SlideShare a Scribd company logo
Show, Don't Tell! Using Video to  Tell Your Story Photo credit: http://www.flickr.com/photos/46632302@N06/4280222302/
Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
 
Why is the Time Right for Video? ,[object Object],[object Object],[object Object],[object Object]
Why Does Steve Garfield Think Video is Important? Steve Garfield Author: Get Seen - Online Video Secrets to Building Your Business Stevegarfield.com
 
Benefits of Using Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller,  YouTube for Business Author
 
Video Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure: YouTube Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
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Embedding video into your site
Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott
Benefits of Non-viral ,[object Object],[object Object],[object Object],[object Object],Texas Instruments – Thank an engineer ,[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Original ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/
Don't ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started! ,[object Object],[object Object],[object Object],[object Object],[object Object],Get Seen: www.stevegarfield.com World Wide Rave:  http://www.worldwiderave.com/ YouTube Help:   http:// www.google.com/support/youtube /

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Using Online Video

  • 1. Show, Don't Tell! Using Video to Tell Your Story Photo credit: http://www.flickr.com/photos/46632302@N06/4280222302/
  • 2.
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  • 6. Why Does Steve Garfield Think Video is Important? Steve Garfield Author: Get Seen - Online Video Secrets to Building Your Business Stevegarfield.com
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  • 18. Embedding video into your site
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