO/President/Owners profile – and this could also be any member of the marketing staff’s profile – and then there is the official Company Page.A company page is built off of and directly linked to a personal page that’s why it is important to build out the personal page first, whether it belongs to the head of your company or someone involved in marketing or sales. A few things to keep in mind when building these profiles: use an updated logo, and an updated headshot. The headshot on the personal page doesn’t need to be a stuffy suit and tie affair, but pictures featuring red solo cups or wine glasses (unless you operate a vineyard or distribution company) are better left for other social media platforms. As with any profile you’ll be asked to describe yourself and your company. Use catchy and attention grabbing copy, and pay special attention to your tone and writing style. This is a great place to experiment with tone and style if you haven’t developed that branding element yet for your company – the key thing to remember is that you don’t want potential clients falling asleep while they’re reading your profile.Lastly, make sure someone would know how to get in touch with you if they wanted to pick up the phone instead of message you through the site.
Let’s talk LinkedIn. LinkedIn is the social networking site designed specifically for businesses and professionals. There are two main opportunities to promote your business on LinkedIn – a personal page, ideally your CEO/President/Owners profile – and this could also be any member of the marketing staff’s profile – and then there is the official Company Page.A company page is built off of and directly linked to a personal page that’s why it is important to build out the personal page first, whether it belongs to the head of your company or someone involved in marketing or sales. A few things to keep in mind when building these profiles: use an updated logo, and an updated headshot. The headshot on the personal page doesn’t need to be a stuffy suit and tie affair, but pictures featuring red solo cups or wine glasses (unless you operate a vineyard or distribution company) are better left for other social media platforms. As with any profile you’ll be asked to describe yourself and your company. Use catchy and attention grabbing copy, and pay special attention to your tone and writing style. This is a great place to experiment with tone and style if you haven’t developed that branding element yet for your company – the key thing to remember is that you don’t want potential clients falling asleep while they’re reading your profile.Lastly, make sure someone would know how to get in touch with you if they wanted to pick up the phone instead of message you through the site.
Let’s talk LinkedIn. LinkedIn is the social networking site designed specifically for businesses and professionals. There are two main opportunities to promote your business on LinkedIn – a personal page, ideally your CEO/President/Owners profile – and this could also be any member of the marketing staff’s profile – and then there is the official Company Page.A company page is built off of and directly linked to a personal page that’s why it is important to build out the personal page first, whether it belongs to the head of your company or someone involved in marketing or sales. A few things to keep in mind when building these profiles: use an updated logo, and an updated headshot. The headshot on the personal page doesn’t need to be a stuffy suit and tie affair, but pictures featuring red solo cups or wine glasses (unless you operate a vineyard or distribution company) are better left for other social media platforms. As with any profile you’ll be asked to describe yourself and your company. Use catchy and attention grabbing copy, and pay special attention to your tone and writing style. This is a great place to experiment with tone and style if you haven’t developed that branding element yet for your company – the key thing to remember is that you don’t want potential clients falling asleep while they’re reading your profile.Lastly, make sure someone would know how to get in touch with you if they wanted to pick up the phone instead of message you through the site.
Let’s talk LinkedIn. LinkedIn is the social networking site designed specifically for businesses and professionals. There are two main opportunities to promote your business on LinkedIn – a personal page, ideally your CEO/President/Owners profile – and this could also be any member of the marketing staff’s profile – and then there is the official Company Page.A company page is built off of and directly linked to a personal page that’s why it is important to build out the personal page first, whether it belongs to the head of your company or someone involved in marketing or sales. A few things to keep in mind when building these profiles: use an updated logo, and an updated headshot. The headshot on the personal page doesn’t need to be a stuffy suit and tie affair, but pictures featuring red solo cups or wine glasses (unless you operate a vineyard or distribution company) are better left for other social media platforms. As with any profile you’ll be asked to describe yourself and your company. Use catchy and attention grabbing copy, and pay special attention to your tone and writing style. This is a great place to experiment with tone and style if you haven’t developed that branding element yet for your company – the key thing to remember is that you don’t want potential clients falling asleep while they’re reading your profile.Lastly, make sure someone would know how to get in touch with you if they wanted to pick up the phone instead of message you through the site.
Now that you’ve got your profiles set up, it’s time to start building your network. Start off by sending connection invitation to your current clients, partners, vendors and anyone else in your rolodex. And don’t forget about your employees! By linking their personal profiles to your company pages, you’ll give the impression that your company has personality. And that’s a good thing.It’s also a good idea to empower your colleagues with the ability to take part in your LinkedIn strategy. A multitude of voices, points of view, and subject matter expertise will only lend itself to your company’s credibility, and will be useful when implementing the day to day or week to week program maintenance tasks. Next join an existing industry group. A quick LinkedIn search should provide you with numerous options. Choose a group that seems to frequently discuss topics you feel comfortable chiming in on. And if you’re a real subject matter expert in your field, start your own group and moderate other peoples’ discussions about your industry.You’ll attract new connections by posting thoughtful and intelligent conversation threads in these groups.You also need to be thoughtful and intelligent when updating your profiles’ statuses. LinkedIn members don’t want to be sold to. They want to be enlightened. So use real thought leadership content in your posts. It’s a good idea to go ahead and build a library of potential postsBuild your library with offers like whitepapers and case studies. If you don’t have PDFs or website pages to link to – just make statements about statistical snippets that are interesting and informative. Be sure, too, to use this opportunity to promote webinars and other events you’re hosting. Post about new hires, new job openings and requests for proposals you’re seeking. Remember that opportunity attracts attention. With your library developed, use it to build out a content calendar. You may find that you have enough potential posts to update your status once a day for a year. But more likely you’ll find that you’ve got enough to say to last you 3 – 6 months, posting on a weekly basis. And this is perfectly adequate for a new social media strategy.
Now that you’ve got your profiles set up, it’s time to start building your network. Start off by sending connection invitation to your current clients, partners, vendors and anyone else in your rolodex. And don’t forget about your employees! By linking their personal profiles to your company pages, you’ll give the impression that your company has personality. And that’s a good thing.It’s also a good idea to empower your colleagues with the ability to take part in your LinkedIn strategy. A multitude of voices, points of view, and subject matter expertise will only lend itself to your company’s credibility, and will be useful when implementing the day to day or week to week program maintenance tasks. Next join an existing industry group. A quick LinkedIn search should provide you with numerous options. Choose a group that seems to frequently discuss topics you feel comfortable chiming in on. And if you’re a real subject matter expert in your field, start your own group and moderate other peoples’ discussions about your industry.You’ll attract new connections by posting thoughtful and intelligent conversation threads in these groups.You also need to be thoughtful and intelligent when updating your profiles’ statuses. LinkedIn members don’t want to be sold to. They want to be enlightened. So use real thought leadership content in your posts. It’s a good idea to go ahead and build a library of potential postsBuild your library with offers like whitepapers and case studies. If you don’t have PDFs or website pages to link to – just make statements about statistical snippets that are interesting and informative. Be sure, too, to use this opportunity to promote webinars and other events you’re hosting. Post about new hires, new job openings and requests for proposals you’re seeking. Remember that opportunity attracts attention. With your library developed, use it to build out a content calendar. You may find that you have enough potential posts to update your status once a day for a year. But more likely you’ll find that you’ve got enough to say to last you 3 – 6 months, posting on a weekly basis. And this is perfectly adequate for a new social media strategy.
Assuming you fall into the category of businesses that has 3 – 6 months worth of weekly post-able content, this is what it would look like if you took all of the information from the previous two slides and made your self a task list. On a weekly basis check off each of these activities. Update the stauses of both your company page and personal page. Participate in the groups you’ve joined in at least two ways: start a conversation or ask a question. Start your own discussion thread. This can be as easy as “What do you think about…” and reference the status update you made to the profile pages. Next browse the existing discussion threads, and chime in.Lastly, before you sign out, check to see if anyone has contacted you or commented on any previous status updates or via your inbox and respond to them.
The first Next Step is the same with every platform. Connect with your rolodex and employees. On Twitter you do this by “following “ them. The twitter community is made op of followers and you want to get as many followers as you can. A general rule is if you follow someone they’ll follow you. Vice versa stands true too – so always reciprocate a follower. Next go ahead and assemble your Twitter team. Now, find new accounts to follow by using the search feature to locate tweets that contain industry keywords. Follow their accounts. Also pay attention to the hashtags they use in their tweets. Hanshtags are a twitter tool used to make information about certain topics more easily finable. If you can learn what hashtags your potential audience are using, you can make sure they see your posts whether they are following you or not. We’ll talk more about hashtags later.Organize the pages you follow into lists. You can organize them by whatever segmentation makes the most sense to your company. This will make it easy to identify the accounts whose posts make for good engagement activity. More on that later.And since you already completed the next step for your LinkedIn strategy – you already have a great content library and calendar in place. Only you have to reword your posts to include less than 140 characters and add in hashtags. A hastag is a keyword preceded by hash-sign. It helps Twitter group together posts about similar subjects. If you’re posting about social media services adding hash-sign social media to the end of your post will ensure your post gets seem by anyone searching the term social media. That’s wht it is key to learn what hashtags your industry is using and employ them yourself.
The first Next Step is the same with every platform. Connect with your rolodex and employees. On Twitter you do this by “following “ them. The twitter community is made op of followers and you want to get as many followers as you can. A general rule is if you follow someone they’ll follow you. Vice versa stands true too – so always reciprocate a follower. Next go ahead and assemble your Twitter team. Now, find new accounts to follow by using the search feature to locate tweets that contain industry keywords. Follow their accounts. Also pay attention to the hashtags they use in their tweets. Hanshtags are a twitter tool used to make information about certain topics more easily finable. If you can learn what hashtags your potential audience are using, you can make sure they see your posts whether they are following you or not. We’ll talk more about hashtags later.Organize the pages you follow into lists. You can organize them by whatever segmentation makes the most sense to your company. This will make it easy to identify the accounts whose posts make for good engagement activity. More on that later.And since you already completed the next step for your LinkedIn strategy – you already have a great content library and calendar in place. Only you have to reword your posts to include less than 140 characters and add in hashtags. A hastag is a keyword preceded by hash-sign. It helps Twitter group together posts about similar subjects. If you’re posting about social media services adding hash-sign social media to the end of your post will ensure your post gets seem by anyone searching the term social media. That’s wht it is key to learn what hashtags your industry is using and employ them yourself.
And this is what your Twitter weekly checklist would look like.
Now that you’ve got your profiles set up, it’s time to start building your network. Start off by sending connection invitation to your current clients, partners, vendors and anyone else in your rolodex. And don’t forget about your employees! By linking their personal profiles to your company pages, you’ll give the impression that your company has personality. And that’s a good thing.It’s also a good idea to empower your colleagues with the ability to take part in your LinkedIn strategy. A multitude of voices, points of view, and subject matter expertise will only lend itself to your company’s credibility, and will be useful when implementing the day to day or week to week program maintenance tasks. Next join an existing industry group. A quick LinkedIn search should provide you with numerous options. Choose a group that seems to frequently discuss topics you feel comfortable chiming in on. And if you’re a real subject matter expert in your field, start your own group and moderate other peoples’ discussions about your industry.You’ll attract new connections by posting thoughtful and intelligent conversation threads in these groups.You also need to be thoughtful and intelligent when updating your profiles’ statuses. LinkedIn members don’t want to be sold to. They want to be enlightened. So use real thought leadership content in your posts. It’s a good idea to go ahead and build a library of potential postsBuild your library with offers like whitepapers and case studies. If you don’t have PDFs or website pages to link to – just make statements about statistical snippets that are interesting and informative. Be sure, too, to use this opportunity to promote webinars and other events you’re hosting. Post about new hires, new job openings and requests for proposals you’re seeking. Remember that opportunity attracts attention. With your library developed, use it to build out a content calendar. You may find that you have enough potential posts to update your status once a day for a year. But more likely you’ll find that you’ve got enough to say to last you 3 – 6 months, posting on a weekly basis. And this is perfectly adequate for a new social media strategy.