This document discusses why social media is valuable, relevant, and important for businesses. It provides several key reasons why social media is valuable, including increasing brand awareness and customer loyalty, improving customer service, gaining market intelligence, and networking. It also provides statistics on growth rates of major social media platforms like Twitter, Facebook, and Google+. The document then discusses best practices for integrating social media into a business website and online presence, including linking to social media profiles and using sharing buttons. It also covers monitoring social media mentions and using tools like Google Alerts. Finally, it provides tips for using key social media platforms like Google+, LinkedIn, and Facebook for business purposes.

5. Why Is Social Media
Valuable, Relevant, and
Important?

6. Why Is Social Media Valuable?
• Become a trusted expert in your field
• Increase brand awareness and loyalty
• Improve customer service
• Use feedback to improve products &
services
• Lower cost than traditional marketing
• Low barriers to entry
• Real-time market intelligence
• Stay up-to-date in your industry
• Networking & Word of Mouth referrals
• Recruiting
• SEO benefits

7. DID YOU KNOW?
• 1 in every 5 minutes online are
spent on social networking sites
• Mobile usage is growing
exponentially
• Twitter increased by 62% in the
past year, to reach 500 million in
2012
• 300,000 new Twitter users per day
• Facebook to reach 1 billion in 2012
• Google+ to reach 400 million by
end of 2012
• 55+ is the fastest-growing age
segment

8. Integrating SM on Your Website

9. Social Media Links On Your Website
• Your website is your online brochure, used for
disseminating information
• Social media is used for connecting with your
customers
• Do: Put links to your social media profiles on
your website
• Don’t: Put links to profiles that are dead or
not being used regularly

11. Add sharing buttons to your
content (blog, ebooks, case
studies, etc.)
Easiest way is to go to
addthis.com

12. Include follow and sharing buttons to your email marketing

13. Embeddable Tweets

17. • Showcasing testimonials
(evidence of happy
customers)
• Suppplementing content
for a blog post
• Twitter widget for recent
or favourite tweets
http://www.twitter.com/about/resources/widgets

18. Facebook Plugins
http://developers.facebook.com/docs/plugins/

19. How to Add a Google +1 Button to Your Website
http://www.google.com/webmasters/+1/button/

22. Online Monitoring
Every business owner and manager should be monitoring
what‟s being said on the Internet
What to monitor?
1. Your name (required)
2. Your business name (required)
3. Your competitors? (optional)

23. Google Alerts
http://www.google.com/alerts

24. http://www.socialmention.com

25. Google+
Another social media network?!?

26. Social search
is a game
changer.

30. Google now includes personalized results:
• Listings from the web
• Listings from the web, boosted because of your
personal behavior
• Listings from the web, boosted because of your
social connections
• Public Google+ posts, or photos
• Private or “Limited” Google+ posts or photos
shared with you

31. What Can Brands & Individuals Do?
1. Create a personal profile on G+
2. Fill out your profile completely using keywords
3. Get a Brand page on G+
4. Fill out your brand profile completely using
keywords
5. Get into as many influential people‟s circles as
possible
6. Make sure G+ posts have your relevant
keywords
• Relevant (don‟t be spammy)
• Well-found
• Well-liked or well-shared

32. Google Circles
http://youtu.be/ocPeAdpe_A8
Why create a personal profile and a brand profile? Circles
What kind of circles should you create?
• Existing customers
• Prospects
• Industry professionals
• Suppliers
• Trade media representatives
• Any other important target audience segments

33. • As an individual on Google+ you can reach out to other
individuals and add them to your circle. Once they see you
have added them to your circle, they typically add you back.
• Promote your business Google+ Page from your personal
Google+ profile to get more individuals to add your business
page to their circle. Once they add your Google+ Page you
can then add the individuals into your circle.

35. LinkedIn Tips:
1. Complete your profile
2. More connections = wider reach
• Current/previous employers
• Schools
• Geographic location
3. Personalize your invitation (don‟t be lazy)
4. Transfer collected business cards to LinkedIn
5. Share content
6. Create a company page

39. Facebook for Businesses

40. Facebook Tips
Create a page for your business. When you reach 25 „Likes‟, you can
claim your vanity URL
Default: www.facebook.com/pages/yourbusiness/123456789
Vanity: www.facebook.com/yourbusiness
Go here: www.facebook.com/username

41. When and What Should I Post?
• On average, your Facebook posts only last for 3.2 hours
• Wait minimum 3 hours between posts
• No more than 3 posts per day
• Meet every fan interaction with a reaction (comment back or
like their comment)
• Best time of day to post for maximum visibility is after
business hours and on weekends
• Photos  Videos  Links  Text
• Content on your news feed is determined by Edgerank
• No 2 people with the same friends will see the same news
feed
• No engagement = No Edgerank = No visibility
• Trial and error!

43. 70-20-10 Rule
70% conversation
20% sharing
10% self-promotion

46. Overwhelmed by all the social media networks?
Manage all your accounts from one dashboard
with Hootsuite
http://learn.hootsuite.com/hootsuite-university-
video

47. Make time for social media.
(or hire someone to help you.)
Social media is evolving.
Social media is here to stay.

48. Download this presentation:
http://slidesha.re/socialmediaB
OSS
QUESTIONS?