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ePatCon11: Bennett - Hospitals and Social Media - What's Working?

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ED BENNETT University of Maryland Medical System
Social Media in Healthcare Overview and Current Realities Ed Bennett University of Maryland Medical System e-Patient Connections Philadelphia, PA | September 20, 2011
How Hospitals Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hospital Social Media Types
Rapid Growth: YouTube and Twitter
Hospital Values Social Media Values Risk averse Risk taking Information from authoritative sources Network Reputation Privacy and security regulated Anyone can publish anything Data tightly controlled Information freely distributed Tight intellectual property Use licenses with few restrictions
Special Issues for Healthcare Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Placenta Incident”
Patient Support Groups on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patient Support Groups on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Patient Support Groups on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Patient Support Groups on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ed Bennett Director, Web & Communications Technology University of Maryland Medical System Phone: 410-328-0771 Email: ebennett@umm.edu / ed@ebennett.org Web: umm.edu - ebennett.org Twitter: @edbennett Presentation and resource links: http://ebennett.org/ePatientConnections
 

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ePatCon11: Bennett - Hospitals and Social Media - What's Working?

  • 1. ED BENNETT University of Maryland Medical System
  • 2. Social Media in Healthcare Overview and Current Realities Ed Bennett University of Maryland Medical System e-Patient Connections Philadelphia, PA | September 20, 2011
  • 3.
  • 5. Rapid Growth: YouTube and Twitter
  • 6. Hospital Values Social Media Values Risk averse Risk taking Information from authoritative sources Network Reputation Privacy and security regulated Anyone can publish anything Data tightly controlled Information freely distributed Tight intellectual property Use licenses with few restrictions
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12.  
  • 13.
  • 14. Ed Bennett Director, Web & Communications Technology University of Maryland Medical System Phone: 410-328-0771 Email: ebennett@umm.edu / ed@ebennett.org Web: umm.edu - ebennett.org Twitter: @edbennett Presentation and resource links: http://ebennett.org/ePatientConnections
  • 15.  

Editor's Notes

  1. Here's are a few of the ways Hospitals are using Social Media right now. (focus on the Patient Ed / Customer Service / Brand monitoring points)