Knowing how visitors convert on your website can help you improve your marketing. Use Google Analytics - for more details visit www.digitalmahesh.in

1. Google Analytics Conversion Report
Knowing how visitors convert on your website
can help you improve your marketing. The
Conversions section shows you the path your
customers take on your website, from the
entrance to making a purchase or becoming a
lead.

3. Goal Completions—The total number of conversions.
Goal Value—Total Goal Value is the total value produced by goal
conversions on your site. This value is calculated by multiplying
the number of goal conversions by the value that you assigned to
each goal.
Goal Conversion Rate—The sum of all individual goal conversion
rates.
Total Abandonment Rate—The rate at which goals were
abandoned. Defined as Total Abandoned Funnels divided by Total
Goal Starts.
Assisted Conversions—The number of conversions for which this
channel appeared on the conversion path, but was not the final
conversion interaction.
Assisted Conversion Value—The value of the conversions
assisted by this channel.

4. #1: Goals
The Goals Overview report gives you a quick summary of the
total number of goal completions made on your website.
You can quickly view the pages where goal completions are
made or click the Source/Medium link to see where converting
traffic originates.

5. #1: Goals

6. #1: Goal ->> Goal URLs
The Goal URLs report shows the URLs on your website where
visitors convert. If you use the Destination goal type, this is the
URL visitors land upon once a goal has been completed, such as a
thank-you or confirmation page.
To find out which pages on your website lead to the most
conversions, use the Secondary Dimension drop-down and
select Goal Previous Step – 1. The goal URL report will
then display the page a visitor was on before landing on the
Destination URL.

7. #1: Goal ->> Goal URLs

8. #1: Goal ->> Reverse Goal Path
The Reverse Goal Path report displays up to four steps in the goal
completion journey. In the example below, you can see that some
people started on the home page (represented by the /),
submitted a contact form from the freelance-writing and contact-
2 pages and landed on the thank-you page to complete the goal.
This report shows you two things. First, it shows you the most
popular pathways people take to complete a goal on your
website. Second, it shows how many steps people take to
complete a goal.

9. #1: Goal ->> Reverse Goal Path

10. #1: Goal ->> Funnel Visualizations
If you set up your Destination goal to track multiple steps in
the conversion process, you will be able to see the steps your
visitors take in the Funnel Visualization. If you setup a
Destination goal with one URL, your funnel will look like this.

11. #1: Goal ->> Funnel Visualizations

12. #1: Goal ->> Goal Flow Visualization
The Goal Flow displays the goal completion paths of visitors in a
flowchart.

13. #1: Goal ->> Smart Goal

14. #2: Ecommerce
For businesses that sell products through an ecommerce
shopping system, Ecommerce reports will give you insights into
your shoppers’ journey from entry to conversion. You must
specifically set up ecommerce tracking to use these reports.
Ecommerce Overview
The Ecommerce Overview report summarizes your ecommerce
conversion rate, transactions, revenue, average order value,
unique purchases and the quantity of product units sold.
Beneath the main graph, you can see data about your top
revenue sources—products, product SKUs, product categories
and traffic sources.

15. #2: Ecommerce
Product Performance—The quantity, unique purchases, product
revenue, average price and average quantity sold per transaction
for products, product SKUs and product categories.
Sales Performance—The total revenue, conversion rate and
average order value on a daily basis.
Transactions—The revenue, tax, shipping and quantity of items
per transaction.
Time to Purchase—The amount of time from when visitors arrive
on your website to when they make a purchase.

16. #2: Ecommerce Overview

17. #3: Multi-Channel Funnels
Google Analytics typically attributes conversions to the last
referral that brought the visitor to your website to make the
conversion. Multi-channel funnels help you understand the full
journey of customers who convert on your website.
Ultimately, from the Multi-Channel Funnel reports, you will
discover that it’s not just one type of marketing that helps your
business, but all types together.
For example, someone who visits your website from a social
network may later decide to buy because they see your name
again in a blog post. Someone who visits your website from
search may later decide to buy because they see an ad on
Facebook. The possible combinations are endless.

18. #3: Multi-Channel Funnels
Multi-Channel Overview
The Multi-Channel Overview report gives you a summary of each
marketing channel that works to drive converting visitors to your
website.

19. #3: Multi-Channel Funnels
Multi-Channel Overview

20. #3: Multi-Channel Funnels
Assisted Conversions
Assisted Conversions are the number of conversions for which
this channel appeared on the conversion path, but was not the
final conversion interaction.
The Assisted Conversions report shows the top channels that
contributed to conversions.

21. #3: Multi-Channel Funnels
Assisted Conversions

22. #3: Multi-Channel Funnels
Top Conversion Paths
The Top Conversion Paths report shows the source paths
followed by visitors who convert.
For example, the first row shows the most popular conversion
path, where visitors discover the website through organic search
and then visit the website again directly (not from search or a
website link).

23. #3: Multi-Channel Funnels
Top Conversion Paths

24. #3: Multi-Channel Funnels
Time Lag : The Time Lag report shows the amount of time in days
from when visitors first visit your website until they make a
conversion.

25. #3: Multi-Channel Funnels
Path Length : The Path Length report shows the number of
interactions a visitor makes on your website before converting.

26. #4: Model Attribution
The final section, Model Attribution, contains one report that
helps you understand the difference in conversions attributed
to the last interaction versus other attribution models, such as
the first interaction.
Google Analytics offers the following example. Someone finds
your site by clicking one of your AdWords ads. She returns one
week later by clicking over from a social network. That same day,
she comes back a third time via one of your email campaigns,
and a few hours later, she returns directly and makes a purchase.

27. #4: Model Attribution
For details of interaction visit
https://support.google.com/analytics/answer/1662518