This document discusses common mistakes made with online videos and provides strategies to avoid them. The top 5 mistakes are: 1) videos being too long, 2) videos being too boring, 3) poor presentation quality, 4) low production quality, and 5) lacking a clear call to action. It then profiles a company, HuStream, that creates interactive videos to deeply engage viewers and increase conversions. A customer case study shows how HuStream's solutions helped a software company increase engagement time by 281% and conversion rates by 0.22%.
Account and Video Production Manager Ann Hadfield discusses how visual storytelling through video can be a critical strategy for telling your brand’s story.
View this webinar: https://www.youtube.com/watch?v=-QFamkXIAUQ
How to create videos that build trust and increase client memberships - almost as powerful as word of mouth referrals.
What you'll learn:
- What the online video process looks like
- How to build trust through video
- How to reach the younger generation
- What to budget for
- Effective video styles and content strategies
There are so many things that you can get out of a video that just isn’t possible in a page of copy or an image. Internet Marketing direct response experts say that it takes about seven seconds on average to capture someone’s attention before their attention drifts and they leave your site. This has traditionally been done by a massive bold, red headline which extended down, ending with an “Add To Cart” or “Buy Now” button at the bottom.
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your SmartphoneSurefire Local
As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series.
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As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series.
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Why should someone use video in their business. We'll be talking about the people that are using video and how you can benefit from it in your business.
[Webinar] How to Bootstrap Product Education with #CustomerFirst Mindset
What happens when you take customer training beyond the classroom?
Hear from Tony Roma (Sr Technical Communicator at Bitly) on how he built Bitly’s customer education program to onboard customers, drive product adoption and build trust in Bitly’s brand.
You’ll learn how to:
1) Build your product education and customer enablement framework
2) Be scrappy, get executive buy-in & mobilize your cross-functional teams
3) Test, measure and iterate on customer learning experiences
Watch the rest of the webinar here: https://youtu.be/LMNmj2G23Ck
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Incorporating video into your website will help you rank on page one of the search engines! Join Wendy and June of bWyse as they outline the strategy and tactics for effective use of video on your website and on your Social Media accounts. Learn how to make video blogs, update your YouTube channel and improve your Facebook videos.
Videos continue to be extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? Don't know where or how to begin?
Join us as we explore the world of video and learn how to create, edit and add videos to your website.
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Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
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Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
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Interactive Video Content - To The Rescue! Robin Buchanan
Need to boost your audience engagement? Interactive video content could be the fix you've been searching for! Higher click throughs, completion, and engagement compared to traditional linear video.
Interactive Video = More Engagement = Get into it!Robin Buchanan
Need improved audience engagement - stat? Find out what interactive video content is and how to improve click-through rates, completion, and overall engagement.
5 Things You Need To Know about video content marketing including video over photo, the power of it, what consumers want, using live video, and video application use.
This slide deck is from the New Rules of Webinar Delivery, a webinar hosted by BeaconLive and delivered by Ruwaida Vakil. View the full ondemand webinar here, http://www.beaconlive.com/new-rules-for-webinar-presenting
Why should someone use video in their business. We'll be talking about the people that are using video and how you can benefit from it in your business.
[Webinar] How to Bootstrap Product Education with #CustomerFirst Mindset
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Watch the rest of the webinar here: https://youtu.be/LMNmj2G23Ck
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Videos continue to be extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? Don't know where or how to begin?
Join us as we explore the world of video and learn how to create, edit and add videos to your website.
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
This presentation covers ways that content marketers can use video with Marketo to achieve better conversion rates and greater insights about prospects and leads.
Interactive Video Content - To The Rescue! Robin Buchanan
Need to boost your audience engagement? Interactive video content could be the fix you've been searching for! Higher click throughs, completion, and engagement compared to traditional linear video.
Interactive Video = More Engagement = Get into it!Robin Buchanan
Need improved audience engagement - stat? Find out what interactive video content is and how to improve click-through rates, completion, and overall engagement.
5 Things You Need To Know about video content marketing including video over photo, the power of it, what consumers want, using live video, and video application use.
This slide deck is from the New Rules of Webinar Delivery, a webinar hosted by BeaconLive and delivered by Ruwaida Vakil. View the full ondemand webinar here, http://www.beaconlive.com/new-rules-for-webinar-presenting
«Информационно-образовательный проект по раздельному сбору» - проект по развитию культуры раздельного сбора втор сырья – www.notrash.com.ua
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This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Video is proven for conversions on landing pages, but can it be as effective with email marketing? We will take a look at how email marketers can possibly use video in their strategy and be effective.
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
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Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
“Using Video to enhance the Project Communication Processes”Steve Fowler
Video is an extremely effective communication media and when properly crafted, projects to the intended audience a clear and concise message much more efficiently than via words or descriptions. Creating an effective video is a project requiring detailed planning, requirements collection, scheduling, team communications, storyboards, quality controls and much more familiar to the PM. Learn how you as a PM can use video to better communicate with your stakeholders and increase the project’s acceptance by end users.
*Note this SlideShare contains links to sample video clips hosted on a private video hosting site.
Engaging with buyers has become very challenging. Sellers may never know when a buyer is actively seeking for a solution to their problem if they ignore the importance of content strategy and search. This presentation highlights the importance of content strategy and marketing, but also shows you how to create content that will engage your buyer. Talk to me if you'd like to know more about my approach.
Inbound video and the death of impersonal marketingIan Servin
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms.
That’s no longer good enough. We’ve seen email and social marketing thrive on the notion of personalized content that resonates with a hyper-specific audience, and we have to approach video in the exact way.
This interactive and collaborative session will explore how some innovative organizations are engaging with and training the channel faster and with more impact. You will learn how two technology companies and the leading single-cup coffee system maker used analytics to understand learning behavior to adjust and improve their training efforts practically in real time. Hear how these same organizations created a 2-D learning community to allow easy access to content, subject matter experts and peers. You will also get input from the audience to hear other best practices used in other industries.
Video Marketing Machine: How to Crank Out Great Video - Even If You Hate Bein...Lou Bortone
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month.
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Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
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Video production format options
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Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
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Check out this C3 presentation by Lorelei Orfeo, Senior Manager of Trends & Content Development at Birchbox, to discover why multi-platform video distribution is crucial in 2015. Learn the direct impact video can have on product conversion from a team that produces more than 25 videos each month. See examples of using video content to connect with your customers across your distribution channels to help them make better decisions about the products they buy.
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Lorelei Orfeo – Sr. Manager of Trends and Content Development, Birchbox
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
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4. Mistake # 1 – Too Long
Average time on a business related video?
5. Mistake # 1 – Too Long
• Viewers are information snackers
• Viewers skim content when online
• In linear videos viewers are not guided
through content
• Viewers are impatient when online
• Lean-in vs. lean-back video
6. Avoiding Mistake # 1
Video is too long, not getting watched?
1. Bite sized bits
2. Avoid “filler” content
7. Mistake # 2 – Too Boring
Turning a boring website into a boring video
will not help you
8. Mistake # 2 – Too Boring
• Viewers want content that is relevant
• Viewers enjoy something unique
• Know your audience– will they get excited
about your message/brand/offer?
• Use of high arousal emotions
– Awe, Excitement, Humor
9. Avoiding Mistake # 2
Video is too boring, viewers are dropping off?
1. Relevant content
2. Persona driven delivery
10. Mistake # 3 – The Presentation
• Monotone voice
• Neutral or negative body language
11. Mistake # 3 – The Presentation
• Does the talent know the material well?
• Is the talent innately excited about the
message?
• If your talent isn’t excited about your
message, why would your audience be?
• Is the talent confident in front of the
camera?
12. Avoiding Mistake # 3
Is the presentation turning viewers off?
1. Cast the right person (people) for the
video
2. Look for someone that is passionate,
authentic, and knows the content well
13. Mistake # 4 – Production Quality
On location
Studio
Is your production done professionally?
14. Mistake # 4 – Production Quality
• What kind of pre-production prep was
done?
– What are the goals of your video?
– Are all details planned out?
• Who is producing the video?
– Experience saves time and money
– Professional grade equipment
• Who is editing?
– Post-production can make or break a video
15. Avoiding Mistake # 4
Poor video production giving you the wrong
image?
1. Lighting, lighting, lighting!
2. Professional
post-production.
16. Mistake # 5 – Call to Action
What are viewers supposed to do after
watching the video?
17. Mistake # 5 – Call to Action
Are you directing
viewers to an action?
Does anyone share
your video, or the
message it is
delivering?
18. Avoiding Mistake # 5
Viewers leave & conversions are low?
1. Make a strong, clear call to action
2. Connect viewer with more information, or
whatever else they are looking for
20. What We Do
HuStream produces videos that utilize
interactive technology to engage visitors and
increase conversion
21. HuStream’s Beliefs
1. There is a better way to communicate online
2. Content should be aligned to the right
persona at the right time
3. Videos should be made more like a website
22. Why Interactive?
• Viewer drives the experience choice &
control
• Snack-able video content
• Persona driven, relevant information
The result?
• Dramatically increased attention span
• Increased conversion
25. Viewpoint Construction Software
• Provide ERP solutions for construction
market
• 40,000+ Active customers world wide
• 2011 estimated revenue $40M
• Employees 300+
• HuStream solutions primary lead gen
26. Business Pains
• Low engagement times
• Better qualified leads, more relevant conversations
• Lack the ability to demonstrate solutions on a
persona based level-online
• Multi-tiered solution targeted at many roles within
organizations complex story
27. Ultimately Wanted
• Simpler, straight forward demo-type video
experience that would engage specific roles
• Competitive differentiator– be innovative
31. Key Success Metrics
• Personification resulted in a deep understand
of the content which was most relevant
• Helped message/product fit for multiple
markets within one offer – one focused video
experience
• Utilized internal employees which built trust
with prospects
32. Hard Numbers Before
• Engagement time on demo page:
3 minutes 5 seconds
• Conversion rate without solution: 9.59%
• No viewer behavior details attached to lead
33. Hard Numbers After
• Engagement time on demo page:
11 minutes 46 seconds 281% Increase
• Conversion rate without solution: 9.81%
0.22% Increase
• Full viewer behavior analytics attached to lead – warm call
to prospect
• Cost of HuStream Solution: 3% of 2012 Marketing Budget
36. Viewer Behaviour & Marketing
Automation
• How long they spent?
• What video clips they
watched and didn’t watch?
• What other information
layers they chose?
• Automatically send
information to your CRM
for follow up
Lead
37. Summary
• we help companies present their content at
the right time to the right persona
• we utilize existing & new content to create
viewer driven video experiences
• 5x increase in engagement times &
increased conversion
38. Thank You for Your Time!
Let me know how we can help you:
• Peter Matejcek
• peter@hustream.com
• 1-877-717-5807
www.hustream.com