SlideShare a Scribd company logo
1 of 27
Hospitals and Social Media   Ed Bennett, Director of Web Strategy University of Maryland Medical System A Survey of Best Practices
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s a bunch  of Web Sites  with very silly names
Web / Health 2.0 as a Disruptive Force Source: John Sharp - ehealth.johnwsharp.com Uses licenses with few restrictions Intellectual Property is closely guarded  Quick deployment Long deployment lead times Information from trusted networks Information from authoritative sources Risk Taking Risk Adverse Web / Health 2.0  Values Health Care Values
How can a Hospital use  Social Media? ,[object Object]
How can a Hospital use  Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Adoption Curve education observation broadcast participation relationships collaboration 1-way -> 2-way take value -> add value social media experience mixtmediastrategies.com
Hospital Social Networking Accounts Data as of May 3, 2009 - Source: ebennett.org/data 131 YouTube 250 U.S. Hospitals: 24 Blogs 160 Twitter 94 Facebook
Social Media at the University of Maryland Medical System Univ. Of Maryland Medical Center ,[object Object],[object Object],[object Object],www.umms.org ,[object Object],[object Object],[object Object],[object Object],www.umm.edu www.umms.org
YouTube ,[object Object],[object Object],[object Object],[object Object],www.youtube.com/ummc
UMMC YouTube Videos ,[object Object],[object Object],[object Object],www.youtube.com/ummc
[object Object],[object Object]
YouTube Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],These are new visitors – new exposure UMM Video Consumption 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Umm.edu YouTube
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.umm.edu/fb
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],www.twitter.com/ummc
RT @UMMC ,[object Object],[object Object],[object Object],Note - only story on this ReTweet list that’s about UMMC
Twitter, UMMS and the AP ,[object Object],Media Engagement
[object Object],[object Object],Twitter, UMMC and the AP Media Engagement "If they do it once, I think it's easier for them to try to do it again," said Carrie Swartout, who researches traumatic brain injuries at the  University of Maryland Medical Center .  Maryland is requiring unpaid time  off for 67,000 of its 80,000 employees as it struggles with a budget crisis.
Best Practices at other Hospitals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Outreach ,[object Object],[object Object],suttermedicalcentercastrovalley.org twitter.com/SutterEdenMed
Real-time Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],twitter.com/HenryFordNews Tumor resection is almost over! This is better than any episode of ER, Grey's, etc!  Great videos. Thanks to the amazingness of the patient for letting us see this!  This is a fantastic tool to help patients get comfortable with a procedure ahead of time
Referring Physician Outreach ,[object Object],[object Object],[object Object],[object Object],twitter.com/PhysRelations
Coordinated Social Media Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],sharing.mayoclinic.org
Customer Service  Scripps Health: Monitors Social Networks for the Scripps name Steps in to help & resolve problems twitter.com/Scrippshealth
Innovis Health  Fargo, North Dakota Used a Blog and Twitter during the recent floods.  Created the blog and had first update posted in one hour Decreased Media demands & freed phone lines during the emergency Took control of their message Crisis Communications
How can your organization use  Social Media? These examples could apply to any public facing organization Any communication function should be considered Ask your customers / Look at your competition Where does your community live?
Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 [email_address] http://ebennett.org

More Related Content

What's hot

Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social MediaKaren O'Brien
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014adigaskell
 
Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in HealthcareHelen Madamba
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareEd Bennett
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providersjmbhan
 
Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Grey Matter Marketing
 
Patients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health ConsumersPatients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health Consumerse-Patient Connections
 
Digital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient CareDigital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient Caresephma
 
Social Media for Healthcare Organizations
Social Media for Healthcare OrganizationsSocial Media for Healthcare Organizations
Social Media for Healthcare OrganizationsErica Ayotte
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And NursingRenee Bell
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for DietitiansMarie Ennis-O'Connor
 
There's an App for That!
There's an App for That!There's an App for That!
There's an App for That!Ali Bonar
 
Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Ed Bennett
 
10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect? 10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect? Len Starnes
 
Social Media in the Healthcare Industry
Social Media in the Healthcare IndustrySocial Media in the Healthcare Industry
Social Media in the Healthcare IndustryJaimie Olson
 
Social Media for Personal and Professional Branding
Social Media for Personal and Professional BrandingSocial Media for Personal and Professional Branding
Social Media for Personal and Professional BrandingAli Bonar
 

What's hot (20)

Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social Media
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
 
Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers?
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in Healthcare
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providers
 
Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Social Media for Medical Technology Companies
Social Media for Medical Technology Companies
 
Patients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health ConsumersPatients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health Consumers
 
Digital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient CareDigital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient Care
 
Social Media for Healthcare Organizations
Social Media for Healthcare OrganizationsSocial Media for Healthcare Organizations
Social Media for Healthcare Organizations
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And Nursing
 
Mobile Health for Development
Mobile Health for DevelopmentMobile Health for Development
Mobile Health for Development
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
 
There's an App for That!
There's an App for That!There's an App for That!
There's an App for That!
 
Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009
 
10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect? 10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect?
 
Social Media in the Healthcare Industry
Social Media in the Healthcare IndustrySocial Media in the Healthcare Industry
Social Media in the Healthcare Industry
 
Social Media for Personal and Professional Branding
Social Media for Personal and Professional BrandingSocial Media for Personal and Professional Branding
Social Media for Personal and Professional Branding
 

Viewers also liked

Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicyEmily Davis Consulting
 
Social Media in the Public Service
Social Media in the Public ServiceSocial Media in the Public Service
Social Media in the Public ServiceJairus Pryor
 
Social Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MCSocial Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MCNicole Bump
 
Social Media in Public Administration
Social Media in Public Administration Social Media in Public Administration
Social Media in Public Administration Jim Flick
 
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...Business Development Institute
 
Social Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement InvestigationsSocial Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement InvestigationsVere Software
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practicescarbrac
 
Get your crayons back!
Get your crayons back!Get your crayons back!
Get your crayons back!Paul McIvor
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For HospitalsPaul McIvor
 
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...Harshavardhan MP
 
Social Media for Police Departments
Social Media for Police DepartmentsSocial Media for Police Departments
Social Media for Police DepartmentsTurell Group
 
My Social Media Work
My Social Media WorkMy Social Media Work
My Social Media WorkNeeraj Jaggi
 
Michelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook pageMichelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook pageMichelle Murray
 
For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis. For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis. @chrisboyer LLC
 
Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016Unmetric
 
Why should Banks use social media?
Why should Banks use social media?Why should Banks use social media?
Why should Banks use social media?Hassan Khan
 
Social Media in the Banking industry
Social Media in the Banking industrySocial Media in the Banking industry
Social Media in the Banking industryDigital Strategist
 

Viewers also liked (20)

Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, Policy
 
Social Media in the Public Service
Social Media in the Public ServiceSocial Media in the Public Service
Social Media in the Public Service
 
Social Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MCSocial Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MC
 
Social Media in Public Administration
Social Media in Public Administration Social Media in Public Administration
Social Media in Public Administration
 
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
 
Social Media & Law Enforcement 2013
Social Media & Law Enforcement 2013 Social Media & Law Enforcement 2013
Social Media & Law Enforcement 2013
 
Social Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement InvestigationsSocial Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement Investigations
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practices
 
Get your crayons back!
Get your crayons back!Get your crayons back!
Get your crayons back!
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For Hospitals
 
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
 
Social Media for Police Departments
Social Media for Police DepartmentsSocial Media for Police Departments
Social Media for Police Departments
 
My Social Media Work
My Social Media WorkMy Social Media Work
My Social Media Work
 
Michelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook pageMichelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook page
 
For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis. For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis.
 
Hospitals on Social Media
Hospitals on Social MediaHospitals on Social Media
Hospitals on Social Media
 
Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016
 
Why should Banks use social media?
Why should Banks use social media?Why should Banks use social media?
Why should Banks use social media?
 
Social Media and Banks
Social Media and BanksSocial Media and Banks
Social Media and Banks
 
Social Media in the Banking industry
Social Media in the Banking industrySocial Media in the Banking industry
Social Media in the Banking industry
 

Similar to Hospitals & Social Media

Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationEd Bennett
 
Nachri Presentation
Nachri PresentationNachri Presentation
Nachri PresentationEd Bennett
 
Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Ed Bennett
 
Mayo / Ragan Conference
Mayo / Ragan Conference Mayo / Ragan Conference
Mayo / Ragan Conference Ed Bennett
 
Social Media in Health Care peoria 2010
Social Media in Health Care peoria 2010Social Media in Health Care peoria 2010
Social Media in Health Care peoria 2010Christian Sinclair
 
Game 2010 - Social Networking and CME
Game 2010 -  Social Networking and CMEGame 2010 -  Social Networking and CME
Game 2010 - Social Networking and CMELawrence Sherman
 
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn fromUCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn fromDan Cohen
 
Social media and the Oncology Nurse
Social media and the Oncology NurseSocial media and the Oncology Nurse
Social media and the Oncology NurseDee Chaudhary
 
Social Media and MCR Readmissions
Social Media and MCR ReadmissionsSocial Media and MCR Readmissions
Social Media and MCR ReadmissionsMark Ryan
 
Social Media Health Care 2009
Social Media Health Care 2009Social Media Health Care 2009
Social Media Health Care 2009Ryan Squire
 
Social media and cancer communities
Social media and cancer communitiesSocial media and cancer communities
Social media and cancer communitiesMatthew Katz
 
Stfm pci 2011
Stfm pci 2011Stfm pci 2011
Stfm pci 2011Mark Ryan
 
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...Amy Cueva
 
STFM New Orleans
STFM New OrleansSTFM New Orleans
STFM New OrleansMark Ryan
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11roeyer
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11roeyer
 

Similar to Hospitals & Social Media (20)

Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital Association
 
Nachri Presentation
Nachri PresentationNachri Presentation
Nachri Presentation
 
Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI
 
Mayo / Ragan Conference
Mayo / Ragan Conference Mayo / Ragan Conference
Mayo / Ragan Conference
 
Can Social Media Save Lives?
Can Social Media Save Lives?Can Social Media Save Lives?
Can Social Media Save Lives?
 
Social Media in Health Care peoria 2010
Social Media in Health Care peoria 2010Social Media in Health Care peoria 2010
Social Media in Health Care peoria 2010
 
Game 2010 - Social Networking and CME
Game 2010 -  Social Networking and CMEGame 2010 -  Social Networking and CME
Game 2010 - Social Networking and CME
 
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn fromUCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
 
Social media and the Oncology Nurse
Social media and the Oncology NurseSocial media and the Oncology Nurse
Social media and the Oncology Nurse
 
De Paul Chicago
De Paul Chicago De Paul Chicago
De Paul Chicago
 
Social Media and MCR Readmissions
Social Media and MCR ReadmissionsSocial Media and MCR Readmissions
Social Media and MCR Readmissions
 
Social Media Health Care 2009
Social Media Health Care 2009Social Media Health Care 2009
Social Media Health Care 2009
 
Social media and cancer communities
Social media and cancer communitiesSocial media and cancer communities
Social media and cancer communities
 
Stfm pci 2011
Stfm pci 2011Stfm pci 2011
Stfm pci 2011
 
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
 
STFM New Orleans
STFM New OrleansSTFM New Orleans
STFM New Orleans
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11
 
Social Media and Ethics
Social Media and EthicsSocial Media and Ethics
Social Media and Ethics
 
Phil Baumann
Phil BaumannPhil Baumann
Phil Baumann
 

More from Ed Bennett

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...Ed Bennett
 
Selecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemSelecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemEd Bennett
 
Three things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaThree things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaEd Bennett
 
Mayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationMayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationEd Bennett
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on FacebookEd Bennett
 
Hosptials and Search engine marketing
Hosptials and Search engine marketingHosptials and Search engine marketing
Hosptials and Search engine marketingEd Bennett
 

More from Ed Bennett (6)

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
 
Selecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemSelecting a CMS for a Large Health System
Selecting a CMS for a Large Health System
 
Three things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaThree things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social Media
 
Mayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationMayo Ragan 2011 Presentation
Mayo Ragan 2011 Presentation
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on Facebook
 
Hosptials and Search engine marketing
Hosptials and Search engine marketingHosptials and Search engine marketing
Hosptials and Search engine marketing
 

Recently uploaded

ABO Blood grouping in-compatibility in pregnancy
ABO Blood grouping in-compatibility in pregnancyABO Blood grouping in-compatibility in pregnancy
ABO Blood grouping in-compatibility in pregnancyMs. Sapna Pal
 
TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...
TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...
TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...rightmanforbloodline
 
Difference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac MusclesDifference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac MusclesMedicoseAcademics
 
💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...
💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...
💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...golu varma
 
Failure to thrive in neonates and infants + pediatric case.pptx
Failure to thrive in neonates and infants  + pediatric case.pptxFailure to thrive in neonates and infants  + pediatric case.pptx
Failure to thrive in neonates and infants + pediatric case.pptxclaviclebrown44
 
spinal cord disorders and paraplegia .
spinal cord disorders  and  paraplegia .spinal cord disorders  and  paraplegia .
spinal cord disorders and paraplegia .Mohamed Rizk Khodair
 
VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...patanjali9823#S07
 
VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...anshu khanak#N06
 
High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7
High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7
High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7grandmotherprocess99
 
VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...poonam rawat$V15
 
ℂall Girls Chandigarh 💚8868886958 💚ℂall Girls Serviℂe Available Day and Night
ℂall Girls Chandigarh  💚8868886958  💚ℂall Girls Serviℂe Available Day and Nightℂall Girls Chandigarh  💚8868886958  💚ℂall Girls Serviℂe Available Day and Night
ℂall Girls Chandigarh 💚8868886958 💚ℂall Girls Serviℂe Available Day and Nightminkseocompany
 
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptxGross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptxDr. Rabia Inam Gandapore
 
VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...
VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...
VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...rano khanrk#N06
 
Creeping Stroke - Venous thrombosis presenting with pc-stroke.pptx
Creeping Stroke - Venous thrombosis presenting with pc-stroke.pptxCreeping Stroke - Venous thrombosis presenting with pc-stroke.pptx
Creeping Stroke - Venous thrombosis presenting with pc-stroke.pptxYasser Alzainy
 
Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024locantocallgirl01
 
Call Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 Book
Call Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 BookCall Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 Book
Call Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 Bookchaddanishu186
 
Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...
Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...
Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...darmandersingh4580
 
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdfSEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdfSachin Sharma
 
Benefits of Chanting Hanuman Chalisa .pdf
Benefits of Chanting Hanuman Chalisa .pdfBenefits of Chanting Hanuman Chalisa .pdf
Benefits of Chanting Hanuman Chalisa .pdfLearnyoga
 
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...rightmanforbloodline
 

Recently uploaded (20)

ABO Blood grouping in-compatibility in pregnancy
ABO Blood grouping in-compatibility in pregnancyABO Blood grouping in-compatibility in pregnancy
ABO Blood grouping in-compatibility in pregnancy
 
TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...
TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...
TEST BANK For Porth's Essentials of Pathophysiology, 5th Edition by Tommie L ...
 
Difference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac MusclesDifference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac Muscles
 
💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...
💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...
💚Independent In Mumbai Escorts Service 💯Call Us 🔝 9920874524 🔝💃Top Class Call...
 
Failure to thrive in neonates and infants + pediatric case.pptx
Failure to thrive in neonates and infants  + pediatric case.pptxFailure to thrive in neonates and infants  + pediatric case.pptx
Failure to thrive in neonates and infants + pediatric case.pptx
 
spinal cord disorders and paraplegia .
spinal cord disorders  and  paraplegia .spinal cord disorders  and  paraplegia .
spinal cord disorders and paraplegia .
 
VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Budhwar Peth Pune 8005736733 WhatsApp: Me All Time Serviℂe Ava...
 
VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Miyapur Hyderabad 7014168258 WhatsApp: Me All Time Serviℂe Ava...
 
High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7
High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7
High Purity 99% PMK Ethyl Glycidate Powder CAS 28578-16-7
 
VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...
VIP ℂall Girls Thane West Mumbai 9930245274 WhatsApp: Me All Time Serviℂe Ava...
 
ℂall Girls Chandigarh 💚8868886958 💚ℂall Girls Serviℂe Available Day and Night
ℂall Girls Chandigarh  💚8868886958  💚ℂall Girls Serviℂe Available Day and Nightℂall Girls Chandigarh  💚8868886958  💚ℂall Girls Serviℂe Available Day and Night
ℂall Girls Chandigarh 💚8868886958 💚ℂall Girls Serviℂe Available Day and Night
 
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptxGross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
 
VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...
VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...
VIP ℂall Girls Korremula Hyderabad 9079923931 WhatsApp: Me All Time Serviℂe A...
 
Creeping Stroke - Venous thrombosis presenting with pc-stroke.pptx
Creeping Stroke - Venous thrombosis presenting with pc-stroke.pptxCreeping Stroke - Venous thrombosis presenting with pc-stroke.pptx
Creeping Stroke - Venous thrombosis presenting with pc-stroke.pptx
 
Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024
 
Call Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 Book
Call Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 BookCall Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 Book
Call Girls Omr Road 7427069034 VIP Escorts Service Chennai Available 24*7 Book
 
Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...
Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...
Hombegowda Nagar | ℂall Girl in Bangalore - Phone 6378878445 Esℂorts Serviℂe ...
 
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdfSEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
 
Benefits of Chanting Hanuman Chalisa .pdf
Benefits of Chanting Hanuman Chalisa .pdfBenefits of Chanting Hanuman Chalisa .pdf
Benefits of Chanting Hanuman Chalisa .pdf
 
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
 

Hospitals & Social Media

  • 1. Hospitals and Social Media Ed Bennett, Director of Web Strategy University of Maryland Medical System A Survey of Best Practices
  • 2.
  • 3. It’s a bunch of Web Sites with very silly names
  • 4. Web / Health 2.0 as a Disruptive Force Source: John Sharp - ehealth.johnwsharp.com Uses licenses with few restrictions Intellectual Property is closely guarded Quick deployment Long deployment lead times Information from trusted networks Information from authoritative sources Risk Taking Risk Adverse Web / Health 2.0 Values Health Care Values
  • 5.
  • 6.
  • 7. Social Media Adoption Curve education observation broadcast participation relationships collaboration 1-way -> 2-way take value -> add value social media experience mixtmediastrategies.com
  • 8. Hospital Social Networking Accounts Data as of May 3, 2009 - Source: ebennett.org/data 131 YouTube 250 U.S. Hospitals: 24 Blogs 160 Twitter 94 Facebook
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Customer Service Scripps Health: Monitors Social Networks for the Scripps name Steps in to help & resolve problems twitter.com/Scrippshealth
  • 25. Innovis Health Fargo, North Dakota Used a Blog and Twitter during the recent floods. Created the blog and had first update posted in one hour Decreased Media demands & freed phone lines during the emergency Took control of their message Crisis Communications
  • 26. How can your organization use Social Media? These examples could apply to any public facing organization Any communication function should be considered Ask your customers / Look at your competition Where does your community live?
  • 27. Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 [email_address] http://ebennett.org

Editor's Notes

  1. About Me My approach to SM – How I describe it to folks at my hospitals Our experience at UMMC as we get started with SM Best practices at other hospitals