SlideShare a Scribd company logo
1 of 61
title
/vboutcom vbout www.vbout.com
Video Marketing to Drive
Business Growth
Table of Contents
2
1. Video Marketing Stats......................................Page 6
2. Video Marketing Trivia.....................................Page 11
3. Trends in 2016 & Beyond..................................Page 12
4. What Goals Can I Achieve?................................Page 14
5. How Do I Get Started?.....................................Page 19
6. Video Types Based on Objectives........................Page 21
7. What Types of Videos Should I Create?..................Page 22
8. What Resources Will I Need?..............................Page 24
9. Video Costs..................................................Page 26
10. Video Length...............................................Page 28
Table of Contents
3
11. Determining the Right Content ........................Page 29
12. How To Write Your Script.................................Page 30
13. Effective Video Content..................................Page 33
14. Psychology of Video.......................................Page 34
15. Where Should I Share Video?.............................Page 38
16. Companies Doing Video Well.............................Page 46
17. Analytics....................................................Page 49
18. How to Improve Your Video Marketing.................Page 51
19. Tools to Create Marketing Video........................Page 55
/vboutcom vbout www.vbout.com
Video Marketing Stats 5
Social videos have 1200% more shares
than text and images combined.
Video on a landing page can increase
conversions by 80% or more.
92% of mobile users share video
content with others.
52% of consumers feel more confident
about making a purchase after watching
a video of a product.
Evolution of Video Marketing 6
Images are still powerful for driving
traffic to your site, but videos engage
more.
With recent advances in technology,
people can capture moments
spontaneously.
You can also produce high quality
video more easily on your own.
(Smartphone – Good mic – Stand)
Roundhay Garden Scene – 2.11 sec
Louis Le Prince – 1888
Evolution of Video Marketing 7
Then came strictly video social
channels: YouTube.
YouTube allowed anyone to share
videos and it became a new place for
storytelling.
The very first YouTube video uploaded
on April 23, 2005 and it was: Me at
the Zoo!
Download this slide to watch the video
Evolution of Video Marketing 8
• Everyone from businesses to
teens are posting videos on
many channels now.
• Live Streaming is a big trend.
• Live apps and sites include:
Periscope, Meerkat, FB Live.
• Useful for events like concerts,
conferences, etc.
Evolution of Video Marketing 9
• There are other emerging
ways to use live video,
such as engaging with
customers.
• Example: Experian uses
Periscope to chat about
credit, student loan debt,
and how to increase
credit scores.
Checkout this infographic from B2BNN
Video Marketing Trivia 10
Went viral for several reasons:
1. The record label, YG Entertainment
had millions of followers already.
2. Got so many views from the start, it
caught media attention.
3. Featured 3 popular Korean stars.
Do you know the first YouTube video
to reach over 1B views?
Download this slide to watch the video
Trends in 2016 and Beyond
11
• It is predicted that video will
account for 69% of all internet
traffic by 2017.
• Facebook, YouTube and Snapchat
are the leading social media
platforms for videos.
• There is even talk that Facebook’s
feed will be all video one day.
Trends in 2016 and Beyond
12
According to Forbes, trends that will
continue to grow or emerge are:
• Branded video content
• Video landing pages
• Live video streaming
• Using video in email campaigns
• Use animated GIFs for more than
just social posts
• Serving personalized videos based
on viewer profile
What Goals Can I Achieve?
13
• The number 1 benefit is higher
engagement rates.
• About 90% of the information our
brains pick up is visual.
• We process visuals 60,000 times
faster than we can process text.
• You can lose someone after 1-2
minutes of reading but video keeps
them engaged with your content.
Top 5 Goals Achieved with Video
14
1. Increase SEO ranking:
• Most search engines give video
content higher rankings.
2. Social Media Effect:
• Most sites are focusing more on
video, if they are not completely
video already.
• Most allow users to view and share
their own video content as well.
Top 5 Goals Achieved with Video
15
3. Increases Site Likeability and Trust:
• Retention rates tend to be higher for
sites with a video on the homepage.
• It also increases trust especially if
people appear from the company,
there is a voice over, or the products
are shown in action.
Top 5 Goals Achieved with Video
16
4. Better opt-in rates for video based feeds:
• People are subscribing to video feeds at
higher rates these days.
• There is lower competition since a lot of
companies are just getting on board,
especially to sites like LinkedIn.
• Grow that email list and try vlogging!
Top 5 Goals Achieved with Video
17
5. Personalized customer experience:
• You can guide visitors through your
site in the same way you might at a
store.
• You can make the assistance friendly
and entertaining.
• This increases trust, engagement
and decreases your bounce rate.
How Do I Get Started?
18
Several types of videos you can create:
1) Customer testimonials
2) On-demand product demos
3) Explainer and tutorial videos
4) Thought leader interviews
5) Project reviews and case studies
6) Live and on-demand webinars
7) Video blogs
8) Event videos > like Periscope for a meetup >
How Do I Get Started?
19
Ask these questions:
1. What drives the most business?
2. What do I want to sell more of?
3. What concepts need to be
repeated or explained?
4. What are common questions?
5. What requires the most support?
6. What parts of my business are
confusing?
Video Types Based on Objectives 20
15%
19%
26%
35%
37%
42%
45%
52%
0% 10% 20% 30% 40% 50% 60%
Increase direct sales
Increase conversion rate
Increase website traffic
Improve lead nurturing
Improve customer education
Increase online engagement
Increase lead generation
Increase brand awareness
Most Important Video Marketing Objectives
What Types of Videos Should I Create?
21
Important Tip:
• Each video should have
one goal only.
• Example: If your want
to highlight a
testimonial or explain
your company’s
mission, two different
videos are needed.
What Types of Videos Should I Create?
22
Important Tip:
• If you want long-lasting
content, and don’t plan
to regularly produce
videos over time, some
videos have more
longevity than others:
mission statements,
case studies and “how
to’s”.
What Resources Will I Need?
• You’ve determined your goals, the
next step is to figure out resources
you’ll need.
• This means the budget and people
needed to get the project done.
• Of course, the big question that
impacts these: Outsource or DIY?
23
What Resources Will I Need?
• How much can you spend on
the project?
• It’s possible to produce a
professional DIY video with the
right tools and equipment.
• We’ve put a list of tools in the
appendix that can help you on
your way.
24
Video Costs 25
• Do you have budget to hire
a professional company?
• For certain videos you
definitely want to make
them very professional.
• An example would be one
on your homepage to
explain your product.
Video Costs 26
Many factors affect price, like:
• Pre-production time, cameras,
equipment, time (shoot and edit),
motion graphics and color correction.
• Can be few hundred dollars for an
amateur video.
• The average cost for a professional
video ~$5k - ~$6k per minute.
Video Length 27
• Videos vary in length
depending on the
type or purpose.
• A service or product
video should be 1 –
2.5 minutes in length.
• Social media videos
should be 15 – 30
seconds long.
28
Determining the Right Content
• Now you have goals, type,
budget/resources determined…
• Next decide what you will say
and how you will say it.
• Get your branding team ready
to fully understand your buyer
persona before you start.
Determining the Right Content 29
• Video marketing is content
marketing so the same golden
rule applies: it must be relevant
and engaging.
• Then, the video has to have
good quality, sound and lighting.
• A poorly produced video will not
add value to your brand.
30
How to Write Your Script
• Are you a good writer? If not
there are resources to help
you write the script.
• Start writing the script using
this acronym, BLOT (Bottom
Line On Top).
• An effective script should be
about 125 - 150 words.
31
How to Write Your Script
• Viewers have short attention - expect
approx. 20% to watch only 10 seconds.
• Deliver the “BLOT” message in first 10
seconds.
• Use main body for core messaging to
explain the BLOT clearly and how you
will do what you’re promoting.
• If you have stats or something for
credibility, add to the main part.
32
How to Write Your Script
• You need a clear CTA (Call To Action).
• The CTA reflects what you wanted to
achieve with the video.
• This is the last part of your script.
• Make sure you read it out loud to find
anything that sounds odd or doesn’t align
with your objective.
• It will also save time and money.
Effective Video Content 33
• The best content will
depend on your
buyer persona.
• A general guideline
on the most popular
video marketing
content is in the
graph to the left.
28.80%
22.00%19.10%
17.80% 5.10%
Training Course
Product Demos
Product Promotions
Customer Testimonial
Brand Image Messaging
Psychology of Video 34
What makes someone take action
and click on the CTA?
Consider these 4 psychological
motivators when creating your video:
1. Entertainment, humor. The number
one reason video has always
captivated people since it was
created.
Psychology of Video
35
2. Voyeuristic Thrills. People are curious.
Some video allows them to see unedited
content making them feel like they have a
behind the scenes view.
Example: Justin Bieber’s video gives a
“sneak peek” into is life. This candid video
had more than 500K views.
Download this slide to watch the video
Psychology of Video 36
3. Special and Suspenseful. An
element of intrigue and
suspense is a strong motivator.
Example: Volvo’s Epic Split
featuring Jean Claude
VanDamme. We all wondered
if he could hold the split while
the trucks were moving.
Download this slide to watch the video
Psychology of Video 37
4. Instant feedback, instant
connection. Being a part of
something when you can’t
physically be there.
Another reason why live
videos are so popular.
Example: Movie launches
and red carpet events. >
Where Should I Share Video?
38
• Most people know the popular
video sites: YouTube, Snapchat and
now Instagram (they have entered
the field).
• LinkedIn also has more video posts.
• Facebook Live is another gaining in
popularity.
Where Should I Share Video? 39
• According to research by
Trusted Media Brands,
marketers prefer social
platforms over video platforms.
• FB, Snapchat, and Twitter top
list with 65%.
• Followed by YouTube at 55%.
• Ad Networks 29%.
Where should I share video?
40
• Snapchat won big with NBC who
chose them to highlight the Olympics.
• Was first time NBC allowed such
coverage.
• Hoping to boost engagement with the
18-24 year old segment.
• Snapchat meshed themed snaps with
articles and user generated snaps for
an all out major campaign.
Where should I share video?
41
• Example: Meshed themed snaps
together, for Usain Bolt winning
another gold metal and snaps
surrounding that.
Where Should I Share Video?
42
• Twitter has partnered with the NFL
for live steaming during the 2016
Fall season.
• The other 3 major American leagues
have followed suit.
• Goal is to increase live streaming.
• We’ll see this fall how it works.
Where should I share video?
43
• YouTube has over 1 billion users!
• If you create a lot of informational
or branded content, this might be
the channel for you.
• You can easily create a library for all
your videos here.
• Here’s a video that did so well it
caused sales of this Chewbacca
mask to sell out in many retailers.
136,809,088 views
Dumb Ways to Die
Download this slide to watch the video
Where Should I Share Video?
44
3 ideas for LinkedIn:
1. Add video in the summary,
experience, or customer
testimonials.
2. Post updates. Share your
latest marketing videos or
tag other companies.
3. Use video in LinkedIn
Groups. Start a discussion
using video.
Where Should I Share Video? 45
• Of all the places where video can
be, on a landing page is critical.
• Video on landing pages can
increase conversion up to 80%.
• Make sure the video is:
• Above the fold
• Engaging
• Not too lengthy
• Has a CTA
• Used as a background
Companies Doing Video Well 46
• Intel’s “Meet the Makers” series is a
5-part series showing what people
have built with their products to
help others.
• Lasts 1:54 minutes and is an
inspirational look at how
technology transforms lives.
• Added more value to the brand
than a simple product centric video. Download this slide to watch the video
Companies Doing Video Well 47
• Reebok’s 25,915 Days chronicled
a woman’s life from birth
showing her relationship with
running.
• Lasts 1:15 minutes with a CTA at
the end to “calculate your days”.
• Keeps with the brand’s tough
fitness image and gives a sense
of urgency. Download this slide to watch the video
Companies Doing Video Well 48
These videos were successful for
several reasons:
• Appealed to the emotions, made
a human connection, inspired.
• Kept in line with brand message.
• The videos were engaging,
inspiring, entertaining.
• Were both very short.
Analytics
49
Tools to analyze your video
performance:
• Built-in YouTube video
analytics tools
• Built-in Facebook
Analytics
• Google Analytics
• Wistia
• TubeMogule
Analytics
50
51
How to Improve your Video Marketing
• Are viewers abandoning your
videos and not taking action?
• Use the analytics to figure out
why.
• Tools like Wistia show exactly
where people are abandoning
your video. With this you can
draw further conclusions together
with your other analytics.
52
How to Improve your Video Marketing
• Another question to ask: Does
your video marketing
campaign have a solid CTA?
• If your video audience isn’t
converting, people may be
uncertain about the next
action.
• This is a common problem
with video.
53
How to Improve your Video Marketing
Other critical questions to answer with
analytics:
• Is your campaign targeted properly to the
right audience?
• This means both content and distribution.
• Make sure the message is relevant, and
that you are reaching your target on the
right channels at the right times for video.
• Optimize for mobile!!! People watch
videos on mobile in greater numbers.
Tools to Create Marketing Video 54
Here are 5 tools you can use
for your video marketing
campaign:
• Flipagram. Combine
images to create short
video stories. Available on
different operating
systems.
• The app is free.
Tools to Create Marketing Video 55
• Goanimate. Great DIY
for creating animated
videos.
• About $40 monthly.
Tools to Create a Marketing Video 56
• YouTube Editor.
Free tool that is
fully integrated
with YouTube
providing editing
capabilities right
on the website.
• This service is
free.
Tools to Create a Marketing Video 57
• We Video. Web-based
video editor to create
digital stories out of
still photos or audio
recordings.
• They have a free plan,
but storage options
will be $7 - $20
monthly.
Tools to Create a Marketing Video 58
• Wideo. Easy and fun.
Comes with selection of
customizable templates.
Can add your own logos
and graphics into the video.
• Offer a free plan for videos
that are 45 seconds or less.
For longer videos, the price
ranges from $9 - $39
monthly.
Tools to Create a Marketing Video 59
Also check out these other tools:
Videoscribe.co
Powtoon.com
Videohive.net
Videoblocks.com
Animoto.com
Rawshsorts.com
www.vbout.com/blog
www.vbout/p/request-a-demo
Hello@vbout.com
/vboutcom vbout www.vbout.com
Would you like more educational content from Vbout.com?
These slides are part of a FREE Online Digital Marketing
Course taught by Vbout's Founder and CEO, Richard Fallah.
Richard has over 10 years experience as an entrepreneur
and has created some of the most cutting-edge technology
for digital marketing today.
With our course you will:
Increase your skills by learning the best practices for social
media, content marketing, PPC, SEO, analytics and more.
Grow your business by learning how to market your business online and
generate more leads with your digital assets.
Advance your marketing career by learning digital strategies using
cutting-edge technology that increases marketing ROI.
Sign-up here: academy.vbout.com

More Related Content

What's hot

Startup/Digital Marketing 2.0: Growth Hacking Thru UX
Startup/Digital Marketing 2.0: Growth Hacking Thru UXStartup/Digital Marketing 2.0: Growth Hacking Thru UX
Startup/Digital Marketing 2.0: Growth Hacking Thru UXSoon-Aik Chiew
 
Education Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketingEducation Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketingEducation Post (SCMP)
 
Website foundations for a good digital marketing plan
Website foundations for a good digital marketing planWebsite foundations for a good digital marketing plan
Website foundations for a good digital marketing planPeter Bui
 
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&F
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FBIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&F
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FEric Scism
 
Dm(digital marketing) ppt
Dm(digital marketing) pptDm(digital marketing) ppt
Dm(digital marketing) pptnaman dadhich
 
Social media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshalaSocial media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshalaSimplilearn
 
Digital marketing training 101
Digital marketing training 101Digital marketing training 101
Digital marketing training 101Dennis Adamo
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky DeshmukhVicky deshmukh
 
Strengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-CommerceStrengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-Commercecyberxel
 
Automotive Social Media Reputation Management Solutions for Car Dealers from ...
Automotive Social Media Reputation Management Solutions for Car Dealers from ...Automotive Social Media Reputation Management Solutions for Car Dealers from ...
Automotive Social Media Reputation Management Solutions for Car Dealers from ...Ralph Paglia
 
Digital marketing slideshow
Digital marketing slideshowDigital marketing slideshow
Digital marketing slideshowMegan430708
 
Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Chris Sietsema
 
The Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad PaluszakThe Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad PaluszakRad Paluszak at Husky Hamster
 
Digital Marketing Crash Course
Digital Marketing Crash Course Digital Marketing Crash Course
Digital Marketing Crash Course Yvette Bordley
 
The Digital Marketing Workshop SXSW 2014
The Digital Marketing Workshop SXSW 2014The Digital Marketing Workshop SXSW 2014
The Digital Marketing Workshop SXSW 2014Blake Robinson
 
TLC Marketing Course For Non-Marketing Specialists (day 2)
TLC Marketing Course For Non-Marketing Specialists (day 2)TLC Marketing Course For Non-Marketing Specialists (day 2)
TLC Marketing Course For Non-Marketing Specialists (day 2)Jessica Brown
 

What's hot (20)

Wolfgang Essentials 2015
Wolfgang Essentials 2015Wolfgang Essentials 2015
Wolfgang Essentials 2015
 
Startup/Digital Marketing 2.0: Growth Hacking Thru UX
Startup/Digital Marketing 2.0: Growth Hacking Thru UXStartup/Digital Marketing 2.0: Growth Hacking Thru UX
Startup/Digital Marketing 2.0: Growth Hacking Thru UX
 
The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies
 
Education Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketingEducation Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketing
 
Website foundations for a good digital marketing plan
Website foundations for a good digital marketing planWebsite foundations for a good digital marketing plan
Website foundations for a good digital marketing plan
 
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&F
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FBIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&F
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&F
 
Dm(digital marketing) ppt
Dm(digital marketing) pptDm(digital marketing) ppt
Dm(digital marketing) ppt
 
Social media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshalaSocial media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshala
 
Digital marketing training 101
Digital marketing training 101Digital marketing training 101
Digital marketing training 101
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
 
Strengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-CommerceStrengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-Commerce
 
Automotive Social Media Reputation Management Solutions for Car Dealers from ...
Automotive Social Media Reputation Management Solutions for Car Dealers from ...Automotive Social Media Reputation Management Solutions for Car Dealers from ...
Automotive Social Media Reputation Management Solutions for Car Dealers from ...
 
Digital Marketing Basics Workshop Presentation
Digital Marketing Basics Workshop PresentationDigital Marketing Basics Workshop Presentation
Digital Marketing Basics Workshop Presentation
 
Digital marketing slideshow
Digital marketing slideshowDigital marketing slideshow
Digital marketing slideshow
 
Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Digital Marketing Overview (for students)
Digital Marketing Overview (for students)
 
The Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad PaluszakThe Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad Paluszak
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Crash Course
Digital Marketing Crash Course Digital Marketing Crash Course
Digital Marketing Crash Course
 
The Digital Marketing Workshop SXSW 2014
The Digital Marketing Workshop SXSW 2014The Digital Marketing Workshop SXSW 2014
The Digital Marketing Workshop SXSW 2014
 
TLC Marketing Course For Non-Marketing Specialists (day 2)
TLC Marketing Course For Non-Marketing Specialists (day 2)TLC Marketing Course For Non-Marketing Specialists (day 2)
TLC Marketing Course For Non-Marketing Specialists (day 2)
 

Viewers also liked

Video for disaster and crisis reporting - Wochit for Global Editors Network h...
Video for disaster and crisis reporting - Wochit for Global Editors Network h...Video for disaster and crisis reporting - Wochit for Global Editors Network h...
Video for disaster and crisis reporting - Wochit for Global Editors Network h...Garrett Goodman
 
Culture of Outstanding Support
Culture of Outstanding SupportCulture of Outstanding Support
Culture of Outstanding SupportVbout.com
 
Dowa hand free sticky case
Dowa hand free sticky case Dowa hand free sticky case
Dowa hand free sticky case Narendra Sharma
 
Social Media Marketing 2.0
Social Media Marketing 2.0Social Media Marketing 2.0
Social Media Marketing 2.0Vbout.com
 
Top 10 marketing agency benefits from marketing automation
Top 10 marketing agency benefits from marketing automationTop 10 marketing agency benefits from marketing automation
Top 10 marketing agency benefits from marketing automationVbout.com
 
Social Solutions to Build Your Brand with Video
Social Solutions to Build Your Brand with Video Social Solutions to Build Your Brand with Video
Social Solutions to Build Your Brand with Video Jarediah Brilliant
 
100 infographics I like most
100 infographics I like most100 infographics I like most
100 infographics I like mostTotal Identity
 
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...Randy Krum
 
Top 10 Free Online Tools to Create Your Infographics
Top 10 Free Online Tools to Create Your InfographicsTop 10 Free Online Tools to Create Your Infographics
Top 10 Free Online Tools to Create Your InfographicsCatherine Pham
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for MarketingHubSpot
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics PracticesVbout.com
 

Viewers also liked (13)

Video for disaster and crisis reporting - Wochit for Global Editors Network h...
Video for disaster and crisis reporting - Wochit for Global Editors Network h...Video for disaster and crisis reporting - Wochit for Global Editors Network h...
Video for disaster and crisis reporting - Wochit for Global Editors Network h...
 
Video media
Video mediaVideo media
Video media
 
Culture of Outstanding Support
Culture of Outstanding SupportCulture of Outstanding Support
Culture of Outstanding Support
 
Dowa hand free sticky case
Dowa hand free sticky case Dowa hand free sticky case
Dowa hand free sticky case
 
Social Media Marketing 2.0
Social Media Marketing 2.0Social Media Marketing 2.0
Social Media Marketing 2.0
 
Top 10 marketing agency benefits from marketing automation
Top 10 marketing agency benefits from marketing automationTop 10 marketing agency benefits from marketing automation
Top 10 marketing agency benefits from marketing automation
 
Social Solutions to Build Your Brand with Video
Social Solutions to Build Your Brand with Video Social Solutions to Build Your Brand with Video
Social Solutions to Build Your Brand with Video
 
100 infographics I like most
100 infographics I like most100 infographics I like most
100 infographics I like most
 
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...
 
Top 10 Free Online Tools to Create Your Infographics
Top 10 Free Online Tools to Create Your InfographicsTop 10 Free Online Tools to Create Your Infographics
Top 10 Free Online Tools to Create Your Infographics
 
Online Branding
Online BrandingOnline Branding
Online Branding
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for Marketing
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics Practices
 

Similar to Video Marketing to Drive Business Growth

Video marketing statistics
Video marketing statisticsVideo marketing statistics
Video marketing statisticsLadyGaGa345
 
Web video marketing tips
Web video marketing tipsWeb video marketing tips
Web video marketing tipsRandyeisnei345
 
The power of video marketing
The power of video marketingThe power of video marketing
The power of video marketingFinalCoungdown012
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
 
Content and Commerce converge through online video
Content and Commerce converge through online videoContent and Commerce converge through online video
Content and Commerce converge through online videoChris Reighley
 
E-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsE-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsSwoop Digital
 
Search Sessions - Importance of Video Marketing with Powtoon
Search Sessions - Importance of Video Marketing with PowtoonSearch Sessions - Importance of Video Marketing with Powtoon
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
 
Video content marketing
Video content marketingVideo content marketing
Video content marketingKatyPerry678
 
Video search marketing
Video search marketingVideo search marketing
Video search marketingRandyeisnei345
 
Video marketing course
Video marketing courseVideo marketing course
Video marketing courseTaylorSwift345
 
How to use video content-and marketing automation
How to use video content-and marketing automationHow to use video content-and marketing automation
How to use video content-and marketing automationHamlet B2B
 
Video content marketing platform
Video content marketing platformVideo content marketing platform
Video content marketing platformGlennFrey99
 
Video marketing solutions
Video marketing solutionsVideo marketing solutions
Video marketing solutionsBernieLeadon345
 

Similar to Video Marketing to Drive Business Growth (20)

Web video marketing
Web video marketingWeb video marketing
Web video marketing
 
Video marketing statistics
Video marketing statisticsVideo marketing statistics
Video marketing statistics
 
Web video marketing tips
Web video marketing tipsWeb video marketing tips
Web video marketing tips
 
The power of video marketing
The power of video marketingThe power of video marketing
The power of video marketing
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics
 
Content and Commerce converge through online video
Content and Commerce converge through online videoContent and Commerce converge through online video
Content and Commerce converge through online video
 
Youtube marketing expert
Youtube marketing expertYoutube marketing expert
Youtube marketing expert
 
E-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsE-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & Tips
 
Search Sessions - Importance of Video Marketing with Powtoon
Search Sessions - Importance of Video Marketing with PowtoonSearch Sessions - Importance of Video Marketing with Powtoon
Search Sessions - Importance of Video Marketing with Powtoon
 
Video content marketing
Video content marketingVideo content marketing
Video content marketing
 
Video search marketing
Video search marketingVideo search marketing
Video search marketing
 
Power of video marketing
Power of video marketingPower of video marketing
Power of video marketing
 
Video marketing toronto
Video marketing torontoVideo marketing toronto
Video marketing toronto
 
Video marketing course
Video marketing courseVideo marketing course
Video marketing course
 
Marketing video
Marketing videoMarketing video
Marketing video
 
Youtube marketing facts
Youtube marketing factsYoutube marketing facts
Youtube marketing facts
 
Video marketing systems
Video marketing systemsVideo marketing systems
Video marketing systems
 
How to use video content-and marketing automation
How to use video content-and marketing automationHow to use video content-and marketing automation
How to use video content-and marketing automation
 
Video content marketing platform
Video content marketing platformVideo content marketing platform
Video content marketing platform
 
Video marketing solutions
Video marketing solutionsVideo marketing solutions
Video marketing solutions
 

More from Vbout.com

Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
March 2024 VBOUT Partners Meeting Group
March 2024  VBOUT Partners Meeting GroupMarch 2024  VBOUT Partners Meeting Group
March 2024 VBOUT Partners Meeting GroupVbout.com
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024Vbout.com
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersVbout.com
 
January 2024 Partners Meeting Group
January 2024  Partners Meeting GroupJanuary 2024  Partners Meeting Group
January 2024 Partners Meeting GroupVbout.com
 
How to Use AI Chatbots to Drive Customer's Engagement
How to Use AI Chatbots to Drive Customer's EngagementHow to Use AI Chatbots to Drive Customer's Engagement
How to Use AI Chatbots to Drive Customer's EngagementVbout.com
 
November 2023 - Partners meeting group
November 2023 - Partners meeting groupNovember 2023 - Partners meeting group
November 2023 - Partners meeting groupVbout.com
 
Digital Marketing Trends for 2024
Digital Marketing Trends for 2024Digital Marketing Trends for 2024
Digital Marketing Trends for 2024Vbout.com
 
Partners Meeting Group - October 2023
Partners Meeting Group - October 2023Partners Meeting Group - October 2023
Partners Meeting Group - October 2023Vbout.com
 
How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)Vbout.com
 
September 2023 - Partners meeting group
September 2023 - Partners meeting groupSeptember 2023 - Partners meeting group
September 2023 - Partners meeting groupVbout.com
 
Storytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your AudienceStorytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your AudienceVbout.com
 
August 2023 - Partners meeting group
August 2023 - Partners meeting groupAugust 2023 - Partners meeting group
August 2023 - Partners meeting groupVbout.com
 
July 2023 - Partners Meeting Group
July 2023 - Partners Meeting GroupJuly 2023 - Partners Meeting Group
July 2023 - Partners Meeting GroupVbout.com
 
June 2023 - Partners Meeting Group
June 2023 - Partners Meeting GroupJune 2023 - Partners Meeting Group
June 2023 - Partners Meeting GroupVbout.com
 
Successful Lead Scoring Models in Marketing Automation
Successful Lead Scoring Models in Marketing AutomationSuccessful Lead Scoring Models in Marketing Automation
Successful Lead Scoring Models in Marketing AutomationVbout.com
 
May 2023 - Partners Meeting Group
May 2023 - Partners Meeting GroupMay 2023 - Partners Meeting Group
May 2023 - Partners Meeting GroupVbout.com
 
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Vbout.com
 

More from Vbout.com (20)

Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
March 2024 VBOUT Partners Meeting Group
March 2024  VBOUT Partners Meeting GroupMarch 2024  VBOUT Partners Meeting Group
March 2024 VBOUT Partners Meeting Group
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your Followers
 
January 2024 Partners Meeting Group
January 2024  Partners Meeting GroupJanuary 2024  Partners Meeting Group
January 2024 Partners Meeting Group
 
How to Use AI Chatbots to Drive Customer's Engagement
How to Use AI Chatbots to Drive Customer's EngagementHow to Use AI Chatbots to Drive Customer's Engagement
How to Use AI Chatbots to Drive Customer's Engagement
 
November 2023 - Partners meeting group
November 2023 - Partners meeting groupNovember 2023 - Partners meeting group
November 2023 - Partners meeting group
 
Digital Marketing Trends for 2024
Digital Marketing Trends for 2024Digital Marketing Trends for 2024
Digital Marketing Trends for 2024
 
Partners Meeting Group - October 2023
Partners Meeting Group - October 2023Partners Meeting Group - October 2023
Partners Meeting Group - October 2023
 
How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)
 
September 2023 - Partners meeting group
September 2023 - Partners meeting groupSeptember 2023 - Partners meeting group
September 2023 - Partners meeting group
 
Storytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your AudienceStorytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your Audience
 
August 2023 - Partners meeting group
August 2023 - Partners meeting groupAugust 2023 - Partners meeting group
August 2023 - Partners meeting group
 
July 2023 - Partners Meeting Group
July 2023 - Partners Meeting GroupJuly 2023 - Partners Meeting Group
July 2023 - Partners Meeting Group
 
June 2023 - Partners Meeting Group
June 2023 - Partners Meeting GroupJune 2023 - Partners Meeting Group
June 2023 - Partners Meeting Group
 
Successful Lead Scoring Models in Marketing Automation
Successful Lead Scoring Models in Marketing AutomationSuccessful Lead Scoring Models in Marketing Automation
Successful Lead Scoring Models in Marketing Automation
 
May 2023 - Partners Meeting Group
May 2023 - Partners Meeting GroupMay 2023 - Partners Meeting Group
May 2023 - Partners Meeting Group
 
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...
 

Recently uploaded

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Md najmul Islam
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeFonacc Gadgets
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxGreg Jarboe
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxelizabethella096
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 

Recently uploaded (20)

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily Life
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 

Video Marketing to Drive Business Growth

  • 1. title /vboutcom vbout www.vbout.com Video Marketing to Drive Business Growth
  • 2. Table of Contents 2 1. Video Marketing Stats......................................Page 6 2. Video Marketing Trivia.....................................Page 11 3. Trends in 2016 & Beyond..................................Page 12 4. What Goals Can I Achieve?................................Page 14 5. How Do I Get Started?.....................................Page 19 6. Video Types Based on Objectives........................Page 21 7. What Types of Videos Should I Create?..................Page 22 8. What Resources Will I Need?..............................Page 24 9. Video Costs..................................................Page 26 10. Video Length...............................................Page 28
  • 3. Table of Contents 3 11. Determining the Right Content ........................Page 29 12. How To Write Your Script.................................Page 30 13. Effective Video Content..................................Page 33 14. Psychology of Video.......................................Page 34 15. Where Should I Share Video?.............................Page 38 16. Companies Doing Video Well.............................Page 46 17. Analytics....................................................Page 49 18. How to Improve Your Video Marketing.................Page 51 19. Tools to Create Marketing Video........................Page 55
  • 5. Video Marketing Stats 5 Social videos have 1200% more shares than text and images combined. Video on a landing page can increase conversions by 80% or more. 92% of mobile users share video content with others. 52% of consumers feel more confident about making a purchase after watching a video of a product.
  • 6. Evolution of Video Marketing 6 Images are still powerful for driving traffic to your site, but videos engage more. With recent advances in technology, people can capture moments spontaneously. You can also produce high quality video more easily on your own. (Smartphone – Good mic – Stand) Roundhay Garden Scene – 2.11 sec Louis Le Prince – 1888
  • 7. Evolution of Video Marketing 7 Then came strictly video social channels: YouTube. YouTube allowed anyone to share videos and it became a new place for storytelling. The very first YouTube video uploaded on April 23, 2005 and it was: Me at the Zoo! Download this slide to watch the video
  • 8. Evolution of Video Marketing 8 • Everyone from businesses to teens are posting videos on many channels now. • Live Streaming is a big trend. • Live apps and sites include: Periscope, Meerkat, FB Live. • Useful for events like concerts, conferences, etc.
  • 9. Evolution of Video Marketing 9 • There are other emerging ways to use live video, such as engaging with customers. • Example: Experian uses Periscope to chat about credit, student loan debt, and how to increase credit scores. Checkout this infographic from B2BNN
  • 10. Video Marketing Trivia 10 Went viral for several reasons: 1. The record label, YG Entertainment had millions of followers already. 2. Got so many views from the start, it caught media attention. 3. Featured 3 popular Korean stars. Do you know the first YouTube video to reach over 1B views? Download this slide to watch the video
  • 11. Trends in 2016 and Beyond 11 • It is predicted that video will account for 69% of all internet traffic by 2017. • Facebook, YouTube and Snapchat are the leading social media platforms for videos. • There is even talk that Facebook’s feed will be all video one day.
  • 12. Trends in 2016 and Beyond 12 According to Forbes, trends that will continue to grow or emerge are: • Branded video content • Video landing pages • Live video streaming • Using video in email campaigns • Use animated GIFs for more than just social posts • Serving personalized videos based on viewer profile
  • 13. What Goals Can I Achieve? 13 • The number 1 benefit is higher engagement rates. • About 90% of the information our brains pick up is visual. • We process visuals 60,000 times faster than we can process text. • You can lose someone after 1-2 minutes of reading but video keeps them engaged with your content.
  • 14. Top 5 Goals Achieved with Video 14 1. Increase SEO ranking: • Most search engines give video content higher rankings. 2. Social Media Effect: • Most sites are focusing more on video, if they are not completely video already. • Most allow users to view and share their own video content as well.
  • 15. Top 5 Goals Achieved with Video 15 3. Increases Site Likeability and Trust: • Retention rates tend to be higher for sites with a video on the homepage. • It also increases trust especially if people appear from the company, there is a voice over, or the products are shown in action.
  • 16. Top 5 Goals Achieved with Video 16 4. Better opt-in rates for video based feeds: • People are subscribing to video feeds at higher rates these days. • There is lower competition since a lot of companies are just getting on board, especially to sites like LinkedIn. • Grow that email list and try vlogging!
  • 17. Top 5 Goals Achieved with Video 17 5. Personalized customer experience: • You can guide visitors through your site in the same way you might at a store. • You can make the assistance friendly and entertaining. • This increases trust, engagement and decreases your bounce rate.
  • 18. How Do I Get Started? 18 Several types of videos you can create: 1) Customer testimonials 2) On-demand product demos 3) Explainer and tutorial videos 4) Thought leader interviews 5) Project reviews and case studies 6) Live and on-demand webinars 7) Video blogs 8) Event videos > like Periscope for a meetup >
  • 19. How Do I Get Started? 19 Ask these questions: 1. What drives the most business? 2. What do I want to sell more of? 3. What concepts need to be repeated or explained? 4. What are common questions? 5. What requires the most support? 6. What parts of my business are confusing?
  • 20. Video Types Based on Objectives 20 15% 19% 26% 35% 37% 42% 45% 52% 0% 10% 20% 30% 40% 50% 60% Increase direct sales Increase conversion rate Increase website traffic Improve lead nurturing Improve customer education Increase online engagement Increase lead generation Increase brand awareness Most Important Video Marketing Objectives
  • 21. What Types of Videos Should I Create? 21 Important Tip: • Each video should have one goal only. • Example: If your want to highlight a testimonial or explain your company’s mission, two different videos are needed.
  • 22. What Types of Videos Should I Create? 22 Important Tip: • If you want long-lasting content, and don’t plan to regularly produce videos over time, some videos have more longevity than others: mission statements, case studies and “how to’s”.
  • 23. What Resources Will I Need? • You’ve determined your goals, the next step is to figure out resources you’ll need. • This means the budget and people needed to get the project done. • Of course, the big question that impacts these: Outsource or DIY? 23
  • 24. What Resources Will I Need? • How much can you spend on the project? • It’s possible to produce a professional DIY video with the right tools and equipment. • We’ve put a list of tools in the appendix that can help you on your way. 24
  • 25. Video Costs 25 • Do you have budget to hire a professional company? • For certain videos you definitely want to make them very professional. • An example would be one on your homepage to explain your product.
  • 26. Video Costs 26 Many factors affect price, like: • Pre-production time, cameras, equipment, time (shoot and edit), motion graphics and color correction. • Can be few hundred dollars for an amateur video. • The average cost for a professional video ~$5k - ~$6k per minute.
  • 27. Video Length 27 • Videos vary in length depending on the type or purpose. • A service or product video should be 1 – 2.5 minutes in length. • Social media videos should be 15 – 30 seconds long.
  • 28. 28 Determining the Right Content • Now you have goals, type, budget/resources determined… • Next decide what you will say and how you will say it. • Get your branding team ready to fully understand your buyer persona before you start.
  • 29. Determining the Right Content 29 • Video marketing is content marketing so the same golden rule applies: it must be relevant and engaging. • Then, the video has to have good quality, sound and lighting. • A poorly produced video will not add value to your brand.
  • 30. 30 How to Write Your Script • Are you a good writer? If not there are resources to help you write the script. • Start writing the script using this acronym, BLOT (Bottom Line On Top). • An effective script should be about 125 - 150 words.
  • 31. 31 How to Write Your Script • Viewers have short attention - expect approx. 20% to watch only 10 seconds. • Deliver the “BLOT” message in first 10 seconds. • Use main body for core messaging to explain the BLOT clearly and how you will do what you’re promoting. • If you have stats or something for credibility, add to the main part.
  • 32. 32 How to Write Your Script • You need a clear CTA (Call To Action). • The CTA reflects what you wanted to achieve with the video. • This is the last part of your script. • Make sure you read it out loud to find anything that sounds odd or doesn’t align with your objective. • It will also save time and money.
  • 33. Effective Video Content 33 • The best content will depend on your buyer persona. • A general guideline on the most popular video marketing content is in the graph to the left. 28.80% 22.00%19.10% 17.80% 5.10% Training Course Product Demos Product Promotions Customer Testimonial Brand Image Messaging
  • 34. Psychology of Video 34 What makes someone take action and click on the CTA? Consider these 4 psychological motivators when creating your video: 1. Entertainment, humor. The number one reason video has always captivated people since it was created.
  • 35. Psychology of Video 35 2. Voyeuristic Thrills. People are curious. Some video allows them to see unedited content making them feel like they have a behind the scenes view. Example: Justin Bieber’s video gives a “sneak peek” into is life. This candid video had more than 500K views. Download this slide to watch the video
  • 36. Psychology of Video 36 3. Special and Suspenseful. An element of intrigue and suspense is a strong motivator. Example: Volvo’s Epic Split featuring Jean Claude VanDamme. We all wondered if he could hold the split while the trucks were moving. Download this slide to watch the video
  • 37. Psychology of Video 37 4. Instant feedback, instant connection. Being a part of something when you can’t physically be there. Another reason why live videos are so popular. Example: Movie launches and red carpet events. >
  • 38. Where Should I Share Video? 38 • Most people know the popular video sites: YouTube, Snapchat and now Instagram (they have entered the field). • LinkedIn also has more video posts. • Facebook Live is another gaining in popularity.
  • 39. Where Should I Share Video? 39 • According to research by Trusted Media Brands, marketers prefer social platforms over video platforms. • FB, Snapchat, and Twitter top list with 65%. • Followed by YouTube at 55%. • Ad Networks 29%.
  • 40. Where should I share video? 40 • Snapchat won big with NBC who chose them to highlight the Olympics. • Was first time NBC allowed such coverage. • Hoping to boost engagement with the 18-24 year old segment. • Snapchat meshed themed snaps with articles and user generated snaps for an all out major campaign.
  • 41. Where should I share video? 41 • Example: Meshed themed snaps together, for Usain Bolt winning another gold metal and snaps surrounding that.
  • 42. Where Should I Share Video? 42 • Twitter has partnered with the NFL for live steaming during the 2016 Fall season. • The other 3 major American leagues have followed suit. • Goal is to increase live streaming. • We’ll see this fall how it works.
  • 43. Where should I share video? 43 • YouTube has over 1 billion users! • If you create a lot of informational or branded content, this might be the channel for you. • You can easily create a library for all your videos here. • Here’s a video that did so well it caused sales of this Chewbacca mask to sell out in many retailers. 136,809,088 views Dumb Ways to Die Download this slide to watch the video
  • 44. Where Should I Share Video? 44 3 ideas for LinkedIn: 1. Add video in the summary, experience, or customer testimonials. 2. Post updates. Share your latest marketing videos or tag other companies. 3. Use video in LinkedIn Groups. Start a discussion using video.
  • 45. Where Should I Share Video? 45 • Of all the places where video can be, on a landing page is critical. • Video on landing pages can increase conversion up to 80%. • Make sure the video is: • Above the fold • Engaging • Not too lengthy • Has a CTA • Used as a background
  • 46. Companies Doing Video Well 46 • Intel’s “Meet the Makers” series is a 5-part series showing what people have built with their products to help others. • Lasts 1:54 minutes and is an inspirational look at how technology transforms lives. • Added more value to the brand than a simple product centric video. Download this slide to watch the video
  • 47. Companies Doing Video Well 47 • Reebok’s 25,915 Days chronicled a woman’s life from birth showing her relationship with running. • Lasts 1:15 minutes with a CTA at the end to “calculate your days”. • Keeps with the brand’s tough fitness image and gives a sense of urgency. Download this slide to watch the video
  • 48. Companies Doing Video Well 48 These videos were successful for several reasons: • Appealed to the emotions, made a human connection, inspired. • Kept in line with brand message. • The videos were engaging, inspiring, entertaining. • Were both very short.
  • 49. Analytics 49 Tools to analyze your video performance: • Built-in YouTube video analytics tools • Built-in Facebook Analytics • Google Analytics • Wistia • TubeMogule
  • 51. 51 How to Improve your Video Marketing • Are viewers abandoning your videos and not taking action? • Use the analytics to figure out why. • Tools like Wistia show exactly where people are abandoning your video. With this you can draw further conclusions together with your other analytics.
  • 52. 52 How to Improve your Video Marketing • Another question to ask: Does your video marketing campaign have a solid CTA? • If your video audience isn’t converting, people may be uncertain about the next action. • This is a common problem with video.
  • 53. 53 How to Improve your Video Marketing Other critical questions to answer with analytics: • Is your campaign targeted properly to the right audience? • This means both content and distribution. • Make sure the message is relevant, and that you are reaching your target on the right channels at the right times for video. • Optimize for mobile!!! People watch videos on mobile in greater numbers.
  • 54. Tools to Create Marketing Video 54 Here are 5 tools you can use for your video marketing campaign: • Flipagram. Combine images to create short video stories. Available on different operating systems. • The app is free.
  • 55. Tools to Create Marketing Video 55 • Goanimate. Great DIY for creating animated videos. • About $40 monthly.
  • 56. Tools to Create a Marketing Video 56 • YouTube Editor. Free tool that is fully integrated with YouTube providing editing capabilities right on the website. • This service is free.
  • 57. Tools to Create a Marketing Video 57 • We Video. Web-based video editor to create digital stories out of still photos or audio recordings. • They have a free plan, but storage options will be $7 - $20 monthly.
  • 58. Tools to Create a Marketing Video 58 • Wideo. Easy and fun. Comes with selection of customizable templates. Can add your own logos and graphics into the video. • Offer a free plan for videos that are 45 seconds or less. For longer videos, the price ranges from $9 - $39 monthly.
  • 59. Tools to Create a Marketing Video 59 Also check out these other tools: Videoscribe.co Powtoon.com Videohive.net Videoblocks.com Animoto.com Rawshsorts.com
  • 61. Would you like more educational content from Vbout.com? These slides are part of a FREE Online Digital Marketing Course taught by Vbout's Founder and CEO, Richard Fallah. Richard has over 10 years experience as an entrepreneur and has created some of the most cutting-edge technology for digital marketing today. With our course you will: Increase your skills by learning the best practices for social media, content marketing, PPC, SEO, analytics and more. Grow your business by learning how to market your business online and generate more leads with your digital assets. Advance your marketing career by learning digital strategies using cutting-edge technology that increases marketing ROI. Sign-up here: academy.vbout.com

Editor's Notes

  1. Need to fix this page to reflect more people working on the slides like Justine.
  2. Source: http://www.adeliestudios.com/top-16-video-marketing-statistics-2016/ http://blog.hubspot.com/marketing/video-marketing-statistics#sm.001jp00s11checr71145dnxf0pcm9
  3. Source: http://www.business.com/online-marketing/press-play-the-evolution-of-video-marketing/
  4. Source: http://www.business.com/online-marketing/press-play-the-evolution-of-video-marketing/ https://www.youtube.com/watch?v=jNQXAC9IVRw
  5. Source: http://www.business.com/online-marketing/press-play-the-evolution-of-video-marketing/ Source: http://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/
  6. Source: http://www.business.com/online-marketing/press-play-the-evolution-of-video-marketing/ Source: http://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/ http://www.b2bnn.com/2015/01/infographic-evolution-video-marketing/
  7. Source: https://www.youtube.com/watch?v=9bZkp7q19f0 Source: http://www.appvirality.com/blog/gangnam-style-go-viral-made-8-million-psy/
  8. Source: https://searchenginewatch.com/2016/08/02/what-are-the-biggest-video-marketing-trends-of-2016/ http://www.socialmediatoday.com/marketing/most-important-video-marketing-trends-2016-infographic
  9. Source: http://www.socialmediatoday.com/marketing/most-important-video-marketing-trends-2016-infographic
  10. Source: http://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/ https://www.quicksprout.com/2015/10/07/4-clever-ways-videos-can-help-you-attract-customers/
  11. Source: http://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
  12. Source: http://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
  13. Source: http://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
  14. Source: http://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
  15. Source: Multi Vision Digital
  16. Source: Multi Vision Digital
  17. Source: Multi Vision Digital
  18. Source: Multi Vision Digital
  19. Source: Multi Vision Digital
  20. https://www.youtube.com/watch?v=actb5T4qbos
  21. Source: Multi Vision Digital http://www.business.com/online-marketing/brand-videos-how-much-do-they-really-cost/
  22. Source: Multi Vision Digital http://www.business.com/online-marketing/brand-videos-how-much-do-they-really-cost/
  23. Source: Multi Vision Digital
  24. Source:
  25. http://www.magnetvideo.com/content/tips+for+writing+a+compelling+marketing+video+script/20616 https://www.moovly.com/blog/how-to-write-a-great-script-for-your-video-marketing-campaign
  26. http://www.magnetvideo.com/content/tips+for+writing+a+compelling+marketing+video+script/20616 https://www.moovly.com/blog/how-to-write-a-great-script-for-your-video-marketing-campaign
  27. http://www.magnetvideo.com/content/tips+for+writing+a+compelling+marketing+video+script/20616
  28. Source: http://www.socialmediatoday.com/marketing/most-important-video-marketing-trends-2016-infographic
  29. Source: https://www.skyword.com/contentstandard/marketing/the-psychology-behind-why-we-love-live-video/
  30. Source: https://www.skyword.com/contentstandard/marketing/the-psychology-behind-why-we-love-live-video/ Source - https://www.youtube.com/watch?v=u_i7ZGZi4rk
  31. Source: https://www.skyword.com/contentstandard/marketing/the-psychology-behind-why-we-love-live-video/ Source for video - https://www.youtube.com/watch?v=M7FIvfx5J10
  32. Source: https://www.skyword.com/contentstandard/marketing/the-psychology-behind-why-we-love-live-video/
  33. Source: http://www.business2community.com/video-marketing/master-video-marketing-linkedin-01458913#C7c4urA1Pcslmi7M.97
  34. Source: http://www.businessinsider.com/marketers-are-not-choosing-youtube-for-digital-video-2016-8?IR=T&utm_source=Triggermail&utm_medium=email&utm_campaign=BII%20Daily%202016.15.08&utm_term=BI%20Intelligence%20Daily%20-%20Engaged%2C%20Active%2C%20Passive%2C%20Disengaged
  35. Source: http://www.bloomberg.com/news/articles/2016-04-29/snapchat-scores-unprecedented-deal-with-nbc-to-showcase-olympics Snapchat source http://www.niemanlab.org/2016/08/what-it-takes-to-manage-a-daily-popup-snapchat-channel-from-the-2016-olympic-games-in-rio/
  36. Source: http://www.bloomberg.com/news/articles/2016-04-29/snapchat-scores-unprecedented-deal-with-nbc-to-showcase-olympics Snapchat source http://www.niemanlab.org/2016/08/what-it-takes-to-manage-a-daily-popup-snapchat-channel-from-the-2016-olympic-games-in-rio/
  37. Source: http://www.bloomberg.com/news/articles/2016-04-29/snapchat-scores-unprecedented-deal-with-nbc-to-showcase-olympics Snapchat source http://www.niemanlab.org/2016/08/what-it-takes-to-manage-a-daily-popup-snapchat-channel-from-the-2016-olympic-games-in-rio/
  38. Source:
  39. Source: http://www.business2community.com/video-marketing/master-video-marketing-linkedin-01458913#C7c4urA1Pcslmi7M.97
  40. Source: https://www.vidyard.com/blog/rules-for-video-on-landing-pages/
  41. Source: http://blog.hubspot.com/marketing/lovable-video-marketing-campaigns#sm.001jp00s11checr71145dnxf0pcm9
  42. Source: http://blog.hubspot.com/marketing/lovable-video-marketing-campaigns#sm.001jp00s11checr71145dnxf0pcm9
  43. Source:
  44. Source:
  45. Source:
  46. Source: http://www.socialmediaexaminer.com/how-to-track-the-roi-of-your-video-marketing/
  47. Source: http://www.socialmediaexaminer.com/how-to-track-the-roi-of-your-video-marketing/
  48. Source: http://www.socialmediaexaminer.com/how-to-track-the-roi-of-your-video-marketing/
  49. Source: http://www.smartinsights.com/digital-marketing-platforms/video-marketing/10-practical-tools-to-help-you-start-your-video-marketing-campaigns/
  50. Source: http://www.smartinsights.com/digital-marketing-platforms/video-marketing/10-practical-tools-to-help-you-start-your-video-marketing-campaigns/
  51. Source: http://www.smartinsights.com/digital-marketing-platforms/video-marketing/10-practical-tools-to-help-you-start-your-video-marketing-campaigns/
  52. Source: http://www.smartinsights.com/digital-marketing-platforms/video-marketing/10-practical-tools-to-help-you-start-your-video-marketing-campaigns/
  53. Source: http://www.smartinsights.com/digital-marketing-platforms/video-marketing/10-practical-tools-to-help-you-start-your-video-marketing-campaigns/
  54. Source: http://www.smartinsights.com/digital-marketing-platforms/video-marketing/10-practical-tools-to-help-you-start-your-video-marketing-campaigns/