Google Analytics provides insights into website traffic and user behavior by tracking metrics like visits, users, pageviews, traffic sources, content engagement, goals and conversions. It helps answer questions about how people find the website, who they are, where they come from, if they are enjoying the content and are valuable customers. The tool offers features like profiles, filters, goals and funnels to further analyze traffic, segment users and measure success of online marketing campaigns and content.
Introducing AdWords new campaign Strategies - Search and Display networks. Content will cover Remarketing, Local marketing, case studies, best practices and trouble shooting.
Introducing AdWords new campaign Strategies - Search and Display networks. Content will cover Remarketing, Local marketing, case studies, best practices and trouble shooting.
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Have you ever wondered how e-commerce websites get real-time and concrete insights into the traffic coming to their website? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you.
In this presentation, you learn the basic parameters like
What is Google Analytics?
How to Add Google Analytics to Website?
Real – Time Report
Audience Report
Acquisition Report
Behavior Report
Conversion Report
How to create Website Campaigns
Read the detailed blog article at https://goo.gl/MA1U81
In today's information age, organizations have loads of data but only a small percentage of that data is being converted into information that results in actionable knowledge for the decision makers. In the attached presentation I have tried to define the process of Data, Information, Knowledge, and Decision/Action. The process is defined based on an online marketing business.
An undistorted, unbiased and 360° view of the National Spot Exchange Limited payment crisis that shook the foundation of the commodities market in India. The presentation encapsulates the entire crisis whilst also trying to incorporate the latest developments.
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Have you ever wondered how e-commerce websites get real-time and concrete insights into the traffic coming to their website? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you.
In this presentation, you learn the basic parameters like
What is Google Analytics?
How to Add Google Analytics to Website?
Real – Time Report
Audience Report
Acquisition Report
Behavior Report
Conversion Report
How to create Website Campaigns
Read the detailed blog article at https://goo.gl/MA1U81
In today's information age, organizations have loads of data but only a small percentage of that data is being converted into information that results in actionable knowledge for the decision makers. In the attached presentation I have tried to define the process of Data, Information, Knowledge, and Decision/Action. The process is defined based on an online marketing business.
An undistorted, unbiased and 360° view of the National Spot Exchange Limited payment crisis that shook the foundation of the commodities market in India. The presentation encapsulates the entire crisis whilst also trying to incorporate the latest developments.
Dear All Investors,
Please find enclosed herewith copy of Presentation about NSEL Scam given to Shri Jayant Sinha (State Finance Minister ) on dated 07th January, 2015 presented by group of Investors.
This is for your information only
Class 10 of Inbound Marketing University
Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11Max Thomas
This my presentation from SMX East 2011 that focuses on actionable reports for executives and clients in regard to demonstrating SEO and social media campaign success. This presentation highlights report elements that are helpful for the Higher-Up's to understand what's happening and how to build an ongoing and fruitful relationship.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
2. What does it tell?
• Which marketing initiatives are most effective?
• What are accurate traffic patterns/trends on my websites?
• Where are visitors coming from and what do they do on my site?
• Which keywords resonate with prospects and lead to
conversions?
• Which online ad or creative is the most effective?
• What site content are people most interested in?
3. Enterprise Class Features
• Integration with Adwords (one to many)
• 3rd party Campaign Tracking (facebook, twitter, etc.)
• Ecommerce Tracking
• Any number of dashboards
• View any or all subsets of your reports (data segment)
• Filter out or filter in a certain traffic
• Visitor segmentation (custom variables)
• Email/Export any report
• Access level restriction (admin and view report)
4. What data can answer?
How do people find me online?
Who are they?
Where do they come from?
Do they like me?
Are they a valuable customer?
3
22. Profiles
• Set of rules that define the reports available
• View reports on custom data elements
Segment External Traffic
‣ Setup filters to exclude on-campus IP addresses
Control report access
‣ Grant privileges for certain users
23. Filters
• Modify data and customize reports
• Popular uses for filters:
Removing internal traffic
Tracking specific marketing campaign
Clean up data
Segment search engine traffic
24. Goals and Funnels
• Track conversion rate
• Track conversion process
• Measure site success
• Track strategic initiatives
• Control leaks
• e.g, Contact, buy, download
26. 3rd Party Campaigns
Track success of marketing initiatives by tracking
inbound requests
e.g, Emails, Twitter, Facebook, Ads
Link “tagging”
• Campaign Source (newsletter)
• Campaign Medium (email)
• Campaign Term (march)
• Campaign Content (academic calendar)
• Campaign Name (parent communication)
http://events.unl.edu/?utm_source=newsletter&utm_medium=email&utm_term=march&utm_content=
academic%2Bcalendar&utm_campaign=parent%2Bcommunication
27. Term Definitions
Visitors: No. of individuals that came to the website in a particular time period (10 visitors mean 10 individual
people).
Visits: No. of times all the individuals came to the website either just once or repeatedly (10 visitors can give
15 or 20 visits to the website in case some of them made return visits) in a particular time period.
Pageviews: No of total pages that were viewed on the website ( using the above example, 10 visitors can view
a total of 50 pages in 15 or 20 visits) in a particular time period.
Pages/visit: (No. of total pageviews)/(No. of total visits) in a particular time period.
Bounce Rate: No. of times people came to the website and left after viewing only one page view. These are the
people that landed on the website and closed it right away without clicking any links on the website in a
particular time period.
Time on site: The total amount of time spent on the website by all visitors in all the visits combined in a
particular time period.
Avg. time on site: (Total time on site)/(Total no. of visits) in a particular time period.
% New visits: These are the number of first time visits as a percentage of the total visits to the website in a
particular time period.
Traffic sources: These are the websites that sent visitors via some text or banner links to your website. For e.g.,
Google search results, facebook links, email newsletters, etc in a particular time period.
28. Term Definitions
Top content: These are the pages that were viewed by visitors on your website in a particular time period.
Keywords: These are the terms that people searched on the search engines and visited your website by
clicking your listing on the search results.
(Not Provided): Google has stopped providing the organic search keywords for logged in users.
http://analytics.blogspot.com/2011/10/making-search-more-secure-accessing.html
Branded keywords: The keywords that contained terms like kotak, kotak mahindra, etc.
Non branded keywords: The keywords that contained generic terms like insurance, insurance policy, insurance
renewal, etc but not terms like kotak, kotak mahindra, etc.
Goals: These are the specific actions that you want your website visitors to perform once they are on your
website. E.g., some policy purchase, enquiry form submission, etc.
Goal conversions: The number of people that performed the action defined as a goal (payment page is the
goal page in this case) in a particular time period.
Goal conversion rate: (Total number of goal conversions)/(Total visits) in a particular time period.
Goal funnel: These are the steps you wish your visitors to take before reaching the website goal page.
29. Term Definitions
By defining the funnel steps,
--- We can define a particular path(website pages) that according to us would be the ideal route that visitors
should take once they are on our website that would lead them to convert to the website’s main goals.
--- This allows us to know the exact number of people that entered the funnel that is they visited the first step of
funnel and the number that actually reached the goal page that is the last step of the funnel.
--- Now through these numbers, we get the exact amount of people that dropped out of the funnel through
various steps and then analyze the possible causes of their dropouts.
--- Through funnel reports, we can get the number of people getting out of the website or moving on to visit
other pages from, Step 1, Step 2, Step 3 and so on up to the 10th step that we have defined.
--- The drop out numbers can be seen in the funnel report above.
--- At every step, the number to the left of the green arrow tells the number that entered the step, the number to
the right of the red arrow tells the number of people that went on to other pages or exited the site from a
particular step and the numbers above the arrow pointing downwards tell the number of people that moved on
to next step.