Dennis Yu and Visme — How to Assemble a Powerful and Practical Social Media Strategy
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These slides were presented at the SEMrush webinar "How to Assemble a Powerful and Practical Social Media Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-assemble-a-powerful-and-practical-social-media-strategy/
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Dennis Yu and Visme — How to Assemble a Powerful and Practical Social Media Strategy
- 1. HOW TO ASSEMBLE A POWERFUL AND PRACTICAL SOCIAL MEDIA STRATEGY Farzad Rashidi Co-founder at Respona | Director of Marketing at Visme Payman Taei Founder at Respona and Visme Dennis Yu CEO and Founder BlitzMetrics F
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- 3. ACC funnel • You are a sequential story teller 3
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- 6. 3 Content Production Strategies CONVERSION CONSIDERATION AWARENESS WHY HOW WHAT 3X3VIDEOGRID 6
- 7. Fundamental3x3 WHY HOW WHAT Childhood Memory First Job Topic Wheel #1 Interview #1 FDD Gratitude Product Solving Problem Personal Branding Package $1500 $189 $5,000 Power Hour Founder and CEO 7
- 8. 3X3 GRID CHECKLIST 3 WHY 3 WHAT 3 HOW 8
- 9. $1 A day WHY Quality over quantity Target journalists Make some serious noise on Facebook 9
- 10. DOLLAR A DAY 1. Determine the audiences 2. Find high authority mentions 3. Run Facebook ads for $1 a day 4. Reply to everyone 5. Collect and identify authority mentions. 6. Continue to build momentum in your PR machine 10
- 11. Boosting Boosting on Facebook When used correctly, boosting can be a very quick and helpful tool for advertising on Facebook. LOCATION CPM WORKPLACE/INTEREST TARGETING “FUEL ON THE FIRE” AND SAVED AUDIENCES 11
- 12. 80 14 BOOST OPTIMIZATION KILL 90% expand 5% switch-boost 3% stack-boost 2% Boost Optimization 12
- 13. FACEBOOK FOR DOLLAR A DAY CHECKLIST CHECKLIST 1. Determine the audiences you want to influence 2. Find high authority mentions you would like to amplify. 3. Run Facebook ads for $1 a day for each high authority link. 4. Reply to everyone who engages with your amplification efforts. 5. Continue to build momentum in your PR machine by cycling in new content and audiences. 13
- 14. DOLLAR A DAY CHECKLIST QUICK AUDIT ASSEMBLE CONTENT LIBRARY CREATE AUDIENCES BOOST YOUR CONTENT ADD GREATEST HITS TO CONTENT LIBRARY 14
- 15. WHATHOW HOW HOW HOW HOW HOW WHY WHY WHY WHY WHY WHY WHY WHY WHY WHY WHY WHYWHY WHY WHY WHY WHY WHY WHY WHY WHY WHY WHY WHY Check out Dennis Yu’s Personal Brand Manager and Topic Wheel GET HERE Tackling Personal Brands with the Topic Wheel GET HERE 15
- 16. Facebook Ads Optimization from Beginner to Pro care 45 48 Topics you care about Personal brands who are your ambassadors Your Product Your Brand Topic A Topic B Topic C Topic D Topic F Topic E Topic Wheel 46 Your Brand Topics you care about Content pieces that tell your story Personal brands who are your ambassadors 16
- 17. = knows them already Content 3 Content 2 Content 1 Content 3 Content 2 Content 1 Content 3 Content 2 Content 1 Content 1 Content 2 Content 3 Content 1 Content 2 Content 3 Content 1 Content 2 Content 3 Content 1 Content 2 Content 3 Content 1 Content 2 Content 3 Content 1 Content 3 Content 2 Content 1 Content 2 Content 3 Content 1 Content 2 Content 3 Content 1 Content 2 Content 3 Content 3 Content 2 Content 1 Content 2 Content 3 Content 3 Content 2 Content 1 Content 3 Content 2 Content 1 Content 1 Content 3 Content 2 Content 1 Content 3 Content 1 Content 2 TOPIC 1 MANAGING PEOPLE TOPIC 2 ENTREPRENEURSHIP TOPIC 6 EDUCATION TOPIC 5 FINDING YOUR WHY TOPIC 4 DIGITAL MARKETING TOPIC 3 MENTORSHIP Glenn Vo Welton Hong Jim Bunch Phil Mershon Mark Lack Mari SmithBilly Gene Karen Sutherland Leonard Kim George Leith Larry Kim Al Casey Justen Martin Robert Scoble Jason Miller Nathan Latka Brendan King Brennan Agranoff 17
- 18. TOPIC WHEEL CHECKLIST CHOOSE YOUR 6 TOPICS FIND 3 PEOPLE FOR EACH TOPIC COLLECT 3 VIDEOS FOR EACH PERSON 18
- 19. CONTENT 1 Comment on blogs and build your network. 2 Write your article draft. 3 4 5 6 Link to thought-provoking content with relevant anchor text. Give your article a snappy title. Work out how often you can generate content and how often your blog network can accept it. Scale the writing and editorial process with a team. 19
- 20. SMALL BUSINESS OWNERS X Y ZTARGETING GOAL CONTENT 20
- 24. 1. When i was___. 2. I believe that ___. 3. I am ___. Waste no time, get right to the story. This is where the "WHY" comes in. Now go from the emotion of the story you just told to the overarching lesson of what you stand for. Give a brief explanation of what you do. Make sure to be specific and concise. 3 COMPONENTS TO A WHY VIDEO Learn more at blitzmetrics.com/WHY. 24
- 25. HOW I EFFORTLESSLY SHARE VIDEOS FROM MY PHONE 25
- 26. Omni-Channel 26
- 30. 3X3 FRAMEWORK AWARENESS WHY HOW WHAT CONSIDERATION CONVERSION OneMinuteVideo OneMinuteVideo OneMinuteVideo OneMinuteVideo OneMinuteVideo OneMinuteVideo OneMinuteVideo OneMinuteVideo OneMinuteVideo AMPLIFY BY DOLLAR A DAY 30
- 31. Facebook Ads Optimization from Beginner to Pro care 45 48 Topics you care about Personal brands who are your ambassadors Your Product Your Brand Topic A Topic B Topic C Topic D Topic F Topic E Topic Wheel 46 Your Brand Topics you care about Content pieces that tell your story Personal brands who are your ambassadors 31
- 32. 1. When i was___. 2. I believe that ___. 3. I am ___. Waste no time, get right to the story. This is where the "WHY" comes in. Now go from the emotion of the story you just told to the overarching lesson of what you stand for. Give a brief explanation of what you do. Make sure to be specific and concise. 3 COMPONENTS TO A WHY VIDEO Learn more at blitzmetrics.com/WHY. 32
- 33. HOW I EFFORTLESSLY SHARE VIDEOS FROM MY PHONE 33
- 34. CHECKLISTS 3X3 GRID DOLLAR A DAY TOPIC WHEEL ONE MINUTE VIDEO 34