The student attracted their target audience of R&B music listeners through various elements of their magazine design. On the front cover, they featured only a few selling points to intrigue readers without revealing too much content. The images, fonts, colors, and language used reinforced the R&B genre. Advertising concert tickets also aligned with the target audience's interests while rewarding readers. Throughout the magazine, a consistent dark color scheme with red, white, and yellow hints was employed. The organized yet unique layout clearly presented the content while engaging the reader visually. Audience research was conducted to best address the target demographic.