As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.

1. USE OF SOCIAL MEDIA
IN HEALTHCARE
Helen V. Madamba MD MPH-TM FPOGS FPIDSOG
Research Coordinator, Level I
Cebu Doctors University College of Medicine

2. Objectives
• to orient the students on social media
and the different platforms for social
media
• To discuss why HCPs should be on social
media
• To discuss what HealthXPH is
• To discuss important social media
concepts for HCPs
• To discuss medical professionalism on
social media

3. Merriam-Webster: forms of
electronic communication (as Web
sites for social networking and
microblogging) through which users
create online communities to share
information, ideas, personal
messages, and other content
What is Social Media?
http://www.merriam-webster.com/dictionary/social%20media

4. http://www.adweek.com/socialtimes/social-media-stats-2014/495727

8. Why Should HCPs be on
Social Media?
• Social Media is P2P (person to person)
We tend to forget that both
ends of social media
conversations and
networks are people.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

9. Why Should HCPs be on
Social Media?
• Meet like minded people, learn from industry
experts, expand networks, sometimes build brands,
market etc.
All of these we can do in social
media too, often without leaving
the comforts of our home or
the workplace.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

10. Why Should HCPs be on
Social Media?
Social media is public space,
no matter how private your
settings are.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

11. http://www.slideshare.net/isiptan/were-in-for-technology-were-in-for-a-change?

12. Adverse Health Effects on FB

13. Why Does a
Twittering Doctor
Tweet?
1. To connect.
2. To engage.
3. To inform.
4. To reflect.
5. To share.
6. To be challenged.
7. To be supported.
8. To lead.
9. To learn.
10. To inspire.
http://www.endocrine-witch.net/2015/05/03/
why-does-a-twittering-doctor-tweet

15. http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

19. http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

20. http://www.slideshare.net/isiptan/healthxph?

21. http://www.slideshare.net/isiptan/healthxph?

22. http://www.slideshare.net/isiptan/healthxph?

23. http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

24. http://www.slideshare.net/isiptan/healthxph?

25. http://www.slideshare.net/isiptan/healthxph?

26. http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

27. http://www.slideshare.net/isiptan/healthxph?

28. What is HealthXPH?
http://www.slideshare.net/isiptan/healthxph?

29. What is HealthXPH?
http://www.slideshare.net/isiptan/healthxph?

30. http://www.slideshare.net/isiptan/healthxph?
What is HealthXPH?

31. http://www.slideshare.net/isiptan/healthxph?
What is HealthXPH?

32. http://www.slideshare.net/isiptan/healthxph?
What is HealthXPH?

33. http://www.slideshare.net/isiptan/healthxph?
What is HealthXPH?

34. http://www.slideshare.net/isiptan/healthxph?
What is HealthXPH?

35. http://www.slideshare.net/isiptan/healthxph?
What is HealthXPH?

36. This was the historic first picture of
the four founders of #HealthXPH
http://www.slideshare.net/isiptan/healthxph?

37. #HCSMPH 21 February 2015
Radisson Blu Hotel, Cebu City
http://www.slideshare.net/isiptan/healthxph?

38. HCPs should behave professionally
both online and offline
http://www.slideshare.net/isiptan/healthxph?

39. Advocate medical
professionalism on social media
http://www.slideshare.net/isiptan/healthxph?

40. Health research on social media
http://www.slideshare.net/isiptan/healthxph?

41. #HealthXPH at #PCP15

42. Important Social Media
concepts for HCPs
• http://remomd.com/social-
media/important-social-media-concepts-
for-healthcare-professionals.html

43. SLIDESHARE
http://www.slideshare.net/isiptan/
were-in-for-technology-were-in-for-a-change?

44. SLIDESHARE
http://www.slideshare.net/isiptan/

45. http://www.slideshare.net/isiptan/social-media-and-medical-professionalism?

46. SLIDESHARE
http://www.slideshare.net/isiptan/social-media-and-medical-professionalism?

47. SLIDESHARE
http://www.slideshare.net/isiptan/social-media-and-medical-professionalism?

48. SLIDESHARE
http://www.slideshare.net/isiptan/social-media-and-medical-professionalism?

49. http://www.slideshare.net/isiptan/social-media-and-medical-professionalism?

50. m
http://www.slideshare.net/isiptan/social-media-and-medical-professionalism?

55. http://www.slideshare.net/isiptan/were-in-for-technology-were-in-for-a-change?

56. References
• http://www.endocrine-
witch.net/2015/03/03/why-i-share-on-
slideshare/
• http://www.endocrine-
witch.net/2015/05/03/why-does-a-twittering-
doctor-tweet/
• http://remomd.com/social-media/why-
healthcare-professionals-should-be-on-social-
media.html
• http://remomd.com/social-media/important-
social-media-concepts-for-healthcare-
professionals.html
• http://www.slideshare.net/isiptan

57. @helenvmadamba
www.facebook.com/helen.madamba
http://helenvmadamba.blogspot.com
helenvmadamba@yahoo.com