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Hospital Social Media

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Ed Bennett
Ed Bennett

Presented at SocialHealth on September 19, 2011 - Resources and discussion at http://ebennett.org/sxsh/

Health & MedicineTechnologyBusiness
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Hospital Social Media Overview and Current Realities Ed Bennett University of Maryland Medical System Social Health 2011 Philadelphia, PA | September 19, 2011
My Background ,[object Object],[object Object],[object Object],[object Object],Page  Core Web Management Skills
Page  La Primavera by Botticelli
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People doing what people do: with
Why It Matters Facebook is #1 Google drops to #2
Why It Matters This is like Johns Hopkins dropping to #2
 
Pew Internet Research Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Pew Internet Research Findings
Health Values Social Media Values Risk averse Risk taking Information from authoritative sources Network Reputation Privacy and security regulated Anyone can publish anything Data tightly controlled Information freely distributed Tight intellectual property Use licenses with few restrictions
Fundamental Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ How Facebook Saved My Son’s life” Source: Slate.com July 13, 2011 http://www.slate.com/id/2297933/
Special Issues for Healthcare Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Placenta Incident”
Hospital Social Media Types
Rapid Growth: YouTube and Twitter
How Hospitals Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Service: Emory Emory Healthcare Blog: http://bit.ly/m07r09
Emory Healthcare Blog: http://bit.ly/m07r09
Education: Inova Health: Fit For 50 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations: Children’s Hospital “ When our nurses are stressed or discouraged they go to our Facebook page and read the 100’s of positive comments from former patients.” - Matt Cyr, Dir. of Patient and Family Communications
Patient Support Groups University of Maryland ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising: Md. Medical Center
 
[object Object],[object Object],[object Object],[object Object],[object Object],Quick Response: Dozer the Dog ,[object Object],[object Object],[object Object],UMMS Social Media Efforts Results:
Ed Bennett Director of Web & Communications Technology University of Maryland Medical System Phone: 410-328-0771 Email: ebennett@umm.edu / ed@ebennett.org Web: umm.edu / ebennett.org Twitter: @edbennett

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Hospital Social Media

  • 1. Hospital Social Media Overview and Current Realities Ed Bennett University of Maryland Medical System Social Health 2011 Philadelphia, PA | September 19, 2011
  • 2.
  • 3. Page  La Primavera by Botticelli
  • 4.
  • 5.
  • 6. Why It Matters Facebook is #1 Google drops to #2
  • 7. Why It Matters This is like Johns Hopkins dropping to #2
  • 8.  
  • 9.
  • 10.
  • 11. Health Values Social Media Values Risk averse Risk taking Information from authoritative sources Network Reputation Privacy and security regulated Anyone can publish anything Data tightly controlled Information freely distributed Tight intellectual property Use licenses with few restrictions
  • 12.
  • 13. “ How Facebook Saved My Son’s life” Source: Slate.com July 13, 2011 http://www.slate.com/id/2297933/
  • 14.
  • 16. Rapid Growth: YouTube and Twitter
  • 17.
  • 18. Customer Service: Emory Emory Healthcare Blog: http://bit.ly/m07r09
  • 19. Emory Healthcare Blog: http://bit.ly/m07r09
  • 20.
  • 21. Public Relations: Children’s Hospital “ When our nurses are stressed or discouraged they go to our Facebook page and read the 100’s of positive comments from former patients.” - Matt Cyr, Dir. of Patient and Family Communications
  • 22.
  • 24.  
  • 25.
  • 26. Ed Bennett Director of Web & Communications Technology University of Maryland Medical System Phone: 410-328-0771 Email: ebennett@umm.edu / ed@ebennett.org Web: umm.edu / ebennett.org Twitter: @edbennett

Editor's Notes

  1. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  2. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  3. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  4. Here's are a few of the ways Hospitals are using Social Media right now. (focus on the Patient Ed / Customer Service / Brand monitoring points)
  5. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  6. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.