The document introduces an online course called "Profitable Webinars" that teaches authors how to use webinars to effectively market and sell more books through a proven 5 step blueprint covering planning, presentation, platform, promotion, and profit; it outlines common mistakes made with webinars and how the course provides training to avoid these mistakes and run successful profitable webinars. The course is available for purchase at http://wicked-webinars.com and provides video tutorials, guides, templates, reviews of platforms, and bonuses to help authors learn how to market and sell more books through webinars.

1. Welcome to
The Ultimate Guide to
Profitable Webinars
Sharon Buck & Tina Sibley

2. Why Webinars?
• They’re quick, easy and cheap to test!
• Less hassle for people to attend
• No geographical constraints – reach the whole
world!
• Less daunting than live seminars
• Amazing way of increasing the know-like-trust

3. Some Startling Stats!
We see anything between
3,000 – 20,000
Marketing messages
EVERY DAY!
(Source: Fluid Drive Media)

4. Another Startling Stat!
Statistically – a person is more likely to survive a plane
crash than they are to click on your banner advert!
(Source: Solve Media)

5. Do you want to
be seen and
heard above all
this marketing
‘noise’?

6. Webinars Work
AND SELL MORE BOOKS!

7. On This Webinar
• How you can use webinars to sell more books
• A FREE webinar checklist so you nail a
profitable webinar every time
• How you can get your hands on more great
information
• The opportunity to get your questions
answered

8. Where Are You Now?
With 1 Being Low and 10 Being High – Rate
yourself on:
•The results you’ve been getting from your
webinars
•The level of confidence you have about running
profitable webinars

9. Do you want to:
Sell More Books
Increase Your Income

10. Why are you here?
You want a different way to market
What you’re doing isn’t working
Social Media is overwhelming you
Tired of selling just 1-2 books
Not making the income you want

11. What you want instead:
Increase book sales quickly & easily
Format you can easily adapt
Market in a new, clever way
Gain new readers – without the tour
A helping hand

12. The vehicle
The ability to run
Profitable Webinars

13. How do I learn to do that?

14. About Sharon
• International Book
Marketing Coach
• Creator of ‘Off The
Shelves Fast’ program

15. About Tina
• Webinar Diva
• Went from earning zero
online to earning 5 figures
from just one webinar
• Makes the techie stuff
manageable

16. Profitable Webinar Blueprint
• PROVEN theories that work
• Broken down into easy to follow
steps

17. Mistake #1 – No training

18. Mistake #2 – No Planning

19. Mistake #3 – No Promotion

20. Mistake #4 – A Weak Presentation
• First 95 % is totally made up of
educational content
• Awkward sale tagged onto the
end
No Visual Representation

21. Secret #1
Use Visual
Models

22. Mistake #4 – A Weak Presentation
• For fiction writers – not
building up interest in the book
& creating a reason to buy it
I will reveal Top Trade Secret #2
on this at the end

23. Mistake #5 – Failing to Follow Up
The big money in selling books from a
webinar is in the follow up!
You MUST have a follow-up process

24. Letting FEAR Get in the Way

25. Key Insights
1. These mistakes are made because of a
lack of training
2. With the right training, it’s EASY to stand
out, make a great impression and make
sales

26. When should I do this?
Depends how long
you want to take
To go from this….
To this….

27. Are You Ready?

28. If you want…
To go from this….
To this….

29. You need to be
able to run
Profitable
Webinars

30. Wicked Webinars
Profitable Webinar Blueprint
Planning
Presentation
Profit
Platform
Promotion

31. Planning
•
•
•
•
•
ESSENTIAL but often overlooked
How do webinars fit with overall strategy
How often should I run webinars?
What should the webinar topic be about?
What things do I need to think of?
– Webinar Planning Template PDF at end

32. Presentation
•
•
•
•
•
Construct
Craft
Captivate
Charm
Continuous Improvement

33. Platform
•
•
•
•
Style of presentation
Functionality
Ease of use
Budget
FREE Platform guide at end of webinar!

34. Promotion
1.Getting people to REGISTER
2.Getting people to ATTEND

35. Profit
1. A presentation that SELLS
2. The money’s in the FOLLOW UP
3. Re-purposing

36. Recap
• If you’re struggling at all to get clients
• And you want your business to soar
• YOU NEED WEBINARS!
– Planning
– Presentation
– Platform
– Promotion
– Profit

37. Wicked Webinars - $97
Profitable Webinar Blueprint
Planning
Presentation
Profit
Platform
Promotion
http://wicked-webinars.com

38. Included
•
•
•
•
•
•
•
•
•
The 5 P Profitable Webinar Blueprint
Video Tutorials
PDF Guides
Profitable Webinar Presentation Template
In depth Review of popular platforms
Techie Tutorials on some platforms
Pre-recorded webinars
Bonus training material
Automatic updates
http://wicked-webinars.com

39. Testimonials
http://wicked-webinars.com

40. Testimonial
“Before Wicked Webinars, I wouldn’t have even
contemplated running webinars – way too scary!
Wicked Webinars broke things down into small,
structured steps for me. Now, I’ve delivered 5
webinars and had a ball – my confidence has
ROCKETED! I heartily recommend Tina’s webinar
training – she delivers!”
Judith Holloway
The Parenting Pacemaker
http://wicked-webinars.com

41. Money Back Guarantee
http://wicked-webinars.com

42. Fast Action Bonus
http://wicked-webinars.com

43. Additional Special Bonus
Opportunity to buy
5 Star Speaker System ($497)
AND
Off The Shelves FAST Programme ($197)
For Just the ONE price
$397

44. Top Trade Secret #2
Don’t sell at the end!
Sell all the way through!

45. For VERY Fast Action Takers
Purchase by Midnight
TONIGHT (EST)
FREE 1:1 Strategy Session
Valued at $247/£150
http://wicked-webinars.com

46. Your Questions
http://wicked-webinars.com

47. For VERY Fast Action Takers
Purchase by Midnight
TONIGHT (EST)
FREE 1:1 Strategy Session
Valued at $247/£150
http://wicked-webinars.com