SlideShare a Scribd company logo
Hospitals and Social Media Ed Bennett, Director of Web Strategy University of Maryland Medical System
Agenda What is Social Media? How can hospitals use these tools? Current numbers Our experience at UMMC Examples from other organizations 1 2 3 4 5 The ROI issue Getting started 6 7
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s a bunch  of Web Sites  with very silly names
How can a Hospital use Social Media? ,[object Object]
How can a Hospital use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Current Hospital Social Media Accounts As of August 2009,  351 U.S. Hospitals use at least one of these tools Blogs
Rapid Growth – YouTube and Twitter Number of Hospital Accounts by Month 2007 2008 2006 2009
The UMMC Social Media program Background ,[object Object],[object Object],[object Object],[object Object],[object Object],Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UMMC YouTube Channel YouTube.com ,[object Object],[object Object],[object Object],[object Object]
UMMC YouTube Channel YouTube.com/ummc ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UMMC YouTube Channel The "Secret Sauce" for getting viewers: Detailed Descriptions
The UMMC YouTube Channel # of videos watched Impact ,[object Object],[object Object],[object Object],[object Object]
UMMC on Facebook Facebook.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
UMMC on Facebook Facebook.com/medcenter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UMMC on Twitter Twitter.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
UMMC on Twitter Twitter.com/ummc ,[object Object],[object Object],[object Object],[object Object],[object Object]
UMMC on Twitter www.twitter.com/ummc Service Outreach ,[object Object],[object Object],[object Object],[object Object]
Examples from  Other Organizations
Community Outreach – Sutter Medical Center ,[object Object],[object Object],suttermedicalcentercastrovalley.org twitter.com/SutterEdenMed
Real-time Education - Aurora Health Care ,[object Object],[object Object],[object Object],[object Object],[object Object],twitter.com/Aurora_Health “ Had this done about 2 years ago but I know I will learn more today being awake” “ I heard about this on GMA this morning and got excited”
Referring Physician Outreach - MD Anderson Cancer Center twitter.com/PhysRelations ,[object Object],[object Object],[object Object],[object Object]
Coordinated Program - Childrens Hospital Los Angeles ,[object Object],[object Object],[object Object],[object Object],[object Object],"wow . . . looking at your pictures, I can sense that your hospital has the heart and will to take care of your patients."   Blog: www.wearechla.org
Service Recovery – Scripps Health ,[object Object],[object Object],[object Object],twitter.com/Scrippshealth
[object Object],[object Object],[object Object],[object Object],Crisis Communications - Innovis Health
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Crisis Communications – Centers for Disease Control
[object Object],[object Object],[object Object],[object Object],What to Expect:
[object Object],Q. What’s the ROI of Social Media?
[object Object],*David Scott - http://bit.ly/hSzIi Q. What’s the ROI of Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certain services are expected, it’s a part of doing business
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q. What’s the ROI of Social Media?
How Can Your Organization Use Social Media? ,[object Object],[object Object],[object Object],[object Object]
Getting Started With Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 [email_address] http://ebennett.org

More Related Content

What's hot

Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk Management
Ed Bennett
 
VSHMPR Fall Conference
VSHMPR Fall ConferenceVSHMPR Fall Conference
VSHMPR Fall Conference
Lee Aase
 
Doctors in social media: the story so far, with Creation Pinpoint (slides)
Doctors in social media: the story so far, with Creation Pinpoint (slides)Doctors in social media: the story so far, with Creation Pinpoint (slides)
Doctors in social media: the story so far, with Creation Pinpoint (slides)
CREATION
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
adigaskell
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
Kent State University
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
Jennings Healthcare Marketing (Dan Dunlop)
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's Not
Kent State University
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
Lee Aase
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top Presentation
Lee Aase
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
Lee Aase
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media Marketing
Jessika Phillips | NOW Marketing Group
 
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Lee Aase
 
PT 2.0: Considerations for an Evolving Marketplace
PT 2.0: Considerations for an Evolving MarketplacePT 2.0: Considerations for an Evolving Marketplace
PT 2.0: Considerations for an Evolving Marketplace
Eric Robertson
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social media
Ed Bennett
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social Media
Kent State University
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social Media
Lee Aase
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
Marie Ennis-O'Connor
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
Karen O'Brien
 
Social Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalSocial Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection Final
Stephanie Cannon
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Lee Aase
 

What's hot (20)

Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk Management
 
VSHMPR Fall Conference
VSHMPR Fall ConferenceVSHMPR Fall Conference
VSHMPR Fall Conference
 
Doctors in social media: the story so far, with Creation Pinpoint (slides)
Doctors in social media: the story so far, with Creation Pinpoint (slides)Doctors in social media: the story so far, with Creation Pinpoint (slides)
Doctors in social media: the story so far, with Creation Pinpoint (slides)
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's Not
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top Presentation
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media Marketing
 
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
 
PT 2.0: Considerations for an Evolving Marketplace
PT 2.0: Considerations for an Evolving MarketplacePT 2.0: Considerations for an Evolving Marketplace
PT 2.0: Considerations for an Evolving Marketplace
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social media
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social Media
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social Media
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
 
Social Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalSocial Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection Final
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
 

Viewers also liked

Mayo Clinic Social Media Update
Mayo Clinic Social Media UpdateMayo Clinic Social Media Update
Mayo Clinic Social Media Update
Lee Aase
 
The e-Patient: Empowered, enabled and electronic
The e-Patient: Empowered, enabled and electronicThe e-Patient: Empowered, enabled and electronic
The e-Patient: Empowered, enabled and electronic
Paul Grant
 
Medicine in Second Life, the virtual world
Medicine in Second Life, the virtual worldMedicine in Second Life, the virtual world
Medicine in Second Life, the virtual world
Bertalan Mesko, MD
 
Social Media for Education
Social Media for EducationSocial Media for Education
Social Media for Education
cfbloke
 
Mobile Trends And Their Impact On Health Clubs
Mobile Trends And Their Impact On Health ClubsMobile Trends And Their Impact On Health Clubs
Mobile Trends And Their Impact On Health Clubs
Bryan K. O'Rourke
 
Wikis: Basics, Tools and Strategies
Wikis: Basics, Tools and StrategiesWikis: Basics, Tools and Strategies
Wikis: Basics, Tools and Strategies
Meredith Farkas
 
Maartens Journey presentation for Healthcare 2.0 event
Maartens Journey presentation for Healthcare 2.0 eventMaartens Journey presentation for Healthcare 2.0 event
Maartens Journey presentation for Healthcare 2.0 event
LensFitzgerald
 
Examining the Medical Blogosphere: An Online Survey of Medical Bloggers
Examining the Medical Blogosphere: An Online Survey of Medical BloggersExamining the Medical Blogosphere: An Online Survey of Medical Bloggers
Examining the Medical Blogosphere: An Online Survey of Medical Bloggers
Ivor Kovic
 
Using Rss
Using RssUsing Rss
Using Rss
Britt Watwood
 
Google+ 101 Guide
Google+ 101 GuideGoogle+ 101 Guide
Google+ 101 Guide
Supernova Media
 
Social Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MCSocial Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MC
Nicole Bump
 
Social Marketing for Health, by Sarah Toy for Sustrans
Social Marketing for Health, by Sarah Toy for SustransSocial Marketing for Health, by Sarah Toy for Sustrans
Social Marketing for Health, by Sarah Toy for Sustrans
Sustrans
 
Why our company should be on facebook
Why our company should be on facebookWhy our company should be on facebook
Why our company should be on facebook
nacanaca
 
Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...
Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...
Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...
Earthbound Media Group
 
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Business Development Institute
 
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Harshavardhan MP
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For Hospitals
Paul McIvor
 
Get your crayons back!
Get your crayons back!Get your crayons back!
Get your crayons back!
Paul McIvor
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practices
carbrac
 
Michelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook pageMichelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook page
Michelle Murray
 

Viewers also liked (20)

Mayo Clinic Social Media Update
Mayo Clinic Social Media UpdateMayo Clinic Social Media Update
Mayo Clinic Social Media Update
 
The e-Patient: Empowered, enabled and electronic
The e-Patient: Empowered, enabled and electronicThe e-Patient: Empowered, enabled and electronic
The e-Patient: Empowered, enabled and electronic
 
Medicine in Second Life, the virtual world
Medicine in Second Life, the virtual worldMedicine in Second Life, the virtual world
Medicine in Second Life, the virtual world
 
Social Media for Education
Social Media for EducationSocial Media for Education
Social Media for Education
 
Mobile Trends And Their Impact On Health Clubs
Mobile Trends And Their Impact On Health ClubsMobile Trends And Their Impact On Health Clubs
Mobile Trends And Their Impact On Health Clubs
 
Wikis: Basics, Tools and Strategies
Wikis: Basics, Tools and StrategiesWikis: Basics, Tools and Strategies
Wikis: Basics, Tools and Strategies
 
Maartens Journey presentation for Healthcare 2.0 event
Maartens Journey presentation for Healthcare 2.0 eventMaartens Journey presentation for Healthcare 2.0 event
Maartens Journey presentation for Healthcare 2.0 event
 
Examining the Medical Blogosphere: An Online Survey of Medical Bloggers
Examining the Medical Blogosphere: An Online Survey of Medical BloggersExamining the Medical Blogosphere: An Online Survey of Medical Bloggers
Examining the Medical Blogosphere: An Online Survey of Medical Bloggers
 
Using Rss
Using RssUsing Rss
Using Rss
 
Google+ 101 Guide
Google+ 101 GuideGoogle+ 101 Guide
Google+ 101 Guide
 
Social Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MCSocial Media Strategy Plan: Tufts MC
Social Media Strategy Plan: Tufts MC
 
Social Marketing for Health, by Sarah Toy for Sustrans
Social Marketing for Health, by Sarah Toy for SustransSocial Marketing for Health, by Sarah Toy for Sustrans
Social Marketing for Health, by Sarah Toy for Sustrans
 
Why our company should be on facebook
Why our company should be on facebookWhy our company should be on facebook
Why our company should be on facebook
 
Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...
Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...
Healthcare & Facebook: How 100 Hospitals and the Communities They Serve are C...
 
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Market...
 
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...Analysis of Social Media Profiles of Indian Banks -  HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For Hospitals
 
Get your crayons back!
Get your crayons back!Get your crayons back!
Get your crayons back!
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practices
 
Michelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook pageMichelle Facebook presentation latest version Managing a Facebook page
Michelle Facebook presentation latest version Managing a Facebook page
 

Similar to Hospitals & Social Media - Fall 2009

Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital Association
Ed Bennett
 
Nachri Presentation
Nachri PresentationNachri Presentation
Nachri Presentation
Ed Bennett
 
Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI
Ed Bennett
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
Jennings Healthcare Marketing (Dan Dunlop)
 
Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010
jasonbritt
 
Social Media Health Care 2009
Social Media Health Care 2009Social Media Health Care 2009
Social Media Health Care 2009
Ryan Squire
 
Mayo / Ragan Conference
Mayo / Ragan Conference Mayo / Ragan Conference
Mayo / Ragan Conference
Ed Bennett
 
Crisis Communications and Healthcare Social Media
Crisis Communications and Healthcare Social MediaCrisis Communications and Healthcare Social Media
Crisis Communications and Healthcare Social Media
Susan Gosselin
 
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped AssociationSocial Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
AmericanNursesAssociation
 
Daa cyberspace workshop what's new in new media final
Daa cyberspace workshop what's new in new media finalDaa cyberspace workshop what's new in new media final
Daa cyberspace workshop what's new in new media final
Terilichtenstein
 
What's new in new media?
What's new in new media?What's new in new media?
What's new in new media?
Terilichtenstein
 
What Every Hospital Communicator Should Say – In 140 Characters or Less
What Every Hospital Communicator Should Say – In 140 Characters or LessWhat Every Hospital Communicator Should Say – In 140 Characters or Less
What Every Hospital Communicator Should Say – In 140 Characters or Less
RMH Healthcare
 
Social Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness ProfessionalsSocial Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness Professionals
Social Mobile Buzz Marketing & Communications
 
Healthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyHealthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & Strategy
Scott Meis
 
Social Networking For Hospitals
Social Networking For HospitalsSocial Networking For Hospitals
Social Networking For Hospitals
frank barry
 
Tips For Using Social Media to Grow Your Medical Practice
Tips For Using Social Media to Grow Your Medical PracticeTips For Using Social Media to Grow Your Medical Practice
Tips For Using Social Media to Grow Your Medical Practice
Cosmetic Social Media
 
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
ProductCamp SoCal
 
Ahmad Racheha
Ahmad RachehaAhmad Racheha
Ahmad Racheha
Informa Australia
 
E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)
SunnyShah
 
Digital Customer in Health Care
Digital Customer in Health CareDigital Customer in Health Care
Digital Customer in Health Care
Kent State University
 

Similar to Hospitals & Social Media - Fall 2009 (20)

Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital Association
 
Nachri Presentation
Nachri PresentationNachri Presentation
Nachri Presentation
 
Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010
 
Social Media Health Care 2009
Social Media Health Care 2009Social Media Health Care 2009
Social Media Health Care 2009
 
Mayo / Ragan Conference
Mayo / Ragan Conference Mayo / Ragan Conference
Mayo / Ragan Conference
 
Crisis Communications and Healthcare Social Media
Crisis Communications and Healthcare Social MediaCrisis Communications and Healthcare Social Media
Crisis Communications and Healthcare Social Media
 
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped AssociationSocial Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
 
Daa cyberspace workshop what's new in new media final
Daa cyberspace workshop what's new in new media finalDaa cyberspace workshop what's new in new media final
Daa cyberspace workshop what's new in new media final
 
What's new in new media?
What's new in new media?What's new in new media?
What's new in new media?
 
What Every Hospital Communicator Should Say – In 140 Characters or Less
What Every Hospital Communicator Should Say – In 140 Characters or LessWhat Every Hospital Communicator Should Say – In 140 Characters or Less
What Every Hospital Communicator Should Say – In 140 Characters or Less
 
Social Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness ProfessionalsSocial Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness Professionals
 
Healthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyHealthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & Strategy
 
Social Networking For Hospitals
Social Networking For HospitalsSocial Networking For Hospitals
Social Networking For Hospitals
 
Tips For Using Social Media to Grow Your Medical Practice
Tips For Using Social Media to Grow Your Medical PracticeTips For Using Social Media to Grow Your Medical Practice
Tips For Using Social Media to Grow Your Medical Practice
 
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
 
Ahmad Racheha
Ahmad RachehaAhmad Racheha
Ahmad Racheha
 
E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)
 
Digital Customer in Health Care
Digital Customer in Health CareDigital Customer in Health Care
Digital Customer in Health Care
 

More from Ed Bennett

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
Ed Bennett
 
Selecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemSelecting a CMS for a Large Health System
Selecting a CMS for a Large Health System
Ed Bennett
 
Three things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaThree things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social Media
Ed Bennett
 
Mayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationMayo Ragan 2011 Presentation
Mayo Ragan 2011 Presentation
Ed Bennett
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on Facebook
Ed Bennett
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
Ed Bennett
 
Hosptials and Search engine marketing
Hosptials and Search engine marketingHosptials and Search engine marketing
Hosptials and Search engine marketing
Ed Bennett
 

More from Ed Bennett (7)

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
 
Selecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemSelecting a CMS for a Large Health System
Selecting a CMS for a Large Health System
 
Three things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaThree things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social Media
 
Mayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationMayo Ragan 2011 Presentation
Mayo Ragan 2011 Presentation
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on Facebook
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 
Hosptials and Search engine marketing
Hosptials and Search engine marketingHosptials and Search engine marketing
Hosptials and Search engine marketing
 

Recently uploaded

share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptxshare - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
Tina Purnat
 
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
19various
 
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxDoes Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
walterHu5
 
Integrating Ayurveda into Parkinson’s Management: A Holistic Approach
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachIntegrating Ayurveda into Parkinson’s Management: A Holistic Approach
Integrating Ayurveda into Parkinson’s Management: A Holistic Approach
Ayurveda ForAll
 
Cardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdfCardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdf
shivalingatalekar1
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
Health Advances
 
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptxVestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Dr. Rabia Inam Gandapore
 
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USENARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
Dr. Ahana Haroon
 
Netter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdfNetter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdf
BrissaOrtiz3
 
Ketone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistryKetone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistry
Dhayanithi C
 
pathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathologypathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathology
ZayedKhan38
 
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấuK CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
HongBiThi1
 
CBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdfCBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdf
suvadeepdas911
 
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdfCHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
rishi2789
 
OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1
KafrELShiekh University
 
Aortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 BernAortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 Bern
suvadeepdas911
 
Journal Article Review on Rasamanikya
Journal Article Review on RasamanikyaJournal Article Review on Rasamanikya
Journal Article Review on Rasamanikya
Dr. Jyothirmai Paindla
 
The Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic PrinciplesThe Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic Principles
MedicoseAcademics
 
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptxEar and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Dr. Rabia Inam Gandapore
 
Hiranandani Hospital Powai News [Read Now].pdf
Hiranandani Hospital Powai News [Read Now].pdfHiranandani Hospital Powai News [Read Now].pdf
Hiranandani Hospital Powai News [Read Now].pdf
Dr. Sujit Chatterjee CEO Hiranandani Hospital
 

Recently uploaded (20)

share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptxshare - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
 
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
 
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxDoes Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
 
Integrating Ayurveda into Parkinson’s Management: A Holistic Approach
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachIntegrating Ayurveda into Parkinson’s Management: A Holistic Approach
Integrating Ayurveda into Parkinson’s Management: A Holistic Approach
 
Cardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdfCardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdf
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
 
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptxVestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
 
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USENARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
 
Netter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdfNetter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdf
 
Ketone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistryKetone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistry
 
pathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathologypathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathology
 
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấuK CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
 
CBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdfCBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdf
 
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdfCHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
 
OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1
 
Aortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 BernAortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 Bern
 
Journal Article Review on Rasamanikya
Journal Article Review on RasamanikyaJournal Article Review on Rasamanikya
Journal Article Review on Rasamanikya
 
The Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic PrinciplesThe Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic Principles
 
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptxEar and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
 
Hiranandani Hospital Powai News [Read Now].pdf
Hiranandani Hospital Powai News [Read Now].pdfHiranandani Hospital Powai News [Read Now].pdf
Hiranandani Hospital Powai News [Read Now].pdf
 

Hospitals & Social Media - Fall 2009

  • 1. Hospitals and Social Media Ed Bennett, Director of Web Strategy University of Maryland Medical System
  • 2. Agenda What is Social Media? How can hospitals use these tools? Current numbers Our experience at UMMC Examples from other organizations 1 2 3 4 5 The ROI issue Getting started 6 7
  • 3.
  • 4.
  • 5. It’s a bunch of Web Sites with very silly names
  • 6.
  • 7.
  • 8. Current Hospital Social Media Accounts As of August 2009, 351 U.S. Hospitals use at least one of these tools Blogs
  • 9. Rapid Growth – YouTube and Twitter Number of Hospital Accounts by Month 2007 2008 2006 2009
  • 10.
  • 11.
  • 12.
  • 13. UMMC YouTube Channel The "Secret Sauce" for getting viewers: Detailed Descriptions
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Examples from Other Organizations
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 [email_address] http://ebennett.org

Editor's Notes

  1. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  2. This answer is based on the idea of SM as a basic tool – which can be used in many ways.
  3. Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Discussion Points: Ed copy: ”…The end of traditional push websites” What to expect: These services will continue to grow and grab attention (time spent on site). Expectation that your organization will be available where they “live”. Expectation that feedback, commenting, mash-ups, and sharing of your content will be integrated into their community. The end of traditional “Push-only” Web sites. Speaker Lead: Ed with Jeff question
  4. Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Ed: “ Here’s the most common question I see about Social Networking, along with my somewhat flippant answer (courtesy of David Meerman Scott). The point is that these things are simply expected as part of doing business. They are part of good customer service, being a part of the your local community – providing the basic services expected by a hospital. And while a social media presence isn’t expected now, it will be in the near future”
  5. Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Ed: “ Here’s the most common question I see about Social Networking, along with my somewhat flippant answer (courtesy of David Meerman Scott). The point is that these things are simply expected as part of doing business. They are part of good customer service, being a part of the your local community – providing the basic services expected by a hospital. And while a social media presence isn’t expected now, it will be in the near future”
  6. Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Discussion Points: Ed copy: ”…The end of traditional push websites” Ed: “ …so instead of ROI, think about Return on Connections. – What is the value of: Positive Word of Mouth Service Recovery Message Influence (not control) Brand Monitoring Instant Feedback