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GROUPS AND TEAMS
JESHIN JOSE
Groups, Teams and
Organizational Effectiveness
• Group
– Two or more people
who interact with
each other to
accomplish certain
goals or meet certain
needs.
Groups, Teams and
Organizational Effectiveness
• A group may be defined as an organised
system of two or more individuals,
• who are interacting and interdependent,
• who have common motives,
• have a set of role relationships among
its members,
• and have norms that regulate the
behaviour of its members.
Groups & gatherings of people
Groups, Teams and
Organizational Effectiveness
• Team
– A group whose members work intensely
with each other to achieve a specific,
common goal or objective.
– All teams are groups but not all groups are
teams.
• Teams often are difficult to form.
• It takes time for members to learn how to
work together.
Groups, Teams and
Organizational Effectiveness
• Two characteristics distinguish teams
from groups
– Intensity with which team members work
together
– Presence of a specific, overriding team goal
or objective
Difference between Groups & Teams
Work Groups Teams
Individual accountability Individual and mutual accountability
Come together to share information and
perspectives
Frequently come together for
discussion, decision making, problem
solving, and planning.
Focus on individual goals Focus on team goals
Produce individual work products Produce collective work products
Define individual roles, responsibilities,
and tasks
Define individual roles, responsibilities,
and tasks to help team do its work; often
share and rotate them
Concern with one's own outcome and
challenges
Concern with outcomes of everyone and
challenges the team faces
Purpose, goals, approach to work
shaped by manager
Purpose, goals, approach to work
shaped by team leader with team
members
Difference between Groups & Teams
Work Groups Teams
The group meetings of work groups
are run efficiently
The team meetings are open ended
& problem solving, allowing every
member to participate actively
The skills of members are random
and varied
The skills involved are
complementary in nature
Reasons for formation of groups
• Certain tasks can be performed only
through the combined efforts of a
number of individuals working together
• Groups may encourage collusion among
members
• Groups may provide companionship and
a source of mutual understanding and
support from colleagues
Reasons for formation of groups
• Membership of a group provides the
individual with a sense of belonging
• The group provides guidelines on
generally acceptable behaviour
• The group provides protection for its
members
Group formation theories
• 1. Propinquity theory (George Homes):
spatial or geographical proximity
• 2. Balance theory (Theodore Newcomb):
similar attitudes and common interest
relevant to some object or a group goal
• 3. Exchange theory (John W Thibaut
and Harold H Kelley): reward – cost
outcome evaluation
• Other economic, social, psychological
reasons too
Propinquity theory
• This is the basic theory of group formation, put
forward by George Homes. Propinquity means
that people form groups because of spatial or
geographical proximity. In an organization,
employees who share their workstations are
more likely to combine as a group.
• However, this theory has been criticized in the
wake of globalization and internet revolution
that facilitate group formation without proximity
or face-to-face interactions.
Balance theory
• This theory has been proposed by Theodore
Newcomb who suggests that persons are attracted
to one another on the basis of similar attitudes and
values related to religion, politics, lifestyle, marriage,
work, authority etc. Once the relationship is formed,
the participants strive to maintain a symmetrical
balance between the attraction and the common
attitudes and values.
• If an imbalance occurs, an attempt is made to restore
the balance.
• If the balance cannot be restored, the relationship
dissolves
Exchange theory
• this theory has been propounded by
John W Thibaut and Harold H
Kelley who suggest that a minimum
positive level (rewards greater than costs)
of an outcome must exist for the formation
of a group. Rewards from interactions
gratify needs whereas costs incur anxiety,
frustration, embarrassment, or fatigue.
Other economic, social, psychological
reasons
• Security
• Status
• Self-esteem
• Satisfaction of social & psychological
needs
• Goal achievement
• Provide knowledge & information
Group dynamics (GD)
(Kurt Lewin)
• GD studies the nature, formation, and
reasons why groups are formed. It also
deals with group processes or how
groups affect the behaviour of individual
members and also the organisation, and
the ways and means of enhancing the
effectiveness/ productivity of groups/
organisations.
Why study groups ?
• Modern organizations are
characterised by -
• large scale production, extensive
division of labour & use of specialised
skills, focus on efficiency, diversified
work force, knowledge workers
• Where group processes predominate
Why study groups ?
• Understanding the group processes in
organisations helps us to assess how
people in organisations work together
and accomplish results
• The study of group development
processes, group cohesiveness, group
conflict, group decision making, group
think process, group dynamics, etc
Features of a group
• A social unit consisting of two or more
individuals who perceive themselves as
belonging to the group. This characteristic of
the group helps in distinguishing one group
from the other and gives the group its unique
identity.
• A collection of individuals who have common
motives and goals. Groups function either
working towards a given goal, or away from
certain threats facing the group.
Features of a group
• A collection of individuals who are
interdependent, i.e. what one is doing
may have consequences for others.
• Individuals who are trying to satisfy a
need through their joint association also
influence each other.
Features of a group
• A gathering of individuals who interact
with one another either directly or
indirectly.
• A collection of individuals whose
interactions are structured by a set of
roles and norms.
Groups’ and Teams’ Contributions to
Organizational Effectiveness
Groups and Teams as
Performance Enhancers
• Advantage of synergy
– People working in a group are able to
produce more outputs than would have been
produced if each person had worked
separately
Groups and Teams as
Performance Enhancers
• Factors that contribute to synergy
– Ability of group members to bounce ideas
off one another
– To correct one another’s mistakes
– To bring a diverse knowledge base to bear
on a problem
– To accomplish work that is too vast for any
one individual to achieve
Groups and Teams as
Performance Enhancers
• To take advantage of the potential for
synergy, managers need to make sure
groups are composed of members who
have complementary
skills and knowledge
relevant to the
group’s work
Groups and Teams and
Responsiveness to Customers
• Responsiveness to Customers
– Difficult to achieve given the many
constraints.
• Safety issues, regulations, costs.
– Cross-functional teams can provide the wide
variety of skills needed to meet customer
demands.
• Teams consist of members of different
departments.
Teams and Innovation
• Innovation
– The creative development of new products,
new technologies, new services, or new
organizational structures
• Individuals rarely possess the wide variety of
skills needed for successful innovation.
• Team members can uncover each other’s flaws
and balance each other’s strengths and
weaknesses
• Managers should empower the team and make it
accountable for the innovation process.
Groups and Teams as Motivators
• Members of groups, and particularly
teams, are often better motivated and
satisfied than individuals.
– Team members are more motivated and
satisfied than if they were working alone.
– Team members can see the effect of their
contribution to achieving team and
organizational goals.
– Teams provide needed social interaction and
help employees cope with work-related
stressors.
The Stages of Group Development
• American organizational psychologist
Bruce Tuckman (1965)
•
Stages of Group Development
• Forming
– Group members get to know each other and
familiarize themeselves
• Storming
– Group members disagree on direction and
leadership. Managers need to be sure the
conflict stays focused.
• Norming
– Close ties and consensus begin to develop
between group members. Norms are laid
down.
Stages of Group Development
• Performing
– The group begins to do its real work.
• Adjourning
– Only for task forces that are temporary.
– Note that these steps take time!
Punctuated equilibrium model
• Put forward by
Gersick, C. J. G
Phase I According to the model, a framework of behavioral patterns and
assumptions through which a group approaches its project
emerges in its first meeting, and the group stays with that
framework through the first half of its life. Teams may show little
visible progress during this time because members may be unable
to perceive a use for the information they are generating until they
revise the initial framework.
Mid point At their calendar midpoints, groups experience transitions-
paradigmatic shifts in their approaches to their work-enabling them
to capitalize on the gradual learning they have done and make
significant advances. The transition is a powerful opportunity for a
group to alter the course of its life midstream. But the transition
must be used well, for once it is past a team is unlikely to alter its
basic plans again.
Phase 2 A second period of inertial movement, takes its direction from plans
crystallized during the transition. At completion, when a team
makes a final effort to satisfy outside expectations, it experiences
the positive and negative consequences of past choices.
Punctuated equilibrium model
Types of Groups
• Groups can divided into 3 types
• A) Formal groups
• B) Informal groups
• C) Virtual groups
Formal Groups
• Functional groups
• Project/ Task groups
• Task force/ ad hoc committee
Informal Groups
• Friendship groups
• Interest groups
• Reference/consultation groups
Functions of informal groups
friendship, social belongingness, personal
interest, cultural affinity, communication
clarification, etc
Virtual Groups
• Virtual Groups
• Groups of people who are based in
different locations, may or may not come
face to face and more often make use of
electronic communication channels
Types of groups
• 1. Primary and Secondary groups
• 2. Small and Large groups
Structure of Groups
Key factors/features of group structure
1. Leadership
2. Roles
3. Norms
4. Status
5. Size
6. Composition
Structure of Groups
1. Leadership
•Leader is appointed to guide, supervise,
evaluate & motivate
•Facilitate achievement of group task/ goal
•Formal leaders will have authority,
legitimate power
•Informal leadership
Cntd.
• Leadership can be of different types
- Authoritative or democratic
- Single person or collective
• Leader continuously evaluates, directs
and motivates member behaviour
towards overall goals
Structure of Groups
2. Roles
A set of activities expected of a person
occupying a particular position
A pattern of behaviour expected of
members
roles are impersonal
Roles are related to task/ organizational goal
cntd.
• Role identity
• Role perception
• Role expectations
• Role conflict
Structure of Groups
3. Norms
Norms are shared values/ accepted
ways behaviour
Categories of norms
Performance related processes
Appearance factors
Allocation of resources
Structure of Groups
4. Status
•Socially defined position or rank given to
groups/ group members by others
•Formal status (positions/titles)
•Informal status (qualitative factors)
Structure of Groups
5. Size
6. Composition
Group Cohesiveness
• The degree to which members are
attracted to their group & are committed
to it, and the strength of their desire to
remain in the group
• It can contribute to higher productivity
and functional efficiency of groups
Factors affecting Group
Cohesiveness
1. Membership
– Size
– Compatibility
– Permanence
Factors affecting Group
Cohesiveness
2. Work environment
– Nature of task
– Physical setting
– Communication
Factors affecting Group
Cohesiveness
3. Organizational factors
– Management and leadership
– Success
– External threat
Factors affecting Group
Cohesiveness
4. Group development and maturity
– Forming
– Storming
– Norming
– Performing
Advantages of higher cohesiveness
1. Better achievement of group goals
2. Better achievement of organizational
goals, particularly when group and
organizational goals converge
3. Better relationship among members
4. Higher job satisfaction
5. It can foster friendly competition
6. It makes change management easier
Potential disadvantages of group
cohesiveness
• Strong group loyalty can lead to inter
group rivalry
• It can often lead to petty, narrow
mindedness
• It can lead to discrimination against less
vocal/ resourceful groups
All of these can potentially harm the
effectiveness organisations
Techniques of Group Decision Making
• Ordinary group interaction (formal
meetings)
• Brainstorming
• Nominal Group Technique
• Electronic Meetings
• Delphi Technique
• Devil’s advocacy
Ordinary group interaction
(formal meetings)
• Conventional method
• Chairman convenes the meeting
• Explains the problem
• Controls who speaks when
• Obtains consensus
– Less participative,
– Less productive
– Less effective
Ordinary group interaction
(formal meetings)
• Can be made more effective
– By making meetings more participative
– better time management
– Proper procedures
Brainstorming
• First proposed by Alex Osborn – an
advertisement executive
• Is more of an informal decision making
tool
• Group of 6 to 10 people
• It is used to generate ideas/alternatives
• Which will be followed by free-wheeling
discussion
Brainstorming
Members of the brainstorming groups are
required to follow 4 main rules:
1.Avoid criticising others’ ideas
2.Share even far out ideas
3.Offer as many comments as possible
4.Build on others’ ideas to create your own
Brainstorming
Advantages
–Help generate large number of ideas
–Innovative ideas can also develop
–Involves everyone
–Encourages communication
–Focuses the mind
Disadvantages
–Production blocking
–Evaluation apprehension
Nominal Group Technique
• First developed by A Delbecq and A H
Van de Ven
• Is more formal and structured decision
making process
• An improvement over Brainstorming
technique
Nominal Group Technique
• STEP 1: Each group member writes down individual
ideas on the decision or problem being discussed.
• STEP 2: Each member presents individual ideas
orally. The ideas are usually written on a board for all
other members to see and refer to.
• STEP 3: After all members present their ideas, the
entire group discusses these ideas. Discussion is for
clarity.
• STEP 4: each group member rank orders the ideas.
The idea with the highest ranking determines the final
decision
Nominal Group Technique
• Nominal groups outperform the
brainstorming groups as far as
relevance/ effectiveness in decision
making
• It permits a group to meet formally, but
does not restrict independent thinking
Delphi method
• First developed by RAND Corporation
for the US Air Force
• Decision making by experts
• A group formed with people outside the
organisation
Delphi method
• STEP 1: A problem is presented to the panel of
experts
• STEP 2: Group members are asked to offer solutions
to the problem by providing anonymous responses to
a carefully designed questionnaires.
• STEP 3: Responses of all group members are
compiled and sent out to all group members.
• STEP 4: Individual group members are asked to
generate a new individual solution to the problem after
they have studied the individual responses of all other
group members.
• STEP 5: Step 3 and 4 are repeated until a consensus
problem solutions is reached.
Delphi method
Advantages
– Expertise of outsiders can be tapped
– Is used both by business and government
organisations
Disadvantages
– May take longer time
– Lacks the effectiveness of face to face
interaction
Cntd.
• Electronic Meetings
• Devil’s advocacy
Effectiveness of different techniques
Type of Groups
Criteria Interacting Brainstorming Nominal Electronic
Number & quality of
ideas
low Moderate High High
Social pressure High Low Moderate Low
Money costs low Low Low High
Speed moderate Moderate Moderate Moderate
Task orientation Low High High High
Potential for inter-
personal conflict
High Low Moderate Low
Commitment to solution high Not applicable Moderate Moderate
Development of group
cohesiveness
high high moderate low
Advantages and disadvantage of
group decision making
• Advantages
– More ideas
– Better ideas
– Diversity of views
– Critical evaluation
– More participation
– Ownership of ideas
– Greater acceptability
Advantages and disadvantage of
group decision making
• Disadvantages
– Time consuming
– Conformity pressures
– Group think
– Dominance by some/few members
– Production blocking
– Evaluation apprehension
– Unclear responsibility for implementing
decisions
Group think
• It is an extreme form of group consensus in which the
group thinks as a unit rather than as a collection of
individuals.
• Group think is associated with groups with extremely
high degree of group cohesiveness
• While it can contribute to unity within groups, in its
extreme form it can reduce the effectiveness of
groups. It can lead to discouraging/suppressing
diversity of ideas and constructive criticism within the
group. It can lead to inter-group conflicts/hatred as
well.

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Groups & teams

  • 2. Groups, Teams and Organizational Effectiveness • Group – Two or more people who interact with each other to accomplish certain goals or meet certain needs.
  • 3. Groups, Teams and Organizational Effectiveness • A group may be defined as an organised system of two or more individuals, • who are interacting and interdependent, • who have common motives, • have a set of role relationships among its members, • and have norms that regulate the behaviour of its members.
  • 5. Groups, Teams and Organizational Effectiveness • Team – A group whose members work intensely with each other to achieve a specific, common goal or objective. – All teams are groups but not all groups are teams. • Teams often are difficult to form. • It takes time for members to learn how to work together.
  • 6. Groups, Teams and Organizational Effectiveness • Two characteristics distinguish teams from groups – Intensity with which team members work together – Presence of a specific, overriding team goal or objective
  • 7. Difference between Groups & Teams Work Groups Teams Individual accountability Individual and mutual accountability Come together to share information and perspectives Frequently come together for discussion, decision making, problem solving, and planning. Focus on individual goals Focus on team goals Produce individual work products Produce collective work products Define individual roles, responsibilities, and tasks Define individual roles, responsibilities, and tasks to help team do its work; often share and rotate them Concern with one's own outcome and challenges Concern with outcomes of everyone and challenges the team faces Purpose, goals, approach to work shaped by manager Purpose, goals, approach to work shaped by team leader with team members
  • 8. Difference between Groups & Teams Work Groups Teams The group meetings of work groups are run efficiently The team meetings are open ended & problem solving, allowing every member to participate actively The skills of members are random and varied The skills involved are complementary in nature
  • 9. Reasons for formation of groups • Certain tasks can be performed only through the combined efforts of a number of individuals working together • Groups may encourage collusion among members • Groups may provide companionship and a source of mutual understanding and support from colleagues
  • 10. Reasons for formation of groups • Membership of a group provides the individual with a sense of belonging • The group provides guidelines on generally acceptable behaviour • The group provides protection for its members
  • 11. Group formation theories • 1. Propinquity theory (George Homes): spatial or geographical proximity • 2. Balance theory (Theodore Newcomb): similar attitudes and common interest relevant to some object or a group goal • 3. Exchange theory (John W Thibaut and Harold H Kelley): reward – cost outcome evaluation • Other economic, social, psychological reasons too
  • 12. Propinquity theory • This is the basic theory of group formation, put forward by George Homes. Propinquity means that people form groups because of spatial or geographical proximity. In an organization, employees who share their workstations are more likely to combine as a group. • However, this theory has been criticized in the wake of globalization and internet revolution that facilitate group formation without proximity or face-to-face interactions.
  • 13. Balance theory • This theory has been proposed by Theodore Newcomb who suggests that persons are attracted to one another on the basis of similar attitudes and values related to religion, politics, lifestyle, marriage, work, authority etc. Once the relationship is formed, the participants strive to maintain a symmetrical balance between the attraction and the common attitudes and values. • If an imbalance occurs, an attempt is made to restore the balance. • If the balance cannot be restored, the relationship dissolves
  • 14. Exchange theory • this theory has been propounded by John W Thibaut and Harold H Kelley who suggest that a minimum positive level (rewards greater than costs) of an outcome must exist for the formation of a group. Rewards from interactions gratify needs whereas costs incur anxiety, frustration, embarrassment, or fatigue.
  • 15. Other economic, social, psychological reasons • Security • Status • Self-esteem • Satisfaction of social & psychological needs • Goal achievement • Provide knowledge & information
  • 16. Group dynamics (GD) (Kurt Lewin) • GD studies the nature, formation, and reasons why groups are formed. It also deals with group processes or how groups affect the behaviour of individual members and also the organisation, and the ways and means of enhancing the effectiveness/ productivity of groups/ organisations.
  • 17. Why study groups ? • Modern organizations are characterised by - • large scale production, extensive division of labour & use of specialised skills, focus on efficiency, diversified work force, knowledge workers • Where group processes predominate
  • 18. Why study groups ? • Understanding the group processes in organisations helps us to assess how people in organisations work together and accomplish results • The study of group development processes, group cohesiveness, group conflict, group decision making, group think process, group dynamics, etc
  • 19. Features of a group • A social unit consisting of two or more individuals who perceive themselves as belonging to the group. This characteristic of the group helps in distinguishing one group from the other and gives the group its unique identity. • A collection of individuals who have common motives and goals. Groups function either working towards a given goal, or away from certain threats facing the group.
  • 20. Features of a group • A collection of individuals who are interdependent, i.e. what one is doing may have consequences for others. • Individuals who are trying to satisfy a need through their joint association also influence each other.
  • 21. Features of a group • A gathering of individuals who interact with one another either directly or indirectly. • A collection of individuals whose interactions are structured by a set of roles and norms.
  • 22. Groups’ and Teams’ Contributions to Organizational Effectiveness
  • 23. Groups and Teams as Performance Enhancers • Advantage of synergy – People working in a group are able to produce more outputs than would have been produced if each person had worked separately
  • 24. Groups and Teams as Performance Enhancers • Factors that contribute to synergy – Ability of group members to bounce ideas off one another – To correct one another’s mistakes – To bring a diverse knowledge base to bear on a problem – To accomplish work that is too vast for any one individual to achieve
  • 25. Groups and Teams as Performance Enhancers • To take advantage of the potential for synergy, managers need to make sure groups are composed of members who have complementary skills and knowledge relevant to the group’s work
  • 26. Groups and Teams and Responsiveness to Customers • Responsiveness to Customers – Difficult to achieve given the many constraints. • Safety issues, regulations, costs. – Cross-functional teams can provide the wide variety of skills needed to meet customer demands. • Teams consist of members of different departments.
  • 27. Teams and Innovation • Innovation – The creative development of new products, new technologies, new services, or new organizational structures • Individuals rarely possess the wide variety of skills needed for successful innovation. • Team members can uncover each other’s flaws and balance each other’s strengths and weaknesses • Managers should empower the team and make it accountable for the innovation process.
  • 28. Groups and Teams as Motivators • Members of groups, and particularly teams, are often better motivated and satisfied than individuals. – Team members are more motivated and satisfied than if they were working alone. – Team members can see the effect of their contribution to achieving team and organizational goals. – Teams provide needed social interaction and help employees cope with work-related stressors.
  • 29. The Stages of Group Development • American organizational psychologist Bruce Tuckman (1965) •
  • 30. Stages of Group Development • Forming – Group members get to know each other and familiarize themeselves • Storming – Group members disagree on direction and leadership. Managers need to be sure the conflict stays focused. • Norming – Close ties and consensus begin to develop between group members. Norms are laid down.
  • 31. Stages of Group Development • Performing – The group begins to do its real work. • Adjourning – Only for task forces that are temporary. – Note that these steps take time!
  • 32.
  • 33. Punctuated equilibrium model • Put forward by Gersick, C. J. G
  • 34. Phase I According to the model, a framework of behavioral patterns and assumptions through which a group approaches its project emerges in its first meeting, and the group stays with that framework through the first half of its life. Teams may show little visible progress during this time because members may be unable to perceive a use for the information they are generating until they revise the initial framework. Mid point At their calendar midpoints, groups experience transitions- paradigmatic shifts in their approaches to their work-enabling them to capitalize on the gradual learning they have done and make significant advances. The transition is a powerful opportunity for a group to alter the course of its life midstream. But the transition must be used well, for once it is past a team is unlikely to alter its basic plans again. Phase 2 A second period of inertial movement, takes its direction from plans crystallized during the transition. At completion, when a team makes a final effort to satisfy outside expectations, it experiences the positive and negative consequences of past choices.
  • 36. Types of Groups • Groups can divided into 3 types • A) Formal groups • B) Informal groups • C) Virtual groups
  • 37. Formal Groups • Functional groups • Project/ Task groups • Task force/ ad hoc committee
  • 38. Informal Groups • Friendship groups • Interest groups • Reference/consultation groups Functions of informal groups friendship, social belongingness, personal interest, cultural affinity, communication clarification, etc
  • 39. Virtual Groups • Virtual Groups • Groups of people who are based in different locations, may or may not come face to face and more often make use of electronic communication channels
  • 40. Types of groups • 1. Primary and Secondary groups • 2. Small and Large groups
  • 41. Structure of Groups Key factors/features of group structure 1. Leadership 2. Roles 3. Norms 4. Status 5. Size 6. Composition
  • 42. Structure of Groups 1. Leadership •Leader is appointed to guide, supervise, evaluate & motivate •Facilitate achievement of group task/ goal •Formal leaders will have authority, legitimate power •Informal leadership
  • 43. Cntd. • Leadership can be of different types - Authoritative or democratic - Single person or collective • Leader continuously evaluates, directs and motivates member behaviour towards overall goals
  • 44. Structure of Groups 2. Roles A set of activities expected of a person occupying a particular position A pattern of behaviour expected of members roles are impersonal Roles are related to task/ organizational goal
  • 45. cntd. • Role identity • Role perception • Role expectations • Role conflict
  • 46. Structure of Groups 3. Norms Norms are shared values/ accepted ways behaviour Categories of norms Performance related processes Appearance factors Allocation of resources
  • 47. Structure of Groups 4. Status •Socially defined position or rank given to groups/ group members by others •Formal status (positions/titles) •Informal status (qualitative factors)
  • 48. Structure of Groups 5. Size 6. Composition
  • 49. Group Cohesiveness • The degree to which members are attracted to their group & are committed to it, and the strength of their desire to remain in the group • It can contribute to higher productivity and functional efficiency of groups
  • 50. Factors affecting Group Cohesiveness 1. Membership – Size – Compatibility – Permanence
  • 51. Factors affecting Group Cohesiveness 2. Work environment – Nature of task – Physical setting – Communication
  • 52. Factors affecting Group Cohesiveness 3. Organizational factors – Management and leadership – Success – External threat
  • 53. Factors affecting Group Cohesiveness 4. Group development and maturity – Forming – Storming – Norming – Performing
  • 54. Advantages of higher cohesiveness 1. Better achievement of group goals 2. Better achievement of organizational goals, particularly when group and organizational goals converge 3. Better relationship among members 4. Higher job satisfaction 5. It can foster friendly competition 6. It makes change management easier
  • 55. Potential disadvantages of group cohesiveness • Strong group loyalty can lead to inter group rivalry • It can often lead to petty, narrow mindedness • It can lead to discrimination against less vocal/ resourceful groups All of these can potentially harm the effectiveness organisations
  • 56. Techniques of Group Decision Making • Ordinary group interaction (formal meetings) • Brainstorming • Nominal Group Technique • Electronic Meetings • Delphi Technique • Devil’s advocacy
  • 57. Ordinary group interaction (formal meetings) • Conventional method • Chairman convenes the meeting • Explains the problem • Controls who speaks when • Obtains consensus – Less participative, – Less productive – Less effective
  • 58. Ordinary group interaction (formal meetings) • Can be made more effective – By making meetings more participative – better time management – Proper procedures
  • 59. Brainstorming • First proposed by Alex Osborn – an advertisement executive • Is more of an informal decision making tool • Group of 6 to 10 people • It is used to generate ideas/alternatives • Which will be followed by free-wheeling discussion
  • 60. Brainstorming Members of the brainstorming groups are required to follow 4 main rules: 1.Avoid criticising others’ ideas 2.Share even far out ideas 3.Offer as many comments as possible 4.Build on others’ ideas to create your own
  • 61. Brainstorming Advantages –Help generate large number of ideas –Innovative ideas can also develop –Involves everyone –Encourages communication –Focuses the mind Disadvantages –Production blocking –Evaluation apprehension
  • 62. Nominal Group Technique • First developed by A Delbecq and A H Van de Ven • Is more formal and structured decision making process • An improvement over Brainstorming technique
  • 63. Nominal Group Technique • STEP 1: Each group member writes down individual ideas on the decision or problem being discussed. • STEP 2: Each member presents individual ideas orally. The ideas are usually written on a board for all other members to see and refer to. • STEP 3: After all members present their ideas, the entire group discusses these ideas. Discussion is for clarity. • STEP 4: each group member rank orders the ideas. The idea with the highest ranking determines the final decision
  • 64. Nominal Group Technique • Nominal groups outperform the brainstorming groups as far as relevance/ effectiveness in decision making • It permits a group to meet formally, but does not restrict independent thinking
  • 65. Delphi method • First developed by RAND Corporation for the US Air Force • Decision making by experts • A group formed with people outside the organisation
  • 66. Delphi method • STEP 1: A problem is presented to the panel of experts • STEP 2: Group members are asked to offer solutions to the problem by providing anonymous responses to a carefully designed questionnaires. • STEP 3: Responses of all group members are compiled and sent out to all group members. • STEP 4: Individual group members are asked to generate a new individual solution to the problem after they have studied the individual responses of all other group members. • STEP 5: Step 3 and 4 are repeated until a consensus problem solutions is reached.
  • 67. Delphi method Advantages – Expertise of outsiders can be tapped – Is used both by business and government organisations Disadvantages – May take longer time – Lacks the effectiveness of face to face interaction
  • 68. Cntd. • Electronic Meetings • Devil’s advocacy
  • 69. Effectiveness of different techniques Type of Groups Criteria Interacting Brainstorming Nominal Electronic Number & quality of ideas low Moderate High High Social pressure High Low Moderate Low Money costs low Low Low High Speed moderate Moderate Moderate Moderate Task orientation Low High High High Potential for inter- personal conflict High Low Moderate Low Commitment to solution high Not applicable Moderate Moderate Development of group cohesiveness high high moderate low
  • 70. Advantages and disadvantage of group decision making • Advantages – More ideas – Better ideas – Diversity of views – Critical evaluation – More participation – Ownership of ideas – Greater acceptability
  • 71. Advantages and disadvantage of group decision making • Disadvantages – Time consuming – Conformity pressures – Group think – Dominance by some/few members – Production blocking – Evaluation apprehension – Unclear responsibility for implementing decisions
  • 72. Group think • It is an extreme form of group consensus in which the group thinks as a unit rather than as a collection of individuals. • Group think is associated with groups with extremely high degree of group cohesiveness • While it can contribute to unity within groups, in its extreme form it can reduce the effectiveness of groups. It can lead to discouraging/suppressing diversity of ideas and constructive criticism within the group. It can lead to inter-group conflicts/hatred as well.