This document discusses the growth of social media use in healthcare in 2010 and strategies for hospitals to effectively utilize social media in 2011. It notes that 890 US hospitals now have social media presences, with over 2,300 total sites. However, many hospitals are merely maintaining a presence rather than actively engaging. The document promotes an online patient community tool that can help hospitals address challenges like meaningful use requirements, privacy, and listening to patient concerns.

1. Eyes On 2011- Banner Year for
Social Media in Healthcare
Are You Using the Full Spectrum of
Social Media Tools?
MyHealthCommunity Social Network, Inc
135 Market St., Portsmouth, NH, 03801
603-553-2997 www.myhealthcommunity.net
Copyright © 2010 & 2011 MyHealthCommunity Social Networks, Inc. All Rights Reserved

2. Reflections on 2010- Position Your Needs for 2011
2010 Reflections- A landmark year for social media in healthcare!
Growth Doubles in U.S. Hospitals’ Use of Social Media-890
Hospitals with 2337 social media sites.
ONC and HHS implemented HITECH Act policy and programs
including the final rule on meaningful use Stage 1, the final rule
on standards and certification criteria. 62 Regional Extension
Centers set up to help physicians become meaningful users of
EHRs, Stage 2 plans beginning.
Hospitals establish a social media presence to enhance patient
outreach. Some offer helpful medical advice, and post latest news
and technologies available at their hospitals.
Mayo Clinic Center for Social Media announced including
formation of a Social Media Health Network, dedicated to using
social media to fight disease, promote and improve health care.
Hospitals find unannounced Facebook Privacy Policy Changes
Difficult to Keep Up.
ePatients, health consumers demand transparency, increased
quality and safety, process improvements and lowered costs.

3. The Right Tool To Keep Your Hospital’s Social
Media Relevant in 2011
An Online Community is the Tool for 2011
Tool to Keep You On Top of the GROWING
Social Media Conversation
Tool to Help You Address 2nd Stage of Meaningful Use
Tool that Puts Your Hospital At the Controls for Social Media
Tool To Give Your e-Patients What They Crave - Transparency!
Tool to Offer Privacy to Your Patients on Social Media
Tool Providing Structure for Your Physicians and Staff to Participate
Tool To Improve Quality and Safety - A Way for Patients to Be Heard

4. Tools to Keep You On Top of the
GROWING Social Media Conversation
Growth Doubles in U.S. Hospitals’ Use of Social Media
Nov. 27, 2009 Nov. 27, 2010
Hospitals Participating 473 890
YouTube Channels 218 437
Facebook pages 254 701
Twitter Accounts 356 664
LinkedIn Accounts n/a 431
Blogs 57 106
Hospital Social Media Sites 885 2339
source: Social Media resources for health care professionals from Ed Bennett
http://ebennett.org/hsnl/

5. Tools to Help You Address 2nd Stage of
Meaningful Use
In an interview with iHealthBeat, National Coordinator
for Health IT David Blumenthal shared his office's
game plan for 2011…
“…increasing the amount of information that is
exchanged in response to patient needs, assuring
that that information is crossing organizational and
commercial boundaries as it must because patients
don't restrict themselves to single organizations
for the most part for their care.” [1]
[1] Read more: http://www.ihealthbeat.org/features/2011/blumenthal-looks-back-at-2010-offers-
peek-into-plans-for-2011.aspx#ixzz1AHkHm9UL

6. Tool Offering Administrative Controls for Social Media
Hospitals Find Staff Activity on Facebook Presents Unique
HIPAA, Security and Regulatory Compliance Issues
Unannounced Facebook Privacy Policy Changes Difficult to
Keep Up With
Facebook photo leads to dismissal from nursing school [1]
“Oceanside Nurses Fired for Facebook Postings”[2]
source:[1] scrubsmag.comFacebook photo leads to dismissal from nursing school
http://scrubsmag.com/facebook-photo-leads-to-dismissal-from-nursing-school/ Posted:
January 5th, 2011 | By Jennifer Fink, RN, BSN
[2] http://www.sandiego6.com/mostpopular/story/Oceanside-Nurses-Fired-for-Facebook-
Postings/2grZXIQTR0my9tYMH73ZqQ.cspx 6/10/2010 6:46 am

7. Tools To Give Your e-Patients What They Crave
All Patients will Soon Become e-Patients- Get
to Know What is On Their Minds
“…here’s a tip to all of the healthcare marketers
and communicators out there: Get familiar with
what e-patient means and advocate for the
accurate, timely and comprehensive resources we
crave. And then some.”
Daphne Swancutt is Director, Healthcare Strategy
at IMRE, and blogs at HealthIntel.
source: http://www.kevinmd.com/blog/2010/09/patients-epatients.html

8. Tools To Improve Quality and Safety-
Resolve to Listen to Our Patients
“…Meanwhile, back in the C-suite,
what's the role for me and other CEOs
who wish to move this agenda along?
Clearly, we must resolve to retain and expand our role as local
champions for quality and safety, front-line based process
improvement, and transparency in our own institutions.
As heads of academic institutions, we should resolve to offer stories of our
experiences to people in other hospitals, to help create a mutual learning
environment. As industry leaders, we should resolve to encourage hard-
hitting and effective regulation to move along a recalcitrant profession.
And, we should resolve to develop the humility to trust that the
patients have an important role in all this. We should invite them
in, make them feel welcome, and shut up and listen when they
show us a better way”.
~ by Paul Levy, President and CEO of Beth Israel Deaconess Medical Center
source: “Running A Hospital” http://www.runningahospital.blogspot.com/ 01/06/11

9. Tools to Address Underlying Community
Health Factors & Meaningful Use
“A new Robert Wood Johnson Foundation (RWJF)-commissioned Institute
of Medicine (IOM) report argues that America’s less-than-stellar standing
in these population health measures stems in part from inadequacies in
the country’s system for gathering, analyzing and communicating health
information that focuses not just on clinical care data but on the
underlying factors that contribute to poor health, such as health
behaviors and social determinants. The IOM report, For the Public’s
Health: The Role of Measurement in Action and Accountability,
reinforces the urgency to address health not just in the doctor’s
office but where it starts—in our homes, schools, jobs and
communities…
Echoing the work of the RWJF Commission to Build a Healthier America,
the report also calls for increased federal focus on the non-clinical
factors that we know affect how healthy we are such as access to
affordable, healthy foods; safe places for children to exercise; and
access to high-quality education.”
Source: For the Public’s Health Publisher: Institute of Medicine Published: Dec 09, 2010 This is the first
of three corresponding RWJF/IOM reports on strengthening the public health system that will be
released between now and the end of 2011.

10. Toolbox = Online Patient Community
Your Toolbox for 2011
to Meet Your
Social Media Challenges
An Online Patient Community
Grows with Your Community, Expands Patient Interactions
More Privacy than Facebook, Twitter & Social Media
Listen & Respond to Patient Concerns
Inform Community on Your Safety and Quality Solutions
Control Privacy of Patients with Your Community
Structure for Physicians and Staff to Participate

11. Are You Content to Just Be A Social Media
Presence?
“…Many [hospitals] seem content to merely having a social
media presence – they’re not active in keeping posts
updated, do nothing to start conversational topics with
people or even reply to serious concerns. “Hospitals are
still behind the times with social media and only a small
percentage are actually involved,”
~ Alisha Kuyper, spokeswoman for Flagstaff Medical Center in Arizona. [3]

12. Take the Next Step-
Lead the Way with Your Own Patient Community
Retool your Social Media Strategy for
2011 with Your Own Online
Community…
Visit our website for a short demo of
our tool:
www.myhealthcommunity.net

13. sales@myhealthcommunity.net
MyHealthCommunity Social Network, Inc
135 Market St., Portsmouth, NH, 03801
603-553-2997
Visit us at:
www.myhealthcommunity.net