Youtube marketing digital-marketing-paathshala
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This document provides tips for using video as a marketing platform on YouTube. It discusses how YouTube has changed online discovery and that videos are helpful for purchasing decisions. It then gives examples of 5 types of videos to create: video unboxings, how-to's and tutorials, product comparisons, product reviews, and torture testing. For each type, it provides some best practices, such as keeping tutorials short and concise, writing detailed notes, and talking about product features that can't be seen. It concludes by advising businesses to create a YouTube channel, inventory existing assets, set a publishing schedule, and start creating videos.
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Youtube marketing digital-marketing-paathshala
- 2. 1. My background 2. Why video? 3. How to use video as a marketing platform? 4. What you can do now to get started 5. Helpful links
- 3. • Head of Online Marketing • Increased online sales 343% • Basically $0 marketing budget
- 4. WHY VIDEO?
- 6. YouTube has changed the way we discover information online
- 7. • Size • Reach • Frequency
- 8. Report by Animoto Highlights of the Report • 96% find videos helpful for online purchasing decisions • 71% said watching video increased trust in brand • 73% said they’d make a purchase after viewing video Are they watching your video?
- 9. HOW TO USE YOUTUBE AS A MARKETING PLATFORM?
- 10. 5VIDEO TYPES YOU CAN CREATE NOW 1. Video unboxings 2. How to’s & tutorials 3. Product comparisons 4. Product reviews 5. Torture testing
- 11. Video Unboxings • Do your research • Get it out quickly • It’s….blue…DON’T BE OBVIOUS
- 12. How to’s & Tutorials • Straight to the point • Keep as short as possible
- 13. How to’s & Tutorials (continued) • Provide summary slides in beginning and end
- 14. How to’s & Tutorials (continued) • Write detailed show notes
- 15. Product Comparison (vs.) • Jetboil vs Reactor • Real or fake jersey? • What are the key metrics that people want to know?
- 16. Product Reviews • Do your research • Move quickly • Talk about that which the eyes can’t see • Use Photos (up-close shots)
- 17. Torture Testing • Will it Blend - Blendtec • New Era FC Hats
- 18. What you can do now to get started
- 19. Create your YouTube Channel! Duh…
- 20. Perform an inventory of current assets
- 21. Create a publishing schedule
- 22. DO IT.
- 23. Master Google Adwords and Digital Marketing, Get trained by renowned Digital Marketing Expert – Nick Bathla Register Now
Editor's Notes
- These are notes how do they work
- #2 search engine on the web – next to Google 3 billion searches a month = over 5,700 searches every minutes!
- 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or company Source: 73% of Consumers More Likely to Make a Purchase After Watching a Video [Report] http://www.reelseo.com/consumers-purchase-video/#ixzz2xDWFJLDM ©ReelSEO.com, All Rights Reserved Follow us: @ReelSEO on Twitter | ReelSEO on Facebook96% of consumers surveyed found videos helpful for making online purchase decisions
- 6 ways
- I’ve seen poor/average quality videos with just as many views as high quality. Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
- I’ve seen poor/average quality videos with just as many views as high quality. Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
- How to wash a jersey
- Tell them what you’re going to tell them, tell them, then tell them what you told them.
- I’ve seen poor/average quality videos with just as many views as high quality. Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
- Jetboil Real or fake jersey Key metrics Weight, speed, durability, smell, efficiency etc.?
- Talked about the grip, by the sound.
- Find unique durability tests that your product will succeed in, and showcase it
- Market demand Keyword research Think what do we have access to that most people don’t? For us at just sports it was product!!! Jersey size fitting, the ability to play around with product (customize hat…)
- Don’t upload everything at once Space them out at a rate that is manageable for you