Presentation Social Shake Up 2018 | Advanced YouTube Tactics for Brands by Roberto Blake - Create Awesome Media/ Awesome Creator Academy. This presentation is about helping B2B and B2C Brands incorporate YouTube into their content strategy.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
CVXLIVE 2018 BEAT THE YOUTUBE ALGORITHMRoberto Blake
CVXLIVE Presentation by Roberto Blake. The YouTube Algorithm is complex and dictates the success of a YouTube channel, so why can some creators on YouTube ignore the Algorithm and be successful.
The Secret to Success on YouTube is Consistency (CVX LIVE 2017)Roberto Blake
My presentation to YouTube Creators at CVX LIVE was on the power of Consistency on YouTube and how it helped the top performing YouTube channels break through and become successful long-term.
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
Personal Branding From Scratch: Creator Advocate WorkshopRoberto Blake
How to Build a Personal Brand From Scratch. Personal Branding is About Intentional Storytelling. It's not about over marketing or shameless self-promotion, it's about creating context and presenting yourself well. You can do this today by creating a digital footprint and taking advantage of social media and content platforms.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
CVXLIVE 2018 BEAT THE YOUTUBE ALGORITHMRoberto Blake
CVXLIVE Presentation by Roberto Blake. The YouTube Algorithm is complex and dictates the success of a YouTube channel, so why can some creators on YouTube ignore the Algorithm and be successful.
The Secret to Success on YouTube is Consistency (CVX LIVE 2017)Roberto Blake
My presentation to YouTube Creators at CVX LIVE was on the power of Consistency on YouTube and how it helped the top performing YouTube channels break through and become successful long-term.
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
Personal Branding From Scratch: Creator Advocate WorkshopRoberto Blake
How to Build a Personal Brand From Scratch. Personal Branding is About Intentional Storytelling. It's not about over marketing or shameless self-promotion, it's about creating context and presenting yourself well. You can do this today by creating a digital footprint and taking advantage of social media and content platforms.
The Challenges of YouTube Live and Recorded VideoRoberto Blake
YouTube is the second most trafficked website in the world as well as the second largest search engine. For video marketing, it is the single largest online video platform and the easiest overall to monetize and convert from. This presentation was given at Summit Live and outlines how you can leverage YouTube effectively for both Live Streaming and Recorded Video.
10 SECRETS OF HIGHLY SUCCESSFUL CONTENT CREATORS VIDSUMMIT 2019Roberto Blake
Roberto Blake Presentation from VIDSUMMIT 2019
This is the slide deck presentation I delivered at VIDSUMMIT 2019 a video marketing conference focused on serious content creators who want to build their brand and business online.
This deck focuses on the lessons we can all learn from the most successful content creators on the YouTube platform.
YOUTUBE AUDIENCE DEVELOPMENT (ADVANCED) VIDEO MARKETING WORLD 2018Roberto Blake
Presentation Deck from Video Marketing World 2018 (VMW 2018) on YouTube Audience Development and Growing an Audience on YouTube. Presentation by Roberto Blake YouTube Certified Expert and Founder of Awesome Creator Academy,
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.
The YouTube video is the new marketing method. The new age video marketing has reached critically in a huge direction in leading strategies for business.
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
The Girafe is best Digital marketing company where, we can provide you best social media marketing strategy and other Digital Services which can boost the traffic in your business which helps you to generate more and more Revenue.
www.thegirafe.com
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
Impact of YouTube Video Editor on Channel’s Reach.pptxMotion Edits
Unlock the full potential of your content with our YouTube video editing service. Elevate your videos with seamless transitions, captivating effects, and professional polish. Our skilled editors bring creativity and expertise to enhance your storytelling and engage your audience. Transform your raw footage into compelling, high-quality content that stands out on YouTube
https://www.kampungbloggers.com/impact-of-youtube-video-editor-on-channels-reach/
The Challenges of YouTube Live and Recorded VideoRoberto Blake
YouTube is the second most trafficked website in the world as well as the second largest search engine. For video marketing, it is the single largest online video platform and the easiest overall to monetize and convert from. This presentation was given at Summit Live and outlines how you can leverage YouTube effectively for both Live Streaming and Recorded Video.
10 SECRETS OF HIGHLY SUCCESSFUL CONTENT CREATORS VIDSUMMIT 2019Roberto Blake
Roberto Blake Presentation from VIDSUMMIT 2019
This is the slide deck presentation I delivered at VIDSUMMIT 2019 a video marketing conference focused on serious content creators who want to build their brand and business online.
This deck focuses on the lessons we can all learn from the most successful content creators on the YouTube platform.
YOUTUBE AUDIENCE DEVELOPMENT (ADVANCED) VIDEO MARKETING WORLD 2018Roberto Blake
Presentation Deck from Video Marketing World 2018 (VMW 2018) on YouTube Audience Development and Growing an Audience on YouTube. Presentation by Roberto Blake YouTube Certified Expert and Founder of Awesome Creator Academy,
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.
The YouTube video is the new marketing method. The new age video marketing has reached critically in a huge direction in leading strategies for business.
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
The Girafe is best Digital marketing company where, we can provide you best social media marketing strategy and other Digital Services which can boost the traffic in your business which helps you to generate more and more Revenue.
www.thegirafe.com
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
Impact of YouTube Video Editor on Channel’s Reach.pptxMotion Edits
Unlock the full potential of your content with our YouTube video editing service. Elevate your videos with seamless transitions, captivating effects, and professional polish. Our skilled editors bring creativity and expertise to enhance your storytelling and engage your audience. Transform your raw footage into compelling, high-quality content that stands out on YouTube
https://www.kampungbloggers.com/impact-of-youtube-video-editor-on-channels-reach/
The Power of Video | How to Leverage Video to Create Engaging Content and Gen...5Four Digital
In this video, we show you how to leverage video to create engaging content and generate Sales with content ANYONE can create with a smartphone and a great idea.
Raise Your Vlog Reach To The Next Level Using YouTube Video Editing Services....Motion Edits
Elevate your vlog reach with professional YouTube video editing services. Unlock the full potential of your content, captivating audiences with polished visuals and engaging storytelling. Take your vlogging to new heights!
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
Ali Noel is going to help you create your video strategy. Ali leads Wistia's customer success program, which aims to form delightful partnerships with customers and ensure they're achieving hardworking video goals through the optimization of Wistia's product. In addition to being users of the HubSpot Marketing product and CRM, Ali and her team work with customers to leverage both HubSpot and Wistia together in efforts throughout all stages of the funnel. She also leads teams on video marketing trainings, including HubSpot, and several of Wistia's agency partners.
Discover The Step-By-Step Blueprint Become A YouTube Celebrity…
Dear Aspiring YouTube Star,
Do you ever watch the top YouTube celebrities and think to yourself…
“That could be me!”
The good news is…
It could be.
YOU can be a YouTube celebrity even if you’re not sure where to start…
In fact, becoming a celebrity on YouTube is one of the best ways to make a big name for
yourself…
?Here’s Why YouTube Is The Best Place To Get Your Start As A Celebrity…
* YouTube is BIG… and getting bigger by the day.
* YouTube is the 2nd BIGGEST search engine on the entire Internet
* Youtube has over 1 Billion users with hundreds of millions of hours of YouTube videos being watched daily
* Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video
* YouTube has local versions in more than 70 countries worldwide
* YouTube caters to over 95% of the Internet population by allowing navigation in 76 different languages
* You can get MASSIVE exposure on YouTube VERY quickly…
When someone YouTube sees something they like…
…what do they do?
They SHARE it.
That means, your fan base can EXPLODE rapidly…Unfortunately, you can’t just open up a YouTube account and expect people to start
Although ANYONE can become a YouTube celebrity…
To See Success Quickly, You Must Pay Attention To The Details…
Unfortunately, you can’t just open up a YouTube account and expect people to start
watching your videos. Although there are some great ways to start getting massive
exposure right away, you must do things the right way…<br>
If you try to “wing it” or go at it on your own without a solid plan, you’ll find yourself
…wasting a lot of time…
ORDER NOW.
A playbook on how to optimize your YouTube Videos.
Whether you have a marketing emergency, in need of strategic guidance, or about how to take your performance to the next level, feel free to reach out.
Contact Me: https://t.ly/iCGU
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Adapting News Content for YouTube & TikTok
Uptin left CNBC after starting their YouTube channel to become an independent creator. Since 2021, he's grown more than 2.2M followers. He will share how to turn journalism into interesting and engaging content for all types of audiences on their phones.
Beyond dancing & pranks on TikTok. Uptin has amassed more than half a billion views on TikTok telling stories about Tech & Money. He's made content reporting on Lebanon's Economic Crisis and how El Salvador's adoption of Bitcoin is not going according to plan. He left CNBC in 2020, In this talk, he will share his learnings and insight about creating edu-tainment for the TikTok generation. How to choose topics, how to engage your audience, and how to tell stories in an interesting, but informative way!
These are the slides from the Breakout Session at Digital Gaggle in May 2021.
You'll learn how to attract, nurture and convert leads with video courtesy of the team at Life Media UK.
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
Similar to Social Shake Up 2018 | Advanced YouTube Tactics for Brands (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
2. ROBERTO BLAKE
● Produced and Edited Over
1200+ Online Videos
● Built a community of 300,000+
on YouTube
● Participated in over 1000 Live
Video Streams across all major
Live Streaming Platforms
● Worked with Brands Including
Adobe, Dell and Samsung.
● 3 YouTube Certifications:
Content Strategy, Audience
Growth, Content Ownership.
3. Session Breakdown
● Introduction
● Why Should Brands Be YouTube?
● What is the ROI of YouTube & Video?
● Content Strategies for Brands
● Using Content to Convert
● What is Quality Content?
● Why Analytics Matter
● Q&A
5. Why YouTube?
● YouTube is the second largest search engine in the world,
the website with the second highest traffic in the world
and is owned by Google, who ranks number one in both
of these.
● YouTube has over a billion users — almost one-third of all
people on the Internet — and each day those users watch
a billion hours of video, generating billions of views.
● YouTube overall, and even YouTube on mobile alone,
reaches more 18-34 and 18-49 year-olds than any cable
network in the US.
● More than half of YouTube views come from mobile
devices.
● YouTube has launched local versions in more than 88
countries.
7. THE S4 ROI STRATEGY
SCALABILITY
Positioning for
growth/ means to
an end
SENTIMENT
User demand/
engagement/
qualified audience/
attention cycle.
SOCIAL PROOF
Demonstration of
value/ body of
work/ proof of
concept.
SALES
Direct sales/ lead
generation/
8. Measuring Success
● Overall Channel Growth
● Cumulative Channel Watch Time
● Individual Video Watch Time
● Avg View Duration (Channel)
● Avg View Duration (Video)
● Avg Video Retention Rate
● Individual Video Retention Rate
● View/Like Ratio
● View/Comment Ratio
● Tracking Link Conversion/Click-thru
● YouTube Polls
● Comment Sentiment
10. THE TACTICS
● Utilize YouTube Live for Webinars
● Create a Series of Videos to Educate Your Audience
● Repurpose your lead magnets in YouTube to grow
an email list of new qualified leads
● Utilize YouTube content to setup remarketing
● Partner with YouTube influencers to increase brand
awareness or attempt to drive direct sales
● Use YouTube content to demonstrate your products
or services in action
● Leverage YouTube Analytics to collect decision
making data on your audience
● Use YouTube Ads to Drive Direct Sales or Lead Gen
12. TYPES OF CONTENT ON YOUTUBE
HERO/PRODUCED
This content is your calling
card. This content is highly
produced and edited and is
meant to leave an
impression.
HELP/TUTORIAL
This is search friendly
content that owns a specific
problem and offers a
solution. Use this to
education your audience.
HUB/COMMUNITY
This content focuses on
emotional value and can
bring your audience
together and is likely to be
shared with similar people.
13. Reviews, Reveals, Resources
Resources That
No One Else is
Providing
Getting specific about the
needs of your audience will
translate to loyal buyers.
Reviewing
Products &
Services
Honest and authentic
reviews help your audience
make a buying decision.
Reveal a Process
or Industry
Insights
If you can relieve the
anxiety for a consumer, you
can convert them.
Create Tremendous Value, and Build Trust to Convert Customers.
17. OBJECTIVE QUALITY
EDITING QUALITY
The editing should be
subtle, effects should
usually be minimal. The
editing shouldn’t distract
from the content or
contradict the tone.
VISUAL QUALITY
Clear sharp images, with
limited distractions. Focus
on main subjects. Good
Lighting. Appropriate colors
and visual tone.
AUDIO QUALITY
High enough audio levels.
Balanced background
music and effects. Little to
no ambient noise or echoes.
Words are spoken clearly
and flow steadily.
18. SUBJECTIVE QUALITY
ENGAGING
Can this video drive
participation, interaction or
a conversion? Videos that
can create emotional
impact tend to drive more
engagement.
INTERESTING
The video has to hold a
viewer’s attention. It
shouldn’t drag on in areas,
and shouldn’t have
unnecessary filler.
RELEVANT
Does the content hold any
real value for the intended
viewer, and is that value
made clear upfront? Did the
video deliver as promised?
19. YOUTUBE ANALYTICS
● User Demographics
● Traffic Sources
● Video Watch Time
● Channel Watch Time
● Avg Retention Rate
● Engagement Rate
● Geography
● Real-time Traffic
● Overall Growth