Game-Planning Your Online Video Strategy (Content Marketing Institute Webcast)Michael Kolowich
See the full interactive webcast of this presentation at http://www.knowledgevision.com/fresh-ideas/webinars-webcasts/gameplan-online-video-strategy.
In this Content Marketing Institute Webcast from June, 2013, CMI Founder Joe Pulizzi hosts KnowledgeVision CEO Michael Kolowich and VideoLink's Stuart Siegal in a discussion on how to formulate and implement online video strategy for content marketing.
The product visioning workshop (ProductCamp Boston 2015)ProductCamp Boston
Is your team looking for new product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?
In this presentation, we will share a proven approach for creating a long-term product vision that your team can understand and rally behind. We will share all of the techniques you'll need to successfully run a Product Visioning Workshop with your product team and business stakeholders.
You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.
Christine successfully integrated the Product Visioning Workshop at several successful technology companies, including Acquia and Carbonite.
About Christine Perfetti
I have built and managed User Experience teams at two highly successful technology companies, Carbonite and Acquia. I scaled up and managed the teams, improved product management processes, and established best practices for integrating user experience into the product development process.
I have been a featured speaker at dozens of conferences, including Webstock New Zealand, Lean UX NYC, the IA Summit, the Confab Content Strategy Conference, the User Interface Conference, CHI, and DrupalCon.
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
Find out how making this one small change at your company can completely shift the way you communicate with your customers for the better.
In this webinar, ProdPad co-founder Janna Bastow will talk about how companies have successfully gone public with their product roadmaps - and share exactly what steps you’ll need to take to launch yours.
You’ll see two dramatic changes when you open the door to your product roadmap to your customers:
- Your customers will know your product vision and your priorities as a company
- Your support team will be able to confidently take customer feedback and answer questions about feature requests.
Even among companies that claim to be committed to transparency, product roadmaps have generally been shrouded in secrecy - the result of a fear of backing out on commitments or missing release dates.
The reality is that companies that share their roadmaps are able to set practical expectations with their customers, communicate priorities and the future of their products clearly and retain their strongest customers.
How does your company innovate? How do you, as a product professional, create sustainable growth? Do your product and feature releases achieve the desired results?
If you struggled to answer any of those questions, join Dave Martin, product management expert and Founder at Right to Left, as he dives into the product growth engine. In this talk, he will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential - and how to overcome that bias to optimize your organization's product and growth.
Game-Planning Your Online Video Strategy (Content Marketing Institute Webcast)Michael Kolowich
See the full interactive webcast of this presentation at http://www.knowledgevision.com/fresh-ideas/webinars-webcasts/gameplan-online-video-strategy.
In this Content Marketing Institute Webcast from June, 2013, CMI Founder Joe Pulizzi hosts KnowledgeVision CEO Michael Kolowich and VideoLink's Stuart Siegal in a discussion on how to formulate and implement online video strategy for content marketing.
The product visioning workshop (ProductCamp Boston 2015)ProductCamp Boston
Is your team looking for new product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?
In this presentation, we will share a proven approach for creating a long-term product vision that your team can understand and rally behind. We will share all of the techniques you'll need to successfully run a Product Visioning Workshop with your product team and business stakeholders.
You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.
Christine successfully integrated the Product Visioning Workshop at several successful technology companies, including Acquia and Carbonite.
About Christine Perfetti
I have built and managed User Experience teams at two highly successful technology companies, Carbonite and Acquia. I scaled up and managed the teams, improved product management processes, and established best practices for integrating user experience into the product development process.
I have been a featured speaker at dozens of conferences, including Webstock New Zealand, Lean UX NYC, the IA Summit, the Confab Content Strategy Conference, the User Interface Conference, CHI, and DrupalCon.
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
Find out how making this one small change at your company can completely shift the way you communicate with your customers for the better.
In this webinar, ProdPad co-founder Janna Bastow will talk about how companies have successfully gone public with their product roadmaps - and share exactly what steps you’ll need to take to launch yours.
You’ll see two dramatic changes when you open the door to your product roadmap to your customers:
- Your customers will know your product vision and your priorities as a company
- Your support team will be able to confidently take customer feedback and answer questions about feature requests.
Even among companies that claim to be committed to transparency, product roadmaps have generally been shrouded in secrecy - the result of a fear of backing out on commitments or missing release dates.
The reality is that companies that share their roadmaps are able to set practical expectations with their customers, communicate priorities and the future of their products clearly and retain their strongest customers.
How does your company innovate? How do you, as a product professional, create sustainable growth? Do your product and feature releases achieve the desired results?
If you struggled to answer any of those questions, join Dave Martin, product management expert and Founder at Right to Left, as he dives into the product growth engine. In this talk, he will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential - and how to overcome that bias to optimize your organization's product and growth.
Dennis Yu and Visme — How to Assemble a Powerful and Practical Social Media S...Semrush
These slides were presented at the SEMrush webinar "How to Assemble a Powerful and Practical Social Media Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-assemble-a-powerful-and-practical-social-media-strategy/
We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain.
So let’s talk video. Video is the best way to make that human to human, social connection.
Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality.
Great video strategies engage socially with the audience by extending the brand in a human way.
What that means is providing meaningful, valuable interaction, not just product pitches.
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...ProductCamp Boston
Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
Keith Fenech, Co-Founder of Trackerbird Software Analytics, a V.i. Labs company, will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap.
In this session you will learn:
•Methods for collecting software usage data
•Which actionable metrics you should focus on when measuring application usage
•How this data can help you build better products and convert more users to paying customers
About Keith Fenech
Keith is the Co-Founder of Trackerbird Software Analytics, a V.i. Labs company. Trackerbird provides valuable insight into product runtime and customer usage patterns giving product management the intelligence to make data-driven decisions about their product roadmaps.
Prior to founding Trackerbird, Keith held senior product roles at GFI Software and Yellowbit. Keith has a Masters in Computer Science from the University of Malta.
He founded and manages the Product Management group on LinkedIn consisting of over 81,000 members.
Localize & personalize global marketing content by contentfulProduct School
Typically, product managers struggle with their product vision in 3 ways:
- They don’t understand what the problem is vs. what the problem isn’t
- The company is missing a strong overall vision
- They receive consistent customer feedback that doesn’t align with the vision
Build a Strong Team & Create Great Products by N26 Brazil PMProduct School
Main Takeaways:
- 5 things that all Product Managers MUST do, to build a Strong and Efficient Team.
- Transform the culture of mercenary into a missionary culture.
- Enjoy the ride.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
Streamlining Video Across the EnterpriseBrightcove
As video usage becomes more pervasive, companies are striving to streamline processes on the front end and tech stacks on the back end. Join Brightcove as we discuss how to
-align sales and marketing by creating video-centric workflows with CMS, MAP, CRM, and analytics integrations
-ensure external videos have reach while internal ones remain secure
-meet the challenges posed by globalization, including government regulations and localization
Confidence as a Product Manager by Dropbox Product LeaderProduct School
Main takeaways:
-A PM delivers results by making the right decisions, and then executing well on them
-We build confidence in our product direction through hypothesis driven development
-We execute on our direction, by communicating confidently to motivate your team, and secure stakeholder support
How to Drive Engagement in a World of Content OverloadBrightcove
Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?
This presentation reviews ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll learn how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.
This presentation will cover:
* Content overload and what that means for you and your customers
* How to break through the noise with meaningful content that engages and converts customers
* Tons of real world examples for every industry on what content is working for them and why
* How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%
You can view the ExactTarget video case study here: http://go.brightcove.com/bc-exacttarget-lp-b
PM from Home by eBay Head of Product Strategy & Operations for the Buyer Exp...Product School
Main takeaways:
-Self-management is more critical than ever. "On/Off Time Balance" is more important than "Work/Life Balance." Prioritize YOUR TIME, not just your products.
-Learn to be OK with not being a visionary. Remote PM is about patience, execution, and helping the visionaries grow their visions by choosing when/how to engage. We should celebrate the PMs that grow the curve as much as the ones who originated the idea. We don't have the luxury of winning over the room and building that kind of emotional momentum. Make the most of your work trips and face the time when you have it to lay seeds of your vision.
-Passive emotional Intelligence and understanding what motivates your team can navigate strategy better than data (but certainly keep data in the story), particularly on zoom calls from afar
How to Manage the Whole Product by former Cisco Director of PMProduct School
In this presentation former Cisco Director of PM Wayne Green explains how to manage the whole product through keeping your finger on the pulse of customer's interactions with all aspects of product experience and the underlying people/organization responses.
To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
Dennis Yu and Visme — How to Assemble a Powerful and Practical Social Media S...Semrush
These slides were presented at the SEMrush webinar "How to Assemble a Powerful and Practical Social Media Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-assemble-a-powerful-and-practical-social-media-strategy/
We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain.
So let’s talk video. Video is the best way to make that human to human, social connection.
Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality.
Great video strategies engage socially with the audience by extending the brand in a human way.
What that means is providing meaningful, valuable interaction, not just product pitches.
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...ProductCamp Boston
Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
Keith Fenech, Co-Founder of Trackerbird Software Analytics, a V.i. Labs company, will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap.
In this session you will learn:
•Methods for collecting software usage data
•Which actionable metrics you should focus on when measuring application usage
•How this data can help you build better products and convert more users to paying customers
About Keith Fenech
Keith is the Co-Founder of Trackerbird Software Analytics, a V.i. Labs company. Trackerbird provides valuable insight into product runtime and customer usage patterns giving product management the intelligence to make data-driven decisions about their product roadmaps.
Prior to founding Trackerbird, Keith held senior product roles at GFI Software and Yellowbit. Keith has a Masters in Computer Science from the University of Malta.
He founded and manages the Product Management group on LinkedIn consisting of over 81,000 members.
Localize & personalize global marketing content by contentfulProduct School
Typically, product managers struggle with their product vision in 3 ways:
- They don’t understand what the problem is vs. what the problem isn’t
- The company is missing a strong overall vision
- They receive consistent customer feedback that doesn’t align with the vision
Build a Strong Team & Create Great Products by N26 Brazil PMProduct School
Main Takeaways:
- 5 things that all Product Managers MUST do, to build a Strong and Efficient Team.
- Transform the culture of mercenary into a missionary culture.
- Enjoy the ride.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
Streamlining Video Across the EnterpriseBrightcove
As video usage becomes more pervasive, companies are striving to streamline processes on the front end and tech stacks on the back end. Join Brightcove as we discuss how to
-align sales and marketing by creating video-centric workflows with CMS, MAP, CRM, and analytics integrations
-ensure external videos have reach while internal ones remain secure
-meet the challenges posed by globalization, including government regulations and localization
Confidence as a Product Manager by Dropbox Product LeaderProduct School
Main takeaways:
-A PM delivers results by making the right decisions, and then executing well on them
-We build confidence in our product direction through hypothesis driven development
-We execute on our direction, by communicating confidently to motivate your team, and secure stakeholder support
How to Drive Engagement in a World of Content OverloadBrightcove
Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?
This presentation reviews ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll learn how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.
This presentation will cover:
* Content overload and what that means for you and your customers
* How to break through the noise with meaningful content that engages and converts customers
* Tons of real world examples for every industry on what content is working for them and why
* How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%
You can view the ExactTarget video case study here: http://go.brightcove.com/bc-exacttarget-lp-b
PM from Home by eBay Head of Product Strategy & Operations for the Buyer Exp...Product School
Main takeaways:
-Self-management is more critical than ever. "On/Off Time Balance" is more important than "Work/Life Balance." Prioritize YOUR TIME, not just your products.
-Learn to be OK with not being a visionary. Remote PM is about patience, execution, and helping the visionaries grow their visions by choosing when/how to engage. We should celebrate the PMs that grow the curve as much as the ones who originated the idea. We don't have the luxury of winning over the room and building that kind of emotional momentum. Make the most of your work trips and face the time when you have it to lay seeds of your vision.
-Passive emotional Intelligence and understanding what motivates your team can navigate strategy better than data (but certainly keep data in the story), particularly on zoom calls from afar
How to Manage the Whole Product by former Cisco Director of PMProduct School
In this presentation former Cisco Director of PM Wayne Green explains how to manage the whole product through keeping your finger on the pulse of customer's interactions with all aspects of product experience and the underlying people/organization responses.
To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.
Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
Transforming Customer and Client Outcomes Through Engaging User ExperiencesDOYO Live
User experience is a huge buzzword in the design world right now, but what does it really mean? The truth is it means lots of things, and can best be thought of as a philosophy for creating engaging experiences for digital points-of-contact. In my talk, I’ll introduce you to tools, best practices, and approaches to design that leverage user goals and needs to build better products of all stripes.
Guiseppe Getto, Ph.D. is a college professor based in North Carolina and is President and Co-Founder of Content Garden, Inc., a digital marketing and UX consulting firm.
He consults with a broad range of organizations who want to develop better customer experiences, better writing, better content, better SEO, better designs, and better reach for their target audience. He has taught at the college level for over ten years. During that time, he has also consulted and formed service-learning partnerships with many non-profits and businesses, from technical writing firms to homeless shelters to startups.
Webinar Marketing: How Adobe saw a 500% lift in conversion from changing its ...MarketingSherpa
See the video replay here: http://www.marketingsherpa.com/video/webinar/adobe-conversion-lift-webinar-strategy
Daniel Burstein, Director of Editorial Content, MECLABS, interviews Shelby Britton, Senior Product Marketing Manager, Adobe, on how it was able to revamp its webinar strategy for a huge lift in conversions, placing webinars as its second largest generator of sales.
Watch as Daniel and Shelby answer your questions about using webinars to drive conversion.
How to Get Sharper Results from Marketing & SalesDOYO Live
In today’s world, we each carry the world’s knowledge in our pants. As consumers, our uninhibited ability to access self-service information through our smart phones and other mobile devices has forever changed how and when we research, consider and ultimately buy products and services. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of a purchase decisions are now made prior to the buyer ever communicating with a sales representative.
Sign up today for DOYO Live!
In this high-energy presentation, Nate Riggs will open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a highly progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using the inbound marketing approach to capture customer attention, build trust through information sharing and turn website visitors into leads and customers.
Audience members will come away from this presentation with a better understanding of:
How the purchase funnel has changed as a result of digital media.
The tie between online content and lead generation, and how you can increase demand for your products and services.
How marketing automation and personalization can increase sales.
Where social media fits in your company’s your marketing mix.
How to plan your internal resources to execute inbound marketing strategies over the long term.
Nate Riggs was one of the featured keynote speakers at DOYO Live – A digital marketing + interactive design conference held in Youngstown, Ohio. DOYO Live 2017 will take place on August 3, 2017.
We are very excited to announce that PALO Creative is the title agency sponsor for DOYO Live and that Jim Komara, Digital Marketing Director at PALO will be a breakout session leader and will give you a deep dive into the world of SEO in a fun understandable way.
The Google algorithm has become very sophisticated and many traditional SEO techniques no longer work. Black Hatters and Link Farmers are largely out of work with Content Producers coming into their own. This session will review some of the recent changes that affect your search engine rank and dive into the details that make the difference.
After this session, attendees will be able to “see like a search engine spider.”
About Jim Komara
Jim began launching websites in the late 1990s when the primary way to find a site was using directories like Yahoo. Shortly after starting his first web design business, Google came on the scene and suddenly customers were all vying for the number one spot on search engine results.
Jim started writing computer games and math programs in high school. A veteran of the United States Army, he served in Operation Desert Storm during the Gulf War as an Intelligence Analyst, building computer databases. After returning home, he worked as a real estate agent and began writing programs for his business and creating websites.
In 2004, founded RealEstatePointe, a company that creates and maintains real estate company websites and web applications across the country. Since then he has focused on digital marketing, SEO and website building for companies across a broad spectrum of industries.
Jim is the Digital Marketing Director at PALO Creative where he gets to meet new clients who bring new challenges every week, which he calls “non-stop fun!”
[Whitepaper] The Secret to Success in the Digital Age: Building a Customer-Ce...Flevy.com Best Practices
More information: https://flevy.com/browse/flevypro/customer-centric-culture-of-innovation-3828
A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.
Customer-centric organizations are deeply focused towards value creation for their customers. They understand the unique customer insights needed to make customer-centric decisions, are able to gather those customer insights, and are aware of the way to utilize the insights in creating value for their customers. At customer-centric organizations, the workforce and managers are adept at using the right customer data and extracting unique, meaningful customer insights.
In order to develop this capability, organizations need to first utilize a customer-centric research process to gather the customer insights required to drive value creation. This presentation highlights the approach to building a Customer-centric Culture of Innovation in detail. The approach entails 3 key phases:
1. Qualitative Insights: Apply Customer-centric Fundamentals
2. Quantitative Insights: Quantify Opportunities That Exist
3. Implementation: Leverage New Customer Insights for Growth
The slide deck also includes some slide templates for you to use in your own business presentations.
Diederik Martens, Quintiq
Optimaliseer (met) marketing automation
Volgens Diederik is de rol van de marketeer vandaag de dag: ‘orchestrating multi-channel engagement’. Met andere woorden: het orkestreren/faciliteren van de betrokkenheid van de klant over meerdere kanalen heen. Hoe je dat doet? Met marketing automation. Op het event gaat Diederik ons daarom over de Why, How én What van marketing automation vertellen.
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
Lead Generation Best Practices | Kaseya Partner Program VAR Onboarding ToolDavid Castro
Best practices in lead generation, including 9 proven techniques, to help VARs generate sales demand (in SMB markets). Content includes the following: marketing campaign preparation, content planning, content publishing, lead generation techniques, lead conversion techniques, and analytics & tools. Several templates, many real world examples, and numerous best-practice tools included. Presented by Kaseya. February 2015
This presentation covers how organisations should approach a new digital project such as a web portal, system or mobile app (or combination of all) while considering the brand strategy, marketing or growth hacking approach and technology. The keynote examines the principles of a strategy and different methodologies for the product/project production such as agile, sashimi waterfall, lean and user centred design (UCD). The deck then delves into how to write a concise brief, how to go about resourcing and pick a technology platform or framework (such as Laravel or Ruby on Rails). The presentation covers how great design and project management is fundamental to success and why the design heuristics are so important. Finally the presentation also mentions why PM tools like JIRA, basecamp and Trello are important.
Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
The Strategic Role of Product Management & Product Marketing in Driving Produ...CompellingPM
Way too often, Product Managers & Product Marketers make the excuse that they cannot take ownership for the success of their product in the market because there are too many factors outside to their control. You can’t own success because sales might not do a good job of selling your product! You can’t own success because engineering might develop a poorly performing product! You can’t own success because you can’t get the support from management to commit the right resources! And the list goes on. While bad Product Managers/Marketers continue to complain about these limitations, Good Product Managers & Marketers become Strategic and take ownership of the success of their products.
In this webinar, Tom Evans shares his insight on specific actions that Product Managers & Product Marketers can take to become more strategic in their role in a way that enables them to take ownership for driving revenue and success for their products.
Key Takeaways from participating in this webinar:
Understand six key indicators that a Product Manager or Product Marketer is being tactical and not strategic.
Identify the key differences between Bad and Good Product Managers & Product Marketers
Learn 5 specific actions that you can take to make your Product Management or Product Marketing role a stronger driver of product success.
Learn the Strategic and Executional Levers of Control that Product Managers and Product Marketers have to drive product revenue and success.
How to Deploy Digital Products by Cayan Dir. of Product Dev.Product School
Do you know how to build a product roadmap that everyone understands? Communication is key. Tcheilly walked the audience through a roadmap that can be used as a ‘conversational’ tool.
He talked about how to communicate the bigger picture and the ‘why’ behind your product/ feature decisions, product lifecycle, while translating your organization priorities into highly productive sprints, backlog trimming,.
Marketing Masterclass: Exclusively for LPL Financial Advisors:Samantha Russell
Do you have trouble differentiating your service and defining your unique value proposition? Do you know your marketing needs a facelift but you just aren't sure where to start or what to do?
In this webinar, exclusively for LPL advisors, Samantha Russell will share:
- Why traditional advisor marketing and messaging just doesn't work anymore
- How to think about establishing your own unique brand, and
- Practical tips you can implement right away - to help you nail your messaging in your website, copywriting, social posts, and more!
Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your CustomersPRWD
In this 3 minute talk PRWD Founder and CEO Paul Rouke shares his number 1 recommendation in Digital Marketing in 2019. This was shared on the livestream hosted by Digital Marketing Radio.
8 Tips for Creating a Successful WebinarTina Streett
In an era where engineering technical and industrial professionals are being bombarded with
information, they continue to seek out webinars for valuable and timely educational information.
But since these professionals are constantly flooded with content options, many industrial
marketers are looking for new ways to modernize the webinar experience and drive deeper
engagement. Here are some tips for creating a successful webinar.
Every marketer knows the value of content strategy. However, few document and use buyer personas and journey maps. During this session, we will cover the process of documenting your content strategy and you can leverage your insight to build a content production engine that will generate engagement and demand for your business.
Launching a New Product in Established Company by Microsoft PM DirProduct School
Main Takeaways:
- How you can identify and validate problems to solve and scope a market opportunity
- How to pitch to your internal investors (your GMs & VPs)
- How to take your idea to market and validate product-market fit
How to Test and Optimize Your Lead Nurturing StrategyMarketo
In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy.
Highlights include:
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
8 Step Framework for Creating, Producing and Executing Lead Generating Webinars
1. The 8 Steps of Lead GeneratingWebinar Production
Part 1
Webinar 2 of 4: Lead Generating Webinars for Manufacturing
Companies – a HowTo series
2. Speakers
Bruce McDuffee
Knowledge Marketing for Industry
(KMI)
Dan Levy
Marketing Strategist and
Writer
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 2
3. Housekeeping
1. Will we get a copy of the recorded webinar?
2. Can I ask questions?
3. Will we be able to get a copy of the slides?
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 3
4. Agenda
1. Step 1 – Collaborate with stakeholders
2. Step 2 – Create the Concept
3. Step 3 – Choose the team
4. Step 4 – Choose the tools
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 4
5. Takeaways
1. Learn how to collaboratively develop the topic, audience, metrics and
resources for a successful foundation.
2. Learn how to choose the best people for the webinar team.
3. Learn about the tools available and what to look for in the production,
broadcast, promotion and conversion of your lead generating webinar
series.
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 5
6. Product marketing fails
Educational marketing sails
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 6
7. Review of Webinar 1 ‘Getting Started’
• Using the webinar checklist to plan the webinar and keep all the moving
parts on track
• How to find your webinar sweet spot for high engagement
• The intersection between the pain or passion of your target audience and your firms
experts and expertise
• How to tell your sales people and product folks why you are not focusing on
products but are focusing on educational topics
Go to webinars.knowledge.marketing for link to the recording and slides
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 7
8. Step 1 – Collaborate
Collaborate with stakeholders - Sales, Marketing, Geo, Product, Business, etc.
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 8
9. Collaboration – Discuss and Agree
•Agree on the objective for the webinars
• Leads?
• Awareness?
• Closed business?
• Re-engagement?
•Supporting metrics
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 9
10. Select theTargetAudience
• Agree on the target audience
• Database, association, periodical readers,
conference attendees, etc.
• Where and how can you reach them?
• Email, outbound, inbound, post, phone,
etc.
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 10
11. Select theTopic
• Find the webinar sweet spot to find a topic
that will be relevant and useful
• Resist the demand to make the topic about a
product
• Be relevant
• Be useful
• Help the audience be better at something
that relates to your expertise
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 11
12. What Happens After theWebinar?
• Agree with Sales on any post webinar activity
• Call each attendee?
• Email to each attendee?
• Agree with Marketing on post webinar activity
• Lead scoring?
• Add to nurturing?
• Email on behalf of sales?
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 12
13. Gain Commitment on Resources
• Budget
• SME time
• Marketing time
• Sales time
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 13
14. Step 2 – Concept & Face
What face, image or brand will you present to the audience?
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 14
15. What image, voice, face, tone will you show?
• Create a compelling name for the series
• Choose the titles of each webinar
• Create 100 word descriptions for each
• Will you create a brand around the series?
• Create templates for slides, emails, landing
pages, other assets
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 15
16. Step 3 – Build theTeam
Above all else, make sure to gain an iron clad commitment to the events.
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 16
17. The Players
• Webinar manager – owner – chairperson –
project manager - leader
• Subject Matter Experts (SMEs)
• Speakers
• Moderator
• Expert 1
• Expert 2
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 17
18. Supporting Staff
• Chat moderators (1 per 300 attendees)
• Promotion manager
• Post webinar manager
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 18
19. Step 4 –TheToolkit
Owning the proper tools makes the job easier and more effective.
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 19
20. Webinar Platform
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 20
• Do not try to use your meeting platform as
a webinar platform.
• Consider budget, features, contractual
obligation.
• Go for a free trial if possible
• Pay attention to post webinar options
21. Promotion, Email, Registration, Metrics
•Marketing Automation Platform
• Allows for tracking outbound and inbound promotion
• Automates the registration and follow up process
• Incorporates email messages; invitation, reminders,
follow up
• Enables further nurturing and/or lead scoring
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 21
22. Promotion, Email, Registration, Metrics
• Email service provider – if no MAP
• CRM integration for ROI and feeding top of funnel
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 22
23. “
”
Insanity is defined as doing the
same thing over and over again
and expecting different results
- Albert Einstein
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 23
24. Summary
1. Step 1 – Collaborate with stakeholders
2. Step 2 – Create the Concept
3. Step 3 – Choose the team
4. Step 4 – Choose the tools
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 24
25. Takeaways
1. Learn how to collaboratively develop the topic, audience, metrics and
resources for a successful foundation.
2. Learn how to choose the best people for the webinar team.
3. Learn about the tools available and what to look for in the production,
broadcast, promotion and conversion of your lead generating webinar
series.
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 25
26. Questions & Answers
Please type your questions in the chat window at the
lower left of your screen.
Or feel free to email your questions to:
bruce@knowledgemktg.com
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 26
27. NextWebinar on January 29th
8 Steps ofWebinar Production (part 2)
Proper planning is essential to the success of your webinar series. This webinar
continues the discussion of the 8 Step Framework to help ensure your webinar
success. In this webinar we discuss steps 5 to 8. After completing this webinar
you will be able to:
5. Develop a promotion plan to get maximum engagement within your target
audience.
6. Execute an interesting and compelling live webinar.
7. Leverage the webinar for maximum additional engagement after the live
broadcast.
8. Measure and communicate your stellar results.
Register here or go to webinars.knowledge.marketing
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 27
28. Get Started Generating Leads with Webinars!
Get the toolkit at:
http://knowledgemktg.com/do-it-yourself/webinar-toolkit/
Need help getting started with your own educational webinar series?
• Set up a webinar strategy call with Bruce
• Call 303-953-4361
• Email bruce@knowledgemktg.com
1/9/2015Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 28
Bruce:
Welcome – you’re signed on to the second webinar in a 4 part How to series designed for manufacturing companies to learn how to create and execute lead generating educational webinars. We’re going to go through the 8 Step Framework for Lead Generating Webinars over two webinars. This one is part 1 and we’ll go over the first 4 steps, then we’ll cover the other 4 steps in the next webinar.
The webinar series is created and produced by Knowledge Marketing for Industry (KMI for short).
If you attend or listen to all 4 webinars, you will be fully equipped to create, produce, execute and measure you own educational webinar series capable of generating hundreds or maybe even thousands of quality leads for your sales funnel.
In a recent survey by CMI and Adobe, an interesting bit of information was that about 2/3 or B2B marketers have tried webinars as part of their marketing mix, but then quit because they were ineffective or less effective than expected. Of those 2/3 who tried and then stopped, 75% had built their webinars around the product; training or new product launch for example. This is not uncommon in my experience as well.
I worked for an electronics mfg co a few years ago. This company made measurement instruments.
Product managers tried webinars – poor results
Look at it from a different view point
Turned it around
Educational versus product
1500 compared to 15 100x improvement in engagement!
That’s what we’re going to teach you in this webinar series – how to engage deeper and broader with your target audience using educational webinars. This is not theoretical – we’ve had great success with manufacturing companies using this 8 step framework. You will have great success too!
Bruce:
Speaking today, my name is Bruce McDuffee, principal consultant for KMI bringing 20+ years in B2B sales and marketing primarily in the Industrial sector. One thing I’ve learned over the years is that educational or knowledge marketing outperforms product marketing by a significant margin every time when it comes to audience engagement.
And Dan Levy as my co-presenter today - Dan has worked as a marketing strategist and content developer for 25 years for myriad industry segments. His career has been shaped by helping manufacturers find their stories and tell them in a way that engages, educates and enlightens customers and prospects alike.
Now we’re going to jump start your learning curve as Dan kicks off one important aspect of lead generating webinars…
Dan
Bruce
Planning for 45 minutes so we’ll end promptly at :45 past the hour.
Dan
Bruce
When considering the objective or goals, keep in mind – how will you know if the objective is achieved, i.e. is it measurable?
Objective can be supported by metrics such as registrations, attendees, lead scoring, etc.
Remember – product marketing fails where educational marketing sails
Dan
Dan
Bruce
About half of those of you who registered have tried webinars in the past.
According to a recent survey by Content Marketing Institute and Adobe, companies not currently using webinars as part of their marketing mix, but have tried them in the past, 75% used them for product demonstrations or training and not as a thought leadership or educational means.
Many of you have tried webinars as new product launches and have been disappointed with the results. Tell the PDC story.
Try a different approach – you’ll be amazed at the results.
Interestingly, of the non-users who
had tried webinars in the past, the
vast majority (75%) used them
for classic webinar purposes such
as online training and education
versus high-level content marketing
activities (brand awareness or thought
leadership).
Bruce
Planning for 45 minutes so we’ll end promptly at :45 past the hour.