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Google Analytics (GA) is a Web Analytic tool, that helps a user analyze the traffic to their website site. It is free, requires no installation and easy to setup. This presentation illustrates how to setup an account, understand how GA works, the dashboard, Key Performance Index (KPI), and Balance Score Card (BSC).
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This document provides an introduction to Google Analytics for web developers. It discusses how Google Analytics can be used to track and understand visitor traffic, flows, and engagement on a website. It also describes how the Google Analytics tracking code works to collect anonymous visitor data and send it to Google's servers. Finally, it covers some key aspects of setting up and using Google Analytics, including dimensions, metrics, event tracking, and cross-device attribution.
Google tools for webmasters
This document provides an overview of Google's webmaster tools including Google Analytics for website traffic analysis, XML sitemaps to help search engines index websites, and Google AdWords for pay-per-click advertising campaigns. It explains how to set up a Google webmaster account to gain access to these tools and use them to understand visitors, optimize websites for search engines, and manage online advertising campaigns.
Google Analytics
Google Analytics is a free tool that allows users to measure, track, and report on website activity. It can be easily installed by adding code to a website. Google Analytics then automatically sends data to a portal where users can access statistics and information gathered about site usage, traffic sources, visitor locations, popular pages, and more. It is a powerful and free resource for tracking site performance and understanding visitor behavior.
analytics.pptx
The document provides instructions for setting up and using a Google Analytics account. It begins by explaining how to create an account and install the tracking code on websites. It then discusses how Google Analytics works and the types of reports available, including real-time, audience, traffic sources, content, and conversions/goals reports. The document emphasizes setting up goals to track important user actions and optimize for conversions. Overall, the document is an introduction to Google Analytics and how to get the most value from tracking and analyzing website traffic.
Web Analytics in 10 slides
Web analytics involves collecting and analyzing digital data about user behavior on websites and mobile apps. It is important for measuring the effectiveness of marketing campaigns and ensuring websites meet their objectives, such as increasing sales for ecommerce sites. Google Analytics is a popular web analytics tool that tracks user data through a JavaScript code added to websites. It provides visualization tools and insights about key metrics like users, sessions, pageviews, bounce rate, and exit rate, broken down by dimensions such as channels, devices, and locations.
Google Analytics What's Next (SVCC 2010)
This document provides an overview and introduction to web analytics. It discusses asynchronous tracking code, dimensions and metrics, segments, and alerts. Key points covered include:
- The importance of understanding and optimizing websites using web analytics data
- Components and functioning of asynchronous tracking code
- Types of data in analytics reports called dimensions and metrics
- How segments allow breaking up data to understand it better through custom views
- Creating custom alerts to monitor key metrics and receive notifications
Similar to Score google analytics (20)
Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011
Score google analytics
- 1. Google Analytics Vazi Okhandiar, MBA, PMP [email_address]
- 2. What is Online Marketing? Online marketing, also referred to as internet-marketing, web-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. - Wikipedia
- 11. Part 2: How does Google Analytics Work?
- 12. How does Google Analytics Work?
- 14. Part 3: Tracking the visitor – After Activation Status changes from to when Google Analytics starts gathering information on the website. Go to www.google.com/analytics and log in. Website Profile
- 15. Google Analytics - Dashboard Report Navigation Settings Help Help Calendar selection Export (PDF, XML, CVS, PDF) Traffic Source Visitors Trend Site Usage Information Map Overlay Content Overview Visitors Overview
- 19. Visitors: Map Overlay Local vs. International visitor
- 21. Top Landing Page What are the Top Landing Page? What is the Bounce Rate on these pages?
- 22. Exit Pages When are visitor exiting the pages? Why are people exiting from those pages?
- 23. Overlay Use overlay to view the most & least visited pages.
- 26. Customized Reporting Dashboards You can put all the information you need on a custom dashboard & you can email to others. Data Export You can export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.
- 27. Regularly Monitor your KPIs KPIs Jan Feb … Dec Visits Absolute Unique Visitors Page Views Av Page view Time on Site Bounce Rate New Visits Local visitors International Visitors
Editor's Notes
- Click on Add a New Profile. This will bring up the Google Analytics pages. Select Analytics Setting and then select the Create New Website Profile. Enter the website that you want to monitor Click on the finish button when done.
- This tracking code snippet should be included in your site's pages so that it appears at the bottom of the page's HTML (or generated-HTML) structure, before the closing <body> tag
- Time Matrics How Time on Page and Time on Site are calucated How Avg. Time on Page and Avg. Time on Site are calculated About the Length of Visit Report Content Reports How to use and interpret the Top Content, Content by Title, and Content Drilldown reports How to use the Top Landing Pages report How to use and interpret the Entrance Paths report.