CVXLIVE Presentation by Roberto Blake. The YouTube Algorithm is complex and dictates the success of a YouTube channel, so why can some creators on YouTube ignore the Algorithm and be successful.
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
YOUTUBE AUDIENCE DEVELOPMENT (ADVANCED) VIDEO MARKETING WORLD 2018Roberto Blake
Presentation Deck from Video Marketing World 2018 (VMW 2018) on YouTube Audience Development and Growing an Audience on YouTube. Presentation by Roberto Blake YouTube Certified Expert and Founder of Awesome Creator Academy,
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
10 SECRETS OF HIGHLY SUCCESSFUL CONTENT CREATORS VIDSUMMIT 2019Roberto Blake
Roberto Blake Presentation from VIDSUMMIT 2019
This is the slide deck presentation I delivered at VIDSUMMIT 2019 a video marketing conference focused on serious content creators who want to build their brand and business online.
This deck focuses on the lessons we can all learn from the most successful content creators on the YouTube platform.
Social Shake Up 2018 | Advanced YouTube Tactics for BrandsRoberto Blake
Presentation Social Shake Up 2018 | Advanced YouTube Tactics for Brands by Roberto Blake - Create Awesome Media/ Awesome Creator Academy. This presentation is about helping B2B and B2C Brands incorporate YouTube into their content strategy.
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
YOUTUBE AUDIENCE DEVELOPMENT (ADVANCED) VIDEO MARKETING WORLD 2018Roberto Blake
Presentation Deck from Video Marketing World 2018 (VMW 2018) on YouTube Audience Development and Growing an Audience on YouTube. Presentation by Roberto Blake YouTube Certified Expert and Founder of Awesome Creator Academy,
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
10 SECRETS OF HIGHLY SUCCESSFUL CONTENT CREATORS VIDSUMMIT 2019Roberto Blake
Roberto Blake Presentation from VIDSUMMIT 2019
This is the slide deck presentation I delivered at VIDSUMMIT 2019 a video marketing conference focused on serious content creators who want to build their brand and business online.
This deck focuses on the lessons we can all learn from the most successful content creators on the YouTube platform.
Social Shake Up 2018 | Advanced YouTube Tactics for BrandsRoberto Blake
Presentation Social Shake Up 2018 | Advanced YouTube Tactics for Brands by Roberto Blake - Create Awesome Media/ Awesome Creator Academy. This presentation is about helping B2B and B2C Brands incorporate YouTube into their content strategy.
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
Personal Branding From Scratch: Creator Advocate WorkshopRoberto Blake
How to Build a Personal Brand From Scratch. Personal Branding is About Intentional Storytelling. It's not about over marketing or shameless self-promotion, it's about creating context and presenting yourself well. You can do this today by creating a digital footprint and taking advantage of social media and content platforms.
The Secret to Success on YouTube is Consistency (CVX LIVE 2017)Roberto Blake
My presentation to YouTube Creators at CVX LIVE was on the power of Consistency on YouTube and how it helped the top performing YouTube channels break through and become successful long-term.
Media Kit for Roberto Blake (2019). Keynote Speaker, Creative Entrepreneur, and YouTube Certified Educator. This media kit contains an influencer rate card and opportunities for influencer marketing across social media platforms including YouTube, Instagram, and LinkedIn. Please use this deck in consideration for brand integrations and sponsorships.
Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
The YouTube video is the new marketing method. The new age video marketing has reached critically in a huge direction in leading strategies for business.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
The YouTube ecosystem is incredibly deep and full of opportunities for any advertiser with imagination, understanding, and some gumption. This deck is a brief overview of some of the basic opportunities on YouTube (aside from straight content!).
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
Personal Branding From Scratch: Creator Advocate WorkshopRoberto Blake
How to Build a Personal Brand From Scratch. Personal Branding is About Intentional Storytelling. It's not about over marketing or shameless self-promotion, it's about creating context and presenting yourself well. You can do this today by creating a digital footprint and taking advantage of social media and content platforms.
The Secret to Success on YouTube is Consistency (CVX LIVE 2017)Roberto Blake
My presentation to YouTube Creators at CVX LIVE was on the power of Consistency on YouTube and how it helped the top performing YouTube channels break through and become successful long-term.
Media Kit for Roberto Blake (2019). Keynote Speaker, Creative Entrepreneur, and YouTube Certified Educator. This media kit contains an influencer rate card and opportunities for influencer marketing across social media platforms including YouTube, Instagram, and LinkedIn. Please use this deck in consideration for brand integrations and sponsorships.
Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
The YouTube video is the new marketing method. The new age video marketing has reached critically in a huge direction in leading strategies for business.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
The YouTube ecosystem is incredibly deep and full of opportunities for any advertiser with imagination, understanding, and some gumption. This deck is a brief overview of some of the basic opportunities on YouTube (aside from straight content!).
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
YouTube has become one of the most popular platforms for content creators in recent years. With over 2 billion monthly active users, getting more views on your videos can significantly grow your channel and increase your online visibility. In this guide, we will explore proven strategies and techniques that will help you increase your YouTube views and grow your channel fast.
Key Takeaways:
Understanding the importance of increasing YouTube views to grow your channel
Exploring proven strategies to rapidly increase your YouTube views
Creating high-quality and engaging content for your viewers
Optimizing your videos for maximum visibility in search results
Leveraging social media and collaborations to expand your reach
How to grow your channel and become famous on YouTubeHuzaifaHabib6
If you’re looking to gain fame and recognition on the world’s biggest video platform, you’ve come to the right place. With over 2 billion monthly active users, YouTube offers a vast audience for content creators from all niches. However, standing out and achieving success on YouTube requires much more than just uploading videos and waiting for views to roll in.
In this guide, we’ll take you through the essential steps to grow your YouTube channel and become famous on the platform. From defining your target audience to promoting your videos, we’ll cover all aspects of building a successful presence on YouTube.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
6 Ways to Generate 4,000 Hours of YouTube Watch Time FASTER!Smartecom
If you’re a YouTube creator who wants to monetize your content through Adsense revenue, you’ll know that one of the metrics and If you’re a YouTube creator who wants to monetize your content through Adsense revenue, you’ll need to have generated 1,000 subscribers and 4,000 hours of watch time on your channel over the last 365 days. We’ll be covering subscriber growth in-depth in a future post, but for now, let’s focus on watch time and the importance of building it through your content.
4,000 hours watch time = 240,000 minutes.
More ......
https://smarteco4784.systeme.io/8d813188
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Welcome to the YouTube Success Slide, where you'll learn the essential strategies and techniques to thrive on the world's largest video-sharing platform. Whether you're an aspiring content creator or an established YouTuber looking to take your content creation and channel to new heights, these slides are designed to provide you with the knowledge and tools you need to succeed.
Ebook Overview:
1. Introduction to YouTube: We'll begin by understanding the YouTube platform, its algorithm, and the potential it holds for content creators. We'll explore different types of successful YouTube channels and identify your niche.
2. Content Creation and Optimization: Learn the art of creating compelling videos that engage your audience. Discover effective storytelling techniques, video planning, scripting, and video editing tips. We'll also delve into optimizing your videos for maximum visibility, including metadata, titles, descriptions, and tags.
3. Audience Building: Understand how to build and grow a loyal subscriber base. We'll discuss strategies for attracting viewers, leveraging social media, collaborations, and cross-promotion. Additionally, we'll explore the importance of engaging with your audience through comments, live chats, and community features.
4. Channel Growth Strategies: Discover advanced techniques to accelerate your channel's growth. We'll explore strategies like search engine optimization (SEO), cross-platform promotion, collaborations with other creators, and leveraging trends and viral content.
5. Branding and Channel Identity: Develop a strong brand identity and create a cohesive visual presence across your channel. Learn how to design compelling channel artwork, create engaging thumbnails, and optimize your channel layout to attract and retain viewers.
By the end of this YouTube Success Training Course, you'll have the knowledge and skills to create engaging content, grow your subscriber base, monetize your channel effectively, and navigate the YouTube ecosystem with confidence. Are you ready to embark on this exciting journey towards YouTube success? Let's get started!
9 Reasons Why Your Youtube Channel Is Not Getting Views By SocioblendNafeesathul Suhaiba
Is your Youtube Channel not performing well, or are you struggling to get views on your content? Don’t worry! Here are some bright ideas to get more views on your Youtube channel
The most comprehensive YouTube program available is the Tube Monetization and Automation Program. With his three YouTube channels, Jordan Mackey (Bye 9 to 5) has amassed far over six figures in revenue, as this program demonstrates step-by-step without revealing his identity. Over 530,000 searches for "Bye 9 to 5" occur each month, with very little competition!
This program's variations have been sold over 7,000 times on multiple platforms. More than 300 videos are included in the program, which runs for more than 50 hours.
Podcasting on YouTube is a growing trend and the video platform has now released a comprehensive guide to help creators get started. The guide, called "Podcasting On YouTube," is designed to help creators expand their reach and build their community while also providing monetization opportunities.
The guide includes a 67-page "podcast best practices guide" that covers channel and content strategy in detail. It provides tips on how to effectively market and promote your podcast, as well as how to engage with your audience and build a community around your content.
One of the key components of the guide is the emphasis on the importance of full episode playlists. These playlists are critical for the proper display of your podcast on YouTube and the guide provides guidelines on how to create and organize them. It also covers best practices for naming your playlists and how they work within the platform.
In addition to the practical advice and tips provided in the guide, YouTube also highlights the benefits of podcasting on their platform. With over 2 billion monthly logged-in users, YouTube offers a vast audience for creators to reach, and the platform's monetization opportunities can help podcasters earn revenue from their content.
While YouTube's podcasting guide is currently only available in the US, the platform is clearly investing in the growing trend of podcasting and is looking to support creators in their efforts to reach a wider audience and monetize their content. YouTube's guide is a valuable resource for anyone looking to get started with podcasting on the platform, providing a wealth of information and best practices to help creators succeed.
In an era where online content consumption is at an all-time high, YouTube has emerged as a powerful platform for creators to share their passions, expertise, and creativity with a global audience. What began as a simple video-sharing platform has evolved into a dynamic ecosystem that offers remarkable opportunities for those who are willing to harness its potential. One of the most enticing aspects of this digital landscape is the potential for generating substantial earnings, making it a dream destination for many aspiring content creators.
Welcome to "How to Increase YouTube Earnings Fast," your comprehensive guide to unlocking the secrets of YouTube monetization and accelerating your income growth. Whether you're a seasoned YouTuber looking to enhance your revenue streams or a newcomer eager to dive into the world of content creation, this e-book is your roadmap to navigating the intricate terrain of YouTube earnings.
In the pages that follow, we'll delve deep into the strategies, tactics, and insider insights that can propel your YouTube earnings to new heights. From mastering the art of content creation and optimizing your videos for maximum visibility, to diversifying your revenue sources and staying ahead of YouTube's ever-evolving landscape, this guide is designed to equip you with the knowledge and tools needed to thrive in this dynamic realm.
But let's be clear: success on YouTube isn't guaranteed overnight. It requires dedication, consistent effort, and a willingness to adapt and innovate. While there are no shortcuts to building a sustainable income, this e-book is here to provide you with a roadmap that can help expedite your journey. With the right strategies and a proactive mindset, you can position yourself to capitalize on the immense opportunities that YouTube offers.
So, whether you're aiming to turn your passion into a full-time career, earn supplementary income, or simply share your unique voice with the world while earning a little extra on the side, "How to Increase YouTube Earnings Fast" is your companion on this exciting and potentially lucrative adventure. Let's embark on this journey together and uncover the steps to unlocking your YouTube earnings potential.
Similar to CVXLIVE 2018 BEAT THE YOUTUBE ALGORITHM (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
2. SESSION
BREAKDOWN
● Introduction
● Can You Ignore the Algorithm
● The Algorithm Revealed
● Best Practices
● Know Your IDEAL VIEWER
● Titles and Thumbnails Are EVERYTHING
● The YOUTUBE SUBSCRIBER FUNNEL
● Q&A (will answer in the hall if out of time)
3. ROBERTO BLAKE
● Founder of Awesome Creator
Academy
● Produced and Edited Over
1300+ YouTube Videos
● Built a community of 350,000+
● 23 Million Channel Views
● Participated in over 1000 Live
Video Streams
● Worked with Brands Including
Adobe, Dell and Samsung.
● YouTube Certified Marketer
9. YOUTUBE HAS SPECIFIC GOALS
● BRING MORE PEOPLE TO THE YOUTUBE WEBSITE
● GIVE VIEWERS VIDEOS THAT ARE RELEVANT TO THEM
● KEEP VIEWERS WATCHING YOUTUBE LONGER
● HAVE VIEWERS ON THE YOUTUBE WEBSITE ITSELF LONGER
● DELIVER RELEVANT VIDEOS IN SEARCH RESULTS ON YOUTUBE & GOOGLE
● IDENTIFY SPECIFIC GROUPS AND AUDIENCES VIEWING BEHAVIOR
● SERVE VIDEOS THAT GET MORE WATCH TIME AND RETENTION
● KEEP PEOPLE ENGAGED WITH CONTENT
11. BREAKING DOWN THE ALGORITHM
1. WATCH TIME FOR CHANNEL AND INDIVIDUAL VIDEOS (CHANNEL AUTHORITY)
2. SESSION STARTS AND SESSION ENDS (CHANNEL/VIDEO AUTHORITY)
3. SESSION DURATIONS (CHANNEL/VIDEO AUTHORITY)
4. RETENTION RATE ON INDIVIDUAL VIDEOS (VIDEO AUTHORITY)
5. OVERALL AVERAGE VIEW DURATION (CHANNEL/VIDEO VIDEO AUTHORITY)
6. HIGH CLICK THRU RATES (TITLE AND THUMBNAIL)
7. RELEVANCY AND ACCESSIBILITY (SEO AND METADATA)
8. VIDEO VIEW VELOCITY (1HR/24HR/7 DAYS) - INDIVIDUAL VIDEO
9. UPLOAD FREQUENCY- VIEWER CYCLES (SEARCH HISTORY/WATCH HISTORY)
10. USER BEHAVIOR AND PATTERN RECOGNITION
12. TRIGGERING YOUTUBE’S ALGORITHM
● Relevancy- Relevant to a specific type of viewer avatar. To optImize and make
relevancy clear to YouTube focus on Closed Captions, Accesiblity, Relevant
Metadata/SEO
● High CTR- Ratio of Clicks to Impressions on Title/Thumbnail of a Video
● View Velocity/Watch Time Velocity - How many views/ how much watch time your
video gets within the first HOUR and first 24 HOURS of being published.
● High Average View Duration- get as many people watching as much as possible
● Higher Viewer Retention Rates: Get more viewers watching until the end of the video
● Depth of Video Views: Get viewers to watch more videos on YouTube, whether your
channels are or other channels, this generates longer sessions
13. JUST DO THIS (ALWAYS)
● Upload at a time that makes sense for your
target viewing audience
● Choose your Topic and Title based on what
will capture attention from your target
viewers right now
● Optimize your description for Search and
Accessibility
● Optimize your metadata for Search and
Accessibility, with Tags and Closed
Captions
● Add your video to a playlist with 5 or more
related videos w/ optimized title & desc
● Create Thumbnails that get attention
● Format your videos for watch time and
retention
● Promote hardest in first Hour and 24 Hours
14. What Gets Views and Subscribers?
● Quality Content
● Relevancy to the Target Viewer
● High Click Thru Rates on Titles and Thumbnails
● View Velocity/Watch Time First 1HR/ 24HRS
● Average View Duration on Video
● Average Viewer Retention Rate on Video
● Getting People to Watch More Videos
@robertoblake
15. FOCUS ON BUILDING YOUR AUDIENCE
● Clearly define your audience- know who your viewer is.
● PrioritIze, Topic, Title, Thumbnails, Timing, Talent- Pick topics that have the viewers
attention, make titles that will trigger curiosity, thumbnails that are click worthy and
compelling, upload at a time that makes sense, deliver on talent/performance.
● Inventory and Frequency (Upload often, create continuity) Upload related videos, if
they watched video A, video B should be related, Continue this pattern. Deliver on
expectations once you set them. Give them what they signed up for.
● Format and Structure (Hook, Thread, Close), Hook them with the value proposition,
thread - hold their attention and be relatable. Close - finish strong with a compelling
call to action or engagement.
● SET UP YOUR SUBSCRIBER FUNNEL, build a system in terms of your content strategy
for making videos for your ideal viewer, and prepared to trigger the algorithm as a
result of that viewers behavior and patterns.
17. WHO IS MY VIEWER?
● Demo- Age/Gender/Geography/
● Who are they as a person?
● What has their attention?
● Why should they watch me?
● When do the watch?
● Where are they watching videos?
● How much time do they have?
● How do they watch my videos?
● What will make them come back?
● Why will they relate to me personally?
18. WHAT MATTERS...
● Topics that have their attention
● Titles that are compelling to click
● Thumbnails that create curiosity
● Have a Deep Inventory of Related Videos
● Frequently Post Related Videos
● Format your videos with a strong hook,
thread the story to hold attention, and close
with a strong call to action
● Structure Your Videos to deliver value,
create more curiosity, promote the rest of
your inventory, and trigger engagement
● SET UP YOUR SUBSCRIBER FUNNEL
23. TYPES OF CONTENT ON YOUTUBE
HERO/CASUAL
This content is your calling
card. This content is highly
produced and is meant to
reach casual viewers who
have no idea who you are.
HELP/SEARCH
This is search friendly
content that owns a specific
problem and offers a
solution. Use this to
education your audience.
HUB/COMMUNITY
This content focuses on
emotional value and can
bring your audience
together and is likely to be
shared with similar people.
25. EXECUTE ON THIS...
● Channel Value Proposition- Topics and Themes
● Gateway Content Based on Viewer Interest
● Series and Playlist Tied to the Gateway Video
● Cross Promotion Between Videos and Playlist
● Collaborations with Similar Channels
● Leverage Related Videos, Your Own and Others
● Strong Hook at Start of Every Video
● Build Notification Squad (ask early)
● Establish Credibility and Communicate Value
● Prioritize View Velocity
● Make Each Video Relate to the Others