Many marketers think content marketing is a synonym for link building, and that it requires pumping up the most epic content ideas ever that will win the internet. Learn what content marketing REALLY is and how to differentiate the noise crap the gold.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
Ā
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Boost Your Marketing with Faux Holidays and Special EventsAffiliate Summit
Ā
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Expand your marketing with lesser-known āholidaysā and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.
Secrets, Tips & Tricks To Grow Your Business using Social Media
Learn how to use social media as a powerful marketing tool for your business! Amberly Rundell, SEO & Social Media Strategist from Mannix Marketing will teach you proven strategies on how to use Facebook to get more leads and grow your business. This presentation is perfect for any marketer who wants to learn quick and easy tips that they can implement right away.
Topics covered include:
ā¢ What is Social Media?
ā¢ Why Your Business Should Be Using It
ā¢ Top 10 Ways to Generate More Sales Through Facebook
ā¢ Tips on Driving Traffic to Your Website
ā¢ Facebook Contests & Giveaway Ideas
About Amberly Rundell:
Amberly Rundell is a Search Engine Optimization and Social Media Specialist at Mannix Marketing. She uses her passion for internet marketing strategy and social media to help clients find a presence on the web. She enjoys working with businesses small and large to optimize their website to increase overall traffic and convert more sales.
Amberly has been in the marketing, PR, and advertising industry for over 8 years and has worked with companies such as Walt Disney World, StudentCity, Nickelodeon and Samsung. She spent three years living in South Korea where she taught Business English, Marketing and Social Media courses to corporate executives and CEOās. In her free time she enjoys blogging, cooking, travelling, and playing with her Korean cat Yeowzers!
Need help with your social media? Would you like a 1 hour consultation to review your current social media strategy? Visit www.mannixmarketing.com or call (518) 743-9424 today!
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
Ā
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Boost Your Marketing with Faux Holidays and Special EventsAffiliate Summit
Ā
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Expand your marketing with lesser-known āholidaysā and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.
Secrets, Tips & Tricks To Grow Your Business using Social Media
Learn how to use social media as a powerful marketing tool for your business! Amberly Rundell, SEO & Social Media Strategist from Mannix Marketing will teach you proven strategies on how to use Facebook to get more leads and grow your business. This presentation is perfect for any marketer who wants to learn quick and easy tips that they can implement right away.
Topics covered include:
ā¢ What is Social Media?
ā¢ Why Your Business Should Be Using It
ā¢ Top 10 Ways to Generate More Sales Through Facebook
ā¢ Tips on Driving Traffic to Your Website
ā¢ Facebook Contests & Giveaway Ideas
About Amberly Rundell:
Amberly Rundell is a Search Engine Optimization and Social Media Specialist at Mannix Marketing. She uses her passion for internet marketing strategy and social media to help clients find a presence on the web. She enjoys working with businesses small and large to optimize their website to increase overall traffic and convert more sales.
Amberly has been in the marketing, PR, and advertising industry for over 8 years and has worked with companies such as Walt Disney World, StudentCity, Nickelodeon and Samsung. She spent three years living in South Korea where she taught Business English, Marketing and Social Media courses to corporate executives and CEOās. In her free time she enjoys blogging, cooking, travelling, and playing with her Korean cat Yeowzers!
Need help with your social media? Would you like a 1 hour consultation to review your current social media strategy? Visit www.mannixmarketing.com or call (518) 743-9424 today!
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
Ā
Likeable Local partnered with some of our top marketing thought leaders to follow in '15 to share 15 actionable tips for marketers in this webinar! Check out the slides as these innovators and Likeable Local CEO, Dave Kerpen, give you advice to take your marketing business to the next level.
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
Ā
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
Defending Your Business's Reputation OnlineAltosMarketing
Ā
On June 12th, Altos Marketing was proud to present to the members of the Greater Manchester Chamber of Commerce as part of their Social Media Series. The topic was "Defending Your Business's Reputation Online".
This presentation covers how online review sites work, data about their users, and how to handle negative reviews. Yelp, Travelocity, and Google+ are highlighted.
How To Turn Negativity On Search and Social Into SuccessDave Kerpen
Ā
Join Likeable Local CEO, Dave Kerpen, and BrandYourself CEO, Patrick Ambron, in order to learn:
-How to handle negative search results online.
-How to approach negative social comments.
-How to turn negative feelings online into positive ones.
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
Ā
Likeable Local partnered with some of our top marketing thought leaders to follow in '15 to share 15 actionable tips for marketers in this webinar! Check out the slides as these innovators and Likeable Local CEO, Dave Kerpen, give you advice to take your marketing business to the next level.
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
Ā
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
Defending Your Business's Reputation OnlineAltosMarketing
Ā
On June 12th, Altos Marketing was proud to present to the members of the Greater Manchester Chamber of Commerce as part of their Social Media Series. The topic was "Defending Your Business's Reputation Online".
This presentation covers how online review sites work, data about their users, and how to handle negative reviews. Yelp, Travelocity, and Google+ are highlighted.
How To Turn Negativity On Search and Social Into SuccessDave Kerpen
Ā
Join Likeable Local CEO, Dave Kerpen, and BrandYourself CEO, Patrick Ambron, in order to learn:
-How to handle negative search results online.
-How to approach negative social comments.
-How to turn negative feelings online into positive ones.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
Ā
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
Ā
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Ā
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
Ā
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
Ā
The 1st in Asia | Growth Marketing Academy
šš»Register for FREE and watch the recording whenever youāre FREE!šš»
šš»Join Now: https://bit.ly/3kUligs
ć5 Tips to Create Successful Content in the COVID-19 Era Like The Economistć
āš»What will I learnā¦
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between ātone-deafā and āCOVID-fatigueā
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
šØš»āš¼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
š¾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
šš» learn more: https://www.growthmarketer.academy/
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Ā
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
Digital Marketing for Manufacturing on a Shoestring BudgetPhillip Parisis
Ā
Digital marketing expert Phillip Parisis will explain why manufacturing businesses needs digital and offer quick fire ways to ensure that you get results online. From creating a digital marketing strategy for increasing your presence online through maximising returns on your website, social media and automation processes.
While it seems like some of the most successful content campaigns and marketing efforts are the result of creative geniuses, the truth is that coming up with great content really has nothing to do with traditional creativity.
In fact, the more "creative" our content is, the less helpful it can be for our audiences. That's because creating great content isn't actually an art ā it's a science. And there's a specific process for how brands can engage and attract more customers. This lighthearted and entertaining session will reveal exactly what that formula is and how you can use it every single day.
What you'll learn:
-Understand what actually makes "great content"
-Check whether or not you and your teams are creating the right content for your organisation and your audiences
-Discover ways to get content into alignment with your goals, plus get teams on the same page
-Get reusable and strategic frameworks for content marketing success
About the presenter
Anna Hrach
Anna Hrach is a speaker, marketing strategist, and content expert who tackles her clientsā toughest marketing problems with fearlessness and tenacity. She was named one of the 50 Most Influential Women in Content Marketing of 2017. For more than a decade, sheās developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. Sheās also helped build content departments at three different advertising agencies.
Creating an Unmistakable Talent Brand and World Class Recruitment TeamMary Pratt
Ā
A deep dive into creating an unmistakable Talent Brand and Rock Star Talent Acquisition Department working on focus points including Brand Awareness, Self Awareness, Steps to Creating Talent Brand Strategies, Steps to Rock Start Talent Acquisition Departments with a focus on companies who are doing it such as LV= in the UK and Menlo Innovations in the USA. Hope you enjoy! :)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
Ā
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Ā
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website ā www.pmday.org
Youtube ā https://www.youtube.com/startuplviv
FB ā https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Ā
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.š¤Æ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience š„
2. How to leverage your testimonials to boost your sales š²
3. How you can capture more CRM data to understand your audience better through video testimonials. š
Putting the SPARK into Virtual Training.pptxCynthia Clay
Ā
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
Ā
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Ā
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
Ā
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
Ā
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Ā
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
Ā
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
8. ā
Making Cool Sh!t Isnāt Content Marketing@ADRIASARACINO
A technique of creating and distributing
relevant and valuable content to attract,
acquire, and engage a clearly defined
target audience ā with the objective of
driving profitable customer action.ā
- Joe Pulizzi, Content Marketing Institute
Content marketing is about delivering the
content your audience is seeking in all the
places they are searching for it.ā
- Michael Brenner, Sr. Director Marketing & Content Strategy at SAP
ā
15. ASK YOURSELFā¦
1. How are we currently performing?
2. Whatās our USP?
3. What are our competitors doing?
4. What do we want to say?
5. What goals do we have?
Making Cool Sh!t Isnāt Content Marketing@ADRIASARACINO
18. LEARN ABOUT YOUR CUSTOMERSā¦
1. Whatās their typical purchasing journey?
2. Whatās their needs and frustrations?
3. How do they prefer to shop?
4. How much money do they have?
5. What type of search queries do they use?
6. How do they currently behave on your site?
Making Cool Sh!t Isnāt Content Marketing@ADRIASARACINO
19. Making Cool Sh!t Isnāt Content Marketing@ADRIASARACINO
Fix-It Frank, Technical Supervisor
Identifiers
SNAPSHOT
39-year-old male
Income = $90,000
Married, no children
Been at company 20 years
Company size = 250+
Fleet size = 500+
ļ§ Opinionated, non-confrontational but
will voice how he feels.
ļ§ Pulled in multiple directions at work, gets
overwhelmed easily.
ļ§ Has a fix-it mentality; likes to know how
everything works. Is knowledge hungry.
ļ§ Savvy researcher & internet user.
Sources of
Influence
Price
vs.
Need
Past
Experience
Reviews
Challenges
ļ§ His job is overwhelming āāItās hard to
keep up.ā
ļ§ Itās difficult to affect change internally;
his company is too slow-moving.
ļ§ Corporate office makes decisions that
impact his teamās job performance.
21. Making Cool Sh!t Isnāt Content Marketing@ADRIASARACINO
BRAND MESSAGE:
ā¢ Not your dadās system
ā¢ More than an expense
ā¢ Simple & easy
RESULTS:
ā¢ 5% lower bounce rate
ā¢ 15% more organic traffic
ā¢ 10x more likely to purchase
ā¢ 40 partner links, no outreach
ā¢ Improve rankings to 1st page