HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
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Why People Block Ads (And What It Means for Marketers and Advertisers) [New Research With Adblock Plus]
1. WHAT IT MEANS FOR
MARKETERS AND ADVERTISERS
WHY PEOPLE
BLOCK ADS
2. • The majority of respondents agree ads are more prevalent and
disruptive today compared to 2 years ago
• The most disruptive ads are online pop-ups, mobile ads that fill the
entire screen, and video ads.
• While many have negative assessments of ads today, a majority agrees
they only want to filter out the ‘worst offenders’ and would accept ads if
they were not annoying
• Younger respondents and US based respondents are more open to
turning off their ad blocker, whitelisting, and paying for content.
KEY FINDINGS
3. CHAPTERS
1 How People Feel About Online Ads
2 Why People Install Ad Blockers
3 Opinions On Mobile Ad Blocking
3
33. HubSpot Research partnered with Adblock Plus to create the survey questions.
HubSpot managed the online survey and localization while AdBlock Plus
covered sampling costs. Survey sample was provided by Survey Sampling
International (SSI), via SSI’s general population panels.
The total sample size is 1,055 responses in the US, UK, Germany, and France.
Survey takers were screened for laptop or desktop computer and smartphone
ownership. Quotas were implemented to ensure a roughly 70/30 split of ad
blocker users and non-users in each country. The survey was fielded from May
to June 2016, and available in English, German, and French.
METHODOLOGY
34. SEE THE FULL
RESEARCH REPORT
&
DOWNLOAD THIS
PRESENTATION AND
INDIVIDUAL CHARTS
@ HubSpot Research