How social media can be used to communicate with external audiences, and to demystify public service institutions to encourage civic engagement. Jairus Pryor (Bank of Canada) and Audra Williams (Parliament of Canada)

1. Social Media in the
Public Service
How social media can be used to communicate with
external audiences, and to demystify public service
institutions to encourage civic engagement.
Jairus Pryor, Bank of Canada
Audra Williams, Parliament of Canada
“Extreme Darkness” by Vince Alongi
http://www.flickr.com/photos/vincealongi/2790464608/

2. People don't identify with their institutions.
“Ontario Hydro Building.” by swisscan
http://www.flickr.com/photos/swisscan/1848509826/

3. People don't identify with their institutions.
quot;No matter who you vote for, the government gets in.quot;
“Ontario Hydro Building.” by swisscan
http://www.flickr.com/photos/swisscan/1848509826/

4. People don't identify with their institutions.
quot;No matter who you vote for, the government gets in.quot;
quot;My union just takes my money, they don't do anything for me.quot;
“Ontario Hydro Building.” by swisscan
http://www.flickr.com/photos/swisscan/1848509826/

5. People don't necessarily know how their institutions work.
“Confident Canadians” by viamoi
http://www.flickr.com/photos/viamoi/3086970209/

6. “Entitlement” by Chris B in Sea
http://www.flickr.com/photos/csb13/2496683527/

8. Go to where the people are.
“In Concert” by marfis75
http://www.flickr.com/photos/marfis75/2459534903/

11. Perceived barriers are just as bad as real ones.
“Banksy Bethlehem” by eddiedangerous
http://www.flickr.com/photos/eddiedangerous/2131695677/

12. Social media can humanize institutions and enable participation.
“Robot in Plastic Grass” by Dirtbomb
http://www.flickr.com/photos/evank750i/306288390/

16. Engaging peer organizations is an effective trojan horse for social media.
Trojan horse
http://www.flickr.com/photos/karagon3783/2339562911/

17. Public service institutions measure themselves against each other.
“Day 87” by Brittany Culver
http://www.flickr.com/photos/brittanyculver/3251302839/

22. Design by Committee.
“At least he admits it......” by Bermudashark
http://www.flickr.com/photos/bermudashark/23655927/

23. A type of thought exhibited by group members who try to minimize
conflict and reach consensus without critically testing, analyzing, and
evaluating ideas. Individual creativity, uniqueness, and independent
thinking are lost in the pursuit of group cohesiveness.
Groupthink by Queen Roly
http://www.flickr.com/photos/queenroly/104845567/

24. It is much easier to convince people to engage other peer organizations
than it is to engage the public.
“Betsimpsier!” by 5500
http://www.flickr.com/photos/5500/62594452/sizes/l/

30. Once use of a tool is established, it is often easy to expand the ways in
which the tool is used.
“Friendly Rivalry” by practialowl
http://www.flickr.com/photos/practicalowl/350937487/

35. “What is today supported by precedents will hereafter become a precedent. “
- Tacitus
“Moonprints” by mugley
http://www.flickr.com/photos/mugley/2636263944/

40. “It's easier to ask forgiveness than it is to get permission.”
- Grace Hopper
“12 Reasons” by lefthand
http://www.flickr.com/photos/left-hand/2639617193/

41. “What is today supported by precedents will hereafter become a precedent. “
- Jairus Pryor
“Moonprints” by mugley
http://www.flickr.com/photos/mugley/2636263944/

42. Thank you.
“The End” by Batmantis!
http://www.flickr.com/photos/nomeacuerdo/431060441/