Mallorie discusses 5 social media trends from 2015 and their implications for branding strategies: 1) Driving traffic off social media sites by owning your online presence rather than relying on third parties; 2) Growing attention spans allowing for long-form content; 3) Prioritizing high-quality brand content over products; 4) The rise of disappearing media like Snapchat; and 5) Consumers expecting real-time brand responses. She provides tips for capitalizing on these trends such as creating blogs, testing microsites, focusing on user-generated content, and streamlining response processes. Mallorie predicts more Facebook advertising, a focus on Gen C over Gen Y, widespread multimedia creation, and ad platforms improving to match Facebook's capabilities

1. 5 Social Trends
&
What They Mean for Your Strategy

2. What We’ll Cover
• Introductions
• Trends
• Take Action
• Predictions

3. Introductions

4. About Mallorie

5. About Mallorie

6. About Mallorie
• 5+ years at Likeable Media
• 2+ years brand side with Wegmans Food Markets
• Early-adopter
• Oxford-comma enthusiast

7. We curate, create, and connect content that
gets you results.
About Likeable

8. 2015 Social Media Trends

9. The destination is off social;
don’t be afraid to take your community there

10. Driving Off Social Sites
• Truly owned vs. leased
• More like Velcro than glue
• The Buzzfeed model
• Aggregators

11. Attention spans are growing

12. Attention Spans Are Growing
• Technology allows (and encourages!) it
• Long form and episodic video
• Long form written
• Tease content on social
• Create sequential advertising strategies to drive results

13. Your brand trumps your product;
your content should reflect that

14. Content Trumps Product
• Content should blend in with feeds
– No one wants to stop their scrolling and say “That’s a great ad!”
• Leverage influential ambassadors
• KISS

15. Now you see me; now you don’t:
Users love disappearing media

16. Disappearing Media
• Snapchat
• Meerkat & Periscope
• Whisper, Yik Yak, & Secret (RIP)
• Write it in pencil

17. Consumers expect real-time
brand commentary

18. Real-Time Content
• Looking spontaneous doesn’t mean you are spontaneous
• Eliminate barriers
• Post in the right place

19. Take Action!

20. Tips & Tricks
• Driving off social
– Create a compelling blog
– Test small microsites vs. changes to your whole website
• Longer attention spans
– Choose your own adventure
– Periscope/ Meerkat requires less slick production
• Great content wins
– Start with UGC
– Find your visual mission statement
• Disappearing media
– Test Snapchat in “safe ways” i.e with employees or prospects
– Watch first
• Real-time content
– Create categories and topics that your brand will get involved in
– Fire drill your processes

21. And Remember
If talking about emojis isn’t right for your brand, don’t talk about emojis.

22. Predictions

23. • Facebook advertising will be everywhere – and likes won’t matter
• Less talk about Gen-Y and more focus on Gen-C
• Multimedia creation will become mainstream
• Ad platforms will catch up to Facebook
Predictions

24. Thank You!
Mallorie Rosenbluth,
SVP Client Services
@MallorieRose
mallorie@likeable.com

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