The document discusses strategies for a new magazine, including using celebrity endorsements to attract readers and promote a professional image. It suggests focusing on regional celebrities to make the magazine relevant to the local area. Other strategies proposed are covering popular trends to unite readers, using an informal tone and direct address to engage readers, and including beauty tips and personable celebrity interviews to appeal to different audiences. Serif typography and capital letters will be used to convey a feminine, professional look consistent with other fashion magazines. Social media promotion and superlatives are also mentioned to generate interest and buzz around the new magazine.

1. Celebrity endorsement -
In our production celebrity endorsement will be used as it will give
the magazine a higher status due to the fact it will show the readers
a more professional look as it shows that the institution is
interweaving with other institutions. This means it will show that the
magazine has other links with professional magazines, which will
create a buzz as they might be curious about who will be featured
on the front cover next time. Also, sometimes using a celebrity can
attract a wider demographic because they could be a fan of that
certain celebrity, attract more people that have a personal interest
with that celebrity. However, only regional celebrities will be
promoted as the magazine will be based in Leicester, so this will
make it relevant to this area and prevents the magazine from being
imperialized by famous Hollywood celebrities that dominate the
industry. We would want to promote more ‘home talent’ in
Leicester, for example including events like local concerts, for
example Kasabian playing at the Leicester Football Ground.
Promoting the culture in Leicester and connote that the institution
provides opportunities which can make the institution feel more
personable which can influence people to buy a copy of this
magazine more often.
Trends –
Trends are a very popular thing to focus on in beauty and fashion
magazines as there are always new trends in the industry. For
example, in the summer, most beauty magazines use glitter to
promote the festival vibe and a better hype for the season. Trends
are looks by the designer that they know is going to be most
popular for that month and what is going to be accessible for
people to buy. Many high street shops focus on this for example,
Topshop always has the latest fashion items in store, and so in
most magazines Topshop is always shown considering it is a
youthful shop that is also very affordable for our target audience.
Therefore, by using this trend feature it could allow readers to unite
on their favourite trends.
Informal Language –

2. Informal language is something we aim to use in our magazine as it
connotes a more relaxed feel to the magazine that can engage the
people who are reading the magazine and more personalised to the
institution. It can make the magazine more relatable for some
consumers as this is how they would talk to their friends, meaning
they feel that the magazine is more relatable to them, hopefully
suggesting they will carry on buying the editions of our magazine.
Serif typography –
Serif typography will be used conventionally in our magazine as it
instantly sets the scene for my target audience as it is seen as a
more feminine font. It is also conventional for beauty and
fashion magazines to use this font as it is seen as more girly and
will make them feel more acknowledge as an audience. This font
makes it seem more professional which looks like it is at a higher
status as serif font is used on a lot of other major institutions like
‘Vogue’ and ‘Elle’ which are fashion magazines which means the
genre of the magazine is conveyed to the reader as it is obvious it
is a beauty/fashion magazine. Capital letters are also used because
it adds dominance to the magazine as it will stand out, which is
beneficial as it will make it look more interesting on the shelf and
hopefully consumers will buy it.
Beauty tips -
Many different institutions include various beauty tips as it makes
the magazine more diverse and creative due to the fact there will be
different images and step by step instructions on how to perform
different beauty styles. This should appeal to women of all different
ages as there will be different makeup styles to fit a mass audience
which will allow the institution to develop. Beauty tips act as a guide
to some readers if they are confused and this can support some
consumers which means they could feel more relieved and pleased
with their overall purchase.
Direct Mode of Address –
We will be using direct mode of address throughout the whole
magazine to interact with the audience more. Due to the
involvement, people’s personal status is increased and we will
achieve this by using cover lines that will interact with the person
reading the magazine.

3. Superlatives –
These will be used in our production as much as possible as it
creates a more interesting vibe, for example – ‘Beautiful Beauty
Bargains’, this will definitively catch the eye of some readers and
their attention could be hooked to this part of the magazine, making
them want to buy it. On the other hand, we won’t be using them too
much as it can make the magazine look a bit tacky and over the top
if every word is embellished and has the same first word. Therefore,
the amount of superlatives used will be controlled as we don’t want
the magazine to be boring and look immature for readers.
Social media promotion –
Social media links such as the profile name on Facebook, twitter,
Snapchat and Instagram are often mentioned on more famous
magazines to promote their institution, quite often at the end of an
important feature, which tries to promote a discussion about the
certain topic. This can give the reader a sense of authority as they
can have their say and feel more empowered as they could feature
on the new magazine.
Personable Topics in Interviews –
In my production on my magazine we will use personable features
because it allows them to feel a lot closer with the celebrity because
it’s a way of finding out private information that is most likely
unheard of until you read the magazine, making them feel special.
The dyer star theory is linked to this as readers aspire to feel closer
to their idols in order to feel a sense of importance. By revealing
stories that are relatable to some individuals that could be reading
the magazine, like a ‘break up’ making them feeling more
normalized to the reader which is another way that interactivity is
increased. As in the magazine, a certain celebrity could be put in
the magazine in multiple issues, meaning the reader could become
attached to a certain celebrity as it influences a response and
therefore a repurchase as they want to know things about their
life. Due to this, they could feel superior as they know some of the
unheard information before anyone else, meaning they can share
this with friends. Adding excitement and buzz around the magazine
as it allows us to see celebrities in a more personal way instead of
just strangers.