The document discusses selecting the right content management system (CMS). It begins by defining a CMS as software that allows non-technical users to manage website content with ease. It then states that a CMS is crucial to digital marketing as it is the heart of the infrastructure. The document outlines factors to consider like structure, automation, and personalization. It provides a case study of the University of Maryland Medical System who implemented Sitecore to unify their websites and leverage content across sites. The implementation process and outcomes like centralized control and responsive design are described. It concludes by emphasizing the importance of structured content, tagging, and templates for a successful CMS implementation.
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
From SMX East 2013 - YouTube Optimization Tips For the Second Most Popular Search Engine - How To Win Subscribers and Influence Visitors on YouTube by Purna Virji #SMX #31C
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
From SMX East 2013 - YouTube Optimization Tips For the Second Most Popular Search Engine - How To Win Subscribers and Influence Visitors on YouTube by Purna Virji #SMX #31C
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
Live Webinar: What You Need to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Presented by Matt Hodkinson of Influence Agents at our inaugural Marketing Automation Live - part of Inbound Marketing Week 2014 - this presentation outlines the methodology behind a successful marketing automation effort.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
Live Webinar: What You Need to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Presented by Matt Hodkinson of Influence Agents at our inaugural Marketing Automation Live - part of Inbound Marketing Week 2014 - this presentation outlines the methodology behind a successful marketing automation effort.
It’s no secret marketing departments are under pressure to deliver more, quicker. Join this webinar to discover how tech-savvy marketers get 10 times the results
ES is a DAM system to provide content to CMS. Thanks to a connector ES can push content to the CMS Jahia. The DAM is ate the heart of the publication. Jahia allows you to get all the digital you need to personalize and build relationships.
Leverage Silverpop Marketing Automation and CMS | EPiServerEpiserver
As marketers, we've spent lots of time ramping up email capabilities, building great websites and including sales with our CRM platform. But all this technology exists as independent islands. Now is the time to pull it together. Learn how to leverage Silverpop, buyer personas, EPiServer CMS and more to deliver a personalized customer experience.
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Integrating CMS with Marketing Automation Eloqua and Sitecoreedynamic
Know how the combination of #Sitecore CMS and #Eloqua enable marketers to move prospects through the buying cycle quickly and convert leads to sales faster.
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
SEO leadership: Get from 'Why' to 'Why Not'Ian Lurie
Don't be afraid of the 200 slides - it's a very fast ready. I usually spend 10-15 seconds on each slide.
We provide great advice. We guide, cajole, try to help. But we run into brick walls.
Such is the life of an SEO consultant.
But it doesn't have to be. Check out the slides. You'll see what I mean.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Content management systems include text, as well as the layout and design elements, etc. It incorporates the ability to submit multimedia content such as photographs, videos, audio, maps, or even source code. Web content management, document management, digital rights management, authoring tools, and search and portal functionalities are all features of CMS solutions that can be incorporated into a business process via the cloud.
Optimizing your website with a Content Management System can significantly enhance its performance, user experience, and visibility in search engine results. By carefully selecting the right CMS, ensuring mobile responsiveness, optimizing page load speed, implementing SEO best practices, focusing on user experience, regularly updating and securing your website, and leveraging analytics, you can create a highly effective online presence. With continuous monitoring and improvement, your website will become a valuable asset in achieving your business goals.
Click here for more Details: https://www.europewebsitedesigner.com/
Content Management Systems Overview
Definition and Features of CMS
• CMS is software that facilitates the creation, alteration, publication, and distribution of digital content.
• It focuses on content quality, making it easier for users to create and manage their content.
Key Features of a CMS Friendly User Interface
• Accessibility is a key characteristic of a good CMS.
• Modern CMSs have WYSIWYG editors for text formatting and Markdown for simple text formatting.
• Effective media management tools are essential for maintaining visually appealing and well-organized content.
• Publishing tools include content scheduling and drafting.
• SEO tools improve content visibility and traffic in search engines.
CMS Categories
• OpenSource vs. Proprietary
• Opensource solutions like Squarespace and Wix provide professional support but limited customization.
• Hosted vs. Self-Hosted
• The technical infrastructure is managed by hosted CMSs at a recurring cost.
Popular CMSs
• WordPress: Known for its flexibility and numerous plugins and themes.
• Joomla: Offers improved features and can be fully customized.
• Drupal: Ideal for high-profile websites.
• Squarespace: Provides attractive templates and user-friendly design.
• Wix: Offers a simple drag-and-drop builder.
Choosing the Right CMS
• Assessing your needs, scalability, customization, community and support are key factors.
• Setting up a CMS includes basic steps like configuring servers, installing software, and initial configurations.
• Advanced features include integration with online selling platforms, support for multiple languages, and monitoring of visitor behavior using analytics tools and reporting.
The webinar presentation deck for "Intranet Content Management in a Social World" webinar, presented by Toby Ward, Founder, Prescient Digital Media.
Learn how to create, publish, and manage great content across multiple departments and publishers; and how to ensure old and bad content is renewed, archived or deleted.
A how-to 60-minute webinar hosted by Toby Ward, founder of Prescient Digital Media and the Digital Workplace & Intranet Global Forum conference series. You will learn:
- Rules for creating intranet content
- Intranet governance
- Empowering employees to create the RIGHT CONTENT
- Dos and Don'ts for content management and SharePoint
“A survey of corporate CIOs and general counsels found that, typically, 69% of the data most organizations keep can – and should – be deleted.”
Compliance, Governance and Oversight Counsel (CGOC) Summit
So what happens to the 69%? Most likely it will get migrated with no rhyme or reason. Just because it seems easier. And the organization is still left with mismanaged, useless information. That’s only one migration scenario. Migrations can be fraught with delays, budget overruns, and overall frustration. Register for this practical and informative webinar on March 25th, sponsored by Portal Solutions and Concept Searching and learn how you can eliminate migration challenges and reach the pinnacle of success.
What you will take away:
• Learn from Portal Solutions, an industry recognized SharePoint firm, the best practices and processes to approach migration
• Understand the key challenges that need to be overcome before migration
• Obtain buy-in and build the business case on why migration adds value and does not just move content from one place to another
• Take away a clear vision of the steps involved during migration and the phases to be accomplished
• Hear about Intelligent Migration technologies using conceptClassifier for SharePoint
• See how the technology is a key component in a migration solution
• Find the ROI of using one set of technologies to facilitate the migration process, and deploy metadata enabled solutions for search, content management, data protection, records management, and any application that uses metadata.
CMS is a content management system just like WordPress. It is a central management system through which one can easily publish, edit & modify their data on the website. The management of cms is very easy. One with little knowledge about the cms will handle it easily. In India, these services are easily available, but to find quality service is a hard nut to crack. To get the best cms development services do visit Fullestop.
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
In the dynamic landscape of web development, Content Management Systems (CMS) play a pivotal role in shaping the digital presence of businesses, organizations, and individuals.
(Originally presented at a DNN webinar - register to view the replay: http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/424375)
This presentation provides insights on how to select a Web Content Management System, commonly referred to as a WCMS or CMS. The sections of the presentation are:
1) When do you need a CMS?
2) Map out your current and future use cases.
3) Consider "soft skills" as much as the features and capabilities.
4) Leverage the insights shared within your industry.
5) Apply filters to eliminate some vendors up front.
6) Don't forget about SEO.
Social Intranet Content Management
- Content management principles
- Rules for creating intranet content
- Writing for the intranet
- Empowering employees to create the RIGHT CONTENT
- Dos and Don'ts for CMS's and SharePoint
Intelligent Compliance to Optimize Energy Sector Enterprise Content Managemen...Concept Searching, Inc
We explored how SharePoint can be enhanced to establish an ECM framework that ensures the availability, usability, integrity, and security of an enterprise’s information, and enables information consumers to:
• Find trusted and relevant information regarding health and safety, asset maintenance, and compliance guidelines such as OSHA, for key information for decision making
• Ensure accurate records management, regulatory compliance, and improve eDiscovery, and litigation support processes
• Identify and secure potential confidential or sensitive information exposures
• Rapidly address unexpected failures in processes, such as pipeline leaks or natural disasters
• Enable multinational content asset protection and authorization to assets
• Automate application and enforcement of policies
• Quickly react to deploy project-based hybrid cloud and on-premise collaborative solutions
My presentation to the Oklahoma City SharePoint User Group, September 7, 2016
The basics of SharePoint Governance - what you need to consider when implementing governance, how to create a plan, and how to make governance work in the long term.
Similar to Selecting a CMS for a Large Health System (20)
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...Ed Bennett
Research from Klein & Partners and The DRG
This year’s Omnibus is a bit different from past years. We focus the entire survey on consumer reactions to the Coronavirus and we will conduct three waves of this survey to track how these reactions change as we get past the ‘peak’ and move into our ‘new’ normal.
This presentation summarizes findings from the first wave conducted in early April. Wave II will field in late April/early May after the peak and the third wave will field sometime in late May/early June as we emerge in our new normal. Field times are fluid as we monitor the progress of this pandemic.
Also, this year, we are pleased that our long-time research partner and friends – The DRG – have partnered on this research with us.
Klein & Partners and The DRG would like to thank you for your extraordinary efforts during these unprecedented times in recent history to help our local communities keep safe and informed about the latest developments and the support available on the Coronavirus.
--Rob Klein, Founder & CEO, Klein & Partners
Three things I've learned about Healthcare Social MediaEd Bennett
Case studies of hospital based social media:
Current research on consumer expectations
Opening staff access (stop blocking)
Hospital sponsored patient support groups on Facebook
Media relations, fundraising and a dog named Dozer
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
We understand the unique challenges pickleball players face and are committed to helping you stay healthy and active. In this presentation, we’ll explore the three most common pickleball injuries and provide strategies for prevention and treatment.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
1. Selecting The Right
Web Content Management System
An Overview and Case Study
Healthcare Marketing and Physician Strategies Summit
May 1, 2014
2. Selecting The Right Content Management System
Web marketing and development since 1994
15 years with the University of
Maryland Medical System
Early adopter and proponent of:
• Search engine optimization
• Content marketing
• Hospital social media
• Mobile applications
• Employee access to web services
Ed Bennett John Berndt
Web marketing and development since 1993
23 years as CEO of The Berndt Group, Ltd. (TBG)
National Web Developer specializing in Healthcase
Focused on the areas of:
• Holistic web strategy
• CMS/WCM best practices
• Multi-Channel Digital Marketing
• Responsive Web Design
• Content Personalization
• Theory of Large Web Sites
4. Selecting The Right Content Management System
What is a Web CMS?
…a software system that provides
website authoring, collaboration, and
administration tools designed to allow users
with little knowledge of web programming
manage website content with relative ease.
5. Selecting The Right Content Management System
A Crucial Choice
A CMS is the heart of your digital
marketing and communications
infrastructure
6. Selecting The Right Content Management System
What People Think
Actual
Importance
Perceived
Importance
Feature / Value
1 6 Structure content for long-term use
2 5 Automate related links & page structure
3 2 Control presentation
4 3 Audit trails, backups, and deployment control
5 1 Distribute authoring (workflow, permissions)
6 4 Personalization
7. Selecting The Right Content Management System
How a Real CMS Fixes Things
• Separate presentation from content—means “structuring content”
• Create automated relationships among content (related links,
etc.)
• Automation of layout inheritance—having it both ways.
• Ability to mass-manipulate content.
• Preserving URLS for SEO.
• Re-use of components and code.
• “Web Site” in a box.
8. Selecting The Right Content Management System
CMS: Real World ROI
• Only way to sustainably provide a high quality mobile experience.
• “Future proof” the site against high costs of design and
presentation changes.
• Leverage the content across multiple sites and channels, getting
more marketing impact with a small staff.
• Generate more high-value at a lower cost by leveraging more
staff (without losing control).
• (In some systems) personalize content and target it based on
user profiling and behavior.
9. Selecting The Right Content Management System
The Project: Heavy Lifting
1. Template Development—ASP.NET programming!
2. Content Object Modeling
3. Portlet Modeling
4. Metadata Taxonomy (related links)
5. Syndicated Content
6. Search Implementation
7. Permissions
8. Responsive Web Design—a retrofit.
9. Training
10. Content targeting and personalization
10. Selecting The Right Content Management System
Customer Engagement:
Visitors
Digital Experiences
(web, email, social)
User Data
Content
14. Selecting The Right Content Management System
How to Find a Good CMS
1. Understand not just your requirement of today, but general leading
requirements for web sites
(Responsive, Personalization, etc.)
2. Fully understand Open Source vs. The Mid Market.
3. Research leading products within a narrow range that seems right.
4. Don’t trust salespeople who will say “sure” to everyone. Push for details
and referenceable contacts. Many CMS products are sold on half-truths.
5. Value things like company stability, technical roadmap, developer
community, quality of documentation, and partnerships.
15. Selecting The Right Content Management System
Considerations for Open Source
1. Approach to structured content and multi-site is ultimately
insufficient to larger web strategies. Back-end usability is an
issue—even though the features exist on paper.
2. Upkeep/stability is an issue. A matter of degree. We don’t
consider it to be at the right level for mission-critical, multi-site
implementations. Informal development culture. Rampant support
issues. Incomplete product core.
3. No real personalization and advanced engagement culture.
We don’t consider the Aquent Drupal plug-in to be sufficient, for
instance. These are crucial next-generation features.
4. Roadmap and development culture is commonly insufficient.
16. Selecting The Right Content Management System
The Problems of Plug-Ins/Modules
1. Not a problem on the first day, week, month…
2. Lack of codebase oversight, permutational testing—leads to
instability and support.
3. Consequently, real developers have a very narrow range of plug-
ins they actual recommend.
4. Secondary issues with customization, presentation: Example of
Ektron Modules for embedded presentation code.
5. Presentation issues are multiplied in Responsive Web Design.
17. Selecting The Right Content Management System
Case Study:
The University of Maryland
Medical System
18. Selecting The Right Content Management System
The long CMS History of UMM.EDU
1996: Manual updating of HTML, no automation
2000: Home-built CMS - no appropriate commercial apps
2005: Serena Collage - discontinued by vendor in 2008
2012: Sitecore CMS
19. Selecting The Right Content Management System
Business Drivers and Opportunities
• Expanded Web responsibilities – System not Center
• 13 Hospital Sites, 50+ micro-sites with no oversight
• Primitive (or missing) Intranets
• Maintain SEO rankings (80% of the 2.5 million monthly sessions)
• Establish central control of all web properties
• Rapid shifts in user preferences – 50% on Mobile or Tablet
• Personalization and targeted content
Unify all Web properties into a single design and structure
29. Selecting The Right Content Management System
UMMS CMS Selection Process
1.Brought in outside consultants to narrow choices
(Realstorygroup.com — Tony Byrne)
2.RFI & RFP = A year+ process
3.Selected CMS first, development partner second
4.Budgeting “process” - some bumps in the road.
5.Leading concerns in the process:
• Retain high SEO
• Large site automation
• Reusability of content
• Reusability of development
30. Selecting The Right Content Management System
Why We Picked Sitecore
• Excellent technical & ethical reputation
• Support any user experience - efficiently.
• Usability of back-end for structured content, content re-
use across multiple sites.
• Developer availability & stability of the CMS codebase.
• Easy integration with third parties (Video, CRM)
• Extended capability features for personalization, A/B
testing, social features, etc.
31. Selecting The Right Content Management System
Before: After:
• 13 Public sites
• 8 Intranets
• 50+ Microsites
Spread across:
• 9 CMS’s
• 6 Vendors
• 8 Hosting services
Central Management:
• 1 Sitecore CMS
• 1 Dataset
• 1 Admin tool
• 1 Hosting service
...With shared content
across Intranet and public
sites
• 13 Public Sites
• 1 System Intranet
• 0 Microsites
32. Selecting The Right Content Management System
Implementation Process
1. Picked Implementation Partner (TBG)
2. Major content housekeeping
3. Solving the major problems:
• Preserving URLs for SEO
• Architecture for related content
• Automation to support “deep” site structure
• Multi-site re-use
4. New Disciplines
• Site directory structure
• Structured content
• Metadata (Tagging)
5. Rolling out new CMS Sites
34. Selecting The Right Content Management System
Our R.O.I.
1. Centralized control
2. Dramatic re-use of content and code
3. Path to quickly absorb other hospital web sites
4. Leveraging small web team to do much more
5. Support Responsive Web Design (RWD) for Tablet, Smartphone
6. Path to education in population health, “Meaningful Use”
35. Selecting The Right Content Management System
Other Outcomes
1. Preservation of Search Engine Optimization value (SEO)
2. Change in developer approach / culture
3. Process for absorbing System sites
4. Ongoing personalization work
37. Selecting The Right Content Management System
What Makes A Great CMS
Implementation?
1. Structured content for re-usage and full Responsive Web Design.
Without this, you will be in a world of hurt.
2. Normalized tagging driving thoughtful, user-centric related
content strategies.
3. Flexible, abstracted templates that handle a broad range of
cases.
4. Careful use of personalization, with an eye towards operational
sustainability and available content.
5. Tight integrations with 3rd
party silos and SEO issues.
38. Selecting The Right Content Management System
If we leave you with anything…
• Do spend the time to understand the options, business opportunities and
challenges.
• Neither I.T. nor Marketing are likely to provide the best council; each has a
partial view of the subject, and CMS salespeople are not entirely to be
trusted.
• Its realistic to think this will all cost a lot and take a long time. (but not as
long as an EHR takes)
You are building infrastructure for 5-10 year lifespan
• Be very careful with Open Source—there really is not free lunch.
• Responsive Web Design (RWD) is the new standard for users; you can’t
do RWD without a high quality, full structured CMS implementation.
• Expect to change operations around content, developers, to be able to get
the value out of your new platform. A new CMS usually implies some
cultural, skill & staffing change.
39. Selecting The Right Content Management System
Discussion
Ed Bennett
Director, Web & Communications Technology
University of Maryland Medical System
www.umm.edu
ebennett@umm.edu
410-328-0771
John Berndt
CEO and Chief Strategist
The Berndt Group
www.berndtgroup.net
john.berndt@berndtgroup.net
410-889.5854