ADM Bootcamp Summary
ADM Bootcamp – Business      Networking             Social Media activities                 • Awareness Building          ...
Agenda• Introduction• Optimizing YOUR personal profile• Privacy Settings• Company profiles revisited• Groups basics• Socia...
Why use it for your business?    Personal               Groups              Companies                         Community b...
To Pay or not to pay
LinkedIn            Terms of Service• Comply with laws• Only create profile for natural person• Creating multiple profiles...
Part 1 - Personal Profile
How to get rid of multiple accounts?Step 1 - Find your other account(s)Step 2 - Sign in to the account you want to close. ...
How to close multiple accounts?• If you have problems signing in to your  duplicate account, contact us with the  followin...
Optimizing your personal Profile•   Have a good picture        • Add your Twitter Account•   Have a great headline      • ...
Groups Basics
Group Basics                6 Steps• Step 1: Create group (open or closed)• Step 2: Admins• Step 3: Create group rules• St...
Companies
What can they be used for?In -> Out• Create visibility• Allow people to link with their company on LI• Provide company sta...
Tips and Tricks
Social Media activities             • Awareness Building             • Inventory Services             • Policy Creation   ...
Agenda•   Introduction              • Twitter Actions•   Twitter Speak             • Customer Service•   Why use Twitter  ...
Some statistics
Twitter in Belgium
Twitter Speak – Part 1•   Twitter Handle – User name•   To Follow - See updates from others•   Followers – Other people se...
Twitter Speak – Part 2• Tweet – Twitter post• Direct Message – SMS-like• Promoted Tweet – Paid tweet• Retweet – Forward a ...
Why Use Twitter?1. Develop and promote your brand2. Build your network3. Interact with your customer base4. Track what peo...
Practical SessionDO                              EXPLANATION1. Create an Account2.   Send your first tweet                ...
Social Media activities             • Awareness Building             • Inventory Services             • Policy Creation   ...
Overview1. Introduction2. Joining Facebook3. Challenges4. Content5. Personal Privacy & Security6. Groups7. Pages8. Adverti...
Facebook is really simple...
Joining Facebook• Create an account• Inviting Friends• Setting your privacy• Posting content• Adding Applications
Joining Facebook
Security & Privacy
Personal
Privacy Settings
Groups
Why Groups?• Create closed/secret community• Discussion forum• Personal approach• Group chat• Better focussed content• Abi...
Pages
Create a Page in 3 Steps
Advertizing
Facebook away...
Adm SoMe bootcamps   overview
Adm SoMe bootcamps   overview
Adm SoMe bootcamps   overview
Adm SoMe bootcamps   overview
Adm SoMe bootcamps   overview
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Adm SoMe bootcamps overview

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ADM social media bootcamp overview

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • IntroductionJoin FacebookChallengesContentWhatStatus Update BoxQuestionsTaggingPrivacy of a postChatPersonal Security & PrivacyListsProfileAccountPrivacyMoreGroupsCreateFunctionsPagesCreatePersonalizeAdd ApplicationAdvertizeDesignTargetPricingPromotion of your presenceInsight Statistics
  • Adm SoMe bootcamps overview

    1. 1. ADM Bootcamp Summary
    2. 2. ADM Bootcamp – Business Networking Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
    3. 3. Agenda• Introduction• Optimizing YOUR personal profile• Privacy Settings• Company profiles revisited• Groups basics• Social Selling (Tim Nagels)• 12 tips and tricks
    4. 4. Why use it for your business? Personal Groups Companies  Community building  Present company Networking  Conversations  Present products Profiling  Sharing content  Status update for Lead Generation  Branding followers Becoming an  Building  See staff changes Expert relationships  Employer Job search  Create influence branding
    5. 5. To Pay or not to pay
    6. 6. LinkedIn Terms of Service• Comply with laws• Only create profile for natural person• Creating multiple profiles is not allowed• Place information in correct fields• Spam not allowed• Only invite people you know• Use real headshot or no picture• Do not create MLM network• Do not claim affilitation with LinkedIn
    7. 7. Part 1 - Personal Profile
    8. 8. How to get rid of multiple accounts?Step 1 - Find your other account(s)Step 2 - Sign in to the account you want to close. If you cant remember your password, click the Forgot Password? link.Step 3 - IMPORTANT: Make sure youre signed in to the account you want to close and then close your account.
    9. 9. How to close multiple accounts?• If you have problems signing in to your duplicate account, contact us with the following information: • The URL for the profile you want to remove (e.g. http://www.linkedin.com/abc123). • The email address(es) associated with that account. • Your name as it appears on LinkedIn, and any alternate names you may have used.• If you want to merge your accounts into one, we may be able to help you transfer all your connections.
    10. 10. Optimizing your personal Profile• Have a good picture • Add your Twitter Account• Have a great headline • Change your vanity URL• Mention your company • Add a summary• Link your profile to the • Add experiences company • Add Skills• Update your Status • Add Education• Add your website(s) • Join Groups (visibly)• Personalize your • Add Applications website(s) • Get Recommendations
    11. 11. Groups Basics
    12. 12. Group Basics 6 Steps• Step 1: Create group (open or closed)• Step 2: Admins• Step 3: Create group rules• Step 4: Create templates• Step 5: Add content• Step 6: Moderate
    13. 13. Companies
    14. 14. What can they be used for?In -> Out• Create visibility• Allow people to link with their company on LI• Provide company status updatesOur -> In• Follow companies • New people • Promotion of people • Departures • Status updates
    15. 15. Tips and Tricks
    16. 16. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
    17. 17. Agenda• Introduction • Twitter Actions• Twitter Speak • Customer Service• Why use Twitter • Connecting accounts• Create new account • Promoting your account• Your first Tweet • The perfect Tweet• Basic Twitter explained• Update your profile• Searching Twitter• Create Lists
    18. 18. Some statistics
    19. 19. Twitter in Belgium
    20. 20. Twitter Speak – Part 1• Twitter Handle – User name• To Follow - See updates from others• Followers – Other people seeing your updates• Follow Back – To follow a followers• Lists – People you follow• Twitter Stream – List of a person’s updates• Tweetup – face-to-face meeting setup thru Twitter• Twunch – Twitter Lunch (See VincentVQ)
    21. 21. Twitter Speak – Part 2• Tweet – Twitter post• Direct Message – SMS-like• Promoted Tweet – Paid tweet• Retweet – Forward a tweet• Mentions - @twittername• Hashtag – Tagging system to aggregate content around one topic• Trending topic – Popular topic• Follow Friday (#FF) – recommended people
    22. 22. Why Use Twitter?1. Develop and promote your brand2. Build your network3. Interact with your customer base4. Track what people are saying about your company and brand5. Create buzz around upcoming events, news, product launches6. Recruitment7. Promote other content you‘ve created, including webinars, blog posts or podcasts8. Develop direct relationships with bloggers and journalists9. Generate sales leads for your business
    23. 23. Practical SessionDO EXPLANATION1. Create an Account2. Send your first tweet 3. Twitter Wall Explained4. Update your profile5. Searching in Twitter6. People and Lists 7. Twitter actions 8. Customer Service9. Connecting Accounts 10. What to tweet & the Perfect Tweet
    24. 24. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
    25. 25. Overview1. Introduction2. Joining Facebook3. Challenges4. Content5. Personal Privacy & Security6. Groups7. Pages8. Advertizing9. Promotion10.Insights & Stats
    26. 26. Facebook is really simple...
    27. 27. Joining Facebook• Create an account• Inviting Friends• Setting your privacy• Posting content• Adding Applications
    28. 28. Joining Facebook
    29. 29. Security & Privacy
    30. 30. Personal
    31. 31. Privacy Settings
    32. 32. Groups
    33. 33. Why Groups?• Create closed/secret community• Discussion forum• Personal approach• Group chat• Better focussed content• Ability to hide group from the outside world
    34. 34. Pages
    35. 35. Create a Page in 3 Steps
    36. 36. Advertizing
    37. 37. Facebook away...

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