Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Mike King | SearchLove San Diego, 'Automation Demystified'Distilled
Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its complexity. In this talk, Mike will bring automation back down to earth to show you ways to merge audience research, content marketing and search to find quick automation wins and prepare yourself for more complex use cases.
This document contains the notes and the screenshoots extracted from the Google Analytics videos to pass the official test, Google Analytics Individual Qualification.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Mike King | SearchLove San Diego, 'Automation Demystified'Distilled
Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its complexity. In this talk, Mike will bring automation back down to earth to show you ways to merge audience research, content marketing and search to find quick automation wins and prepare yourself for more complex use cases.
This document contains the notes and the screenshoots extracted from the Google Analytics videos to pass the official test, Google Analytics Individual Qualification.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Google Analytics for Beginners - Part 1 Field2Base
In this presentation we begin to show you How to Use Google Analytics, one of the most advanced Web Analytics tools available. The instructions are simple so anyone can understand How to get Started with Google Analytics.
This presentation was created by our Social Media Manager, Leah Drayer, who is Google Analytics Certified.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
It takes just 28 Days to build a profit pulling machine from the safety of your own home, even if you feel you lack the talent or skills needed to succeed...Plus what you create, Will Be PANDEMIC PROOF…
Google Analtyics - Everyone Says I Love You - Avery Cohen - Metrist Partners ...Avery Cohen
Google Analytics can make a great web site even better! Learn how to set goals and measure the effects of SEO success. Google Analytics shows how many ways your customers love you. Includes tips and tricks of how to best use Google Analytics to help you in your web-based-marketing efforts. This session recaps the basics of Search Engine Optimization, then takes a step forward into measuring the effectiveness of your online marketing campaigns with Google Analytics. CMS Expo said: "This is a must-attend session for web marketers!"
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Competitive Intelligence - How To Track Your CompetitorsBuzzSumo
Overview of how to use SEMrush adn BuzzSumo to comprehensively track your competitors. Includes how to track:
Keyword performance
Content performance
Ad strategy
Amplifiers (who shares & links to content)
Also how to set up alerts to be notified daily on new competitor content, mentions of them and links to them.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Google Analytics for Beginners - Part 1 Field2Base
In this presentation we begin to show you How to Use Google Analytics, one of the most advanced Web Analytics tools available. The instructions are simple so anyone can understand How to get Started with Google Analytics.
This presentation was created by our Social Media Manager, Leah Drayer, who is Google Analytics Certified.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
It takes just 28 Days to build a profit pulling machine from the safety of your own home, even if you feel you lack the talent or skills needed to succeed...Plus what you create, Will Be PANDEMIC PROOF…
Google Analtyics - Everyone Says I Love You - Avery Cohen - Metrist Partners ...Avery Cohen
Google Analytics can make a great web site even better! Learn how to set goals and measure the effects of SEO success. Google Analytics shows how many ways your customers love you. Includes tips and tricks of how to best use Google Analytics to help you in your web-based-marketing efforts. This session recaps the basics of Search Engine Optimization, then takes a step forward into measuring the effectiveness of your online marketing campaigns with Google Analytics. CMS Expo said: "This is a must-attend session for web marketers!"
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Competitive Intelligence - How To Track Your CompetitorsBuzzSumo
Overview of how to use SEMrush adn BuzzSumo to comprehensively track your competitors. Includes how to track:
Keyword performance
Content performance
Ad strategy
Amplifiers (who shares & links to content)
Also how to set up alerts to be notified daily on new competitor content, mentions of them and links to them.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Blogging for success - social media breakfast dallasMark Barrera
This was presented to the Dallas Social Media Breakfast group on 10-27-11. The presentation covers the main aspects that you should focus on when blogging.
Content marketing for higher education tx gapMark Barrera
Provides a high level view of how content marketing can be used as a marketing tool to recruit graduate school students.
This presentation was presented by Mark Barrera of Barrera Search Marketing (http://barrerasearchmarketing.com) at the TxGAP Summer Conference at the UNT Dallas Campus on July 20, 2012.
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
Unlock Success with NDMIT : Your trusted digital marketing agency
For more details : https://ndmit.com/ndmit-placement-records/
We have a team of enthusiastic members, responsible for interfacing with the organization and assisting thousands of students in securing the best placements.
Thousands of Fresher Got their 1st Job; With NDMIT Certifications & Over 100+
Trainees Got Better Career with an Average Salary Hike Of 30%.
Here at MarketingExperiments, applying the scientific method to digital marketing campaigns is at the heart of what we do.
As digital marketing, A/B testing and optimization have become so important over the last 15 years that we’ve literally built the MECLABS Institute around them, a whole new language has sprung up around these idea, complete with its own unique buzzwords, acronyms, and industry shorthand.
As marketers, particularly those just starting to test, it can be exhausting just figuring out how to talk the talk.
To help you cut through the jargon and get straight to the heart of these terms, we at MarketingExperiments have created the Marketing and Online Testing Dictionary. This tool not only provides definitions of nearly two hundred marketing terms related A/B and multivariate testing, but also offers additional resources to help you learn more about many of the ideas and concepts presented herein.
Simple adwords by mahesh gangurde with lt's digitalGangurde Mahesh
Let's Digital is a digital marketing company of Mr. Mahesh Gangurde based in Mumbai, India. We believe, great performance is produced with Passion and Perseverance. And that’s what who Am I!
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
Goodbye Ten Blue Links - State of Search 2019Mark Barrera
The Google Search Result have and continue to evolve with over 3,000 changes to the search result interface in the last year. Many queries now have 70+ different options for you to click on, versus the ten blue links of the past.
This was presented at the State of Search 2019 Conference by Mark Barrera of TrustRadius.
PPC Basics "5 Steps to PPC Success" - Pubcon New Orleans 2014 by Mark BarreraMark Barrera
5 Basic PPC setup items essential to every account.
Get Educated
Keyword Research
Campaign / Ad Group Setup
Budgets and Bidding
Landing Page Optimization
Using the POSTMO Methodology for Content MarketingMark Barrera
Presentation showing how Buzzshift uses the POSTMO methodology for content marketing. This was presented by Mark Barrera of Buzzshift at Pubcon Austin on January 28, 2014.
Keyword Research and Selection - Pubcon 2013 Las VegasMark Barrera
Learn how to discover, monitor and expand your keyword research for maximum SEO benefit. Presented at Pubcon Las Vegas 2013 by Mark Barrera (@mark_barrera) of @Buzzshift.
Link Building advice focused on the tourism and travel industry. Presented by Mark Barrera of Barrera Search Marketing at Pubcon Paradise in Hawaii on February 15, 2012.
Keyword Research Strategies for SEO SuccessMark Barrera
This presentation was give by Mark Barrera at the Dallas Interactive Marketing & Internet SEO SEM Meetup on January 25th, 2011. http://www.meetup.com/dallas-seo-interactive-marketing/events/16038076/
Please give credit to 'Mark Barrera' and link to http://www.markbarrera.com if you reuse any portion of this presentation.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
5 Things You Need To Know Before Hiring a Videographer
Google analytics-seo-meetup
1. Analytics By Mark Barrera twitter.com/mark_barrera http://bit.ly/markbga
2.
3.
4. Installation Step 1 - Create a Google Analytics account Step 2 - Configure your profile Step 3 - Edit the tracking code for custom website setups Step 4 - Add the tracking code to your pages Step 5 - Link with your AdWords account Step 6 - Create goals and funnels Step 7 - Tag your advertising campaigns Step 8 - Creating Filters Step 9 - Grant access to other users Step 10 - Enable e-commerce transaction tracking GA Installation Guide - http://bit.ly/markbgasetup
6. Interface & Navigation Visits: Visits represent the number of individual sessions initiated by all the visitors to your site. Pageviews: A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. Bounce Rate : Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Avg. Time on Site : Avg. Time on site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it. Pages/visits: An average number of pages a visitor have consumed on your website. %New Visits: A percentage of new visits out of the total visits on your website on the basis of cookies.
7. Interface & Navigation Data Comparison: Data of two different timelines can be compared. Calendar/Timelines: You can select a different timeline or date range for extracting data.
8. Interface & Navigation One Metric: Here you can select the metric in which you want graph to be displayed. Compare Two Metrics: Here you can select two different metrics for comparison and displayed on the graph. Compare to site: Your site can be compared on various available metrics with other industry specific sites & displayed on the graph.
10. Interface & Navigation Referring Sites: How do the people referred from other sites compare to the "average" visitor to your site? The graph shows the overall trends in traffic volume from referrals while the table lists the sites driving the trends. Search Engines: How does search engine traffic compare to traffic as a whole to your site? The graph shows overall trends while the table lists the search engines driving the trends. Keywords: How does traffic from search keywords compare to traffic as a whole to your site? The graph shows overall trends while the table shows the keywords driving the trends. All Traffic Sources: How do people referred from search engines, sites, and tagged links compare to the "average" visitor to your site? The graph shows the overall trends while the table shows the specific sources (i.e. search engines, sites, and tagged links) driving the trends. Direct Traffic: How do the people who clicked a bookmark to come to your site or typed your site URL into their browser compare to the "average" visitor to your site? Direct traffic can include visitors recruited via offline (i.e. print, television) campaigns.
11. Interface & Navigation Top Content Shows you the most popular pages on your site and what they contribute to your site’s overall performance. Content by Title Which are the most commonly viewed groups of pages on your site (grouped by title), and how are they used? This report provides the same information that is in the "Top Content" report, but aggregated by title tag value. Content Drilldown This report allows you to view your content by drilling down into the folder structure you've set up on your site.
12. Interface & Navigation Total Conversions: A daily or hourly breakdown of total goal conversions. Conversion Rate: The percentage of visits that result in the visitor taking an action that you have defined as important to your business. Abandoned Funnels: Goal abandoned funnels shows the number of times a visitor started a conversion activity without completing it. Goal Value: Goal Value is the total revenue realized from goal conversions. Funnel Visualization: At what point do visitors who begin a defined funnel process abandon it?
16. Branded versus Non-branded keywords The pipe symbol, |, symbolizes the logical expression OR. For example, if you are looking at the Keywords report and you only want to see those keywords that contain the strings “horsa" or “reax" or “ultimo", you can type horsa|reax|ultimo into the Find Keyword box at the bottom of the report. This would allow you to filter for ‘containing’ and ‘excluding’ to either show your branded or non-branded traffic
17. Tracking PPC / Social Media / etc Default Tracking Method By default, traffic from Twitter will be tracked as referral traffic in Google Analytics. if someone clicks on a link to your site from a tweet you will see ‘www.twitter.com’ in the Referrals report.
18. Tracking PPC / Social Media / etc AdWords Campaign (AdWords): How do the people referred from your AdWords Campaigns compare to the "average" visitor to your site? Click an AdWords Campaign in the table to see its component ad groups and keywords. The "Clicks" tab displays the AdWords cost, impression, and ROI data useful for monitoring the profitability of your AdWords Campaigns and keywords. Keyword Position (AdWords): Where do your AdWords ads appear on Google search results pages and how much influence does search position have on volume (Visits) and visit quality (Avg. pageviews, conversion rates, per visit value)? Use this report to determine your optimal search position for each keyword and plan your bidding accordingly. Drill down from any keyword to see its display position: T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 through 8 indicate a position in the right-hand column on the first page. Campaigns: How do the people referred from your configured campaigns compare to the "average" visitor to your site? The graph shows overall trends while the table lists each of your configured campaigns. Since all traffic in this report results from campaigns that you explicitly control, you can use this information to add or delete campaigns, or to determine the effectiveness of tests that you have set up using custom tags. Ad Versions: How do your AdWords ads (and configured campaigns in which you have use the "content" tag) compare against each other? This report shows you which ad copy (in AdWords ads or in configured campaigns) is most effective. Ads with high clickthrough rates show that the copy is effective at getting the user to click, while high bounce rates, for example, indicate a need for landing pages that are consistent with what the ad promises.
19. Tracking PPC / Social Media / etc Preferred Tracking Method A better way to track a Twitter campaign would be to use GA’s campaign tracking feature. This method will track anyone visiting the site as a result of your tweet, regardless of where they clicked on the URL. It doesn’t matter if it’s in an email client, hosted email app. etc.
20. Tracking PPC / Social Media / etc Let’s dig deeper. I’m really interested in knowing how people are using Twitter. Are they on their mobile (like me) or PC? This can have a big impact on how they interact with my tweet. Let’s segment the tweet by OS:
22. Tracking PPC / Social Media / etc Campaign Source (utm_source) Required. Use utm_source to identify a search engine, newsletter name, or other source. Example : utm_source=google Campaign Medium (utm_medium) Required. Use utm_medium to identify a medium such as email or cost-per- click. Example : utm_medium=cpc Campaign Term (utm_term) Used for paid search. Use utm_term to note the keywords for this ad. Example : utm_term=running+shoes Campaign Content (utm_content) Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples : utm_content=logolink or utm_content=textlink Campaign Name (utm_campaign) Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example : utm_campaign=spring_sale
23. Tracking PPC / Social Media / etc http://www.markbarrera.com/?utm_source=twitter&utm_medium=social&utm_campaign=tweets-non-promo http://bit.ly/markbex1
28. Custom Reports Metric (columns) A metric is a quantitative measure of how visitors interact with your site. Metrics include things like pageviews (the number of times visitors viewed a page), time on page (the amount of time they spent looking at a page), and bounce rate (the percent of visitors that leave your site after only 1 page). The important thing to remember here is that metrics are always numerical. Metrics will be your column headings, horizontally across the top of your report. Dimension (rows) A dimension is a characteristic of a visitor or a page on your website that you can use to organize your metrics. Dimensions are almost always text, such as "new" vs "returning" (visitor type) or "North America" vs "Europe" (region). Dimensions will make up the rows in your report and will let you drill-down to multiple levels of detail (e.g. you can click on "Google" to learn more about that referring site).
31. Tracking PDFs, AVI, WMV, etc Google Analytics provides an easy way to track clicks on links that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you'll need to tag the link itself with the _trackPageview() JavaScript if you would like to track these downloads. This piece of JavaScript assigns a pageview to any click on a link - the pageview is attributed to the filename you specify. For example, to log every click on a particular link to www.example.com/files/map.pdf as a pageview for /downloads/map you would add the following attribute to the link's <a> tag: <a href="http://www.example.com/files/map.pdf" onClick="javascript: pageTracker._trackPageview('/downloads/map'); ">
32. Tracking Outbound Links For example, to log every click on a particular link to www.example.com as a pageview for /G1/example.com you would add the following attribute to the link's tag: <a href="http://www.example.com" onClick="javascript: pageTracker._trackPageview("/G1/example.com");"> It is a good idea to log all of your outbound links into a logical directory structure as shown in the example. This way, you will be able to easily identify what pages visitors clicked on to leave your site. To verify that _trackPageview() is being called correctly, you can check your Top Content report 24 to 48 hours after the updated tracking code has been executed. You should be able to see the assigned pagename in your report. Step 2: Use the Artificial Pagename as the Goal URL You can now set the Goal URL as: /G1/example_com
33. Tracking Flash/Videos Google Analytics lets you track any browser based event, including Flash and JavaScript events by using the _trackPageview function, you can assign a page filename to any Flash action, and enter that filename into the appropriate goal or funnel step. Flash Code Examples: on (release) { // Track with no action getURL("javascript:pageTracker._trackPageview('/folder/file.html');"); } on (release) { //Track with action getURL("javascript:pageTracker._trackPageview('/folder/file.html');"); _root.gotoAndPlay(3); myVar = "Flash Track Test"; } onClipEvent (enterFrame) { getURL("javascript:pageTracker._trackPageview('/folder/file.html');"); }
34. Benchmarking Benchmarking is an optional Google Analytics service that shows how your website's statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site's Visits , Pageviews , Pages per Visit , Bounce Rate , Average Time on Site , and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site's metrics.
Campaign Source (utm_source) Required. Use utm_source to identify a search engine, newsletter name, or other source. Example : utm_source=google Campaign Medium (utm_medium) Required. Use utm_medium to identify a medium such as email or cost-per- click. Example : utm_medium=cpc Campaign Term (utm_term) Used for paid search. Use utm_term to note the keywords for this ad. Example : utm_term=running+shoes Campaign Content (utm_content) Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples : utm_content=logolink or utm_content=textlink Campaign Name (utm_campaign) Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example : utm_campaign=spring_sale