Presentation by Joanne DelBalso at WNET Connections Conference . Topic: The Importance of Video in Social Media Marketing.

1. Video Marketing

2. Video Marketing Goals
• To Attract and Convert Your Ideal Audience
• Building Brand Awareness
• Building Authority - You Are The Go To Expert !
• Build Your Community - Raving Fans !!

3. Video Marketing Stats
• Visitors who view videos stay on websites 2 minutes
longer than those that don’t view videos.
• Homepage videos are shown to increase conversion rates by
20% or more.
• Using video on a landing page can increase conversion rates by
80%.
• Adding an explanation video to an email can increase open
rates to 200% - 300%.

4. Why Video ?
• We are naturally VISUAL learners
• Wireless traffic to grow 300% globally by 2017 - led by
VIDEO!!

5. Which Do You Prefer ?
A.
B.

6. Why Video ?
-Dr. James McQuivey
Forrester Research

7. Why is Video That Valuable?
Video
HUMANIZES

8. Why is Video That Valuable?
Video HUMANIZES

9. Why is Video That Valuable?
Video HUMANIZES

10. Why is Video That Valuable?
Video HUMANIZES

11. Stories are remembered
up to 22X more
than facts alone.
- Stanford University GSB

12. Video Tells The Story

13. Video for Speakers /
Entrepreneurs
• The WHY Video - ( The About Me Video ) ( Sizzle Reel )
• SEO Video - To Generate Traffic - YOUTUBE !!
• Lead Generator Video -
• Giving Value - Teaching, Tutorials, Webinars ( many use
as “free gift” Videos )
• Customer Attracting Sales Video

14. The Video Work Flow

15. All About The WHY
People Don’t Care What You Do
…… UNTIL They
Know WHY You Do It!!!
- Simon Sinek

16. - Simon Sinek
This is what the
company does
to fulfill that
core belief.
WHAT

17. - Simon Sinek
This is how the
business fulfills
that core belief.
HOW

18. - Simon Sinek
This is the core
belief of the
business. It's
why the
business exists.
WHY

19. All About The WHY
• Apple Computers - Starts With Their WHY!
What is Apple Started with WHAT?
"We make great computers. They're user friendly,
beautifully designed, and easy to use. Want to buy one?”
"With everything we do, we aim to challenge the status
quo. We aim to think differently. Our products are user
friendly, beautifully designed, and easy to use. We just
happen to make great computers. Want to buy one?"

20. All About The WHY
• Joanne’s WHY
In marketing and branding my accounting
business, I found my WHY. I am fueled by learning
and laughter, I believe entrepreneurs shine when
they can share their story thru social media. May
I show you the way?

21. QUESTIONS??
bit.ly/FBBeSociallyAwesome