Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
Getting your videos found, watched and shared takes more than hitting the publish button! If you've made the investment to produce a video, spend 30 minutes to learn best practices that will help you launch and promote your videos to maximize exposure.
We'll cover video best practices for optimizing, publishing and repurposing. In this free 30-minute online training, you will learn:
Basic video SEO best practices
When and why to use captions, text overlays and calls to action
Video hosting considerations
How to supercharge your video reach
Tricks to reuse, repurpose, and recycle to stretch your video budget!
Getting your videos found, watched and shared takes more than hitting the publish button! If you've made the investment to produce a video, spend 30 minutes to learn best practices that will help you launch and promote your videos to maximize exposure.
We'll cover video best practices for optimizing, publishing and repurposing. In this free 30-minute online training, you will learn:
Basic video SEO best practices
When and why to use captions, text overlays and calls to action
Video hosting considerations
How to supercharge your video reach
Tricks to reuse, repurpose, and recycle to stretch your video budget!
Account and Video Production Manager Ann Hadfield discusses how visual storytelling through video can be a critical strategy for telling your brand’s story.
View this webinar: https://www.youtube.com/watch?v=-QFamkXIAUQ
This presentation is an improved version of my "Video for Small Businesses" presentation which was originally presented at the Digital Marketing for Business conference held in Raleigh, NC. As video becomes more and more pervasive, it's important to understand how it can be used to maximum effect, especially within the context of a content marketing and inbound marketing strategy. This presentation explains why video marketing is important and provides a practical walkthrough of the steps involved in video production.
There comes at least one point in every event career where the scale of the next event is so ridiculous that it sends tremors through the most hardened #eventprof heart. These conferences and exhibitions can become career-changers.
Whether your event’s growing impact comes in the form of vastly increased attendance, huge media attention, skyrocketing revenue or – like TED – has an online audience of millions, every detail matters and the usual molehills can seem like mountains.
The principles of good hospitality, great planning and precise onsite logistics may be the same whatever the size, but when the expectations around your show suddenly explode, the pressure increases accordingly. First presented in July 2016 at the Eventprofs London meetup, this slideshare will show you how to keep your cool while everyone around you is losing theirs.
Blogging Tips: A Fletcher Prince Presentation from Social Media Week DCFletcher Prince
Fletcher Prince presentation on blogging for Social Media Week DC, February 14, 2012. Skip to the end to the see the video of the presentation. Apologies for video quality - that is from our Livestream feed. For more about us, visit http://www.FletcherPrince.com
Sustainable Staff Development - 5 Steps to Create a Culture of LearningCrystal Schimpf
Do you want to push the boundaries, drive change, and transform your library? Do you wish for a staff that is eager to learn new skills and change work behaviors? In order to create and maintain this culture of learning, it is essential that your library provide support for staff and cultivate learning experiences. Learn five practical steps to sustain this culture in your library staff and volunteers, brainstorm ways to encourage staff learning and growth, and more. Join this experienced librarian and trainer in an interactive workshop filled with useful tips and techniques for creating a learning culture in your organization.
Presented at these conferences:
Colorado Association of Libraries, 2015
Internet Librarian, 2015
For inquiries and bookings, email info@kixal.com
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessGrant Crowell
With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
CONTENTS:
• Why Video is the big advantage for SEO
• How to SEO your videos for Search on YouTube and Websites.
• Which SEO ranking factors matter most on YouTube
• Top tips and tricks for basic video production and publishing for SEO juice
• How to work Social media marketing into your Video SEO
SPEAKER BIO
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.
Full speaker bio: https://raleighseomeetup.org/conference/2018-raleigh-seo-conference/speakers/grant-crowell/
PRESENTATION INFO:
Tuesday, May 15, 2018
North Carolina Nature Research Center
121 West Jones Street, Raleigh, NC 27603
How to Perfectly Brand your Next Unicorn StartupManish Kumar
In the rapidly changing and growing startup world, the prime challenge faced by Entrepreneurs is How to perfectly brand your startup so, it can reach maximum and targeted audience. In this presentation, Preplift aims to solve some pieces of that riddle.
Have you ever wondered where to start when it comes to creating a social media strategy? Have you silently asked yourself, "Do I really need to be on all of these social media platforms?" Or, the big one: "Is social media really worth it for my business?" If you have said anything like that-- this webinar is for you!
There are so many things that you can get out of a video that just isn’t possible in a page of copy or an image. Internet Marketing direct response experts say that it takes about seven seconds on average to capture someone’s attention before their attention drifts and they leave your site. This has traditionally been done by a massive bold, red headline which extended down, ending with an “Add To Cart” or “Buy Now” button at the bottom.
Slide presentation for class I presented on May 7, 2015 for the Nonprofit Center at La Salle University. It was aimed at nonprofit professionals and part of their social media certificate program.
Class was called, "Social Media Suite – YouTube"
Class description:
Every day, one out of five people visits YouTube and you need to be reaching this vast audience with visually compelling messages. Don’t be intimidated by the idea of video production because we can show you how anyone can create engaging videos that actively tell your nonprofit’s story, while recognizing the limits of the nonprofit budget. Find out how you, in 90 seconds or less, you can increase your fundraising, awareness levels, event attendance and more. An in-person 2-hour workshop, including lots of video viewing, will culminate the Social Media Series
Account and Video Production Manager Ann Hadfield discusses how visual storytelling through video can be a critical strategy for telling your brand’s story.
View this webinar: https://www.youtube.com/watch?v=-QFamkXIAUQ
This presentation is an improved version of my "Video for Small Businesses" presentation which was originally presented at the Digital Marketing for Business conference held in Raleigh, NC. As video becomes more and more pervasive, it's important to understand how it can be used to maximum effect, especially within the context of a content marketing and inbound marketing strategy. This presentation explains why video marketing is important and provides a practical walkthrough of the steps involved in video production.
There comes at least one point in every event career where the scale of the next event is so ridiculous that it sends tremors through the most hardened #eventprof heart. These conferences and exhibitions can become career-changers.
Whether your event’s growing impact comes in the form of vastly increased attendance, huge media attention, skyrocketing revenue or – like TED – has an online audience of millions, every detail matters and the usual molehills can seem like mountains.
The principles of good hospitality, great planning and precise onsite logistics may be the same whatever the size, but when the expectations around your show suddenly explode, the pressure increases accordingly. First presented in July 2016 at the Eventprofs London meetup, this slideshare will show you how to keep your cool while everyone around you is losing theirs.
Blogging Tips: A Fletcher Prince Presentation from Social Media Week DCFletcher Prince
Fletcher Prince presentation on blogging for Social Media Week DC, February 14, 2012. Skip to the end to the see the video of the presentation. Apologies for video quality - that is from our Livestream feed. For more about us, visit http://www.FletcherPrince.com
Sustainable Staff Development - 5 Steps to Create a Culture of LearningCrystal Schimpf
Do you want to push the boundaries, drive change, and transform your library? Do you wish for a staff that is eager to learn new skills and change work behaviors? In order to create and maintain this culture of learning, it is essential that your library provide support for staff and cultivate learning experiences. Learn five practical steps to sustain this culture in your library staff and volunteers, brainstorm ways to encourage staff learning and growth, and more. Join this experienced librarian and trainer in an interactive workshop filled with useful tips and techniques for creating a learning culture in your organization.
Presented at these conferences:
Colorado Association of Libraries, 2015
Internet Librarian, 2015
For inquiries and bookings, email info@kixal.com
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessGrant Crowell
With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
CONTENTS:
• Why Video is the big advantage for SEO
• How to SEO your videos for Search on YouTube and Websites.
• Which SEO ranking factors matter most on YouTube
• Top tips and tricks for basic video production and publishing for SEO juice
• How to work Social media marketing into your Video SEO
SPEAKER BIO
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.
Full speaker bio: https://raleighseomeetup.org/conference/2018-raleigh-seo-conference/speakers/grant-crowell/
PRESENTATION INFO:
Tuesday, May 15, 2018
North Carolina Nature Research Center
121 West Jones Street, Raleigh, NC 27603
How to Perfectly Brand your Next Unicorn StartupManish Kumar
In the rapidly changing and growing startup world, the prime challenge faced by Entrepreneurs is How to perfectly brand your startup so, it can reach maximum and targeted audience. In this presentation, Preplift aims to solve some pieces of that riddle.
Have you ever wondered where to start when it comes to creating a social media strategy? Have you silently asked yourself, "Do I really need to be on all of these social media platforms?" Or, the big one: "Is social media really worth it for my business?" If you have said anything like that-- this webinar is for you!
There are so many things that you can get out of a video that just isn’t possible in a page of copy or an image. Internet Marketing direct response experts say that it takes about seven seconds on average to capture someone’s attention before their attention drifts and they leave your site. This has traditionally been done by a massive bold, red headline which extended down, ending with an “Add To Cart” or “Buy Now” button at the bottom.
Slide presentation for class I presented on May 7, 2015 for the Nonprofit Center at La Salle University. It was aimed at nonprofit professionals and part of their social media certificate program.
Class was called, "Social Media Suite – YouTube"
Class description:
Every day, one out of five people visits YouTube and you need to be reaching this vast audience with visually compelling messages. Don’t be intimidated by the idea of video production because we can show you how anyone can create engaging videos that actively tell your nonprofit’s story, while recognizing the limits of the nonprofit budget. Find out how you, in 90 seconds or less, you can increase your fundraising, awareness levels, event attendance and more. An in-person 2-hour workshop, including lots of video viewing, will culminate the Social Media Series
Video for Social Media
Regional Foundation Center
Free Library of Philadelphia
October 2, 2012
Presented by: Michael Schweisheimer
Michael@pwpvideo.com
@pwpvideo
Copyright 2012
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Rhea Allen, President of Peppershock Media shares with the 2011 Statewide Idaho Nonprofit Conference attendees about "Integrating Video in your Marketing Toolbox."
Since Peppershock’s inception in 2003, Rhea Allen has managed and expanded Peppershock Media Productions, LLC. In addition to her expertise in social media, Rhea has in-depth experience in media strategy and planning and has directed many award winning videos with the Peppershock Production crew. She has a passion for discovering and telling stories through visual and audible mediums. Her television news and promotions background provides investigative, documentary, testimonial and “edutainment” style to her celebrated work.
Rhea has also gained local notoriety in her persistent passion for charitable causes. She is involved with the communities of Idaho and has a vast working knowledge of how to generate awareness for a number of brands and causes. As a community leader, Rhea has served on several boards and committees and deeply understands the intricacies of a working board. Currently she is a board member of the Nampa Rotary Club, the Nampa Chamber of Commerce, and in the past was a founding member of the Boise Young Professionals group where she was an instrumental part in building what is now a group of over 1000 members. She recently contributed her efforts to the Go Red for Women campaign for the American Heart Association and is on the Idaho Shakespeare Festival Board of Directors.
Rhea is the wife of Drew Allen, Production Manager and Co-owner of Peppershock Media, together they have two young boys, and two dogs!
To contact Peppershock Media call (208)461-5070 or email info@peppershock.com. For more information about Peppershock Media, visit: www.peppershock.com
How to use your Home Video Camera to Film Nonprofit Testimonials4Good.org
In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
Turbo Charging Your Sales Process with VideouStudio
Sales execution is a major challenge across most organizations today. Sales teams are known to use as little as 10 percent of the materials developed by Marketing. And companies continue to re-evaluate their sales training processes looking for faster, lower-cost ways to keep their sales force at peak productivity and performance.
The solution? Video.
The best marketers are solving sales execution challenges by leveraging video as a strategic asset to create high-performing sales teams. In this seminar, you will learn how to:
-Deliver just-in-time video training to distributed teams
-Determine the best videos for every stage of the buyer’s journey – awareness, consideration, decision and delight
-Measure how each video is contributing to revenue and use this knowledge to inform your video strategy
The seminar will include real world examples of organizations that are getting it right, along with step-by-step strategies and tips for creating videos for each stage of the buyer’s journey. Gain actionable insights they can leverage to transform their sales operation.
*originally presented at Reel Video Marketing Summit 2014
How to Build Your Pet Brand with Live Video EventsDenise Wakeman
How to Build Your Pet Brand with Live Video Events
Presented by Mia Voss and Denise Wakeman
Nothing beats live video for creating buzz, engagement and amplifying your brand and message. In this session, Mia Voss and Denise Wakeman, both experienced live video hosts, will cover why small and large businesses should consider adding live video to their marketing mix. You’ll learn how to choose what type of video show to host, tools you can use, tips for pre and post show promotion … Once you see the power of live video, you’ll be hooked!
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
The use of video as a marketing tool has been utilized by museums for decades. However, due to the explosion of social media and advances in technology, video has become a much larger element in online content strategies. In this presentation, we will discuss how video for social media can be used for specific purposes across social networks including:
• Fundraising/Friend-Raising
• Exhibit and Event Promotion
• Brand Awareness
We will show examples of video produced by museums and discuss distribution options. We will also discuss do-it-yourself video production options, and how and when to work with a professional.
• CHAIR: Chair: Michael Schweisheimer, Primitive World Productions
• PANELIST: Deborah Arnold Brown, Primitive World Productions
Presented at the Mid-Atlantic Association of Museums Annual Meeting 2011 in Baltimore, Maryland.
Organizations that use online video effectively aren't just creating great content, they're creating great strategies.
Those great strategies start with understanding why video matters to your organization and rethinking what "viral" really means. Learn how video fits in with your larger organizational goals, how to seed your videos using existing and new networks, and how to measure success.
Whether you're just beginning to use video or you're ready to take your video plan to the next level, this webinar is intended for all types of organizations.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. On a Shoestring
The Nonprofit Center at La Salle University
May 09, 2014
Presented by: Michael Schweisheimer
Michael@pwpvideo.com
@pwpvideo
Copyright 2014
15. YouTube for Nonprofits
• www.youtube.com/nonprofits
• Requires Acceptance in Google for
Nonprofits
16. YouTube for Nonprofits
• Call to Action Overlays
• Free Annotations with External Links
• Live Streaming
• Donate Button Enabled
17. Content Curation
•You Can Share Other’sWork
• LikeVideos as your Channel
• Subscribe to other Channels
• Share Other’sVideos on Social Media
18. What ShouldWe Say?
•What areYouTrying to Communicate?
•What Problem areYouTrying to Solve?
•Who isYour Audience?
•What Stories andVisuals do we have?
19. What ShouldWe Say?
• Have a Culture of Storytelling
•Photos and Graphics can be Useful too
• Don’t Forget to Shoot
•You can Shoot Once and Cut OverTime
20. To DIY, or not to DIY?
• DoYou Have the Staff?
21. To DIY, or not to DIY?
• DoYou Have the Staff?
• By Staff I don’t Mean Interns
22. To DIY, or not to DIY?
• DoYou Have the Staff?
• By Staff I don’t Mean Interns
• Skill and Interest
• Time
• Can you Combine Forces
23. To DIY, or not to DIY?
• Beginner – NoTraining
–Video Blogs
–Video Diaries
–AnythingViaWebcam, Smartphone
24. To DIY, or not to DIY?
• Intermediate
- SomeTraining and Practice Recommended
- or Hire a Pro
–Testimonials
–Event Coverage
–Speakers
25. To DIY, or not to DIY?
• Advanced- Hire Pro
–Formal Interviews
–FundraisingVideos
–PSAs
27. ShootingTips
• Use Headphones
• Don’t Forget to UseYourTripod
• IfYou are not on aTripod, Shoot Wide
• Get Coverage –Wide, Medium, and Close
28. ShootingTips
• Leave Some Headroom
• Look Room/Leading
• MindYour Background
• Beware of Backlight
• Choose Direct to Lens vs. Off Camera
29. ShootingTips
• Shoot Lots of B-Roll
• Hold B-Roll Shots Steady for 10-20 Seconds
• TryVariations like Zooms or Pans
• MoveYour Camera for Different Angles
• Film B-Roll of PeopleYou Have SpokenToo
30. Content is King
• Informational:
Works Well to Promote Events, Programs, or
Organizations in General
• Storytelling:
Works Well for Fundraising, Advocacy, and Brand
Brand Awareness
31. InformationalVideos
• Capture Behind-the-Scenes Glimpses ofYour
Organization and Staff
• UseText and Statistics in a CreativeWay to
Engage and Educate - Infographics
• Create How-ToVideos Related toYour Cause
• Document a Program or Event for Future
Promotion
32. Story DrivenVideos
• Increases Audience Engagement
• Bring Client Needs, Successes and Gratitude to
DonorsWithVideo
• According to Decision Research, Studies have
ShownThat Donors Respond More toVideos
About One Person in Particular Instead ofTwo or
More
33. Story DrivenVideos
• Fund/Friend Raising
A Story of an Individual Who Has Been Directly
Impacted by a Program
• Brand Awareness
A Story About aVolunteer's Experience
• Community Advocacy
A Story About a Citizen to Inspire Action
34. Distribution
• NameYourVideo File
• Words Help –Title, Description, andTags
• Closed Captions and Annotations
• Ask for Likes and Shares
• EmbedYour video