The document summarizes the strategies used to attract and address the intended audience of a rap music magazine. Key strategies included setting a reasonable price point of £2.50, using bright colors and unique fonts consistently on the cover and interior pages, featuring popular rap artists to appeal to different fan bases, using inspiring quotes from artists to address younger readers, and including informal interviews to relate to teen audiences. Photographs of artists wearing hip hop-inspired clothing helped indicate the music genre. Overall the design aimed to be aesthetically pleasing, distinctive and eye-catching to attract readers through consistency and uniqueness.