Presentation at J Boye conference.

1. Hospitals and Social Media Ed Bennett, Director of Web Strategy University of Maryland Medical System A Survey of Best Practices

3. It’s a bunch of Web Sites with very silly names

4. Web / Health 2.0 as a Disruptive Force Source: John Sharp - ehealth.johnwsharp.com Uses licenses with few restrictions Intellectual Property is closely guarded Quick deployment Long deployment lead times Information from trusted networks Information from authoritative sources Risk Taking Risk Adverse Web / Health 2.0 Values Health Care Values

7. Social Media Adoption Curve education observation broadcast participation relationships collaboration 1-way -> 2-way take value -> add value social media experience mixtmediastrategies.com

8. Hospital Social Networking Accounts Data as of May 3, 2009 - Source: ebennett.org/data 131 YouTube 250 U.S. Hospitals: 24 Blogs 160 Twitter 94 Facebook

24. Customer Service Scripps Health: Monitors Social Networks for the Scripps name Steps in to help & resolve problems twitter.com/Scrippshealth

25. Innovis Health Fargo, North Dakota Used a Blog and Twitter during the recent floods. Created the blog and had first update posted in one hour Decreased Media demands & freed phone lines during the emergency Took control of their message Crisis Communications

26. How can your organization use Social Media? These examples could apply to any public facing organization Any communication function should be considered Ask your customers / Look at your competition Where does your community live?

27. Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 [email_address] http://ebennett.org