[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone
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As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series. Surefire Local's CMO, Shashi Bellamkonda and Content Media & Producer, Michelle Lettmann gave an interactive discussion on how to shoot professional video with your smartphone to engage consumers. - Give prospects a virtual tour of your projects - Adjusting audio and video to get the best effects - Script or no script...what works best - How to keep your audience engaged from the get-go
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[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone
- 1. How to Shoot Professional Videos with Your Smartphone marketing@surefirelocal.com 03/08/17 Digital Marketing Boot Camp
- 2. Before we begin! What is the one tool you can’t imagine running your business without? Test out the chat box by answering one or both of these questions! Do you currently create videos?
- 3. A few helpful tips for today’s webinar If you have a question, simply use the chat box you see displayed in your webinar control panel At any time if you’d like to get more info, please email marketing@surefirelocal.com Yes this will be recorded! You will receive the video recording via email within 24 hours.
- 4. 4 Today’s Speakers Shashi Bellamkonda Chief Marketing Officer SurefireLocal.com Michelle Lettmann Content & Media Producer
- 5. AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.” Carrie Tittle Tittle Construction Brothers SurefireLocal.com 5 “We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.” Chad Muth Muth & Co. Roofing Inc.
- 6. 6 Today’s Giveaway! 1 lucky attendee is going to take home a free Google Chromecast! Ok! Google who is Surefire Local? Must stay until end of webinar! SurefireLocal.com
- 7. SurefireLocal.com 7 ➔ Tracking ROI to Maximize Your Marketing Budget FEB 22nd || 2 p.m. Eastern ➔ How to Shoot Professional Videos with Your Smartphone MAR 8th || 2 p.m. Eastern ➔ Make Google Work for You: A Local Business Guide to AdWords MAR 22nd || 2 p.m. Eastern ➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors APR 5th || 2 p.m. Eastern ➔ Socialize Your Business - Engaging with Homeowners at Every Turn APR 19th || 2 p.m. Eastern ➔ Managing Your Online Reputation & Responding to Reviews MAY 3rd || 2 p.m. Eastern Gutter Helmet Digital Marketing Bootcamp
- 8. 8SurefireLocal.com Do you produce your own videos? A) Yes B) No, we outsource video C) No, we don’t use video content Question 1!
- 9. 9SurefireLocal.com Do you have a YouTube channel? A) Yes B) Not yet! Question 2!
- 11. 11SurefireLocal.com 2017 is the Year of Video 2016 was the Year of Video 2015 was also the Year of Video ….. Got questions? Use the chat box!
- 12. 12SurefireLocal.com Top 3 Online Video Properties A multi-property video strategy is a must 81 Million Unique Viewers 58 Million Unique Viewers 182 Million Unique Viewers
- 13. 13SurefireLocal.com Video Engages Website Visitors ● Visitors who view video on a website stay 2 minutes longer ● 44% of consumers made a purchase after viewing an online video Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys
- 14. SurefireLocal.com 14 Video Optimizes Online Search 41% higher click through rate for listings and search results when video is included Sources: aimClear 2014
- 15. 15SurefireLocal.com Video Boosts Social Shares ● Videos are shared 1200% more than links or text combined ● 89% are likely to share a video if they consider it informative Source: * Hootsuite 2014, ** Animoto 2013
- 16. 16SurefireLocal.com Video Skyrockets SEO Results Video is 50X more likely to get organic page rankings on Google than plain results. Source: Forrester Research 2009
- 17. 17SurefireLocal.com Video Gets Email Opens & Actions Emails with embedded videos received 55% higher revenue per email and 50% more clicks compared to emails with no embedded video. Source: Experian 2013. * Brainshark 2014 **Animoto 2014
- 18. 18SurefireLocal.com Video Gets “Cash Registers” Ringing Service Providers who have added product videos saw a 91% increase in conversion Source: LiveClicker 2015.
- 19. 19SurefireLocal.com Video Increases Landing Page Conversions Using video on promotional landing pages can increase conversion by 80% Book Appointment Don’t forget to send in your questions!
- 20. 20SurefireLocal.com Have you visited our YouTube Page?
- 21. Creating Videos with Your Pictures SurefireLocal.com 21
- 25. Quick Check-in! Have questions? SurefireLocal.com 25
- 26. 26 Get a Complimentary Digital Marketing Consult Call (888) 804-8685 Email marketing@surefirelocal.com ...and a Google Chromecast! SurefireLocal.com
- 27. Tips, Tricks & Types of Video SurefireLocal.com 27
- 28. 28SurefireLocal.com Essential equipment you’ll need to create your own videos ● Use a mic for quality sound ● Film in a well-lighted area ● Use a tripod ● Take advantage of free software (iMovie & Windows Movie Maker)
- 29. 29SurefireLocal.com Digital video is the most engaging way for your customers to connect with you 5 Types of Video to Create: ● Interviews / Thought Leadership ● Company Culture ● Seasonal / Holiday ● Projects with Homeowners ● Tips for Consumers Michelle’s Tip: Have a compelling introduction, use imagery, play light music in the background.
- 30. SurefireLocal.com 30 1. Interviews / Thought Leadership ● Why are you different ● What makes you better ● Why should they choose you Michelle’s Tip: Make it fun and lively. This will keep viewers interested.
- 31. 31SurefireLocal.com 2. Company Culture ● Behind the scenes look ● Friendly & professional ● Strengthens that personal connection Michelle’s Tip: Make sure your surroundings have good lighting, adjusting audio and video to get the best effects.
- 33. 33SurefireLocal.com 3. Projects with Homeowners ● Show that you’re a real business ● Build trust & credibility ● Add a personal connection ● Brand champion Michelle’s Tip: Make videos short and sweet. Avoid going over 5 minutes.
- 34. 34SurefireLocal.com 4. Seasonal / Holiday ● Personal ● Considerate ● Humble Michelle’s Tip: Use a tripod to get the best focus and change your video settings to highest resolution for best quality.
- 36. SurefireLocal.com 36 5. Tips for Consumers ● How does it work ● Where can I buy it ● What does it look like ● Add in a CTA to your video ● Relevant trends Michelle’s Tip: Use a teleprompter tool or go off of what you know best. Have a lapel mic or other larger mic to produce high quality sound.
- 38. 38SurefireLocal.com Record a video explaining the experience the homeowner will have at each stage of the project. Record a sales presentation, mimicking exactly how you would during the in-home visit, to help the homeowners get ready for the project You can use tools such as GoToWebinar Creating Educational Videos
- 39. 39SurefireLocal.com Share your video across all your web properties ● Step 1: Upload video to YouTube ● Step 2: Embed YouTube link on your website or in a blog post ● Step 3: Share your video on social media ○ Pro Tip! Upload your video natively on Facebook to get more views Using Your Videos as Content
- 41. 41SurefireLocal.com Add a Virtual Tour
- 44. 44SurefireLocal.com Your Digital Footprint Dark Gray 92 / 92 / 92 Orange 255 / 100 / 20 Yellow 255 / 155 / 0 Red 200 / 35 / 45 Content AdWords SMB Social Directories Reputation Email Website Analytics
- 45. When to Seek Help 45 Self-made Videos ● Storytelling & company culture ● Timeline photos Professional Videos ● Product or Services ● Before & After Testimonials/Reviews Do you know videos produce reviews? Ask us how by emailing marketing@surefirelocal.com! SurefireLocal.com
- 46. SurefireLocal.com 46 Interested in a tool that can: ● Get reviews right from your project site ● Geo-Tag your customer area to your website ● Increase SEO ● Generate social and website content
- 47. 47 Today’s Lucky Winner! Ok! Google who is Surefire Local? SurefireLocal.com
- 48. 48SurefireLocal.com Gutter Helmet Digital Marketing Bootcamp ➔ Tracking ROI to Maximize Your Marketing Budget FEB 22nd || 2 p.m. Eastern / 1 p.m. Central ➔ How to Shoot Professional Videos with Your Smartphone MAR 8th || 2 p.m. Eastern / 1 p.m. Central ➔ Make Google Work for You: A Local Business Guide to AdWords MAR 22nd || 2 p.m. Eastern / 1 p.m. Central ➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors APR 5th || 2 p.m. Eastern / 1 p.m. Central ➔ Socialize Your Business - Engaging with Homeowners at Every Turn APR 19th || 2 p.m. Eastern / 1 p.m. Central ➔ Managing Your Online Reputation & Responding to Reviews MAY 3rd || 2 p.m. Eastern / 1 p.m. Central
- 49. 49 Get a Complimentary Digital Marketing Consult Call (888) 804-8685 Email marketing@surefirelocal.com ...and a Google Chromecast! SurefireLocal.com Don’t Forget!