The document discusses design choices made for an indie music magazine to attract its target audience. Bold headings, custom fonts, bright colors contrasted with dull colors, and the traditional indie colors of red, yellow, black and white were used. The writing style was informal to appeal to young readers, and the magazine was structured professionally with tour dates and unconventional advertisements to draw interest from the target indie audience.

2.  I used bold headings to attract my audience as I would need to
attract their attention. This is because I felt it would look
attractive.
 I decided to customise several of my fonts using pre-existing
font software on the internet to make my indie magazine look
more like an indie magazines rather than just any other types of
music magazine such as pop or rock genres. This is because I
felt it would make my magazine look more authentic as I am
pretty much using indie style fonts.

3.  I also thought to attract my target audience through the use
of colour. I did this by adding bright colours to specific places
so that the contrast with dull colours would attract my target
audience to it. This is because I felt it would be quite eye-
catching to contrast red with black and yellow with white as it
would be more attractive.
 In order to specifically attract my indie target audience I used
the 4 traditional colours for an indie magazine, which are red,
yellow, black and white. This is so that my target audience
knows that it is an indie magazine and would be more likely
to be interested in buying it.

4.  I also wrote in a somewhat informal style in order to attract
my target audience. This is because I felt that my target
audience would find a friendlier ‘chatty’ writing style more
attractive than a distant informal tone. This is because my
target audience are relatively young people who I doubt would
enjoy a formal tone.

5.  I structured my magazine in a table-like and professional
way as it makes my page look a lot cleaner and more well
organised. This is, of course so that I could attract my target
audience as I want my target audience to take my magazine
seriously enough to want to read it.

6.  I felt that my use of tour dates for music would attract my
target audience as it would allow them to easily check up on
the dates without having to look through a lot my magazine.
This makes it a convenient reason to buy my magazine.
 My use of non mainstream advertisements (adverisment that
are to do with things other than music) on my contents page
would attract my target audience as it is a common
convention that most indie magazines use to attract use.