Mobile marketing involves connecting advertisers to consumers through mobile devices and networks. It uses ads that appear on smartphones, tablets and other mobile devices. Many companies employ mobile marketing including Google, Yahoo, technology companies, media companies and brands. Mobile marketing works through ads in mobile apps and on mobile web pages. It can also use deep links to send users directly to specific in-app content related to their search query.

1. MOBILE MARKETING

2. What Is Mobile Marketing?
Mobile Marketing Is All Those Activities
Which Connect Advertisers To Consumers
Through Mobile Devices And Networks.
Mobile Devices Include Phones, Pdas, Tablet,
Smart Phones, Ipads .Some Mobile Devices
May Only Be Open To A Few Advertising
Channels (For Example, A Basic Cell Phone
Can Receive Text Messages); While Other
Devices Support Many Additional
Possibilities, Including Mobile Internet
Access, Video Messaging.

3. Who employs mobile marketing?
Some examples of companies and industries
active in mobile marketing include:
1) Google, Yahoo, and other internet-based
companies
2) Technology companies such as Microsoft
and Apple
3) News media companies, including CBS, the
New York Times, and the Washington Post
4) Sports media companies, including ESPN
5) Brands, including Proctor & Gamble and
Coca-Cola

4. How Does Mobile Marketing Work?
Mobile Marketing Consists Of Ads That
Appear On Mobile Smartphones, Tablets, Or
Other Mobile Devices. And Mobile Apps
Offer Their Own Unique And Tailored Mobile
Ad Options.

5. Some Other Interesting Mobile Marketing
Statistics:
80% Of Mobile Device Time In Spent On
Apps.
People Browse 70% More Web Pages On
Tablets Than Smartphones

6. Retail Conversion Rates Are 2.2% On Tablets,
Considerably Higher Than 0.7% On
Smartphones, But Traditional PC Conversion
Rates Are Still Highest At 3.3%

7. Mobile Searches Have Increased 200% Year
Over Year In 2012
Mobile Is Predicted To Surpass Desktop In
2014

8. Facebook Also Allows Advertisers To Create
Ads That Are Integrated Into Facebook’s
Mobile App. Facebook’s Mobile Promoted
Post Ads Integrate So Seamlessly With
Facebook’s News Feed That Users Often Don’t
Realize They’re Looking At Ads.

9. In-game Mobile Marketing: In-game Mobile
Marketing Refers To Mobile Ads That Appear
Within Mobile Games, In-game Ads Can
Appear As Banner Pop-ups, Full-page Image
Ads Or Even Video Ads That Appear Between
Loading Screens.

10. Google Adwords - Call-only Campaigns
You Can Now Create A Campaign That
Exclusively Targets Mobile Devices — I.E.,
Smartphones — Where The Call-to-action Or
Conversion Event Is A Phone Call.
The Campaign Behaves Similarly To Current
Search Campaigns, Except For The Focus On
Mobile And The Ads Are A Little Different.
There Are Many Advertisers That Seek A
Phone Call For The Desired Conversion
Action. These Are Mainly Service-based
Businesses — A Plumber, A Pest Control
Company, A Lawyer, A Hair Stylist — Where
Setting Appointments Is The Primary Goal.

11. Google Adwords - Call-only Campaigns
Call-only Campaigns Will Give Businesses A
New Way To Reach Potential Customers By
Putting Their Business Right In-front Of
Searchers As They Are Searching. Potential
Customers Will See The Business’ Phone
Number, Business Description And Call
Button.

12. Creating Ads With Deep Links
App Engagement Ads On The "Search
Network" Allow You To Show Ads To People
Searching On Google Who Already Have Your
App. When You Create These Ads, You’ll Be
Able To Use "Deep Links" To Send People To
The Location In Your App That Relates Most
Closely To What They Were Searching For On
Google

13. App Engagement Ads Only Show To People
Who Already Have Your App Installed. When
Someone Clicks On Your Ad, It Will Open The
App And Take Them To The Screen In Your
App You’ve Specified With Your Deep Link.

14. Deep Link : A Type Of Destination URL In An
Ad That Takes People To A Specific Page In An
App.
For Ads On The Web, You Can Use A Simple
Destination URL, Such As Www.Example.Com,
To Send People To Your Website Landing
Page. To Send People Straight To An A Product
Page On That Website, You Could Use A
Different URL, With A Little More
Information:
Www.Example.Com/Product_1234. For
Mobile Apps, These Urls Are Called Deep
Links.

15. Example : deep link like for talking tom cat 2
com.outfit7.talkingtom2free