Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Examine why hospitals may want to consider a more comprehensive plan in using social media before hopping on Facebook. If you are already on Facebook examine the issues and re-strategize.
Social Media: How to Control the Seemingly Uncontrollable
One of the myriad integrated marketing strategies ICTS has used to create awareness of a clinical trial and recruit patients is social media. Social media pages, such as on Facebook, provide centralized information about your study and can enrich all other tactics, and increase traffic to your study website. With over 1.9 billion monthly active users worldwide, Facebook is far and away the biggest social media platform and offers sponsors a unique opportunity to engage and enroll clinical trial participants. But using social media effectively requires clients and ICTS to overcome several challenges.
Mobile Health: the enable of Empowered Patients3GDR
Draft of slides for talk by David Doherty (coFounder, 3GDoctor) at the "Transforming Community Pharmacies in to High Street Clinics" Conference in London on the 15th November 2018.
For more information please visit:
https://mhealthinsight.com/2018/10/28/join-us-at-transforming-community-pharmacies-in-to-high-street-clinics/
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Social Media in Hospital Organizations: Should you be on Facebook, etc.?Paul Furiga
Best practices and key issues in social media use in hospital organizations; presentation by Paul Furiga of WordWrite Communications to marketing and public relations leaders of member institutions of the Hospital Council of Western Pennsylvania.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Examine why hospitals may want to consider a more comprehensive plan in using social media before hopping on Facebook. If you are already on Facebook examine the issues and re-strategize.
Social Media: How to Control the Seemingly Uncontrollable
One of the myriad integrated marketing strategies ICTS has used to create awareness of a clinical trial and recruit patients is social media. Social media pages, such as on Facebook, provide centralized information about your study and can enrich all other tactics, and increase traffic to your study website. With over 1.9 billion monthly active users worldwide, Facebook is far and away the biggest social media platform and offers sponsors a unique opportunity to engage and enroll clinical trial participants. But using social media effectively requires clients and ICTS to overcome several challenges.
Mobile Health: the enable of Empowered Patients3GDR
Draft of slides for talk by David Doherty (coFounder, 3GDoctor) at the "Transforming Community Pharmacies in to High Street Clinics" Conference in London on the 15th November 2018.
For more information please visit:
https://mhealthinsight.com/2018/10/28/join-us-at-transforming-community-pharmacies-in-to-high-street-clinics/
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Social Media in Hospital Organizations: Should you be on Facebook, etc.?Paul Furiga
Best practices and key issues in social media use in hospital organizations; presentation by Paul Furiga of WordWrite Communications to marketing and public relations leaders of member institutions of the Hospital Council of Western Pennsylvania.
Sharing Childrens Hospital Los Angeles' journey from zero social media involvement to full social media immersion in under one year using no new staff members.
Overview of integration and alignment with existing web practices for the organization. Channels used include:
• Facebook (Facebook.com/ChildrensLA)
• Blog (WeAreCHLA.org)
• Twitter (Twitter.com/ChildrensLA)
• YouTube (YouTube.com/ChildrensLA)
Conclusion is that the hospital began with a platform of what is "Our Story" and social media allows Childrens Hospital Los Angeles to have others answer the question "What is YOUR STORY about the hospital?"
For more description, check out the NACHRI Conference Blog post about this presentation at:
http://childrenshospitals.typepad.com/connectedthinking/2010/03/down-with-dull-tweets-debra-braidic.html
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
E-Marketing in the Pharmaceutical Industry (a student presentation)SunnyShah
As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
Plugging in to the Patient: Social Media Trends in HealthcareSusan Gosselin
Presentation prepared for Rita Vest, President of Vest Advertising, to be given to the Heritage Regional Council Conference of IABC, 2010. I also have given this presentation several times in a longer speaking format to college classes in Communications at the University of Louisville.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...Ed Bennett
Research from Klein & Partners and The DRG
This year’s Omnibus is a bit different from past years. We focus the entire survey on consumer reactions to the Coronavirus and we will conduct three waves of this survey to track how these reactions change as we get past the ‘peak’ and move into our ‘new’ normal.
This presentation summarizes findings from the first wave conducted in early April. Wave II will field in late April/early May after the peak and the third wave will field sometime in late May/early June as we emerge in our new normal. Field times are fluid as we monitor the progress of this pandemic.
Also, this year, we are pleased that our long-time research partner and friends – The DRG – have partnered on this research with us.
Klein & Partners and The DRG would like to thank you for your extraordinary efforts during these unprecedented times in recent history to help our local communities keep safe and informed about the latest developments and the support available on the Coronavirus.
--Rob Klein, Founder & CEO, Klein & Partners
Three things I've learned about Healthcare Social MediaEd Bennett
Case studies of hospital based social media:
Current research on consumer expectations
Opening staff access (stop blocking)
Hospital sponsored patient support groups on Facebook
Media relations, fundraising and a dog named Dozer
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
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Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
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micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
1. Social Media in Healthcare A Common Sense Approach Ed Bennett, Director of Web Strategy University of Maryland Medical System Mayo Clinic – September 29, 2010
11. Timeline - Social Media at UMMC Page 2008 2009 YouTube Oct 07 Main @UMMC Twitter Nov 08 UMMC Facebook Dec 08 Comments Policy Jul 09 UMMC Blog Dec 09 11 Specialty @Twitter Accounts Jun 09 MD4Haiti Blog May 10 Cancer Center Facebook Mar 10 Target - Open Social Media access for UMMC staff in Q1 2011 2010 2011
23. Page "My husband had surgery today and is still in the recovery area because there is no room available for him to stay in…If a hotel treated me like this, I would demand a refund of my money " - Blog post comment "As committed to excellence as we are, there are times when we simply miss the mark." - Johnnie Carr
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28. Hospital Social Network List Page August 2009 August 2010 Increase % Hospitals 351 825 135% - YouTube 174 391 124% - Facebook 174 631 262% - Twitter 253 634 150% - Blogs 31 87 180% Total Social Media Sites 632 1,743 175%
30. Top 15 Hospitals on Facebook… Page … as of September 12, 2010 Hospital Fans 7/16/2010 Fans 9/12/2010 % Change in Two months 1 Children's Hospital Boston 151,337 392,591 159.42% 2 St. Jude Children's Research Hospital 248,918 268,250 7.77% 3 Arkansas Children's Hospital 59,052 67,797 14.81% 4 Shriners Hospitals for Children 58,373 61,212 4.86% 5 Nationwide Children's Hospital 12,507 26,363 110.79% 6 Mayo Clinic 21,724 25,616 17.92% 7 Veterans Health Administration 19,999 24,484 22.43% 8 Dana-Farber Cancer Institute 18,120 19,595 8.14% 9 Children's Hospital of Orange County 14,123 17,017 20.49% 10 Helen DeVos Children's Hospital 14,475 15,783 9.04% 11 Children's Hospital of Philadelphia 11,757 15,302 30.15% 12 Cleveland Clinic 12,717 14,613 14.91% 13 Le Bonheur Children's Medical Center 12,448 13,604 9.29% 14 Children's Hospital of Alabama 11,767 12,762 8.46% 15 Primary Children's Medical Center 9,634 10,254 6.44%
31. Top 15 Hospitals on Twitter… Page … as of September 12, 2010 Hospital Followers Following Tweets Account Created 1 Mayo Clinic 76,456 1,176 2,193 April 29, 2008 2 St. Jude 8,911 388 903 October 23, 2007 3 Aurora Health Care 7,964 1,157 2,859 September 16, 2008 4 Children's National 7,575 2,011 1,104 November 21, 2008 5 Emory Johns Creek 7,137 7,586 691 January 28, 2009 6 Scripps Health 6,162 2,873 1,410 May 12, 2008 7 Cleveland Clinic 5,650 260 1,374 March 13, 2009 8 UNC Health Care 5,506 487 1,326 November 21, 2008 9 Children's Hospital 5,494 1,554 1,095 February 20, 2009 10 U-M Health System 5,401 1,158 1,215 July 16, 2008 11 Seattle Children's 5,333 462 924 September 3, 2008 12 U. of MD Med. Center 5,148 3,387 1,385 November 3, 2008 13 UW Health 4,921 907 762 April 21, 2008 14 City of Hope 4,819 4,720 448 January 27, 2009 15 OSU Medical Center 4,496 1,560 1,131 May 7, 2008
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35. Thank You Page Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 ed@ebennett.org / ebennett@umm.edu twitter.com/edbennett ebennett.org / umm.edu
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