New Advanced strategy from Power Digital Marketing focussing on Google Analytics tracking, Search Engine Optimization (SEO) and content marketing - how to find great content and influencers and some ways around keyword not provided in Google Analytics. Plus a few other gems... Enjoy!

1. New IdeasPOWER DIGITAL

2.  Brand Mentions
 Fresh Web Explorer (Moz)
 Buzz Sumo
 Locating relevant shared content
 Finding industry/topic influencers
 Identifying Resources & Lists
 GIF Retargeting Ads
 Cleaning Up Links
 Keyword (not provided)
 Tracking Link Data UTM
AGENDA

3. LINKS THROUGH BRAND MENTIONS

4. Case & Point
FRESH WEB EXPLORER
San Diego Reader Article with NO
link to client mentioning them!

5. BRAND MENTION SHOULD BE LINK

6. BUZZ SUMO
What you are looking for
Sources of content
Timeframe
Searching for Content Search Top Influencers

7. BUZZ SUMO: USA SOCCER JERSEY SEARCH

8. USA SOCCER JERSEY LINK TARGETS

9. BUZZ SUMO: INFLUENCERS
Washington Post and NBC columnists

10.  Industry resources and
lists are a valuable and
powerful sources for
links. Here are some
searches to help identify
some of these sites.
 inurl:resources
 inurl:helpful-resources
 Inurl: + “industry keyword”
+ Site:(.gov, .org, .edu)
UTILIZING RESOURCES & LISTS
http://www.seomark.co.uk/where-to-get-backlinks-from/
http://pointblankseo.com/9-query-combos

11.  Events
 Sponsors
 Interviews
 Student Resources
 Career Resources
 Alumni Bios
 Historical References
 Boards/Certifications
 Electronic records
 Related Links
 Safety Resources
 Education Resources
 Nutrition Information
 Hero Spotlight
 Veterans
 Non-profits
 Eco-friendly
 Business Directory
 Free Resources
 Travel and Tourism
 Associations
 Community Involvement
 Professional Development
 Faculty Pages
 Accreditation
 Venues
REASONS .EDU & .GOV OUTLINK

12. BUSINESS ETHICS WEBSITE PR5

13. GIF BANNER ADVERTISING
http://mashable.com/2014/05/24/new-types-of-digital-advertising-agencies/

14. CLEANING UP LINK PROFILES
Many of our clients websites have been eating the wrong food i.e. getting
the wrong links. Time to slim these websites down and put them on a diet!

15. Manual Penalty VS. Algorithmic Penalty
MANUAL VS. ALGORITHMIC PENALTIES

16. EXAMPLE: LPGUERRA.COM
*Note: This client has low
ranking, but no manual
penalty showing in
Webmaster Tools.

17. Identify
Toxic/Suspicious
Links
Create rmoov
Campaign
Create Google
Disavow File &
Upload
ALGORITHMIC PROCESS

18.  The estimated traffic share metric is Moz’s best guess at the
percentage of visits each keyword contributes. The value is based
on a combination of landing page traffic, keyword ranking position,
estimated search volume, and SERP CTR’s.
KEYWORD NOT PROVIDED: LANDING
PAGE REPORT

19.  You ever build a quality link and wonder how much traffic it
drove to its destination website? Did is produce ROI? Now you
can!
 Introducing UTM parameters. UTM’s are simply tags you add to
URL’s to add tracking capability.
 Start by using the UTM URL Builder
 https://support.google.com/analytics/answer/1033867?hl=en
TRACKING LINK TRAFFIC W/GA

20. UNDERSTANDING THE FUNDAMENTALS

21. Google URL Builder
Enter in all required
fields to create proper
UTM tracking code
Refer to previous slide
“Helpful Information”
for required field
information.
GOOGLE: URL BUILDER

22.  Goal: Focus on which content
drives results
 Utm_medium: link-building
 Utm_source: name of linking domain
(i.e.powerdigitalmarketing.com)
 Utm_campaign: date of content
placement (i.e.2014-06-16)
 Utm_content: specific product, service
or topic being written about (i.e. links
building, website design etc.)
 Utm_term: specific keyword being
optimized for, if any
*This configuration will capture inbound
visits from a link building campaign into a
unique “link building” medium that can
quickly and easily be analyzed. Drilling
down into that medium by source or
content will display the placements and
topics that are most successful at
generating traffic.
 Goal: Measuring link building
traffic against organic referral
traffic
 Utm_medium: referral
 Utm_source: name of linking domain
(i.e.powerdigitalmarketing.com)
 Utm_campaign: link-building
 Utm_content: specific product, service
or topic being written about (i.e. links
building, website design etc.)
 Utm_term: specific keyword being
optimized for, if any
*By using the standard “referral” medium,
inbound traffic will be lumped in at a top -
level with other organic referral traffic,
enabling an apples-to-apples comparison
of visits via links. Agencies or large
internal content teams can just as easily
swap in a marketer’s name for
utm_content in order to track the
effectiveness of tactics utilized by various
team members.
2 WAYS TO GO ABOUT THIS

23. URL BUILDER EXAMPLE
Your new link traceable link!

24. WHERE IT ALL COMES TOGETHER IN GA
Click here #1
Click here #2
*View data by source, medium, content, etc.
**Tracked link data will be displayed here

25. Thank you