gWave Social Media Workshop
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This document discusses the importance and growth of online video marketing. It notes that 74% of internet users watched videos in March 2008 and online video viewership has increased 64% since 2007. The document provides examples of how businesses can use video marketing to acquire customers, promote their brand, and solidify relationships with advocates. Finally, it discusses common myths about video marketing and provides tips for effective video creation and storytelling.
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gWave Social Media Workshop
- 2. • Who is gWave? • Why should my business care about video? • What’s the video buzz about? • How to create a compelling story • Busting down the myths!
- 3. • We are a multifaceted, driven and highly motivated online marketing team. • 10+ years of industry experience • gWave will produce results for you and your customers. What services & solutions do we provide?
- 4. NEW MEDIA. NEW IDEAS. • eb Design & Development W • ocial Media Marketing S • nline Media Buying O • arketing Analytics M • udio / Video / Podcasting A
- 5. You can’t ignore the stats! • 74 % of the total U.S. internet audience viewed videos in the month of March 2008 • Online video viewership has increased 64% since 2007 • mericans are watching more videos on YouTube.com than A they are conducting searches on Google • mericans watch more online videos daily than watch the A Super Bowl each year SOURCE: Search Engine Watch, eMarketer
- 6. 1. Acquire new customers 2. Market your brand / brand awareness 3. Promotion 4. Event 5. Gain fans or followers 6. Get press online or offline 7. Solidify relationships with existing advocates
- 7. 1. Moms with babies 2. Twitter influencers 3. Technology entrepreneurs 4. Enterprising students IE: http://www.youtube.com/watch? v=T6MhAwQ64c0 Inspiring angle
- 8. • Interviews – interview someone who can enhance your vision • Webinars – make a video with step-by-step instruction • Demos – Do what your are trying to teach for a hands on experience IE: http://www.youtube.com/watch? v=FdgO3cEYYTw Jump start fun & organic conversations. Is it real?
- 9. Myth #1 Video marketing is expensive • The investment you make (time/money) is made up in the online exposure • It’s free to publish to sites like Facebook, Twitter or Digg, etc… Myth #2 I need expensive equipment to make a video • HD not required for Internet • A simple webcam is suitable • A video can easily be made for free • Widescreen (16:9) is a good idea
- 10. Myth #3 I need to be a professional to make a video • Being yourself behind the camera is often the most effective • Online tutorials can teach you how to use a simple webcam effectively • Live videos don’t always require editing
- 11. Education & Knowledge Sharing • Video Blogs/Talking head • Interviews / Testimonials • How to’s • Tutorials • Live Event Streaming
- 12. Branded Entertainment • Potential viral • Comedy • Interesting • Spectacle Product Commercial • Online Ad placement
- 13. • Short is sweet – NO LONGER THAN 3 MINS • Focus on first 10 seconds • Camera shy? Try screen recording • Be yourself, outline not script • Iterate • CALL TO ACTION AT THE END
- 14. AVOID • Backlight or window backgrounds • Tile floors or empty rooms (echo!)
- 15. • Comment Sheets • February Promo • Welcome Bekah
- 16. Melani Gordon CEO/Founder gWave cell: 619-894-0385 www.gWaveConsulting.com LinkedIn: www.linkedin.com/in/gwave Twitter: www.twitter.com/melgordon .