Presented by Terry Low of Byte Technology Web Design

1. 10:00 - 10:50 am
Website Performance Tracking and Conversion Fundamentals
Presented by Terry Low of Byte Technology

2. Audience: Visitor Overview

3. Your Audience: Offline and Online

4. Your Audience: Offline and Online
7 4 1
9

5. Audience: Visitor Overview

6. Bounce Rate
What does Bounce Rate mean?
Bounce rate is the percentage of single-page visits
or visits in which the person left your site from the
entrance (landing) page.
Use this metric to measure visit quality - a high
bounce rate generally indicates that site entrance
pages aren't relevant to your visitors.
The more compelling your landing pages, the
more visitors will stay on your site and convert.
You can minimize bounce rates by tailoring landing
pages to each keyword and ad that you run.
Landing pages should provide the information and
services that were promised in the ad copy.

7. Audience: Visitor by Location

8. Population 1,347,350,000

9. Technology: Browser & Operating System

11. Audience: Mobile

12. Audience: Mobile

13. Apple said sales of the latest generation
iPad reached 3 million within the
first four days on the market.

16. Visitor Flow

18. Traffic Sources

21. Baseline Established

22. New Goal: Continual Improvement
Through Conversion

23. Conversion
A conversion occurs when a visitor reaches a goal.
There are three kinds of goals:
1. URL Destination goals
2. Time on Site goals
3. Pages per Visit goals.

24. Conversion
A conversion occurs when a visitor reaches a goal.
There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit
goals.
URL Destination goals
A URL Destination goal is a page that visitors see once they have completed an activity. For
an account sign-up, this might be the “Thank You for signing up” page. For a purchase, this
might be the receipt page. A URL Destination goal triggers a conversion when a visitor views
the specified page.

25. Visitor Flow

27. Conversion
A conversion occurs when a visitor reaches a goal.
There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit
goals.
Time on Site goals
A Time on Site goal is a time threshold that you define. When a visitor spends more or less
time on your site than the threshold you specify, a conversion is triggered.
From Slide 6 - The more compelling your landing pages, the more visitors will stay on your
site and convert.

28. Audience: New vs Returning

29. Conversion
A conversion occurs when a visitor reaches a goal.
There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit
goals.
Pages per Visit
A Pages per Visit goal allows you to define a pages viewed threshold. When a visitor views
more pages --or fewer pages --than the threshold you've set, a conversion is triggered.

30. Traffic Sources

32. For a free PDF copy of this presentation
Website Performance Tracking and Conversion Fundamentals
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Presenter: Terry Low of Byte Technology