The document provides an overview of LinkedIn strategies for enhancing profiles and building professional networks. It emphasizes the importance of customizing profiles, engaging in groups, and utilizing search features to increase visibility and connections. Additionally, it highlights the value of networking over direct selling and suggests ways to participate in discussions to establish expertise.

1. LinkedIn Kristin Kane Director of Social Media & Recruiting Kane Partners LLC SELECT SAMPLE SLIDES

2. Talking Points Overview - 5 W’s of LinkedIn Who, What, Where, When & Why & Account Settings Maximizing Your Profile (Foundation) Key Custom Features Connecting Review & Etiquette Groups Making the most of them Finding Business… Power of LinkedIn Searches

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5. Why Build Your Profile? Prominence in Search Results “ Billboard” Marketing Distinguish yourself Identify a commonality Educate your Network Establish Expertise

6. Recap for Suggestions Custom/Vanity URL FULL public profile vs. private profile Status Updates - No auto Twitter Professional Photo Incorporate Company “Brand”/feel Add APPLICATIONS Recommendations

7. Join Groups Personal & Professional Listen to Discussions & Questions Who are your clients/prospects? * GO TO THEM* Industry Associations, Memberships, Alumni Associations

9. When you get there… Search Members Read & Follow Discussions/Members Ask & Answer Questions DO NOT sell! Soft Sell & Networking Read Group Policies

10. POWER OF

11. Results More Connections, Better Results GROW your network with Groups One Contact at a Time What you put in is what you get out Networking, NOT Selling

12. Search Topics People Company Answers Jobs Groups Connections of Connections

15. Kristin Kane Director of Social Media & Recruiting 215.699.5500 x301 [email_address] /KanePartners @KanePartners INTERESTED IN LEARNING MORE OR A CUSTOM IN HOUSE TRAINING, Contact me for details for your company, organization, event or a one on one!