BCG matrix analysis of Pran Bangladeshi company

1. Presenter
Abdus Samad Sadi

2. Of Pran
Presentation on
Boston Consulting
Group (BCG) Approach

3. Pran
•PRAN (Programme for Rural Advancement
Nationally) was established in 1981 by
retired Major General Amjad Khan
Chowdhury, PRAN has become one of the
largest food and beverage brands in
Bangladesh and has been exported to 95
countries. Pran pioneered agro business in
Bangladesh.

4. Products
Pran Ketchup, chips, Drinking
Water, Jam Jelly, Frooto, Milk,
Power energy drink,lacchi,spice
powder, mango bar,etc

7. High market share
in a fast growing industry
Market growth rate 15%
Market share 7.6%
Highest export
Pran Ketchup

8. Cash Cow

9. Pran Frooto
A cash cow is a company or business unit in a mature slow-
growth industry Cash cows have a large share of market
and require little investment.
2.26 % growth rate per year
5.8% market share per year.

10. Dogs

11. Pran power
energy drink
Power drink is a business unit that has
a small market share in a mature
industry. It is generally considered
cash traps this business bringing beck
very less in return
Market share is approximately 1%.

12. Question mark

13. Spice Powder
Low Market Share
High Growth Prospects
Market growth rate 11%
Market share 0.6%
This business have high growth prospects but a
low market share. It is called problem child.

14. Post analysis Strategy
Build: Increase investment in pran spice powder. Can
push up it question marks to star and finally a
cashcaow.
Hold: Pran frooto is a cashcow. So they need to hold
the position or situation.
Harvest: Reduce investment in Pran ketchup will
make it profitable and make star to cashcow,
Divest: Pran release the amount of money which was
already stuck in the business by selling power energy
drink portfolio.